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中国汽车“二征”巴西,比亚迪开启新能源狂欢叙事
Jing Ji Guan Cha Wang· 2025-07-11 23:31
当地时间7月2日,在巴西巴伊亚州萨尔瓦多市的MAC艺术博物馆外,包括经济观察报在内的中国媒体守候在此,等待对巴西总统卢拉的采访。因时间关 系,此次采访没能成行。中国媒体目睹了巴西总统车队从院落中驶出大门的过程。在这个车队中,来自中国品牌比亚迪、奇瑞的汽车非常惹眼。其中一辆红 色的比亚迪唐,据称就是卢拉的座驾。 巴西总统车队 这是一次临时安排的采访。卢拉来到萨尔瓦多,是为了出席于当日举办的巴伊亚州独立日活动。当天萨尔瓦多市区有大量的民众身着民族服装,在热闹的音 乐鼓点和桑巴舞步中欢庆节日。在MAC艺术博物馆里,卢拉会见了比亚迪执行副总裁李柯。前一日(7月1日),比亚迪在巴伊亚州卡马萨里市的乘用车工 厂完成首车下线,李柯专程为此而来。 在比亚迪卡马萨里乘用车工厂下线仪式上,也有舞蹈演员表演了桑巴舞的欢迎仪式。这是一种象征,随着在巴西本地工厂的新车下线,比亚迪在巴西市场跳 起了属于自己的桑巴舞。 比亚迪巴西生产基地自2023年破土动工,至今刚过去15个月,该基地投资达55亿雷亚尔(折合人民币71亿元),其中的乘用车工厂将生产纯电动和插电式混 合动力车型,规划产能15万辆,预计为本地创造2万个就业岗位。 在海外设厂、 ...
新能源清库:银河E8老款优惠5万,风云T9老款落地10万
车fans· 2025-07-11 00:29
Core Viewpoint - The article discusses the clearance sales of older car models, highlighting their cost-effectiveness and the significant discounts available for various models [1][29]. Group 1: BYD Models - The BYD Qin L DMI non-intelligent driving model has a clearance discount of 28,000, with the full price after subsidies ranging from 80,000 to 90,000 [2]. - The BYD Sea Leopard 06 DMI non-intelligent driving model has a guide price of 119,800, with a clearance price of 91,800 after a discount of 28,000 [5]. - The BYD Song L DMI non-intelligent driving model offers a clearance discount of 35,000, with final prices ranging from 90,000 to 100,000 [8]. - The BYD Han DMI non-intelligent driving model has a guide price of 175,800, with a clearance price of 141,800 after a discount of 34,000 [11]. - The BYD Tang DMI non-intelligent driving model has a clearance discount of 36,000, with final prices around 130,000 [14]. Group 2: Other Models - The Equation Leopard 5 non-intelligent driving model has a guide price of 239,800, with a clearance price of 217,800 after a discount of 22,000 [17]. - The Galaxy E8 old model has a clearance discount of approximately 48,000, with final prices ranging from 120,000 to 130,000 [20]. - The Wind Cloud T9 old model offers a guide price of 146,900, with a clearance price of 118,900 after a discount of 28,000 [23]. - The Wind Cloud A8L new model has a guide price of 129,900, with a clearance price of 101,900 after a discount of 28,000 [27]. Group 3: Market Dynamics - The article notes that the clearance models are primarily from the second half of 2024, with limited color availability and fast inventory turnover [29]. - It emphasizes that these clearance vehicles are a good purchase option, as they offer significant savings compared to new models, making them attractive for budget-conscious consumers [29].
3分钟20万台 小米YU7缘何撬动新能源SUV市场?
