行业点评报告 | 食品饮料 证券研究报告 行业评级 推荐（维持） 报告日期 2026 年 02 月 24 日 相关研究 【兴证食饮】餐饮链克危寻机，同时关 注食品春节备货-2026.01.21 【兴证食饮】保健品行业：赛道长青， 新消费重构增长逻辑-2026.01.12 分析师：沈昊 S0190525010006 shenhao@xyzq.com.cn 投资要点： 请阅读最后评级说明和重要声明 1/3 ⚫ 春节动销符合预期，高端突出，大众价格带表现稳健。根据渠道反馈，春节白酒动销普 遍下滑 10-20%，边际改善，整体表现符合此前预期。分区域看，经济基础、饮酒氛围 好的河南、四川、华东等市场反馈动销下滑约 10%左右，山东、安徽等市场下滑幅度约 20%。分场景看，受禁酒令影响商务宴请依旧承压，礼赠需求有所恢复，自饮及中低端 宴席需求相对稳健。春节期间，不同价格带动销表现有所分化，高端表现突出，i 茅台 上线普飞刺激需求，100-200 元大众价格带动销平稳，而次高端价格带承压较大、春节 期间动销下滑约 20%左右。 ⚫ 茅台市场化改革初步显效，基本面表现好于预期。茅台以消费者为中心，积极推进市场 化转型，强化 ...

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [2] Core Viewpoints - During the Spring Festival, national catering and retail consumption showed steady growth, with holiday consumption potential continuing to be released. According to the Ministry of Commerce, the average daily sales of key retail and catering enterprises during the first four days of the Spring Festival in 2026 increased by 8.6% compared to the same period in 2025 [5][19] - The performance of Moutai and Wuliangye, as well as some mid-to-low-end price segments, exceeded expectations, while the overall performance of Fenjiu remained stable [15][19] Summary by Relevant Sections 1. Weekly Viewpoints - Moutai and mid-to-low-end liquor sales during the Spring Festival showed growth, while sub-premium liquor continued to face pressure. Moutai's repayment progress slightly exceeded the same period last year, and Wuliangye's repayment progress remained stable [15][6] - The mid-to-low-end liquor segment is expected to achieve double-digit growth during the Spring Festival, while high-end liquor sales are under pressure [15][6] 2. Industry Performance - The food and beverage sector experienced a decline, with the Shenwan Food and Beverage Industry Index (801120.SL) dropping by 2.51% during the week of February 9 to February 14, ranking 29th among 30 Shenwan primary industries [20] - All sub-sectors within the food and beverage industry saw declines, with meat products, health products, and baked goods experiencing relatively smaller drops [20] 3. Key Company Announcements - Luzhou Laojiao announced that the number of restricted stock units eligible for release is 1,962,814 shares, accounting for 0.1333% of the company's total share capital [29] - Miaokelan Duo signed a memorandum with SADAFCO to explore the market for children's cheese snacks in Saudi Arabia [29] 4. Important Industry News - The Ministry of Commerce announced anti-subsidy measures for EU companies, with rates ranging from 7.4% to 11.7%, effective from February 13, 2026 [31] - Kangshifu launched a new product, Kangshifu Ice Red Tea Energy, entering the energy drink market [31] 5. Industry Chain Data Tracking - As of February 10, 2026, wheat prices were 2,510.8 RMB/ton, up 6.45% year-on-year, while pork prices were 18.08 RMB/kg, down 11.63% year-on-year [34][36]

Core Viewpoint - The relaxation of payment collection requirements by Yanghe has led to a recovery in channel confidence, suggesting that the upcoming Spring Festival may serve as a turning point for the industry [2][3]. Group 1: Company Performance - Yanghe reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters of 2023 [3]. - The company's contract liabilities at the end of Q3 reached 6.42 billion yuan, reflecting a quarter-on-quarter increase of 5.5 billion yuan, indicating a warming trend compared to previous quarters [3][4]. - The average price of core products has slightly increased since the beginning of the year, with the gross profit margin for distributors improving compared to regional competitors [3][4]. Group 2: Industry Trends - The white liquor industry is experiencing a release of reporting pressure as companies begin to clear their inventory, with a consensus emerging around the recovery of mid-tier products [2][4]. - The industry is expected to see a turning point in demand during the upcoming Spring Festival, driven by positive sentiment around inventory replenishment [2][5]. - The overall market has shown signs of improvement since August, with some brands reporting positive sales growth during the Mid-Autumn Festival and National Day periods [6]. Group 3: Strategic Initiatives - Yanghe has implemented strict quota controls on its products to maintain price stability and has focused on enhancing its product offerings, including the launch of the seventh generation of its Hai Zhi Lan product line [3][7]. - The company has invested nearly 4 billion yuan in base liquor production capacity since 2011, which has strengthened its supply chain capabilities and product quality [7]. - Yanghe's strategy to leverage its base liquor reserves for product upgrades aims to address consumer preferences and improve channel profitability [7][8].

