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国产打印机用近二十年突破垄断
Di Yi Cai Jing· 2025-12-15 10:09
Core Insights - Canon's decision to close its printer factory in Zhongshan, China by the end of 2025 marks a significant shift in the global laser printer market, dominated for decades by Japanese and American brands like Canon and HP [2] - The market landscape is changing, with domestic brands increasing their market share from approximately 10% in 2010 to over 40% today, while foreign brands have seen their share drop below 60% [2][10] - Canon's market share has decreased from 7.7% in 2018 to 3.9% in the first three quarters of 2025, while domestic brand BenQ has captured significant market shares of 23.5%, 25.8%, and 21.3% in the same period [2] Domestic Brand Growth - BenQ's entry into the printer market was driven by long-term commercial prospects and national strategic needs, particularly concerning supply chain and information security risks [3] - The company initially focused on consumables but soon recognized the limitations and shifted towards printer manufacturing, launching its first A4 monochrome laser printer in 2010 [4] - Despite facing aggressive pricing strategies from competitors, BenQ managed to grow its output from 53,000 units in May 2011 to over one million units by 2019, achieving an average annual growth rate of about 50% [4] Technological Advancements - BenQ has made significant strides in developing core components such as the laser scanning unit (LSU) and main control SoC chips, achieving independent research and development of these critical modules by 2018 [6][7] - The company has accumulated over 6,000 patents, establishing a technological moat that supports its competitive position in the market [7] - Lenovo has also transitioned from imitation to independent innovation, increasing its self-developed printer revenue share from less than 10% to 50% [7] Market Dynamics - The printer industry's business model relies on a "razor-and-blades" strategy, where original consumables generate ongoing revenue, with hardware sales often only breaking even [8] - Despite a decline in overall printer sales from 10 million units in 2000 to about 7 million units recently, domestic brands have continued to expand their market presence [9] - The shift in the global industrial landscape is evident as foreign brands relocate some production capacity, allowing domestic brands to take the lead in the supply chain [10] Competitive Landscape - Domestic brands are gaining market share due to lower prices (20%-30% cheaper than foreign brands) and features tailored to local needs, such as remote printing and Bluetooth/NFC connectivity [12] - The penetration rate of home printers in China is only about 10%, indicating significant growth potential as demand for home and small business printing continues to rise [14] - The competitive environment is intensifying, with profit margins shrinking and companies investing heavily in research and development to innovate and meet market demands [14] Future Outlook - Domestic brands are expected to focus on high-end products, AI ecosystems, and international expansion, particularly in Southeast Asia [13] - The industry is entering a phase of stock or even declining competition, with foreign giants like HP and Canon facing challenges [15] - The rise of Chinese printer brands is attributed to continuous innovation in core technologies, establishing independent intellectual property, and enhancing supply chain security [15]
国产打印机用近二十年突破垄断
第一财经· 2025-12-15 09:45
Core Viewpoint - The closure of Canon's printer factory in Zhongshan, China, symbolizes a significant shift in the global laser printer market, where domestic brands are rapidly gaining market share at the expense of foreign brands like Canon and HP [3][12]. Market Dynamics - Canon's market share in China has decreased from 7.7% in 2018 to 3.9% in the first three quarters of 2025, while domestic brand BenQ's market share has increased to 23.5% [3][12]. - The share of domestic brands in the Chinese laser printer market has risen from approximately 10% in 2010 to over 40% currently, while foreign brands' share has fallen below 60% [3][12]. Competitive Landscape - BenQ's entry into the printer market was driven by long-term commercial prospects and national strategic needs, particularly concerning supply chain and information security risks [4][12]. - The company faced significant challenges from foreign competitors who quickly reduced prices in response to BenQ's market entry, leading to initial losses [5][12]. Technological Advancements - BenQ has developed over 6,000 patents, establishing a technological moat, and has successfully localized critical components such as the laser scanning unit and main control SoC chip [7][8]. - Lenovo has also transitioned from imitation to independent innovation, increasing the revenue share of self-developed printers from less than 10% to 50% [8][9]. Cost and Pricing Strategy - The "razor-and-blades" business model in the printer industry relies on original consumables for sustained revenue, with domestic brands offering lower-priced alternatives to foreign brands [9][10]. - The cost of consumables has significantly decreased, with Lenovo's toner cartridges priced around 100 yuan compared to over 300 yuan for foreign brands, reducing the cost per A4 page from 0.2-0.3 yuan to 0.07-0.08 yuan [9][10]. Market Growth and Trends - Despite a decline in overall printer sales from 10 million units in 2000 to 7 million units recently, domestic brands have continued to expand their market presence [10][12]. - The penetration rate of home printers in China is only about 10%, indicating significant growth potential as demand for educational and office printing increases [15][16]. Future Outlook - Domestic brands are expected to move towards high-end markets, build AI ecosystems, and accelerate international expansion, particularly in Southeast Asia [14][16]. - The competitive landscape is becoming increasingly challenging, with profit margins under pressure and the industry entering a low-profit era [15][16].
