Investment Rating - The report maintains a strong buy rating for the new consumption industry [3] Core Insights - New consumption is characterized by new demand from emerging consumer groups like Generation Z and a shift from leverage-driven consumption to income-driven consumption among older demographics [5][17] - The supply side benefits from China's robust manufacturing capabilities and the internet's ability to reshape business models and efficiency [5][17] - The report highlights two main investment opportunities: aggressive new consumption sectors such as trendy toys and gold jewelry, and defensive cyclical sectors like liquor and travel [5][4] Summary by Sections New Consumption: What is New Consumption? - New consumption has gained traction in recent years, initially a term from the primary market, now widely recognized [17] - It encompasses both new demand from younger consumers and a shift in older consumers' preferences towards more rational spending [17][21] New Demand: Stars Gather to Form Light - Emotional consumption and the rise of national trends are significant drivers, with luxury attributes associated with products [46] - The report identifies key sectors: IP toys, gold jewelry, and new tea drinks, which align with current consumer trends [5][4] New Supply: Old Trees Sprout New Buds - The report emphasizes that industries with easier pathways develop first, while more challenging sectors follow as technology and information improve [33] - It discusses the efficiency gains in retail and service sectors through standardization and technological advancements [33] Investment Recommendations - The report suggests focusing on two types of opportunities: aggressive new consumption sectors (e.g., trendy toys, gold jewelry) and defensive cyclical sectors (e.g., liquor, travel) [5][4] - Specific companies to watch include Pop Mart, Mijia, and various tea brands [5][4] Emotional Consumption and National Trends - Generation Z's emotional consumption is highlighted, with a significant portion willing to pay for emotional value [21][23] - The report notes the increasing acceptance of Chinese brands among younger consumers, contrasting with older generations' preferences [21][22] Gold Jewelry Market - The gold jewelry market is projected to grow significantly, with ancient gold jewelry gaining popularity due to its cultural significance [86][87] - The market size for ancient gold jewelry is expected to reach 4,214 billion by 2028, with a compound annual growth rate of 21.8% [86][87] IP Toy Market - The report outlines the rapid growth of the IP toy market, with a projected market size of 1,741 billion by 2024, reflecting a compound annual growth rate of 13.6% [69][70] - The emotional value associated with IP toys is a key driver of consumer interest and market expansion [78][79]

Group 1 - The company is expected to achieve a revenue growth rate of at least 200% in H1 2025, with corresponding revenue of approximately 13.67 billion yuan and a profit growth rate of at least 350%, leading to a profit of around 4.34 billion yuan, resulting in a profit margin of about 31.7%, an increase of 10.6 percentage points year-on-year [1] - The IP ecosystem is undergoing a comprehensive upgrade, with the Labubu 3.0 second-hand market prices stabilizing. The popularity of top IPs is driving sales for other IPs, such as Xingxingren and Crybaby, indicating potential for replicating Labubu's success [1] - The company has launched new products in the soft rubber category, with positive market feedback, including the HACIPUPU gummy bear and SP light-weaving plush accessories [1] Group 2 - The domestic market is expected to continue its strong performance, while the overseas market is expanding with new store openings. The company has received good sales feedback for new product lines, including Labubu, DIMOO, and PINOJELLY [2] - The brand's influence in the North American market is growing, aided by celebrity endorsements, and the sales momentum is still on the rise, with the Crybaby IP expected to replicate Labubu's overseas success [2] - The company has diversified its business model with various formats such as parks, jewelry, and pop-up stores, indicating significant potential for IP derivatives and a strong operational capability across the entire IP value chain [2]