Core Viewpoint - The white liquor industry is experiencing a recovery in channel confidence, with Yanghe showing signs of channel repair and a positive trend in contract liabilities, indicating a potential turnaround for the company and the industry as a whole [1][2]. Company Summary - Yanghe's revenue for the first three quarters of 2023 reached 18.09 billion yuan, with a net profit of 3.975 billion yuan [2]. - As of the end of Q3, Yanghe's contract liabilities amounted to 6.42 billion yuan, reflecting a quarter-on-quarter increase of 5.5 billion yuan, indicating a recovery in channel confidence [2]. - The company has implemented a strategy to control inventory and stabilize prices, leading to a slight increase in the prices of core products compared to the beginning of the year [2][6]. - Yanghe's focus on quality has led to significant investments in production capacity, totaling nearly 4 billion yuan since 2011, resulting in a robust supply chain and a strong foundation for product quality [6]. Industry Summary - The white liquor industry is expected to see a shift in demand dynamics, with a consensus emerging around the recovery of mid-tier products and positive sentiment for the upcoming Spring Festival [1][4]. - The industry has faced significant pressure in recent years, but the third quarter of 2023 marks a turning point as companies begin to release reporting pressures and adjust their strategies [3][4]. - There is a notable improvement in sales performance for mid-tier products, with some brands reporting positive growth in sales volume compared to last year [5]. - The industry is anticipated to experience a recovery in sales during the 2026 Spring Festival, with the end-of-year reporting and subsequent sales growth serving as critical indicators of the industry's bottoming out [6].

Investment Rating - The investment rating for the company is Neutral [5][13]. Core Views - The company reported a significant decline in revenue and profit for Q3 2025, with total revenue of 32.95 billion yuan, down 29.01% year-on-year, and a net profit loss of 3.69 billion yuan, down 158.38% year-on-year [1][2]. - The company is focusing on regaining market share in its home province and adjusting its product strategy to stabilize prices and reduce inventory [1][3]. - The overall gross margin decreased to 53.52%, down 12.72 percentage points year-on-year, due to increased promotional activities and a decline in product mix [2][3]. Financial Performance Summary - For the first three quarters of 2025, the company achieved total revenue of 180.90 billion yuan, a decrease of 34.26% year-on-year, and a net profit of 39.75 billion yuan, down 53.66% year-on-year [1][2]. - The company expects revenue and net profit to continue to decline in 2025, with projected revenues of 195.6 billion yuan, 200.1 billion yuan, and 211.5 billion yuan for 2025, 2026, and 2027 respectively, reflecting year-on-year changes of -32.3%, +2.3%, and +5.7% [3][4]. - The net profit forecast for 2025 is 39.8 billion yuan, down 40.3% year-on-year, with a gradual recovery expected in subsequent years [3][4]. Product and Market Strategy - The company is focusing on mid-range and high-end products while enhancing consumer engagement through promotional activities in banquet scenarios [1][3]. - The company aims to stabilize its revenue by adjusting its product offerings and focusing on local market dynamics, with expectations of a gradual recovery in demand [1][3]. Valuation Metrics - The current stock price corresponds to a P/E ratio of 26.8 for 2025 and 26.4 for 2026, indicating a cautious outlook on future earnings [3][4]. - The company has a projected dividend yield of 6.6%, providing a safety margin for investors [3][4].

