"一瓶375毫升的啤酒零售价88元，确实有点儿贵，甚至这页（产品售价）PPT我都有点儿不想展 示。"日前，在珍酒李渡集团董事长吴向东的首场个人直播中，他在推介公司旗下首款高端精酿啤酒产 品"牛市News"时这样介绍道。 在此之前，五粮液旗下子公司宜宾五粮液仙林生态酒业有限公司（以下简称"仙林生态酒业"）推出名 为"风火轮"的精酿啤酒，390毫升建议零售价19.5元/瓶。 白酒企业跨界啤酒并非首次。此前，茅台集团曾推出茅台啤酒，泸州老窖也开发了百调精酿啤酒。这种 跨界尝试的背后，是消费群体迭代和消费多元化趋势的推动，企业正积极寻求新的增长点。同时，借助 白酒成熟的销售渠道推广啤酒产品，也成为跨界布局的天然优势。 啤酒主打价格大众化，而此次白酒企业推出小规格、中高端以及超高端价位的啤酒产品，能否被市场接 受仍是关注的焦点。吴向东近期谈到价格时提到，"我对品质的要求很高，牛市啤酒的成本是一般啤酒 的20倍。" 业内人士分析指出，白酒企业进军啤酒市场，既是拓展年轻消费群体的战略布局，也是维持收益率的重 要举措。凭借品牌背书优势，白酒企业不仅够为啤酒高端产品提供溢价空间，还能发挥其渠道资源优 势。不少酒企通过委托代加工 ...

Group 1 - The core viewpoint of the article highlights the significant stock price increase of Zhenjiu Lidu (06979), which rose by 5.1% to HKD 9.07, with a trading volume of HKD 228 million [1] - In June, Zhenjiu Lidu launched a strategic high-end product called "Dazhen Zhenjiu" priced at RMB 888 per bottle, aimed at filling the price gap between "Zhen Fifteen" and "Zhen Thirty" [1] - The company also introduced its first high-end craft beer product named "Niushi News" in August, retailing at RMB 88 per bottle, marking its entry into the beer market [1] Group 2 - CITIC Securities noted that the launch of the strategic new product "Dazhen" is expected to contribute to revenue in the second half of the year, as it occupies a vacant price segment and has received positive market feedback [1] - The company plans to focus most of its budget expenditures this year on "Dazhen," with expectations for continued channel push in the second half of the year [1] - Founder and Chairman Wu Xiangdong emphasized the strategic resource allocation towards "Dazhen," indicating a strong commitment to its market presence [1]

据吴向东介绍，牛市超级啤酒耗费三年时间研发，精选全球臻材，通过顶级工艺酿造，口感独特，令人难忘，并 以"牛市开，好运来"为口号，打造全新的悦人悦己悦生活消费方式。 业内人士认为，吴向东首场直播即获高关注度，证明其个人影响力，牛市啤酒也有望凭借其超高品质和美好寓 意，在竞争激烈的啤酒市场占领一席之地。 8月8日下午，珍酒李渡集团董事长吴向东开启个人首场直播，正式推出旗下首款高端精酿啤酒产品"牛市News"。 据统计，全网观看人数超190万，最高在线人数17.8万，全网点赞超682万，成为当天酒业"最热"话题。 ...