行业概述方面，潮鞋转售是兼具潮流文化、收藏价值与流通属性的交易行为，涵盖限量款、联名款、经典复刻款等多类产品， 形成了包含品牌方、转售平台、鉴定机构、物流服务商等在内的完整生态链。中国潮鞋转售市场起步较晚但发展迅猛，2024年 市场规模已突破数百亿元，年均增长率超30%，主要集中于一线城市及新一线城市，东部沿海地区为核心阵地，中西部地区正 逐步成为新增长点。 今天分享的是：硕远咨询：2025年国潮鞋转售行业市场研究报告 报告共计：27页 2025年国潮鞋转售行业市场研究报告核心总结 《2025年国潮鞋转售行业市场研究报告》全面剖析了该行业的发展现状、市场特征、竞争格局及未来趋势，展现了这一融合潮 流文化与商业价值的细分领域的发展全貌。 市场需求端，18-35岁的年轻白领与大学生是核心消费群体，男性用户略占多数，女性消费者增速显著。购买动机涵盖收藏、个 性表达、社交及实用需求，消费者注重鞋款的设计感、稀缺性与舒适度，线上专业转售平台因鉴定保障和交易便捷成为主流渠 道，KOL与社交媒体对消费决策影响深远。Z世代和00后作为新兴主力，更追求个性化与数字化体验，推动循环消费模式兴起。 竞争格局上，得物、毒App、闲鱼 ...

报告全面剖析中国国潮鞋转售行业的发展现状、竞争格局、消费特征及未来趋势，为行业参与者提供全景式参考。 潮鞋转售行业是融合潮流文化、收藏价值与投资属性的细分市场，涵盖限量款、联名款、经典复刻款等多元品类，形成了 "品牌方 - 零售商 - 转售平台 - 消费者" 的完整产业链，鉴定机构与物流服务商为市场提供关键支撑。行业发展迅速，2024 年市场规模已突 破数百亿元，年均增长率超 30%，远超传统鞋类市场，主要集中于一线及新一线城市，东部沿海地区为核心阵地，中西部地区正 快速崛起。 市场需求端呈现鲜明特征，18-35 岁年轻群体为核心消费力量，20-30 岁年轻白领与大学生占比最高，男性用户略多但女性消费增 速显著。消费者购买动机涵盖收藏投资、个性表达、社交需求及实用需求，稀缺性、设计感与舒适度是核心选购标准。线上渠道主 导交易，得物、毒 App 等专业平台凭借鉴定服务与交易保障成为首选，KOL 推荐与社交媒体传播对消费决策影响深远，Z 世代对 潮鞋溢价接受度较高，超七成可接受 500 元以上溢价。 竞争格局方面，头部平台形成差异化优势：得物以严格鉴定体系与丰富品类领跑，毒 App 侧重潮流社区建设，闲鱼凭借广泛 ...

Core Viewpoint - Nike is undergoing a significant restructuring and turnaround strategy under CEO Elliott Hill, which is reflected in its stock performance and leadership changes [3][4][5][6]. Company Overview - Nike, headquartered in Beaverton, Oregon, is a leading global designer, marketer, and retailer of athletic footwear, apparel, and sports equipment, with a market cap of approximately $97.1 billion [2]. Stock Performance - Nike's stock has seen a 20.3% pullback from its 52-week high of $82.44, closing at $65.82, and has declined 16.2% over the past year and 13% year-to-date [1]. Leadership Restructuring - The company is restructuring its senior leadership team to streamline decision-making and enhance consumer connections, with key changes including the elevation of Venkatesh Alagirisamy to Chief Operating Officer [4][5]. Turnaround Strategy - Nike's "Win Now" plan aims to rebuild its wholesale business, reignite innovation, and correct past missteps in its direct-to-consumer strategy, amidst internal restructuring and external economic pressures [6][7]. Financial Performance - In Q1 FY2026, Nike reported revenue of $11.7 billion, a 1% increase year-over-year, with wholesale revenue rising 7% to $6.8 billion, while Nike Direct revenues fell 4% to $4.5 billion [9][10]. - Gross margin decreased by 320 basis points to 42.2%, leading to a 31% drop in net income to $0.7 billion and a 30% decline in earnings per share to $0.49 [11]. Geographic Performance - North America saw a 4% revenue increase, while Greater China experienced a nearly 9% decline, impacting overall results [12]. Future Outlook - Management expressed cautious optimism, expecting Q2 revenues to decline in low single digits and gross margins to decrease by 300 to 375 basis points [13]. - Analysts predict EPS to be around $1.65 for fiscal 2026, down 23.6% year-over-year, but forecast a significant recovery to $2.58 in fiscal 2027 [13]. Analyst Expectations - RBC Capital maintains an "Outperform" rating with an $85 price target, citing progress in inventory management and a stronger operational position entering 2026 [14][15]. - The consensus rating for Nike stock is "Moderate Buy," with an average price target of $82.76, indicating a potential upside of 25.5% [16].

