1月16日，有消息称，近期部分茅台省区直营店面向纳税达标企业，开放1499元/瓶飞天茅台（53度、 500ml）申购。 与去年相比，今年的政策明显优化，达标企业在申购平价飞天茅台时，无需再搭配购买其他非标茅台产 品。 对于该情况，茅台酒销售公司有关人士向《酒业内参》表示，"自营店正在与原有企业团购客户签订 2026年销售合同，所售产品根据企业团购客户消费需要选定（包含飞天500mI贵州茅台酒等主力产 品）。目前仅针对原有企业团购客户，未对新增企业客户开放。" 责任编辑：刘万里 SF014 ...

据媒体报道，近期部分茅台省区直营店面向纳税达标企业，开放1499元/瓶飞天茅台（53度、500ml）申 购。针对这一消息，茅台酒销售公司有关人士接受采访时表示，自营店正在与原有企业团购客户签订 2026年销售合同，所售产品根据企业团购客户消费需要选定（包含飞天500mI贵州茅台酒等主力产 品）。目前仅针对原有企业团购客户，未对新增企业客户开放。（茅台时空） ...

据智通财经记者调研获悉，近期部分茅台省区直营店面向纳税达标企业，开放1499元/瓶飞天茅台（53 度、500ml）申购。 与去年相比，今年的政策明显优化，达标企业在申购平价飞天茅台时，无需再搭配购买其他非标茅台产 品。 ...

据财联社记者调研获悉，近期部分茅台省区直营店面向纳税达标企业，开放1499元/瓶飞天茅台（53度、500ml）申购。 与去年相比，今年的政策明显优化，达标企业在申购平价飞天茅台时，无需再搭配购买其他非标茅台产品。 ...

Core Viewpoint - The Chinese liquor industry is entering a deep adjustment period in 2025, characterized by declining volume and price, with a challenging market environment expected to continue into 2026 [1][2][4]. Industry Overview - 2025 is described as an exceptionally difficult year for the Chinese liquor industry, with companies, distributors, and investors facing severe challenges [2]. - Major players like Kweichow Moutai and Wuliangye have acknowledged the industry's severe conditions, indicating widespread issues such as declining sales and shifting consumption patterns [3][4]. Market Performance - The high-end liquor market has seen a significant contraction, with estimates suggesting a 30-40% evaporation in the mid-to-high-end market during the Mid-Autumn Festival [3]. - Sales data indicates a drastic decline, with distributors reporting an average sales drop of 73% during peak months [3]. - Kweichow Moutai's flagship product has seen its price drop from approximately 2300 RMB to about 1580 RMB per bottle [3]. Competitive Landscape - The industry is expected to experience intensified competition due to weak demand, with companies focusing on consumer-centric strategies to maintain market share [4][5]. - Wuliangye aims to dominate the 800-1000 RMB price segment, while other companies are also shifting towards lower-alcohol products to attract younger consumers [7][8]. Strategic Initiatives - Wuliangye plans to develop its 1618 product into a billion-yuan brand to fend off new entrants [7]. - Kweichow Moutai is focusing on maintaining its core product's market position while promoting premium offerings [7]. - Luzhou Laojiao is pursuing a differentiated strategy by emphasizing lower-alcohol products, which have gained popularity among younger consumers [7]. Long-term Outlook - Despite short-term challenges, the industry holds structural opportunities, driven by the expansion of the middle class and new consumption scenarios [9]. - The government is expected to introduce supportive policies for the liquor industry, which could provide a boost in 2026 [9][10]. - Companies are optimistic about the potential for recovery, with expectations that the industry may hit bottom and begin to rebound in 2026 [10].