打印机十年攻防战:奔图联想突破垄断,佳能惠普退守
Di Yi Cai Jing· 2025-12-15 07:07
Core Insights - The rise of Chinese printer brands is not merely a result of low pricing or market exchange for technology, but rather a complex evolution involving core technology innovation and the establishment of independent intellectual property rights [16] Market Dynamics - Canon's decision to close its printer factory in Zhongshan, China by the end of 2025 symbolizes a significant shift in the global laser printer market, which has been historically dominated by Japanese and American brands like Canon and HP [2] - According to IDC, the market share of domestic brands in China's laser printer market has increased from approximately 10% in 2010 to over 40% today, while foreign brands' share has decreased to below 60% [2] - Canon's market share has declined from 7.7% in 2018 to 3.9% in the first three quarters of 2025, while domestic brand BenQ's market share has fluctuated between 21.3% and 25.8% during the same period [2] Competitive Landscape - The competition in the printer market has intensified, with domestic brands like BenQ and Lenovo gaining ground by focusing on supply chain security and addressing information security risks associated with networked printers [4][9] - BenQ has developed over 6,000 patents, creating a technological moat that supports its competitive position [8] Innovation and Development - BenQ's entry into the printer market in 2007 was driven by the long-term commercial prospects of printers and national strategic needs, leading to significant investments in R&D and supply chain development [4][5] - The company achieved a breakthrough in core components like the laser scanning unit (LSU) and SoC chips, enabling it to produce competitive products domestically [7] Pricing and Cost Structure - The pricing strategy of domestic brands is significantly lower than that of foreign brands, with original consumables from US brands priced around 300 RMB, while similar products from Lenovo are priced at approximately 100 RMB [10] - The cost of printing has decreased from 0.2-0.3 RMB per A4 page to 0.07-0.08 RMB due to the integration of supply chain and technological innovations [10] Future Outlook - The domestic printer market is expected to continue growing, with a current household penetration rate of only 10%, compared to 30%-40% in Western countries [15] - Domestic brands are focusing on high-end markets, AI ecosystems, and international expansion, particularly in Southeast Asia, to navigate patent barriers and enhance their market presence [13][16]
中山佳能工厂员工:这一天还是来了,赔偿没有网传夸张
3 6 Ke· 2025-12-09 02:16
11月21日,由于公司经营困难持续加剧,扎根广东中山24年的佳能激光打印机工厂宣布正式停产。如今,上千名员工正在等待最终补偿方案。 图片来源:智通财经 "这一天还是来了,心情很复杂。"在位于中山市火炬开发区的佳能工厂门口,员工康伟(化名)对智通财经记者表示。他目前还留守在工厂内,做最后的收 尾工作。他预估,收尾工作最长还将持续半年。 另一名正在现场进行收尾工作的员工曾佳(化名)告诉智通财经,在中山找到如此规模的厂房并不容易。在佳能工厂决定清退之后,已经有企业定下了承接 这片厂房的初步意向。 谈及公司停产清退,受访员工都表示并不意外。康伟说,因为每年订单量都在下滑,这几年大家都在猜公司什么时候会倒。鼎盛的时候,公司年订单量有数 百万台,疫情时期是订单量最后的高峰,订单也有上百万台。但今年订单只有几万台,工人数量也从最高峰的六七千人下降到一千多人。 年订单从数百万到万台,赔偿没有网传夸张 中山佳能工厂停产之所以引起大范围关注,部分来自于一名员工在社交网络晒出的赔偿方案。据他所述,公司赔偿的经济补偿金、就业支援金、铭恩贡献 奖、新征程奋斗奖共计40万元,远超劳动法"N+1"的赔偿标准。"这是我工作18年的回报,我很 ...