Core Insights - J.P. Morgan has released its NextList2026, a curated selection of books and experiences aimed at inspiring curiosity and conversation in various fields including technology, business, and culture [2][3]. Books - The NextList2026 features 11 standout books, including "Epic Disruptions" by Scott D. Anthony, which discusses 11 innovations that have transformed industries and society, including the AI revolution [5]. - "A CEO for All Seasons" by Carolyn Dewar et al. provides insights from top leaders to help CEOs navigate their careers effectively [6]. - "Air Jordan" by Adam Bradley celebrates the cultural impact of Michael Jordan and his brand, showcasing how it has influenced sports and business [7]. - "1929: Inside the Greatest Crash in Wall Street History" by Andrew Ross Sorkin offers a detailed account of the events leading to the Great Crash, highlighting the personalities involved [10]. - "Still Bobbi" by Bobbi Brown shares her journey in the beauty industry, emphasizing authenticity and natural beauty [11]. Experiences - The Lucas Museum of Narrative Art, opening in 2026, will focus on storytelling across various visual media, founded by filmmaker George Lucas [18]. - A revival of the musical "Chess" is set to return to Broadway, featuring a new book and direction, highlighting the rivalry between American and Russian chess champions [19]. - The Fondation Louis Vuitton in Paris is hosting a major retrospective of artist Gerhard Richter, showcasing 275 works from his career [20]. Wineries - Bevan Cellars, established in 2005, focuses on small-lot Cabernet Sauvignon and Bordeaux-style blends, capturing the essence of Napa Valley [26]. - Burgess Cellars, founded in 1972, is known for its outstanding Cabernet Sauvignon and emphasizes regenerative farming practices [27]. - Portfolio Winery, founded by Geneviève Janssens, produces limited quantities of wine, reflecting a commitment to quality and purpose [28]. Company Overview - J.P. Morgan Chase & Co. is a leading financial services firm with $4.6 trillion in assets and $360 billion in stockholders' equity as of September 30, 2025, serving millions of customers globally [29].

Core Insights - Shake Shack's stock has declined over 40% since its peak in July, primarily due to slower-than-expected growth reported in Q2 2025, with same-store sales growth dropping to 1.8% from 4% year-over-year [1][8] - The company has shown signs of recovery in Q3 2025, with same-store sales growth accelerating to 4.9% and revenue reaching $367.4 million, a 16% increase year-over-year [8] - Analysts suggest that the current dip in Shake Shack's stock presents a buying opportunity, with a forward EV/EBITDA multiple of 23x deemed justifiable given the company's growth prospects [9] Company Overview - Shake Shack originated as a hot dog cart in Madison Square Park in 2004 and has since expanded to over 630 locations globally, with 405 in the US and 225 in international markets [3] - The menu includes a variety of burgers, chicken sandwiches, hot dogs, and milkshakes, catering to diverse customer preferences [2] Financial Performance - Q2 2025 results showed strong revenue but disappointing same-store sales growth, leading to a significant stock price drop [1] - In contrast, Q3 2025 results indicated a recovery, with revenue exceeding forecasts and a non-GAAP EPS of 36 cents, beating expectations by 5 cents [8] Analyst Sentiment - Loop Capital analyst Alton Stump highlights Shake Shack's strong near-term growth prospects, suggesting that recent concerns over slowing comparable sales growth are overblown [9] - The stock currently has a Hold consensus rating, with 7 Buys, 11 Holds, and 2 Sells, and an average target price indicating a potential 32% gain over the next year [9]

