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外卖大战“压垮”堂食了吗,我找多家门店问了问
3 6 Ke· 2025-08-27 03:45
2025 年刚开年,所有人都以为京东外卖会是彻底改写外卖市场格局的那一个狠角色。 然而,半年过去,从京东开始,外卖市场被激起一道又一道涟漪,美团加大补贴力度,淘宝正式发布闪 购,将饿了么硬生生拉回牌局。外卖大战卷来了一块钱的奶茶,十元以内的饭菜,也同时为淘宝闪购卷 来了超 2 亿的日活,为京东的季度活跃用户带来了 40% 的同比增幅,为美团二季度带来了超 6400 万的 日均单量。 企业砸钱补贴的战火,烧到消费者这里便是狂欢的篝火。有人调侃," 最想减肥的时候偏偏遇上了最便 宜的外卖。"低价外卖,指引消费者做出最经济实惠的消费选择,要么点外卖送到家,要么站在奶茶店 门口,点个外卖再跟骑手说自取,毕竟一杯奶茶现场点单 20 元,用上大额券至少能把价格打下一半。 而另一边,堂食成了食物链最底端。外卖出单机器疯狂运转,骑手匆忙取餐赶着送手里的一堆单子,后 厨忙得团团转,但坐在门店里吃饭的顾客却寥寥无几。 北北表示,拿 6 月份的情况来说," 6 月我们外卖订单很多,营收却比 5 月少了整整一万块钱,这一万 块是堂食部分的减少。" 她解释道,餐饮行业里堂食的钱标价多少就实收多少,但是放到外卖里,同样标价的东西,实际收 ...
少林寺现场直击:新住持微笑挥手进入围挡的方丈室
第一财经· 2025-07-31 06:52
Core Viewpoint - The article discusses the recent changes and public interest surrounding the Shaolin Temple, particularly focusing on the new abbot, Shi Yinle, and the temple's management and commercialization issues [1][5]. Group 1: Shaolin Temple Overview - Shaolin Temple is part of the Songshan Shaolin Scenic Area, which includes various tourist attractions such as the Pagoda Forest and martial arts museum [2]. - There have been conflicts between Shaolin Temple and the scenic area regarding ticket revenue sharing and land use [2]. Group 2: Commercialization Issues - The commercialization of Shaolin Temple has faced criticism, particularly regarding the presence of high-priced incense and QR code-collecting monks [2]. - Recent visits revealed the absence of these controversial practices, indicating a potential shift in management approach [2][3]. Group 3: New Abbot's Background - Shi Yinle, the new abbot, has a background in Buddhist education and previously served as the abbot of Baima Temple [5]. - He has expressed a desire to maintain traditional Buddhist practices rather than focusing on commercialization, contrasting with the previous management style at Shaolin Temple [5][6].
多地创新消费场景、升级文旅体验 夏日夜经济升腾“烟火气”
Jing Ji Ri Bao· 2025-07-20 00:49
在夜经济消费集聚区培育方面,开封坚持规划引领、重点突破,在全市范围内系统布局鼓楼—书店街、 双龙巷—珠玑巷、御街—龙亭等八大核心片区,作为培育创建夜间文旅消费集聚区的主阵地。 今年的四川省政府工作报告也将"积极发展夜间经济"列入全省重点实施的提振消费专项行动当中。四川 将打造20个"不夜地标"和100个"夜经济集聚区",并以"夜经济"为牵引,推动"夜游、夜购、夜展、夜 娱"串珠成链。 同时,四川还加强成渝双城联动,助力夜间经济发展。6月下旬,四川省商务厅公布的《川渝共建国际 消费目的地行动计划(2025—2027年)(征求意见稿)》提出,川渝将大力发展具有巴蜀特色的夜间经济, 协同建设夜间消费核心区、示范区、集聚区,持续擦亮"不夜重庆""不夜天府"城市名片。 深挖区域特色 围绕培育有看点、有新意、有趣味的夜间经济消费场景,深挖特色、开发IP成为各地不约而同的选择。 夏日来临,夜间愈发成为消暑纳凉的黄金时段,夜经济逐渐"升温"。从升腾"烟火气"的市集到沉浸式体 验空间,多地积极探索夜经济多元业态融合,推动夜间消费活力释放。 加强规划布局 强化政策引领,加强规划布局,是各地持续释放夜经济发展潜力、为消费注入"夜色 ...
好餐厅不需要卷好评
远川研究所· 2025-07-02 08:07
或许是受到山川旷野的召唤,或许是因为对原生态食材的渴望,都市年轻人曾将一众 " 山 " 、 " 野 " 、 " 果 " 字辈的云南菜餐厅批量捧红,动辄等位 1 小时起。 但看不见的大手会公平地教育每一片红海市场,截至今年 1 月,全国有 11568 家云南菜餐厅,一年内减少了 442 家,市场是有限的,热点是流动的,批量 开店的结局往往是批量退场 [1] 。 美食大国往往都不是连锁餐饮大国,中国餐饮品牌的集中度( CR5 )不足 3% [2] 。市场高度分散,餐饮商家自然也得追热点。供给侧的非标准化、需求 侧的众口难调,是璀璨饮食文化赋予商业世界无形的风险。 但无论是跟风上新的爆款,还是缺点灵魂的预制菜,都在消耗着食客的热情,餐饮店越开越密,更新换代越来越快,人们却好像离真正的美食越来越远。 好在追逐流量和高效并非行业的唯一生存之道。纵观刚刚发布的 2025 大众点评必吃榜, 3091 家上榜商户中,烟火小店占比接近 80% , 10 年以上本地 老店占比超过 40% , " 烟火气 "" 本地特色 "" 鲜烹现制 " 成为上榜餐厅的共同点。 必吃榜未必是绝对科学严谨的餐饮业运行统计公报,但绝对是消费者偏好与 ...
这个假期,河南消费市场有多“热”?
Sou Hu Cai Jing· 2025-05-06 08:00
Group 1: Consumer Market Performance - During the "May Day" holiday, key monitored retail and catering enterprises in Henan achieved a total sales revenue of 18.7 billion yuan, a year-on-year increase of 4.5% [2] - Sales of home appliances, automobiles, and communication equipment increased by 20.6%, 18.8%, and 5.5% respectively compared to the same period last year [2] - The average daily foot traffic in Zhengzhou's top 10 commercial districts reached nearly 800,000, a year-on-year increase of approximately 14%, with daily revenue growing by around 8% [3] Group 2: Tourism and Cultural Consumption - The tourism market in Henan saw a significant increase, with Meituan reporting a 30% year-on-year growth in travel orders during the "May Day" holiday [6] - The number of visitors to major scenic spots in Henan increased significantly compared to last year, with a notable rise in dining orders from non-local tourists, which surged by 189% [6] - The demand for personalized and diverse travel experiences among younger generations is growing, with 45% of travel orders coming from the post-95 generation [9] Group 3: Real Estate Market Dynamics - The "May Day" holiday is a critical marketing period for real estate developers, with many launching promotional activities to boost sales [11] - Various incentives such as discounts and giveaways of home appliances were offered to attract buyers, leading to increased consumer interest in purchasing homes [12][13] - The real estate market in Henan showed signs of stabilization, with a 5.2% increase in sales area for new and second-hand homes in the first quarter compared to the previous quarter [13]