Zhong Guo Jing Ying Bao· 2025-07-10 06:48
Core Insights - The Xiaomi YU7 has achieved remarkable sales figures, with over 200,000 pre-orders within 3 minutes and 289,000 within an hour of its launch, indicating strong market demand [2] - The success of the YU7 is attributed to its competitive pricing strategy, robust user base, and a well-established ecosystem, despite previous challenges faced by Xiaomi in the automotive sector [2][7] Pricing Strategy - The YU7 is positioned in the 250,000 RMB market segment, with three versions priced at 253,500 RMB, 279,900 RMB, and 329,900 RMB, which are strategically set to avoid internal competition with the SU7 model [4] - The YU7's pricing is competitive compared to its main rival, the Tesla Model Y, being 10,000 RMB cheaper while offering superior features [5] - Xiaomi's pricing strategy emphasizes high-end configurations at lower prices, attracting price-sensitive consumers and enhancing its competitive edge in the high-end SUV market [6][11] Market Impact - The YU7's launch is seen as a disruptive force in the smart automotive market, prompting traditional and new automotive brands to reassess their product strategies and pricing [9] - The introduction of the YU7 is expected to accelerate innovation and product iteration among competitors, as it directly targets popular models like BYD Song PLUS and Li Auto L7 [10] User Base and Ecosystem - Xiaomi's extensive and loyal user base from its smartphone business has significantly contributed to the initial success of the YU7, as these users are more likely to trust and try Xiaomi's automotive offerings [7] - The integration of Xiaomi's smart ecosystem enhances the YU7's appeal, providing a differentiated user experience through seamless connectivity with other smart devices [8] Future Considerations - To maintain its competitive advantage, Xiaomi needs to focus on optimizing production processes, improving delivery timelines, and enhancing product quality through increased R&D investment [10][11] - Strengthening user engagement and feedback mechanisms will be crucial for Xiaomi to adapt to market demands and ensure ongoing customer satisfaction [11]
深汕特别合作区冲刺“一流汽车城”:比亚迪4年投资超315亿元 速腾聚创等产业链企业量产提速
Mei Ri Jing Ji Xin Wen· 2025-07-09 13:07
Group 1 - The core viewpoint of the news highlights the rapid development of the Deep-Shan Special Cooperation Zone, particularly in the electric vehicle sector, with significant investments and projects being established [2][4] - BYD has established a strong presence in the Deep-Shan area, with a total investment exceeding 31.5 billion yuan and multiple projects underway, including the completion of the first phase and ongoing construction of the third phase [2][4] - The region has seen a remarkable average annual GDP growth of 45.5% over the past four years, with industrial output and investment also experiencing substantial increases [4] Group 2 - The Deep-Shan Special Cooperation Zone is positioning itself as a leading automotive hub, focusing on new energy vehicles and smart manufacturing [2][4] - The introduction of high-end electronic chemical materials parks aims to support the electric vehicle and electronics industries, with a focus on advanced materials [5] - The cooperation zone is enhancing its business environment to align with Shenzhen's standards, aiming for a seamless integration and improved operational efficiency [4]
比亚迪的巴西大冒险
Hua Er Jie Jian Wen· 2025-07-02 12:52
Core Insights - The article highlights the significant entry of Chinese automotive giant BYD into the Brazilian market, marking a shift from traditional Western dominance to a new era of Chinese influence in South America's largest automotive market [1][2] Group 1: Factory and Production - BYD's new passenger vehicle factory in Bahia, Brazil, has an initial annual production capacity of 150,000 vehicles, producing both Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV) to cater to diverse market needs in Brazil and neighboring countries [1][2] - The factory's first vehicle, the Seagull, signifies a major milestone, although the facility is still under