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618搜索榜揭榜!这些商家靠搜索玩法把商品卖成爆款
Jiang Nan Shi Bao· 2025-06-24 04:13
Group 1 - The core viewpoint of the article highlights that search has become a crucial growth driver for merchants within the Douyin e-commerce ecosystem, especially during the 618 shopping festival, with new search features introduced to meet diverse merchant needs [1] - Douyin e-commerce has upgraded its search functionalities, adding comprehensive search and image search, allowing merchants to reach users through richer marketing formats and effectively capture search traffic [1] - The introduction of exposure incentive mechanisms such as "keyword-driven traffic boost" and "full-store growth explosion" enables merchants to exchange real-time operational results for traffic, creating a positive cycle of GMV growth and exposure enhancement [1] Group 2 - The 618 shopping festival saw trending search items including durian, lychee, and zongzi, with categories ranging from food to fashion and beauty essentials, reflecting consumer preferences [2] - Popular search terms during the event included mobile phone cases, smart digital products, and beauty products, indicating a diverse range of consumer interests [4] - The Douyin e-commerce platform reported that over 80% of users engage in searches daily, with an average of nearly 500 million e-commerce search visits, highlighting the platform's significant search traffic and its potential for merchants [27]
金融赋能新能源:兴业专家在长三角产业对接会深度分享
Jiang Nan Shi Bao· 2025-06-23 23:35
Core Insights - The event held on June 13 in Changzhou focused on the collaboration and development of the new energy vehicle (NEV) industry in the Yangtze River Delta region, gathering over 120 key enterprises and financial institutions [1] - Experts from Industrial Bank shared innovative practices in supply chain finance and ESG, highlighting successful collaborations with Changzhou's supply chain public service platform [1] - The establishment of a digital supply chain public service platform in Changzhou marks a significant advancement in supply chain finance, enabling efficient financing for core enterprises and their suppliers [2] Group 1: Event Overview - The event aimed to promote collaborative development in the NEV industry across the Yangtze River Delta, involving key stakeholders from various sectors [1] - Industrial Bank's experts presented insights on ESG and supply chain finance, emphasizing the importance of sustainable practices in the NEV sector [1] Group 2: Financial Innovations - The successful system integration between Industrial Bank and Changzhou's supply chain platform facilitated over 10 million yuan in financing for two core enterprises on its first day [2] - The platform employs a "supply chain finance+" model, utilizing big data for risk assessment and providing efficient financing solutions [2] - Industrial Bank's supply chain financing balance reached 6.062 billion yuan, supporting over 125 upstream and downstream clients [3] Group 3: Future Plans and Implications - Industrial Bank plans to expand its supply chain finance services, focusing on the NEV and high-end manufacturing sectors [3] - The insights shared during the event are expected to foster deeper collaboration between Industrial Bank and industry enterprises, enhancing the resilience and competitiveness of the NEV ecosystem [3]
“老”灵格!工商银行苏州留园支行“三位一体”打造古城养老金融服务新范式
Jiang Nan Shi Bao· 2025-06-23 23:35
Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Suzhou Liuyuan Branch is innovating its elderly financial services by leveraging the cultural heritage of the ancient city of Suzhou, aiming to enhance the satisfaction and sense of gain among the elderly clientele through a three-pronged approach of "scene reconstruction + ecological construction + risk protection" [1] Group 1: Service Innovation - The bank is enhancing its "ICBC Station+" service model, incorporating Suzhou's garden-style decor to create specialized elderly financial service outlets, thereby enriching the "Silver Age + YUAN" brand [2] - The branch has established four specialized elderly financial service outlets, including one benchmark outlet, with two recognized as "Civilized and Standardized Elderly Service Outlets" by Jiangsu Banking Industry [2] Group 2: Tailored Services - The bank is implementing personalized service plans for elderly clients, particularly those with mobility issues, by providing "zero-run" services, which include on-site assistance for card replacements [3] - The bank collaborates with local institutions to enhance financial literacy among elderly clients, offering educational activities that cover common scams and financial knowledge [3] Group 3: Risk Management - The branch employs a dual protection system of "manual screening + system alerts" to safeguard elderly clients' funds, successfully intercepting multiple fraud cases [4] - A recent incident involved the bank's staff identifying potential fraud during a transaction, leading to the prevention of a significant financial loss for an elderly client [4] Group 4: Future Commitment - The bank plans to further develop its "Silver Age + YUAN" elderly financial service brand, expanding service offerings and enhancing the quality of elderly care services [4]
桐庐市场监管局“年报三乐章”:奏响企业信用与发展新旋律
Jiang Nan Shi Bao· 2025-06-23 15:20
Core Viewpoint - The article emphasizes the importance of annual reports for businesses, highlighting their role in maintaining credibility and ensuring sustainable development. The efforts of Tonglu County's Market Supervision Administration to enhance annual report compliance among local enterprises are detailed. Group 1: Annual Report Compliance Initiatives - The Market Supervision Administration has implemented a dual-service model ("online + offline") to improve awareness of annual reporting among newly established enterprises, providing tailored guidance and anti-fraud resources [1] - A dynamic management list has been established for key enterprises that previously failed to report on time, with dedicated personnel tracking compliance. Currently, the annual report rate for these key enterprises has reached 88%, significantly reducing the risk of being listed as operating abnormally [1] Group 2: Support for Abnormal Enterprises - The administration conducts telephone verifications and on-site visits to assess the actual operating status of enterprises listed as abnormal due to non-reporting. Customized services are offered to assist these businesses in credit restoration [2] - A total of 105 enterprises have successfully completed credit restoration, allowing them to operate more effectively and regain vitality [2] Group 3: Future Plans - The Market Supervision Administration plans to continue enhancing annual report services through diverse methods such as video promotions and on-site Q&A sessions, aiming to increase awareness and importance of annual reporting among business entities [2]
常熟农商银行金融赋能激活消费动能
Jiang Nan Shi Bao· 2025-06-23 14:51
Core Insights - Consumer spending is becoming a key driver of economic growth, with financial institutions playing a crucial role in stimulating domestic demand through targeted support policies [1] Group 1: Product Offerings - The bank has developed a comprehensive product system that combines online and offline offerings to meet diverse consumer needs, including a classic "personal consumption loan" and an innovative online "Xinghui Loan" with a credit limit of up to 500,000 yuan and a 5-year term [2] - The introduction of the "Qingcai Loan" mortgage product aims to alleviate the initial financial burden on young talent purchasing homes, offering flexible repayment options with a minimum