Core Insights - Dick's Sporting Goods is expanding its retail footprint by opening larger "House of Sport" stores, which range from 120,000 to 150,000 square feet, significantly larger than traditional stores [3][4] - The company aims to create a unique shopping experience that can compete with other retailers, focusing on experiential offerings and a wide range of products [4][12] Expansion Strategy - The first House of Sport opened in 2021, with plans to have 35 locations by the end of the year and up to 100 by fiscal 2027, in addition to over 850 existing stores [9] - Each House of Sport store generates approximately $35 million in annual sales with an EBITDA margin of around 20% [6] Market Positioning - The company is targeting the youth sports market, which is valued at $40 billion annually, with parents spending an average of $1,016 per child for primary sports in 2024, a 46% increase from 2019 [22] - Dick's Sporting Goods has experienced 12 consecutive quarters of comparable sales growth, attributed to a strong replacement cycle and product innovation [23] Product Strategy - House of Sport stores feature a wider selection of footwear and exclusive merchandise, including Nike products not available elsewhere [5][13] - The retailer is also showcasing newer, premium brands and has a rotating co-lab space for testing products [14] Financial Performance - Despite initial skepticism from Wall Street regarding the expansion and a recent $2.4 billion acquisition of Foot Locker, Dick's shares have outperformed other athletic brands [20] - The company reported earnings before taxes of 14% in its most recent quarter, indicating strong financial health [6] Management Philosophy - The company's leadership emphasizes a culture of innovation and risk-taking, with a focus on continuous improvement and adaptability [24][25]

Core Insights - Nike has faced significant challenges in recent years but is showing signs of recovery and potential growth [1][6] - The company has made strategic changes in leadership and is focusing on innovation and brand rebuilding [4][10] Financial Performance - For the fiscal year, Nike's revenue decreased by 10% to $46.3 billion, and net income fell by 44% to $3.2 billion [8] - In the fourth quarter, revenue dropped 12% to $11.1 billion, with net income down 86% to $211 million [8] - The company anticipates a mid-single-digit revenue decline for the first quarter, with additional cost pressures from tariffs estimated at $1 billion [9] Competitive Advantages - Nike maintains a strong roster of high-profile sponsors and is recognized as the most valuable brand in sportswear [10][11] - The brand's legacy products, such as the Air Force 1 and Air Jordan, continue to have significant consumer appeal [11][12] Growth Potential - If Nike can return to its previous profit levels, it has the potential to recover its stock price, which is currently over 50% lower than its peak in 2021 [6][14] - The footwear and apparel market has grown since 2021, providing a favorable environment for Nike's recovery [13][14]

Core Viewpoint - The article discusses the resurgence of basketball shoe business, highlighting the strategic marketing efforts by brands like Adidas and Under Armour, as well as the changing dynamics in the sneaker market due to evolving consumer preferences and competition from running shoe brands [3][4][12]. Group 1: Brand Activities and Market Dynamics - Adidas has recently signed NBA stars for promotional activities in China, indicating a strong focus on leveraging celebrity endorsements for marketing [3]. - The influx of NBA players in China, including Anthony Edwards, Jalen Williams, and James Harden, reflects a trend where sports brands are actively engaging with local markets to boost sales [3][4]. - Despite claims of a declining sneaker market, major brands continue to invest heavily in basketball, as evidenced by Adidas signing a lifetime contract with Damian Lillard [6][14]. Group 2: Financial Performance and Market Trends - Adidas has seen a recovery in its performance, with a renewed focus on basketball, which was once a significant revenue driver for the brand [6]. - Under Armour's revenue grew from $2.33 billion in 2013 to $5.7 billion in 2021, showcasing the potential profitability of basketball shoes when associated with star athletes like Stephen Curry [6]. - The Jordan brand under Nike has shown impressive revenue growth, reaching $6.6 billion in 2023, indicating the lucrative nature of basketball shoe marketing [8][9]. Group 3: Market Challenges and Consumer Behavior - Recent reports indicate a cooling off in the sneaker resale market, with only 47% of sneakers selling above retail price in 2024, down from 58% in 2020 [11]. - The decline in sneaker trading activity is attributed to broader changes in consumer habits and the economic environment, with a shift towards running shoes due to the popularity of marathons [12][13]. - Industry insiders believe that while the market may be cooling, basketball shoes remain a critical segment for brands, as they represent high-end positioning and technological innovation [16].