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 82 yuan [2][8]. Core Views - The company reported a significant decline in revenue and net profit for the first three quarters of 2025, with total revenue of 18.09 billion yuan, down 34.3% year-on-year, and a net profit of 3.98 billion yuan, down 53.7% year-on-year [2][8]. - The third quarter alone saw revenue of 3.29 billion yuan, a decrease of 29.0% year-on-year, and a net loss of 370 million yuan compared to a profit of 630 million yuan in the same period last year [2][8]. - The company is undergoing a deep adjustment process, focusing on clearing inventory and stabilizing channel confidence, with a projected improvement in performance in the coming year [2][8]. Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 28.876 billion, 19.037 billion, 20.003 billion, and 21.671 billion yuan respectively, with year-on-year growth rates of -12.8%, -34.1%, 5.1%, and 8.3% [4][8]. - Net profit projections for the same years are 6.673 billion, 3.018 billion, 3.408 billion, and 4.247 billion yuan, with year-on-year growth rates of -33.4%, -54.8%, 12.9%, and 24.6% [4][8]. - The earnings per share (EPS) are forecasted to be 4.43, 2.00, 2.26, and 2.82 yuan for 2024A, 2025E, 2026E, and 2027E respectively [4][8]. Operational Insights - The company is focusing on reducing inventory pressure and stabilizing channel profits, with a current channel repayment progress of approximately 70% [2][8]. - The company has seen a positive response to products priced under 100 yuan, indicating a strategic shift in product offerings [2][8]. - The management has implemented measures to reduce promotional expenses while increasing channel subsidies to ensure profitability for distributors [2][8].

Investment Rating - The report maintains a recommendation for the industry, indicating a focus on sectors with good performance and potential recovery in demand [3]. Core Insights - The liquor sector is experiencing a gradual improvement in sales dynamics, with a continued focus on clearing inventory. The report suggests that when performance no longer declines, it will signal a potential recovery in stock prices [7][13]. - The food sector shows a divergence in performance, with new consumption categories maintaining good momentum while traditional categories face weaker demand. The report emphasizes the importance of monitoring the recovery in traditional consumption [21][31]. Summary by Sections Liquor Sector - Sales dynamics in Q3 improved compared to May-June, but the report anticipates continued inventory clearance with a double-digit year-on-year decline expected. The demand from government and business sectors remains under pressure, while the banquet and mass consumption markets are relatively stable [7][13]. - Major brands like Moutai and Wuliangye are expected to see varied performance, with Moutai projected to achieve a 4% increase in revenue year-on-year, while Wuliangye may experience an 8% decline [14][16]. Food Sector - The overall demand environment in Q3 was relatively weak, with retail sales growth slowing down. However, sectors like snacks and beverages continue to show good performance, while traditional categories like seasonings and beer remain subdued [21][31]. - The report highlights that raw material costs are generally declining, but the trend is slowing down. Packaging prices have increased, impacting profit margins across various segments [24][25]. - Specific companies such as Yili and Mengniu are facing growth pressures, while new dairy companies are expected to maintain strong growth due to structural improvements [31][35]. Investment Strategy - The report recommends focusing on sectors with good performance, such as snacks and beverages, while also keeping an eye on traditional consumption recovery. Specific stock recommendations include West Wheat Foods in the snack sector and leading liquor brands like Shanxi Fenjiu and Luzhou Laojiao [10][11].

Core Viewpoint - The overall performance of the liquor industry in Q3 2025 is under pressure, with slow payment collection, increased inventory, and weak batch prices due to the impact of the "ban on alcohol" [1][2] Payment Collection - The payment collection progress for liquor companies in Q3 2025 has slowed down significantly, with only Kweichow Moutai expected to maintain a collection rate similar to previous years, while other companies face relative pressure [1][2] Sales Performance - The sales performance in Q3 2025 is under pressure, particularly in June and July due to the "ban on alcohol," although there has been some improvement in August and September. Kweichow Moutai has shown resilience with significant sales growth in August and September, with a year-on-year increase exceeding 20% [2][3] Inventory Levels - After a slight decrease in inventory levels in Q1 2025, the overall inventory in the liquor industry has accumulated due to a significant slowdown in sales since Q2 2025. The inventory is expected to decrease during the Mid-Autumn Festival and National Day, but channel inventory may not see significant reduction [2][3] Batch Prices - Batch prices for most liquor products are under pressure due to the "ban on alcohol" and aggressive promotional activities during the festive season. High-end liquor prices, such as Feitian Moutai, have dropped to 1750-1800 RMB, while other products like Wuliangye have also seen price declines [2][3] Price Segment Analysis - High-end liquor: Kweichow Moutai is expected to maintain growth, while Wuliangye and Luzhou Laojiao may face slight pressure in Q3 2025 - Mid-range liquor: Significant differentiation is expected, with Shanxi Fenjiu showing stable performance, while other brands may benefit from low base effects - Regional leaders: Brands like Gujinggongjiu and Yingjia Gongjiu are still adjusting and may be significantly impacted by the "ban on alcohol" [3][4] Earnings Forecast - Overall, liquor companies are expected to face pressure, with most companies' performance in Q3 2025 projected to decline year-on-year. However, Kweichow Moutai is anticipated to achieve revenue and profit growth, while others like Wuliangye and Shanxi Fenjiu may perform relatively steadily [4] Investment Recommendations - The company suggests focusing on bottom-range allocation opportunities in the liquor sector, recommending leading brands like Kweichow Moutai, Shanxi Fenjiu, and Wuliangye, as well as other brands with growth potential and lower valuations [5]

