智通财经APP获悉，1月9日，乘联分会发布2025年12月份全国乘用车市场分析。12月全国乘用车市场零售226.1万辆，同比下降14.0%，环比增长1.6%。今 年以来累计零售2,374.4万辆，同比增长3.8%。 2025年全国乘用车批发增速8.8%，新能源乘用车批发增速25.2%，圆满实现"十四五"的新能源车市增长预期。随着新能源车辆购置税免税政策年末到期， 12月车市理应步入年末抢购阶段，但大多数省市以旧换新政策预算资金池告罄，形成购车优惠的对冲效应，又叠加汽车以旧换新政策的调整，市场走势分 化明显。近期，全国大多数省份置换更新与以旧换新补贴出现不同程度的深度调整，加剧了消费者的观望情绪，也为十二月车市带来了较大的减速蓄势。 随着上游碳酸锂涨价炒作，有色原材料普遍涨价，下游需求不旺，整车企业生存压力日益加大。部分厂商及时调降生产节奏，降低库存，为"十五五"开门 红积蓄动能。 2025年12月乘用车市场的特征：一、12月乘用车厂商生产、批发走势稳健，主流厂商顺势减压；二、车购税免税到期带动车企新能源零售表现突出，新能 源零售创历史新高；三、今年新车批量上市，叠加"反内卷"工作推进遏制了无序降价，12月新能 ...

点 击 蓝 字 关 注 我 们 | 零车(4) | | | | | | | 田口(0) | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 零售 | 轿车 | МРУ | SUV | 狭义乘用车 | 微客 | 广义乘用车 | HD | 轿车 | MPV | SUV | 狭义乘用车 | 微客 | 广义乘用车 | | (单位:万辆) | 600 | t | 1 | 습计 | 6 | 合计 | (单位:万辆) | 600 | C | 8 | 음计 | C | 合计 | | 12月份 | 97.9 | 10.4 | 117.8 | 226.1 | 1.5 | 227.6 | 12月份 | 14.3 | 0.9 | 43.6 | 58.8 | 3 0.6 | 59.4 | | 11月份 | 100.7 | 8.6 | 113.2 | 222.5 | 1.9 | 224.4 | 11月份 | 15.4 | 1.0 | 43.7 | 60.1 | 0.4 | 60.4 | ...

Core Viewpoint - The article discusses the impact of the new electric vehicle (EV) purchase tax policy and subsidy changes in 2026, highlighting how these changes are prompting car manufacturers to increase promotions to attract buyers during the New Year period [3]. Group 1: Policy Changes - Starting in 2026, the EV purchase tax incentive has been reduced from full exemption to a 50% reduction (5% tax rate) [3][5]. - The "Two New" policy has shifted from fixed subsidies to a percentage-based subsidy based on vehicle price, although the maximum subsidy remains unchanged [3][5]. - The new purchase tax policy is expected to increase the cost of purchasing EVs, with the tax for a vehicle priced at 31.98 million yuan being approximately 14,200 yuan [11]. Group 2: Market Response - Car manufacturers are ramping up promotions to attract hesitant buyers, with many offering cash discounts and trade-in subsidies [5][6]. - For example, Xiaopeng Motors is offering a cash discount of 3,000 yuan and a trade-in subsidy of 3,000 yuan, totaling around 6,000 yuan in discounts [5]. - Li Auto has different discount policies for various models, with the L6 model seeing a price drop of 38,000 yuan [6]. Group 3: Consumer Behavior - There has been an increase in consumer inquiries and test drives during the New Year period, indicating heightened interest due to the policy changes [4][5]. - Many consumers are still in a wait-and-see mode, comparing different brands' promotions before making a purchase decision [6][8]. - Despite the increased costs from the new tax, many consumers are still purchasing vehicles, as seen in the sales performance of brands like NIO and Hongmeng Zhixing [8][11]. Group 4: Sales Performance - NIO's sales during the New Year period were robust, with reports of high foot traffic and test drive requests [7][8]. - In Guangzhou, a store sold over 10 units of the new Aion model in a single day, demonstrating strong demand despite the new tax [11]. - Overall, the article indicates that while the new tax has raised costs, many brands are successfully maintaining sales momentum through strategic promotions and consumer engagement [9][11].

Core Insights - The new policy for electric vehicle (EV) purchase tax has been implemented in 2026, reducing the previous full exemption to a 50% reduction, resulting in a 5% tax rate for consumers [2][4] - The subsidy policy has shifted from fixed amounts to a percentage of the vehicle price, although the maximum subsidy remains unchanged, leading to a decrease in support for lower-priced models [2][4] Group 1: Market Reactions - Car manufacturers and dealerships are increasing promotional efforts to attract hesitant buyers, aiming for a strong start to the 2026 market [2][3] - During the New Year holiday, there was a notable increase in customer inquiries and test drives, with sales staff working in larger numbers to accommodate demand [3][5] - Many dealerships are advertising their sales achievements to draw in more customers, with some offering cash discounts and trade-in subsidies [3][4] Group 2: Specific Company Strategies - Li Auto is offering varying discounts based on model, with significant reductions for popular models like the L6 and L7 [4] - NIO and other new energy brands are implementing "bottom line" measures to offset the increased purchase tax, such as cash subsidies and price reductions [6][7] - Tesla has not introduced any compensatory measures for the new tax policy but continues to see strong customer interest and sales [7] Group 3: Sales Performance - Some dealerships reported high sales volumes during the holiday, with one store selling over 10 new energy vehicles in a single day [8][9] - Despite the increased costs from the new tax, many brands are still experiencing robust sales, indicating strong market demand [8][9] - The introduction of new models and promotional strategies is expected to maintain consumer interest and sales momentum in the coming months [10][11]