construction and not yet in full-scale production [1][2] Group 2: Market Growth and Strategy - BYD's passenger vehicle sales in Brazil surged from 260 units three years ago to over 76,000 units projected for 2024, representing a growth of over 328% [2][3] - The company aims to capture over 92% of the electric vehicle market share in Brazil by May 2025, establishing itself as a leader in the Brazilian new energy market [2][3] Group 3: Local Integration and Community Engagement - BYD emphasizes its commitment to the local community by hiring many former Ford employees and providing them with new training and skills [2][3] - The company has built a comprehensive ecosystem in Brazil, including a nationwide dealer network and charging infrastructure, addressing local challenges such as insufficient charging facilities [3][4] Group 4: Competitive Landscape and Challenges - BYD faces increasing competition from established local automakers like Fiat and Volkswagen, which have successfully lobbied for increased import tariffs, making local production more urgent for BYD [4][5] - The company must navigate complex political dynamics and fierce competition from other ambitious Chinese brands like Great Wall Motors (GWM) to maintain its market position [4][5] Group 5: Globalization and Future Outlook - BYD's expansion in Brazil is part of a broader global strategy, with the company achieving a record overseas sales of 472,100 vehicles in the first half of the year, aiming for a total of 800,000 units for the year [4][5] - The success of BYD and other Chinese automakers hinges on their ability to adapt to local regulations, culture, and supply chains, transforming from foreign entrants to deeply integrated local enterprises [5]
新车看点 | 车辆自燃即1:1赔付,新别克E5不到15万元起售
Guan Cha Zhe Wang· 2025-06-20 05:40
Core Viewpoint - The new Buick E5, launched by SAIC-GM, aims to strengthen its position in the competitive electric vehicle market by offering a lower price point and enhanced features compared to its predecessor [3][4]. Group 1: Product Launch Details - The new Buick E5 is priced between 149,900 and 169,900 yuan, significantly lower than the previous model's price range of 208,900 to 278,900 yuan, reflecting a price reduction of approximately 50,000 yuan [3][4]. - The new model features upgrades in appearance, fast charging performance, range, navigation, and AI functionalities, with a total of 47 configuration updates [3][4]. - The vehicle includes a rare 1:1 compensation commitment for vehicle fire incidents, showcasing the company's confidence in product safety [3]. Group 2: Specifications and Features - The Buick E5 dimensions are 4892mm in length, 1905mm in width, and 1683mm in height, with a wheelbase of 2954mm, providing ample interior space [6]. - The trunk capacity ranges from 502L to 1658L, and the vehicle offers 31 storage compartments [6]. - The interior features include ergonomic seats, a 30-inch curved 6K display, a 14-speaker BOSE sound system, and a large panoramic sunroof [6][8]. Group 3: Technology and Performance - The new Buick E5 is equipped with a 76.8 kWh lithium iron phosphate battery developed in collaboration with CATL, offering a range of 620 km and a 30% improvement in charging speed [8]. - The vehicle supports fast charging, allowing for a 210 km range increase with just 10 minutes of charging at a 3C rate [8]. - The car features the latest V5.0 vehicle system, supporting CarPlay and advanced AI capabilities for voice interaction and command execution [8].
淡季不淡,槐荫惠民车展“1+1+1”优惠力度空前
Qi Lu Wan Bao· 2025-06-15 03:06
车展现场,捷达、吉利、长安等品牌纷纷亮出"一口价":捷达VS5好运版6.96万元起,吉利银河星舰7 EM-i限时优惠8.78万元起,长安2025款逸动 PLUS高能 版置换价仅4.69万元……"这次车展价格确实很划算。"多位消费者在订单确认处表示。 齐鲁晚报·齐鲁壹点记者 鹿青松 6月14日。"约惠槐荫•第三届惠民车展"在山东国际会展中心盛大开幕,各大车企纷纷推出重磅优惠,多重补贴叠加让利,为消费者带来购车良机。 "现在行业'价格战'常态化,我们不再区分淡旺季。年中反而会加大促销力度,当前正是购车好时机。"某车企负责人透露。据了解,消费者可同时享受国家 报废补贴、地方购车券、厂家直补等多重优惠,优惠力度空前。 "我们也是听说现在可以叠加多重优惠,才来槐荫惠民车展看看车。"在极氪展台,家住济南历城区的刘先生带着家人前来选购极氪7X,"现在好多新能源汽 车都是全国统一价格,没有什么谈价的空间。还好可以叠加多重政府补贴,可以将买车价格压低一些。" 在比亚迪展台,现场销售人员为一位购车消费者算了一笔账,一台纯电续航里程520公里的比亚迪宋PLUS EV中配版车型,可以叠加多重优惠补贴。包括 20000元的旧车报废国家 ...
华为15万SUV曝光,“尚界”首款车型上街,圆润造型、配备激光雷达...