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 82 yuan, indicating an expectation of over 20% outperformance against the benchmark index in the next six months [2][7]. Core Insights - The company is experiencing accelerated financial statement clearing, with high dividends providing support. The report highlights a significant decline in revenue and net profit for the first half of 2025, with a year-on-year revenue drop of 35.3% and a net profit decrease of 45.3% [7][8]. - The management is focusing on practical clearing and inventory turnover, with expectations for gradual stabilization in the domestic market and continued adjustments in the external market [7][8]. Financial Performance Summary - **Revenue and Profit Forecasts**: - Total revenue is projected to decline from 28,876 million yuan in 2024 to 18,243 million yuan in 2025, with a year-on-year decrease of 36.8% [3][12]. - Net profit is expected to drop from 6,673 million yuan in 2024 to 3,504 million yuan in 2025, reflecting a 47.5% decline [3][12]. - **Earnings Per Share (EPS)**: - EPS is forecasted to be 2.33 yuan in 2025, down from the previous estimate of 3.71 yuan [7][12]. - **Valuation Ratios**: - The price-to-earnings (P/E) ratio is expected to be 30 in 2025, while the price-to-book (P/B) ratio remains stable at around 2.1 [3][12]. Market Dynamics - **Sales Performance**: - The company reported a significant drop in sales, with a 43.7% decline in Q2 revenue compared to the previous year. The decline in revenue is attributed to both domestic and external market pressures [7][8]. - **Inventory Management**: - The report indicates that the company is actively managing inventory levels, with a focus on reducing stock in the domestic market while facing challenges in external markets [7][8]. Dividend Policy - The company is expected to maintain a cash dividend of 7 billion yuan, resulting in an attractive dividend yield of 6.6%, which is seen as a supportive factor for investors [7][8].

Investment Rating - The report maintains a "Strong Buy" rating for the company, indicating an expectation to outperform the benchmark index by over 20% in the next six months [6][21]. Core Views - The company is facing challenges but is actively adjusting its strategies. The management has acknowledged past operational shortcomings and is focused on enhancing its business model and market positioning [6][7]. - The company emphasizes the importance of returning to the essence of consumer goods, value creation, and rational development in the white liquor industry, despite short-term pressures [6][7]. - The company plans to strengthen its competitive advantages across different price segments and is launching various promotional activities to boost brand visibility and sales [6][7]. Financial Summary - Total revenue for 2024 is projected at 28,876 million, with a year-on-year decline of 12.8%. The revenue is expected to further decline to 23,409 million in 2025, before recovering to 24,586 million in 2026 and 26,416 million in 2027 [2][11]. - The net profit attributable to shareholders is forecasted to be 6,673 million in 2024, down 33.4% year-on-year, with a gradual recovery expected in subsequent years [2][11]. - Earnings per share (EPS) are estimated at 4.43 yuan for 2024, decreasing to 3.71 yuan in 2025, and then increasing to 4.08 yuan in 2026 and 4.64 yuan in 2027 [2][11]. Market Performance - The company has seen a 10% reduction in overall inventory in the first half of the year, with some regions experiencing inventory declines of over 30% [6][7]. - The company is focusing on enhancing its product offerings, including the launch of new products in the light bottle liquor segment, which is expected to become a significant revenue contributor [6][7]. Strategic Initiatives - The company is implementing a quota system to stabilize market order and is actively managing supply and demand to mitigate price fluctuations [6][7]. - There is a strong emphasis on optimizing marketing expenditures and improving the efficiency of promotional investments, with a shift towards more targeted spending [6][7].