证券研究报告 | 公司更新 | 饮料乳品 新乳业(002946) 报告日期：2026 年 02 月 04 日 产品竞争力突出，低温龙头势能延续，打开中期利润空间 ——新乳业推荐报告 投资要点 ❑ 一句话逻辑 低温奶龙头，净利率提升幅度和时间跨度有望超预期，打开中期利润空间。 ❑ 超预期点及驱动因素 市场认为：公司近年来净利率弹性多源于原奶成本红利，因此原奶若企稳回升， 公司的净利率会承压。 我们认为：未来三年公司净利率弹性可期。 驱动因素如下： 1、产品结构优化：一方面，公司产品力α突出，近年来公司新品收入贡献持续 超过双位数，有利推动产品结构优化。朝日唯品、活润、24 小时、初心、今日 鲜奶铺五款全国化低温大单品近年来均有亮眼表现，其中：（1）我们预计活润 25 年或实现高速增长，更是有望在低温酸这个竞争激烈的赛道成为现象级十亿 级大单品，26 年继续在功能化方向上推新发力；（2）朝日唯品在山姆持续推出 芭乐风味发酵乳、焦糖布丁、玫瑰红曲酒酿酪乳等火爆单品。我们认为，"爆品 制造机"背后是公司产品创新研发能力的系统化打造和持续兑现。另一方面，前 期并购的区域子公司中，仍有很多低端产品有结构优化空间。 2、D ...

Investment Rating - The investment rating for the company is upgraded to "Buy" [5] Core Views - The company is positioned as a leader in the low-temperature milk segment, with expected improvements in net profit margins that may exceed market expectations, thereby opening up mid-term profit potential [1] - The market perceives that the company's recent net profit margin elasticity is largely due to the cost benefits from raw milk, suggesting that any stabilization or increase in raw milk prices could pressure margins. However, the report anticipates that net profit margin elasticity will remain promising over the next three years [2] Summary by Sections Product Competitiveness and Growth Drivers - The company has optimized its product structure, with significant contributions from new products, which have consistently exceeded double-digit revenue growth. Key products include "Huirun," "Asahi Weipin," and others, with expectations for "Huirun" to achieve rapid growth and become a major product in the competitive low-temperature yogurt market [2] - The direct-to-consumer (D2C) channel is being prioritized, allowing the company to reach consumers effectively through e-commerce in high-tier cities and home delivery in lower-tier cities, leading to lower costs and higher profit margins [2] Financial Forecasts and Valuation - Revenue forecasts for 2025 to 2027 are projected at 112.7 billion, 121.9 billion, and 131.4 billion yuan, representing year-on-year growth of 5.7%, 8.1%, and 7.8% respectively. Net profit is expected to reach 7.1 billion, 8.6 billion, and 10.3 billion yuan, with growth rates of 32.0%, 21.5%, and 18.9% respectively [4] - The report suggests a price-to-earnings (P/E) ratio of 20x for 2027, reflecting an upward adjustment in the investment rating [4]

Core Viewpoint - New Hope Dairy is focusing on a "fresh strategy" to drive growth and innovation in the dairy industry, emphasizing high-end products, market penetration, and user engagement [2][3]. Group 1: Company Strategy - The company aims to innovate through a dual-engine approach involving product and channel development, targeting high-end and deep market segments [2][4]. - New Hope Dairy's "fresh strategy" includes a comprehensive framework of "eight fresh" dimensions, covering fresh sourcing, production, orders, delivery, and consumer engagement [4]. - The company has established a strategic partnership with the Norwegian Gene Cow Breeding Association to enhance its product offerings with Norwegian Red Cow milk [4]. Group 2: Financial Performance - In 2024, New Hope Dairy's net profit attributable to shareholders is projected to grow by 24.8%, with a net profit margin of 5.15% [3]. - The company's high-end fresh milk business has seen double-digit growth, with the "24-hour" mid-to-high-end product series revenue increasing by over 15% [3]. Group 3: Market Expansion - New Hope Dairy is pursuing a three-pronged growth strategy, which includes high-end national development, localized market penetration through the "Cool Mountain Snow" brand, and international expansion [6][7]. - The "Cool Mountain Snow" brand has achieved a 75% market share in its local area, demonstrating effective market penetration strategies [6]. Group 4: Innovation and Sustainability - The company is committed to technological and channel innovation to ensure freshness and break through homogenized competition [4][7]. - New Hope Dairy emphasizes the importance of environmental friendliness and health in its product offerings, aiming to create a sustainable and enjoyable lifestyle for consumers [7].