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上汽大众陶海龙称AUDI首款车只能成功
Di Yi Cai Jing· 2025-09-21 01:59
【#上汽大众陶海龙称AUDI首款车只能成功#】"豪华品牌在中国的发展,尤其是在新能源时代,确实遇 到了挑战,这是不可回避的现实。但我们找到了一条适合豪华品牌在新能源市场转型的路径。"近日, 上汽大众汽车党委书记、总经理陶海龙在接受第一财经等媒体采访时表示。 在传统豪华品牌电动化转型持续失速的市场背景下,去年11月,上汽奥迪(上汽大众和奥迪的合资公 司)宣布成立新品牌AUDI,作为奥迪115年历史上首个全新子品牌,采用全新字母标识与四环标志并 行。在品牌发布后的近11个月,AUDI品牌首款车型E5 Sportback在近日正式上市,起售价23.59万元, 再加上1万元保险现金权益,该车进入22万级价格区间,上市半个小时订单超1万辆。 这个订单数虽然较小米、鸿蒙智行等新势力较差,但这已经算得上是传统豪华品牌新能源汽车销售的一 大盛况。 陶海龙称,对上汽奥迪而言,E5 Sportback这款车具有重要的战略意义,是战略转型的重要起点,"只能 成功,不能失败"。 ...
上汽大众陶海龙:AUDI首款车“只能成功,不能失败”
Di Yi Cai Jing· 2025-09-21 01:35
Core Viewpoint - Traditional luxury brands are facing challenges in the electric vehicle (EV) market in China, prompting the establishment of a new sub-brand, AUDI, by SAIC Audi to adapt to the changing landscape [1][2]. Group 1: Brand Strategy and Market Positioning - SAIC Audi launched the AUDI brand as the first new sub-brand in Audi's 115-year history, aiming to find a suitable path for luxury brands in the new energy market [1]. - The AUDI E5 Sportback, priced at 235,900 yuan (approximately 23.59 million yuan), received over 10,000 orders within half an hour of its launch, indicating a significant market interest despite competition from new players [1]. - The CEO of the SAIC Audi cooperation project emphasized that AUDI aims to offer products that are not currently available in the market, combining German engineering with modern technologies like AI and electric drive [2]. Group 2: Product Development and Future Plans - AUDI plans to launch two new products in the next two years to enhance its electric vehicle lineup, with the next model already in the final preparation stage [3].
【联合发布】一周新车快讯(2025年9月13日-9月19日)
乘联分会· 2025-09-19 08:34
Core Viewpoint - The article provides an overview of new vehicle models set to launch in September 2025, detailing specifications, market segments, and pricing strategies for various manufacturers in the automotive industry. Group 1: New Vehicle Launches - BYD Auto is set to launch the Yangwang U8L on September 12, 2025, categorized as a D SUV with a starting MSRP of 1.28 million yuan [6] - Ronglan Auto will introduce the Ronglan Blue Balloon on September 13, 2025, classified as an A00 HB with a price range of 46,900 to 50,900 yuan [14] - FAW Car will release the Benteng Yueyi 03 on September 15, 2025, an A SUV priced at 88,800 yuan [22] - Dongfeng Motor will launch the Lantu Dreamer on September 15, 2025, a C MPV with prices ranging from 329,900 to 439,900 yuan [30] - Great Wall Motors will debut the Haval Big Dog PLUS on September 15, 2025, a B SUV with a price range of 135,800 to 186,800 yuan [38] Group 2: Specifications and Features - The Yangwang U8L features a 2.0T range extender engine, EVT transmission, and offers a pure electric range of 180 km [6] - The Ronglan Blue Balloon is powered by a pure electric engine with a battery capacity of 17.03 kWh, providing a range of 210 km [14] - The Benteng Yueyi 03 is equipped with a pure electric engine and has a battery capacity of 61.47 kWh, allowing for a range of 565 km [22] - The