Core Insights - In November 2025, China's wholesale sales of new energy passenger vehicles reached 1.706 million units, representing a year-on-year increase of 18.7% and a month-on-month increase of 5.8% [1] - Retail sales of new energy passenger vehicles in November totaled 1.321 million units, showing a year-on-year growth of 4.2% and a month-on-month growth of 3.0% [1] Sales Performance - Among the top ten best-selling models in November, nine were new energy vehicles, with BYD's Song leading at 56,000 units sold, followed closely by Tesla's Model Y at 55,000 units [1] - Xiaomi's Yu7 entered the top ten with over 33,000 units sold, marking Xiaomi's first SUV model to achieve this milestone [1] Market Penetration - The retail penetration rate of new energy vehicles in the overall passenger car market reached 59.3% in November, an increase of 7 percentage points compared to the same period last year [1] - The penetration rate for new energy vehicles among domestic brands was 79.6%, while luxury brands had a penetration rate of 38.8%, and mainstream joint venture brands only reached 8% [1] Retail Market Share - In November, the retail market share of new energy vehicles for domestic brands was 67.5%, a year-on-year decrease of 5.9 percentage points [1] - The market share for new energy vehicles from mainstream joint venture brands was 3.2%, down by 0.14 percentage points year-on-year [1] - The share of new forces, including brands like Xpeng, Leap Motor, and Xiaomi, grew by 5.9 percentage points year-on-year to 22.1%, while Tesla's share decreased by 0.3 percentage points to 5.5% [1]

Core Insights - BYD reported its November 2025 sales data, showing a total of 480,186 electric vehicles sold, with 237,540 being pure electric and 237,381 plug-in hybrids [1][11][13] - Cumulative sales for the year reached 4,182,038 units, marking an 11.30% year-on-year increase [1][11][13] Sales Performance - In November, BYD's total sales included 42.36 million units from its two main sales networks: Dynasty and Ocean [3][11] - The Dynasty network sold 184,338 units in November, with cumulative sales of 1,729,767 units for the year [4][14] - The Ocean network achieved sales of 233,431 units in November, totaling 2,031,170 units for the year [4][14] Model Breakdown - Key models in the Dynasty network included the Qin, Yuan, Song, Han, Tang, and Xia, with November sales of 70,800; 47,800; 33,900; 14,600; 13,300; and 3,900 units respectively [3][11] - The Ocean network's top models were the Seal, Lion, and Dolphin, with sales of 61,000; 55,000; and 31,000 units respectively [3][11] Brand Performance - The Tengshi brand sold 13,255 units in November, with a total of 138,995 units for the year [6][17] - The Fangchengbao brand reported sales of 37,405 units in November, totaling 183,769 units for the year [7][17] - The Yangwang brand, which targets the high-end market, sold 703 units in November, with a cumulative total of 3,862 units for the year [10][20] New Model Launch - The 2026 model of the Xia was launched on November 4, featuring an upgraded battery capacity and improved range from 180 km to 218 km [4][14]

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for tourists [1][2] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][2] - The "Rent + Ski" package includes vehicle rentals through the Shenzhou Car Rental app, allowing for seamless travel from urban areas to ski resorts, along with discounts on ski tickets and scenic spots [1][2] Company Developments - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, adding high-performance SUV models to meet the demands of winter tourism [2] - The company aims to enhance accessibility and experience for tourists, encouraging longer stays and exploration of local culture and attractions [2] - The growing trend of ice and snow tourism is expected to significantly boost regional economic growth, with projections of over 520 million visitors nationwide during the 2024-2025 season [2]

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has officially launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1][4] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][4] Company Initiatives - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, introducing high-performance SUVs such as Tank 300, Wanjie M7/M9, and BYD Song, catering to diverse customer needs including families and young travelers [2] - The "Rent + Ski" package allows tourists to book vehicles via the Shenzhou Car Rental app, facilitating seamless travel from urban areas to ski resorts, with additional benefits like ski ticket discounts and scenic area promotions [1][2] Industry Trends - Ice and snow tourism is becoming a crucial driver of regional economic growth, with projections indicating that nationwide ice and snow tourism visits will exceed 520 million during the 2024-2025 season [4] - Self-driving is emerging as the preferred mode of transportation for ice and snow tourism due to its flexibility, and the integration of "car rental + skiing" services is expected to enhance visitor experiences and unlock regional economic potential [4]