足球巨星C罗投资Al初创企业;佳能回应中山工厂停产丨Going Global
创业邦· 2025-12-07 10:08
「Going Global 出海周报」 是创业邦推出的出海系列栏目,旨在为出海领域的创业者和投资人精选 出海大事件、海外大公司、投融资消息,本篇 为栏目第 311 篇报道。 整理丨 Lucas 本周(1 2 月1日至1 2 月 7 日)出海大事件包括: 速卖通"黑五"期间 二轮电动车 销量增长40倍 ; Shein在法国赢了!无需关站三个月 ; 追觅科技入选"最具影响力品牌"全球榜单 ; 比亚迪王传 福 称 未来有重磅技术,将大力开拓海外市场 ; "充电宝一哥" 安克创新 冲击港交所 ; 佳能 回应 中山工厂停产 ; "iPod之父"自荐接替库克掌舵苹果 ; Meta推迟Phoenix混合现实眼镜至2027年; 美国知名机器人公司iRobot爆雷;足球巨星C罗投资Perplexity Al;三星成立AI研究院; 孙正义称 他"哭着"清仓英伟达 。 出海四小龙 速卖通"黑五"期间 二轮电动车 销量增长40倍 12月4日消息, 海外大促"黑五"期间,速卖通 的 二轮电动车销量增长约40倍。 2025年,一批二轮电动车品牌在速卖通上"悄悄爆发",销量持续上涨。 "看到友商在速卖通上越做 越大,我们决定不再观望。"二 ...
中汽协:10月汽车商品进出口总额为253.1亿美元,同比增长9.5%|首席资讯日报
首席商业评论· 2025-12-03 04:25
Group 1: Automotive Industry - In October 2025, the total import and export value of automotive goods reached $25.31 billion, a year-on-year increase of 9.5% [2] - The import value was $3.68 billion, a month-on-month decrease of 4.6% and a year-on-year decrease of 17.5% [2] - The export value was $21.63 billion, a month-on-month increase of 2.9% and a year-on-year increase of 15.9% [2] - From January to October 2025, the cumulative total import and export value was $232.08 billion, remaining stable compared to the previous year [2] Group 2: Technology and AI - TSMC Chairman Wei Zhejia is expected to attend the OIP forum in Nanjing on December 4, 2025, and will visit several chip design companies [3] - South Korean AI startup Upstage plans to conduct an IPO as early as the second half of 2026 [4] - Australia has launched a national AI plan focusing on three main goals: seizing opportunities, sharing benefits, and ensuring safety [9] - Grayscale Research predicts Bitcoin may reach a historical high in 2026, challenging the traditional four-year cycle theory [10] Group 3: Logistics and Trade - Guangzhou Port expects a 14.7% year-on-year increase in container throughput in November 2025, reaching 2.399 million TEUs [5] - The total cargo throughput is projected to be 50.854 million tons, a year-on-year increase of 3.9% [5] Group 4: Corporate Developments - Canon announced the cessation of operations at its printer factory in Zhongshan, Guangdong, due to market challenges and competition [6][7] - Goldman Sachs raised the target price for Alibaba Health to HKD 5.2, citing structural benefits in the industry [8] - Wuliangye Group has invested in Sichuan Airlines Group, increasing its registered capital from 417 million to 1.219 billion yuan [11] Group 5: Economic Performance - Qingdao's GDP is expected to exceed 1.7 trillion yuan in 2025, with an average annual growth rate of 5.9% [13] - The city's per capita GDP is projected to rise from 127,000 yuan in 2020 to 161,000 yuan in 2024, a cumulative increase of 21.3% [13][14]
佳能中山工厂关闭 此前工厂所生产产品已100%外销
Mei Ri Jing Ji Xin Wen· 2025-12-02 13:28
近日,佳能(中山)办公设备有限公司(以下简称佳能中山工厂)宣布了停止生产经营的决定。 根据佳能中山工厂11月24日发布的公告,公司决定关闭的原因是:市场环境急剧变化,LBP(激光打印 机)市场持续萎缩,中国国内LBP品牌快速崛起等。佳能中山工厂经营困难持续加剧,虽经多方努力尝 试调整,仍无法扭转局面。 《每日经济新闻》记者也尝试通过社交平台联系佳能中山工厂员工进一步求证,但未能获得回复。 《每日经济新闻》记者了解到,佳能中山工厂成立于2001年,是佳能集团在全球范围内重要的激光打印 机生产基地之一。佳能中山工厂曾经"踌躇满志",确立了要做"世界NO.1 LBP生产公司"的目标,但如 今"事与愿违"。 《每日经济新闻》记者在采访过程中获悉,伴随着中国激光打印机市场逐渐饱和,叠加中国本土品牌强 势崛起,佳能中山工厂的处境日益困难。 有佳能中山工厂相关负责人向《每日经济新闻》记者透露,在宣布停止生产经营前,佳能中山工厂所生 产的产品,已100%出口至其他国家。但在几年前,该工厂还有一定比例的产品在华销售。 国际数据公司IDC中国分析师成雅娜在接受《每日经济新闻》记者采访时表示,在中国激光打印机市 场,佳能品牌的份额 ...