Lantu Dreamer offers both pure electric and plug-in hybrid options, with a pure electric range of 700 km [30] - The Haval Big Dog PLUS includes a 1.5T engine and offers various configurations, including a plug-in hybrid version with a range of 105 to 150 km [38] Group 3: Market Segmentation and Pricing Strategy - The new models span various market segments, including A00 HB, A SUV, B SUV, C MPV, and D SUV, indicating a broad strategy to capture different consumer preferences [2][4] - Pricing strategies vary significantly, with entry-level models like the Ronglan Blue Balloon starting at 46,900 yuan, while premium models like the Lantu Dreamer can reach up to 439,900 yuan [14][30] - The article highlights the competitive landscape as manufacturers aim to differentiate their offerings through technology, performance, and pricing [2][4]
鸿蒙智行补上“旅行车”拼图,华为资源导入加速
21世纪经济报道记者 焦文娟 杭州报道 继SUV和轿车之后,鸿蒙智行终于将触角伸向了中国市场较冷门的品类——旅行车。 9月16日,鸿蒙智行与北汽合作的第二款车型享界S9T正式亮相。新车共推出4款车型,售价区间30.98万 ~36.98万元。根据鸿蒙智行披露的数据,享界S9T上市1小时大定突破5000辆。 为了保证交付,北汽透露,目前享界工厂已达到每两分钟下线一台新车的生产节奏。 而对鸿蒙智行来说,享界S9T不仅补全了鸿蒙智行全品类布局的一块空白,更试图重新激活一个在中国 市场尚未真正爆发过的细分市场。 选择旅行车作为突破口的逻辑看似矛盾却充满机会:一方面,中国旅行车市场规模是真正的小众市场, 目前畅销的车型仅有蔚来ET5T;另一方面,正是这种未被充分竞争的市场,给了科技赋能最大的改造 空间。 小众市场机遇与风险并存。对鸿蒙智行来说,市场教育始终是最大变量。此前大众、沃尔沃等品牌多次 尝试培育中国旅行车市场,均折戟沉沙。 华为的破局点则可能在于其独有的用户生态。高粘性的用户基础,为推广非主流车型提供了试错空间。 享界S9T是"五界"首款旅行车,聚焦智能出行场景,更强化续航与智能化体验。 余承东在现场介绍,享界S ...
千余款车型将亮相第二十五届武汉国际车展
Zhong Guo Xin Wen Wang· 2025-09-11 07:22
Group 1 - The 25th Wuhan International Auto Show will be held from September 17 to 22, 2025, at the Wuhan International Expo Center, featuring over a hundred brands and thousands of vehicle models [1][2] - The exhibition area will cover 140,000 square meters, including six indoor exhibition halls and outdoor spaces, showcasing passenger cars, new energy vehicles, and smart connected vehicles [1][3] - The event will highlight the latest achievements in the automotive industry's trends towards electrification, intelligence, connectivity, and sharing [1][4] Group 2 - Major brands such as Dongfeng Peugeot Citroën, Ideal Auto, and Lincoln will present new models, including the 2026 Lantu Dreamer and the new Xpeng P7 [2][3] - The event will offer multiple purchase incentives, including trade-in programs, special pricing, financial subsidies, and promotional packages, in collaboration with local dealers [2][3] - Various cultural activities will be organized, such as the Youth Future Car Design Contest and a series of automotive-themed competitions and performances [3][4] Group 3 - The 2025 China (Wuhan) International New Energy and Intelligent Connected Vehicle Development and Cooperation Summit will be held concurrently, focusing on green, intelligent, high-end, and ecological themes [3][4] - The event will feature interactive technology experiences, including performances by humanoid robots and demonstrations of innovative automotive technologies [3][4] - The auto show serves as a significant platform for technology exchange and consumer engagement, reflecting the importance of Wuhan in China's automotive industry [4]
豪华品牌的最后阵地:新能源反击战能否改写格局?