Core Viewpoint - Deckers' stock performance has been weak, remaining only about 5% above its 52-week lows, indicating a bearish market sentiment unless a rebound occurs [1] - The consumer discretionary sector is experiencing general weakness, impacting Deckers and its competitors [1] Company Analysis: Deckers - Deckers is positioned for potential growth due to its strong HOKA brand and solid financial health, which may allow it to outperform competitors like Nike [4][5] - Despite a nearly 50% decline in stock price year-to-date, Deckers maintains a strong balance sheet, enabling aggressive share repurchases and operational flexibility [6] - Deckers' valuation metrics are attractive, with a trailing P/E of 17.2 and a forward P/E of 17.6, significantly lower than Nike [6] - The enterprise value-to-sales ratio of Deckers is just over 2.5, close to Nike's, despite better growth prospects, indicating relative undervaluation [7] - Seasonal demand for UGGs may provide a tailwind for Deckers, with potential for a 20-30% rally by December 2025 if consumer spending stabilizes [7] Company Analysis: Nike - Nike is facing significant challenges, including a 12% revenue decline in Q4 2025, attributed to inventory issues and weakening demand in key markets [8] - The company's stock has dropped nearly 60% from its 2021 highs, reflecting lost market share to competitors like HOKA and Lululemon [9] - Nike's innovation stagnation and flawed direct-to-consumer strategy have negatively impacted brand desirability among younger consumers [9] - The company is estimating over $1 billion in additional costs from tariffs, further straining its EBITDA margins, which are currently around 14% [10] Trade Strategy - A pairs trade strategy is proposed, taking a long position in Deckers and a short position in Nike to capitalize on diverging fundamentals within the athletic footwear sector [3][12] - This strategy aims to neutralize broader market risks while leveraging Deckers' superior growth rates and lower P/E multiple compared to Nike [13] - Even if Deckers' net income margins were halved, it would still trade at a similar multiple to Nike, highlighting its better growth potential [13]

Core Viewpoint - Nike's new CEO Elliott Hill suggests that the company has turned a corner after reporting fiscal fourth-quarter results that exceeded low expectations, leading to a surge in stock price despite a year-to-date decline and a more than 20% drop over the past five years [1][2]. Group 1: Leadership and Strategy - CEO Elliott Hill is focused on reversing the previous leadership's missteps, particularly those of former CEO John Donahoe, who emphasized classic footwear and direct-to-consumer sales at the expense of innovation and wholesale relationships [4][5]. - Hill's "Win Now" action plan aims to restore Nike's commitment to innovation, reorganizing the business to enhance sports-specific innovation across its main brands: Nike, Jordan, and Converse [5][12]. - The company is also working to rebuild relationships with wholesalers, including a new partnership with Amazon to offer a select assortment of Nike products [6][12]. Group 2: Financial Performance - For fiscal Q4, Nike's revenue fell 12% to $11.1 billion, with Nike brand revenue down 11% to $10.8 billion, and Nike Direct revenue decreasing 14% to $4.7 billion, largely due to a 26% drop in digital sales [9][10]. - The company experienced a significant decline in gross margins, which fell 440 basis points to 40.3%, attributed to heavy discounting and declining sales [10]. - Earnings per share (EPS) plummeted 86% in the quarter to $0.14, reflecting the overall financial challenges faced by the company [10]. Group 3: Market Segmentation and Future Outlook - Nike is implementing sharper marketplace segmentation to cater to different customer price points while positioning its digital platforms and stores as premium destinations [7][8]. - Despite current weak results, Hill expresses optimism for future improvements, indicating that the groundwork is being laid for a potential turnaround [12]. - The stock is currently trading at a high valuation with a forward P/E ratio of around 39 times analysts' 2026 estimates, but if EPS can return to previous levels, the stock could trade at under 20 times earnings [13].