principal repayment of 1% in the first five years [3] Group 2: Creative Services and Consumer Ecosystem - The bank is focusing on niche customer needs by creating a scenario-based rights system, such as the "Car Owner Card" that integrates benefits for fuel, car washes, and charging, and the "Feiyan Pet Card" targeting pet owners with shopping discounts and medical installment plans [4] - The bank is enhancing collaboration with enterprises to deepen the penetration of scenario finance by developing exclusive credit policies for employees and conducting group signing events [4] Group 3: Promotional Activities - The bank is implementing various promotional activities to stimulate consumer enthusiasm, including a "50% off storm" campaign in partnership with major brands, covering over 100,000 stores nationwide [5] - Additional initiatives include online promotions for home appliance upgrades and travel, as well as direct customer subsidies for new energy vehicle purchases, with a maximum subsidy of 15,000 yuan [5]
从“叫南哥”到“恐龙妹妹”,“苏超”点燃潮玩经济
Jiang Nan Shi Bao· 2025-06-23 13:52
Core Insights - The rise of "Su Chao" and its impact on the潮玩 (trendy toy) economy in Jiangsu highlights the potential of original IPs in the global潮玩 market, with brands like Labubu setting benchmarks for Chinese creativity [1][2] Group 1: Cultural and Economic Advantages - Jiangsu's rich cultural heritage, including world cultural heritage sites and intangible cultural assets, provides a wealth of material for IP creation [2] - 若态科技, established in 2017, aims to become a globally influential brand with a focus on Chinese design, exemplified by its successful collaboration with the China Kunqu Opera Museum, selling 1,800 themed dolls in a flash [2] - The transformation of traditional crafts, such as the 400-year-old Wuxi Huishan clay figurines, into trendy products has revitalized non-material cultural heritage, achieving monthly sales of up to 10,000 boxes [2] Group 2: Market Dynamics and Consumer Engagement - The "Su Chao" league has attracted over 10,000 spectators per match, significantly boosting cultural tourism consumption, with various promotional packages leading to increased sales of local specialties [3] - The integration of events, tourism, and cultural products has created ideal conditions for潮玩 sales, as seen in the surge of interest in local attractions and themed products [3] Group 3: Innovative Product Development - The "Su Chao" league has inspired a range of trendy products, such as the "恐龙妹妹" series from 常州中华恐龙园, which features two popular dinosaur-themed dolls, with 20,000 units in production [4] - Merchants have quickly capitalized on viral trends, launching themed products like the "叫南哥" canvas bags, reflecting the cultural zeitgeist and consumer engagement [4][5] Group 4: Strategic Growth and Global Expansion - Jiangsu's潮玩文创 industry is exploring a path that combines cultural depth with commercial innovation, emphasizing the need for a systematic IP operation model to combat homogenization and short IP lifecycles [7] - 若态科技 has achieved a compound annual growth rate of over 50% for five consecutive years and plans to expand its global operations, targeting markets in Greater China, Europe, America, Russia, and resource-rich Middle Eastern countries [7]
海门农商银行“小圆服务队”暖心服务“夕阳红”
Jiang Nan Shi Bao· 2025-06-23 13:04
江南时报讯 为精准对接老年客户的金融服务需求,海门农商银行"小圆服务队"持续深化外拓外联 工作,不断拓展与政府机构、企业单位的合作边界,形成了多方资源的有效整合与协调增益,实现了社 会效益和自身发展的双提升。 近日,海门农商银行秀山支行"小圆服务队"联合城北社区、眼科医院及爱帮忙志愿团队,共同开展"青 春奉献展担当,劳动筑梦惠民生"主题活动。活动集金融知识普及、健康义诊、便民服务于一体,精准 送达居民所需。 服务队精心打造"金融知识微讲堂",聚焦反诈防骗、存款保险、普惠贷款等实用内容,结合真实案例深 入剖析新型诈骗手段,为老年群体筑牢"钱袋子"防护墙,做实养老金融保障。队员们主动上前,现场办 理社保卡激活,手把手指导使用手机银行"关爱版",悉心解答疑问、维持秩序、帮扶老人,将70余份金 融知识手册递到居民手中。"海门农商银行的服务真贴心,家门口就帮我查清了养老金!"社区居民张阿 姨的称赞道出了大家的心声。城北社区相关负责人表示,这样精准对接需求的服务,实实在在地提升了 居民的获得感和幸福感。 秀山支行"小圆服务队"活动现场解答咨询30余次,办理社保卡11张,指导激活使用手机银行"关爱版"及 电子医保凭证等业务 ...