Tai Mei Ti A P P· 2025-09-11 02:32
Core Insights - The Chinese automotive market is entering a critical phase where traditional luxury brands are compelled to accelerate their transition to electric vehicles, marking the beginning of a counterattack in the new energy sector [2][3] - New models such as the Volvo XC70, Audi E5 Sportback, and BMW iX3 are designed on new platforms and are pivotal to their respective brands' strategies to regain market share and brand value lost during the era of fuel vehicles [2][4] Industry Trends - The penetration rate of new energy vehicles has been steadily increasing, with some emerging brands experiencing sales growth that significantly outpaces the industry average, putting traditional luxury brands under immense pressure [3] - Traditional luxury brands like BMW, Audi, and Volvo are adopting a more measured approach to their electric vehicle strategies, relying on profits from fuel vehicles to support their transition [4] Product Development - The Volvo XC70 is built on the new SMA hybrid architecture, emphasizing safety and innovative design, while the BMW iX3 represents a complete product iteration aimed at enhancing overall user experience [5][6] - The Audi E5 Sportback is positioned as a competitive offering in the market, with a pricing strategy that undercuts previous luxury electric models, aiming to attract consumers away from popular models like the Tesla Model 3 [8] Pricing Strategies - The Volvo XC70's pre-sale price was strategically lowered to between 299,900 and 329,900 RMB, generating significant consumer interest with over 5,000 orders in just 85 minutes [7] - The Audi E5 Sportback's pricing ranges from 235,900 to 319,900 RMB, breaking the historical price barrier for German luxury electric vehicles, thus directly targeting competitors [8] Market Positioning - The new generation of luxury electric vehicles is expected to disrupt the current market landscape significantly, with models from Volvo, Audi, and BMW set to launch in the near future [12] - Despite challenges from domestic brands and new entrants, traditional luxury brands possess strong brand equity, manufacturing excellence, and a loyal customer base, which may help them regain traction in the new energy vehicle market [12][14] Challenges Ahead - Traditional luxury brands face ongoing challenges in technology innovation and market competition, necessitating continued investment in R&D and the adaptation of marketing strategies to remain competitive [13][14]
新车密集上市冲刺“金九银十” 购车补贴再升级
Bei Jing Shang Bao· 2025-09-04 23:38
Group 1 - The automotive market is experiencing a consumption surge with the arrival of the traditional sales peak season, "Golden September and Silver October," as various automakers launch new models to capture market share and meet diverse consumer demands [1] - In September alone, at least 16 new car models were launched or upgraded, with over 70% being new energy vehicles, highlighting the industry's focus on innovation and technology [2] - Major automakers are introducing models tailored to the Chinese market, such as Audi's AUDI E5 Sportback and BMW's iX3, which feature competitive pricing and advanced technology to attract younger consumers [3][4] Group 2 - Government subsidies and automaker discounts are significant drivers for consumer purchases, with a new fiscal subsidy policy for personal consumption loans effective from September 1, 2023, offering a 1% interest subsidy for loans of 50,000 yuan and above [5] - Various regions are implementing unique subsidy policies, such as cash discounts for electric vehicle purchases in Beijing and Hangzhou, further incentivizing consumer spending [5][6] - Automakers are enhancing their financial offerings, with companies like XPeng Motors and Buick providing attractive financing options to lower the economic burden on consumers, thereby boosting sales during the peak season [6]
新车冲刺“金九银十” 购车补贴再升级
Bei Jing Shang Bao· 2025-09-04 16:11
Core Viewpoint - The automotive market is experiencing a consumption surge with the arrival of the traditional sales peak season, "Golden September and Silver October," as various automakers launch new models and offer attractive financial policies to stimulate sales [1][7]. Group 1: New Car Launches - In September, at least 16 new car models were launched or upgraded, with over 70% being new energy vehicles [3]. - Notable upcoming models include the Lynk & Co 10 EM-P, which features advanced technology and has received 12,900 orders within 24 hours of pre-sale [3]. - Audi's new electric vehicle, AUDI E5 Sportback, will be priced at 235,900 yuan, indicating a strategy to attract younger consumers [4]. - BMW's iX3, designed specifically for Chinese consumers, will feature a range of 900 kilometers and is set to launch soon [4]. Group 2: Consumer Incentives - The implementation of a new personal consumption loan subsidy policy allows for a 1% annual subsidy on loans of 50,000 yuan or more for car purchases, effective from September 1 to August 31 of the following year [7]. - Local governments are also offering additional subsidies, such as up to 6,000 yuan for electric vehicle purchases in specific districts [7]. - Automakers are enhancing their financial offerings, with companies like XPeng Motors providing "5 years 0 interest, 0 down payment, 0 fees" financing options [8]. Group 3: Market Dynamics - The competition among new energy vehicle manufacturers is expected to intensify over the next six months, with safety and stability becoming critical competitive factors [1][8]. - The combination of government subsidies and automaker promotions is effectively lowering the purchase threshold for consumers, particularly those sensitive to price [8]. - Industry experts suggest that automakers should focus on differentiated services and explore new scenarios for vehicle usage to enhance consumer engagement and loyalty [8].