【财闻联播】六大行:全面停售5年期大额存单!中国药品价格登记系统上线
券商中国· 2025-12-02 11:01
Macro Dynamics - The launch of China's drug price registration system aims to provide a transparent and authoritative platform for domestic and foreign pharmaceutical companies to declare drug prices, facilitating the globalization of innovative drugs and attracting high-quality foreign drugs into the Chinese market [2] Automotive Industry - In October 2025, the total import and export value of automotive goods reached $25.31 billion, with a month-on-month increase of 1.7% and a year-on-year increase of 9.5%. The import value was $3.68 billion, down 4.6% month-on-month and down 17.5% year-on-year, while the export value was $21.63 billion, up 2.9% month-on-month and up 15.9% year-on-year [3] Childcare Subsidies - Hainan Province announced a childcare subsidy plan, providing an annual subsidy of 3,600 yuan per child for infants under three years old, effective from January 1, 2025 [4][5] Economic Impact of Brexit - The UK Prime Minister acknowledged that the Brexit agreement has severely harmed the UK economy, emphasizing the need to reduce friction and establish closer ties with the EU for economic recovery [6] Financial Institutions - Major banks in China have stopped offering 5-year large-denomination time deposits, with a shift towards shorter-term products. The Agricultural Bank of China has also removed 5-year products from its offerings [7] Market Data - On December 2, A-shares saw a collective decline, with the Shanghai Composite Index down 0.42% and the Shenzhen Component Index down 0.68%. The total trading volume was approximately 1.593 trillion yuan, a decrease of about 280.5 billion yuan from the previous trading day [8] - In Hong Kong, the Hang Seng Index rose 0.24%, while the Hang Seng Tech Index fell 0.37%. Notably, shares of electric vehicle manufacturers and pharmaceutical companies experienced significant declines [9] Company Dynamics - China National Airlines has completed a change in leadership, with registered capital increasing from approximately 16.2 billion yuan to 17.448 billion yuan [10] - Canon announced the cessation of operations at its Zhongshan printer factory due to a long-term decline in the global laser printer market, which has led to a significant reduction in orders [11] - Dream Home Furniture reported a significant stock price increase, warning that further abnormal price movements may lead to a suspension of trading for verification [12] - *ST Dongtong announced that its stock may be delisted due to fraudulent information disclosure in annual reports from 2019 to 2022 [13]
氪星晚报|佳能回应中山打印机工厂停止经营;担心权益受损 美国民众反对兴建AI数据中心;奥特曼:OpenAI计划推迟其他举措,如广告业务
3 6 Ke· 2025-12-02 10:03
Group 1: Company News - Canon has announced the difficult decision to cease operations at its Zhongshan office equipment factory due to a long-term contraction in the global laser printer market and a significant reduction in orders in China [1] - Nestlé is reportedly considering selling its Blue Bottle Coffee chain, with an expected valuation below $700 million, as part of a broader strategy to streamline its business portfolio [6] - Upstage, a South Korean AI startup, plans to conduct an IPO as early as the second half of 2026, having engaged securities firms for assistance [4] Group 2: Industry Developments - The UK central bank reported that seven major lending institutions passed the latest stress tests, demonstrating their resilience against severe economic shocks [3] - In the U.S., there is significant public opposition to the construction of new AI data centers, with 20 projects facing obstacles in the second quarter of this year due to concerns over rising energy costs [2] - Malaysia's Prime Minister announced that Intel will invest approximately $208 million to enhance its semiconductor operations in the country [10]
佳能中山工厂宣布关闭 经营困难持续加剧
Xi Niu Cai Jing· 2025-12-02 01:48
Group 1 - Canon (Zhongshan) Office Equipment Co., Ltd. has announced its closure due to a rapidly changing market environment, particularly the continuous decline of the LBP (Laser Beam Printer) market and the rapid rise of domestic LBP brands in China [5] - Established in 2001, Canon Zhongshan was a key player in Canon's strategy in the Chinese market, producing both color and black-and-white laser printers, with a cumulative production of 110 million printers by 2022 [5] - Canon's overall operations are facing challenges, with a downward revision of its profit forecast for 2025 due to U.S. tariff policies, reducing the consolidated operating profit target from 460 billion yen to 451 billion yen and the net profit target from 330 billion yen to 325.5 billion yen [5] Group 2 - In 2022, Canon closed its 32-year-old Zhuhai factory, citing a significant decline in the global camera market and unprecedented operational difficulties [6]