银企携手谱新篇 金融“活水”润产业
Jiang Nan Shi Bao· 2025-06-23 13:03
Core Viewpoint - The strategic cooperation between Yizheng Rural Commercial Bank and the Yizheng Nonwoven Industry Association aims to enhance the financial support for the nonwoven industry, facilitating its transformation and high-quality development [1][2]. Group 1: Strategic Cooperation - The strategic signing event was held to strengthen the linkage between banks and enterprises, injecting financial "vitality" into the nonwoven industry [1]. - The cooperation is seen as an innovative exploration of "bank-enterprise" collaboration and a significant step towards promoting high-quality development in the nonwoven industry [1][2]. Group 2: Financial Support Initiatives - Yizheng Rural Commercial Bank plans to provide customized financial services tailored to the characteristics of nonwoven enterprises, including optimizing credit processes and innovating supply chain finance [1]. - The bank aims to establish a nonwoven-themed branch and an industry exhibition hall to showcase industry culture and create a regular communication mechanism to accurately meet enterprise financing needs [1]. Group 3: Collaborative Development - The cooperation will involve collaboration with local government to build a tripartite platform, integrating policies and resources to create an ecosystem that benefits the nonwoven industry [1]. - The bank emphasizes its understanding of the local industry, market, and enterprises, aiming to continuously optimize product offerings and innovate service methods to support the transformation and high-quality development of the nonwoven industry [2].
兴化农商银行举办跨境人民币培训
Jiang Nan Shi Bao· 2025-06-23 13:03
Core Viewpoint - The article highlights the challenges faced by cross-border trade in the current global economic environment, emphasizing the need for local enterprises to adapt and innovate in order to thrive amidst currency fluctuations and trade barriers [1][2]. Group 1: Challenges in Cross-Border Trade - Cross-border trade is experiencing unprecedented turbulence due to global economic recovery struggles and escalating geopolitical conflicts [1]. - Foreign trade enterprises are confronted with significant pressures from fluctuating exchange rates and rising trade protectionism [1]. Group 2: Initiatives by Xinghua Rural Commercial Bank - Xinghua Rural Commercial Bank organized a training event themed "Cross-Border Business, Local Currency Protection" to support local enterprises in navigating these challenges [1]. - The bank's vice president, Chen Yubin, outlined the bank's international business development and expressed commitment to assisting enterprises in formulating tailored strategies for stable growth in international markets [1][2]. Group 3: Training Content and Benefits - The training included a presentation by Song Chongbiao on the unique advantages of cross-border RMB business, such as reducing settlement costs and mitigating exchange rate risks [2]. - The session also featured insights from a representative of China Export & Credit Insurance Corporation, emphasizing the role of export credit insurance in safeguarding enterprises' revenue and enhancing risk management [2]. Group 4: Future Directions - Xinghua Rural Commercial Bank plans to deepen its focus on cross-border financial services by enhancing policy interpretation, optimizing product offerings, and strengthening cooperation with enterprises [2]. - The bank aims to innovate its cross-border financial service models to support local enterprises in their international endeavors and contribute to the sustainable development of the regional foreign trade economy [2].
启东农商银行应急演练筑牢生命防线
Jiang Nan Shi Bao· 2025-06-23 13:03
Core Viewpoint - The article highlights the emergency response drill conducted by Qidong Rural Commercial Bank to enhance the ability to handle sudden incidents in bank branches, ensuring a safer and more customer-centric financial service environment [1][3]. Group 1: Emergency Response Drill - Qidong Rural Commercial Bank organized a scenario simulation drill for handling sudden illnesses of customers in the bank [1]. - The drill involved a realistic scenario where a customer fell ill while conducting business at the counter, prompting immediate activation of the emergency response plan [1][2]. - Employees demonstrated effective collaboration and emergency skills, including transferring the customer to a safe area and contacting emergency services [2]. Group 2: Improvement Measures - Following the drill, the bank held a summary meeting to analyze weaknesses and develop three actionable improvement measures [3]. - The measures include establishing an "Emergency Service Specialist" position to ensure staff are well-versed in emergency procedures [3]. - The bank plans to implement a unique emergency call signal and incorporate regular emergency training sessions into staff development [3]. Group 3: Commitment to Customer Safety - The bank emphasizes that financial services should not only be efficient but also compassionate and responsible [3]. - Qidong Rural Commercial Bank aims to continuously improve its emergency response capabilities through regular drills and staff training, reinforcing its commitment to customer safety [3].