新车扎堆上市,购车补贴再升级
Bei Jing Shang Bao· 2025-09-04 10:44
Core Viewpoint - The automotive market is experiencing a consumption surge with the arrival of the traditional sales peak season, "Golden September and Silver October," as various automakers launch new models and offer attractive financing policies to stimulate sales [1][5]. Group 1: New Vehicle Launches - In September, at least 16 new vehicles were launched or upgraded, with over 70% being electric vehicles [2]. - Notable new models include the Lynk & Co 10 EM-P, which features advanced technology and received 12,900 orders within 24 hours of pre-sale [2]. - Audi's first electric vehicle, AUDI E5 Sportback, will be launched at a price starting from 235,900 yuan, indicating a strategy to attract younger consumers [3]. - BMW's iX3, designed specifically for Chinese consumers, will feature a range of 900 kilometers and is set to be produced domestically by 2026 [3]. Group 2: Market Segmentation - Recent vehicle releases cater to diverse market segments, including the travel-oriented Hongmeng Zhixing S9T and the sporty Leaping Lafa5 aimed at young consumers [4]. - The affordable segment is represented by the Jihu T1, priced between 68,800 and 93,800 yuan, appealing to urban young families [4]. Group 3: Policy and Subsidies - The implementation of a new personal consumption loan subsidy policy will reduce the financial burden on consumers, with a 1% annual subsidy for loans of 50,000 yuan or more [5]. - Local governments are also introducing unique subsidy programs, such as a cash discount of up to 6,000 yuan for electric vehicle purchases in specific districts [5]. Group 4: Competitive Strategies - Automakers are enhancing their promotional strategies, with companies like XPeng offering "5 years 0 interest, 0 down payment, 0 fees" financing options [6]. - The automotive market is expected to see intensified competition among electric vehicle manufacturers in the coming months, with a focus on safety and stability as key differentiators [6].
“金九银十”看车市|新车扎堆上市,购车补贴再升级
Bei Jing Shang Bao· 2025-09-04 10:29
Group 1 - The automotive market is experiencing a consumption surge with the arrival of the traditional sales peak season, "Golden September and Silver October," as various automakers launch new models to capture market share and meet diverse consumer demands [1][10] - New energy vehicle (NEV) companies are expected to face intensified competition in the next six months, with safety and stability becoming critical competitive factors [1][10] - In September alone, at least 16 new car models were launched or upgraded, with over 70% being new energy vehicles, showcasing a vibrant market with diverse offerings [2] Group 2 - Major automakers are introducing new models tailored to the Chinese market, such as Audi's AUDI E5 Sportback and BMW's iX3, both aiming to attract younger consumers with competitive pricing [4][5] - The introduction of advanced technologies in new models, such as the Lynk & Co 10 EM-P and BYD's Fangchengbao, highlights the importance of technological innovation as a selling point [2][5] - Various automakers are targeting different market segments, from luxury to budget-friendly options, to cater to a wide range of consumer preferences [7] Group 3 - Government policies and automaker incentives are significantly driving consumer purchases, with new financial support measures like the personal consumption loan subsidy scheme set to lower economic costs for buyers [8][9] - Local governments are also implementing unique subsidy programs, such as cash incentives for purchasing new energy vehicles, further stimulating market demand [8] - Automakers are enhancing their promotional strategies, with companies like XPeng Motors and Buick offering attractive financing options and trade-in bonuses to boost sales [9] Group 4 - Economic experts express optimism about the automotive market's performance during the sales peak, attributing it to supportive policies and a recovering stock market that boosts consumer confidence [10] - The collaboration of various subsidies is effectively lowering the purchase threshold for consumers, particularly those sensitive to pricing [10] - To sustain sales momentum, automakers are encouraged to offer differentiated services and explore innovative use cases for vehicles, enhancing customer engagement and loyalty [10]