3 6 Ke· 2025-06-13 03:30
这或许是鸿蒙智行最便宜的一款车型。 众多周知,鸿蒙智行家族中的"四界"都已经亮相了。 最神秘的"第五界"SAIC尚界车型大家还在猜长啥样呢,路测谍照就已经被吃瓜网友爆出来了。 从图片来看,虽然车身裹满"斑马纹"伪装膜,但挡风玻璃上"SRIH"(上汽研发创新总院的缩写)的贴纸非常醒目。 再加上四月的时候,双方正式官宣了合作,上汽集团总裁贾健旭还表示:"上汽从去年开始就与华为谈恋爱了,尚界必须要成功,今年一定要出车"。 基本坐实了曝光的就是"尚界"的首款车型。 更重要的是尚界品牌的定位,聚焦15万至25万元主流市场,那么新车的起步价格大概率问界M5还要低,直接杀进比亚迪宋PLUS的主战场。 所以说,年轻人第一台华为车,这次真要落地了? 尺寸接近中大型SUV,配备激光雷达 从曝光的谍照来看,尚界首款车型整体采用圆润的设计手法,车头为封闭式进气格栅,前包围左右两侧配有 "7" 字形装饰件,牌照框位于前包围中央处。 车身侧面,新车配备了隐藏式门把手、后排隐私玻璃,提供两种轮辋风格。 目测其尺寸达到中型甚至是中大型SUV标准,预计要比问界M5还有大一些,所以推测新车车长范围就在4.8米-4.9米之间,轴距在2.9米左右。 ...
电厂 | 全球销量冠军、国民汽车品牌,如何被“排放”欺诈所击溃?
Xin Lang Cai Jing· 2025-06-12 11:14
Group 1 - Geely Holdings' Vice President Yang Xueliang publicly supported Great Wall Motors' Chairman Wei Jianjun regarding the allegations against BYD's Qin PLUS DM-i and Song PLUS DM-i for using atmospheric pressure fuel tanks, which allegedly do not meet emission standards [1][2] - BYD responded to the allegations by stating that Great Wall's testing procedures were flawed, as the vehicles tested did not meet the required 3000 km break-in period [1][2] - The government investigation into the allegations is ongoing, and the truthfulness of the claims cannot be confirmed until the results are published [2] Group 2 - The two models mentioned contributed 320,000 units in sales to BYD in the six months prior to the allegations, making them some of BYD's best-selling vehicles [2] - Yang Xueliang mentioned that industry insiders are aware of the truth, as they conduct teardown tests that align with the information provided in Great Wall's allegations [2] - A historical reference was made to a major automotive emissions scandal that occurred a decade ago, which led to stricter emissions testing standards in the U.S. and Europe, resulting in significant financial losses for the involved companies [2] Group 3 - The "Dieselgate" scandal involving Volkswagen revealed that the company had installed defeat devices in diesel vehicles to cheat emissions tests, leading to a massive financial fallout and regulatory scrutiny [3][8][12] - Volkswagen's stock plummeted by 31% within two days of the scandal's exposure, resulting in a market value loss of €25 billion [16] - The scandal prompted legal actions against several Volkswagen executives, with some receiving prison sentences and fines for their roles in the emissions cheating [17][19] Group 4 - The fallout from the emissions scandal has led to Volkswagen spending over $30 billion in settlements and fines, with significant compensation paid to affected vehicle owners in the U.S. [14][16] - The scandal has also accelerated regulatory changes in the EU, mandating stricter emissions testing procedures that require manufacturers to invest more in environmentally friendly technologies [20]
零跑小鹏分走了谁的市场份额
新财富· 2025-06-10 10:04
本文约 2500 字,推荐阅读时长 6-8 分钟,欢迎关注新财富公众号。 2024年上半年,零跑C10、C16先后上市,老款C11全面换新,新品发售叠加老用户口碑催化与品牌曝 光,零跑在2024年下半年销量直线拉升。同年,小鹏MONA M03于第三季度正式上市,上市即爆 款,月均销量1.5万辆,带动小鹏汽车月销站稳3万辆。 自2024年下半年开始,这两家新势力车企相比之前合计约有3万辆的月销增量。那么,这部分增量究 竟分走了谁的市场份额? 0 1 传统燃油车 零跑C系列SUV以及小鹏MONA M03的价格段集中在10-15万元,用车成本是这一价位用户首先会考 虑的要素之一。因此,零跑小鹏对传统燃油车的影响是首先需要确认的。 对于轿车,国产自主车型吉利星瑞近两年均保持增长,而轩逸、朗逸、速腾等标杆级合资燃油车2024 年销量的同比降幅为5%-15%,属于新能源汽车渗透的合理结果。并且,2025年1-4月朗逸、速腾两大 德系车型同比止跌,速腾甚至出现了9.34%的同比增长。 受影响较大的是日系车型。今年1-4月,日产轩逸累计销量的同比降幅达到20%,较24年全年扩大11 个百分点;但是,丰田卡罗拉的同比降幅仅为1 ...