Core Insights - The article provides a comprehensive analysis of the Chinese passenger car market for October 2025, highlighting trends in retail, wholesale, production, and exports, particularly focusing on the performance of new energy vehicles (NEVs) and the competitive landscape among domestic and foreign brands [17][18][19]. Market Overview - In October 2025, retail sales of passenger cars reached 2.242 million units, a year-on-year decrease of 0.8% and a month-on-month decrease of 0.1%. Cumulative retail sales for the year reached 19.25 million units, up 7.9% year-on-year [17]. - The wholesale volume for October was 2.932 million units, marking a historical high for the month, with a year-on-year increase of 7.6% and a month-on-month increase of 4.9% [21]. - Production in October totaled 2.951 million units, a year-on-year increase of 11.4% and a month-on-month increase of 3.7% [20]. New Energy Vehicle (NEV) Market - NEV retail sales in October reached 1.282 million units, a year-on-year increase of 7.3%, while cumulative sales for the year reached 10.151 million units, up 21.9% [23]. - The penetration rate of NEVs in the domestic market was 57.2%, an increase of 4.3 percentage points year-on-year [27]. - NEV wholesale volume was 1.621 million units in October, up 18.5% year-on-year, with cumulative wholesale reaching 12.058 million units, an increase of 29.9% [23]. Export Performance - In October, total passenger car exports reached 568,000 units, a year-on-year increase of 27.7% and a month-on-month increase of 7.5%. Cumulative exports for the year reached 4.567 million units, up 14.2% [20]. - NEVs accounted for 44.2% of total exports in October, with 251,000 units exported, reflecting a year-on-year increase of 104% [28]. Competitive Landscape - Domestic brands achieved a retail volume of 1.55 million units in October, a year-on-year increase of 4%, capturing a market share of 68.7% [19]. - Traditional automakers like Geely, Changan, and Great Wall have shown significant improvements in market share, while joint venture brands faced challenges with a 10% decline in retail volume [19][20]. - The new energy segment saw strong performances from brands like BYD, which sold 436,856 units, and other domestic brands also reported robust sales figures [30][31]. Future Outlook - The market is expected to see continued growth in November due to year-end purchasing urgency driven by tax incentives and seasonal factors [33]. - The export momentum is likely to persist, supported by increasing recognition of Chinese NEV brands in international markets [34].

Retail Performance - In September, the national retail sales of passenger cars reached 2.241 million units, a year-on-year increase of 6.3% and a month-on-month increase of 11.0%, with cumulative retail sales for the year at 17.005 million units, up 9.2% year-on-year [1][3] - The retail sales in September set a new record, surpassing the previous high of 2.19 million units in September 2017 by 50,000 units, indicating strong growth before the end of year policy adjustments [1][3] - The market is shifting towards stability with fewer price cuts and promotions, as evidenced by 23 models reducing prices in September compared to 36 last year and 11 in 2023 [1][3] Market Characteristics - In September, the retail, export, wholesale, and production of passenger cars all reached historical highs for the month, with new energy vehicle exports also hitting a record [3] - The cumulative domestic retail growth rate for passenger cars from January to September fell to 9.2%, showing a "front low, middle high, back flat" trend [3] - The penetration rate of new energy vehicles in domestic retail reached 57.8% in September, supported by policies such as tax exemptions for new energy vehicles [3][11] Brand Performance - In September, retail sales of domestic brands reached 1.5 million units, a year-on-year increase of 13%, capturing 66.9% of the domestic market share [4] - The top five state-owned groups saw a combined year-on-year growth of 25% in September, with brands like SAIC, Dongfeng, and Changan performing strongly [3][4] - The retail share of luxury brands decreased slightly to 10.8% in September, indicating increased pressure in the traditional luxury car market [4] Export and Production - In September, passenger car exports reached 528,000 units, a year-on-year increase of 20.7%, with new energy vehicles accounting for 40.1% of total exports [5] - Production of passenger cars in September was 2.838 million units, up 17.2% year-on-year, with cumulative production from January to September at 20.78 million units, a 13.9% increase [5][6] - The wholesale of passenger cars in September reached 2.803 million units, marking a historical high for the month, with a year-on-year increase of 12.4% [6] Inventory and Market Dynamics - The overall industry inventory increased by 70,000 units in September, contrasting with a decrease of 120,000 units in the same month last year, indicating a proactive inventory strategy by manufacturers [7] - The market is experiencing a gradual shift towards stability, with manufacturers maintaining a balance between production and sales [7][18] New Energy Vehicles - In September, production of new energy passenger cars reached 1.501 million units, a year-on-year increase of 22.9%, with cumulative production for the year at 10.376 million units, up 32.2% [8] - The wholesale volume of new energy vehicles in September was 1.5 million units, reflecting a year-on-year increase of 22.4% [8] - The penetration rate of new energy vehicles among domestic brands reached 68.3%, while mainstream joint venture brands lagged significantly at 6.6% [8][11] Future Outlook - The outlook for October suggests a slight decrease in market activity due to fewer working days compared to the previous year, with expectations of a more moderate growth rate [17] - The ongoing push for new energy vehicles and consumer incentives is expected to sustain market momentum, despite potential challenges from policy changes [17][20]