Zhong Guo Shi Pin Wang
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父亲节:一担粮致敬“爹味”担当,读懂中国爷们的真香定律
Zhong Guo Shi Pin Wang· 2025-06-18 06:14
当"爹味"一词在舆论场中被反复咀嚼,甚至被赋予调侃色彩时,真正理解与关怀为人父的不易,成为了 一种稀缺温情。一担粮在父亲节,发起特别活动——"爹味真香定律之我能有什么爹味",旨在为沉默的 父亲群体发声,还原"爹味"背后那份沉甸甸的责任与无言的爱。 一担粮看见"爹味"背后,是扛起生活的重量。 从为人子女所不解父亲的"爹味"行为,到升级人父后的"爹味"践行者。在父亲节当天,一担粮收到200 多位爸爸的心声留言,从他们自身的角度诠释着"爹味"真香行为。这一定律,是对中国父亲群体最真诚 的致敬——他们或许不善言辞,但那份扛起生活的勇气、守护家庭的执着,值得被珍视。 懂百姓的好酒,为天下父亲举杯,一担粮,敬"爹味",敬担当! 我们深知,父亲是万千家庭中那个最坚实的"担",挑着生活的希望,也担着家人的未来。一担粮,以其 清冽柔劲的口感,成为父亲们劳碌之余,片刻放松的知己。一担粮以"低杂醇,很轻松"定义健康品质。 采用低温抑杂醇发酵专利技术,极大地降低了白酒中有害杂醇的含量,口感与味蕾升级的同时,带来更 舒适的酒后体验,是北京大曲清香型白酒的优秀代表。一担粮白酒现已持续畅销全国20个省,百余城 市。深受广大消费者喜爱,并屡 ...
一根东阳光鲜虫草,撑起夏天的底气
Zhong Guo Shi Pin Wang· 2025-06-18 06:14
Group 1 - The article emphasizes the importance of summer health maintenance, particularly through the consumption of Cordyceps sinensis, which is suitable for the summer season due to its mild properties [1][5] - It highlights the physiological state of the human body in summer, where yang energy is outward and yin energy is inward, leading to various deficiencies that can be addressed through proper supplementation [1][6] - The traditional Chinese medicine principle of "nourishing the heart yang" during summer is discussed, indicating that Cordyceps sinensis can help alleviate symptoms like palpitations and fatigue without causing excessive heat [1][6] Group 2 - Dongyang Fresh Cordyceps has been developing its brand since 2007, establishing a large ecological breeding base to cultivate Cordyceps in conditions that mimic its natural habitat [5] - The company employs advanced preservation techniques, such as FD freeze-drying, to maintain the nutritional integrity of the Cordyceps, ensuring high levels of SOD and protein [5] - The product is designed for modern lifestyles, offering convenience with easy preparation methods, making it suitable for daily consumption [5][6]
芬兰百年优质猪肉品牌Atria阿特睿正式上线小红书和抖音官方店铺,为中国健康消费升级注入北欧纯净力量
Zhong Guo Shi Pin Wang· 2025-06-18 06:08
Core Insights - Atria, a Finnish meat supplier, has launched official stores on Xiaohongshu and Douyin to offer antibiotic-free pork to Chinese consumers, emphasizing its superior farming standards and farm-to-table quality control [1][4]. Group 1: Company Overview - Atria is known for its high-quality meat products and has a strong commitment to antibiotic-free farming practices, utilizing local Finnish grains and adhering to Nordic animal welfare standards [3]. - The company has been exporting pork to China since 2017, becoming the first Finnish enterprise to do so, and aims to align its products with local consumer preferences for health and safety [4]. Group 2: Market Strategy - Atria recognizes the growing health consciousness among Chinese consumers, who are shifting from price sensitivity to prioritizing quality in meat consumption [4]. - The launch of Atria's stores on popular platforms like Xiaohongshu and Douyin is intended to provide easy access to its products, including various pork cuts, while also promoting a healthy lifestyle [6]. Group 3: Product Offering - The official stores feature popular pork products such as pork belly, pork shoulder, and tenderloin, with special promotions for new users and periodic discounts [6]. - Atria plans to continuously introduce more Finnish specialty meat products to enhance the health and dietary experience for Chinese consumers [6].
“当红”辣子鸡来了!品质国货“好人家”再出新品
Zhong Guo Shi Pin Wang· 2025-06-18 06:08
Core Insights - The company has launched a new product, Chongqing Gele Mountain Style Spicy Chicken Seasoning, aimed at bringing authentic Chongqing cuisine into home kitchens with a focus on "three layers of crispiness" and convenience [1][3]. Product Features - The new seasoning replicates the authentic flavor of Chongqing spicy chicken, featuring a separate marinating packet to ensure the chicken is well-seasoned, along with crispy Guizhou chili and fragrant peanuts for a rich flavor profile [3]. - The cooking process is simplified into three steps: marinate, fry, and stir-fry, making it easier for consumers to achieve authentic taste at home [3]. Market Positioning - The seasoning breaks traditional hot dish limitations, catering to various dining needs and casual moments, making it suitable for family gatherings and social occasions, while also transforming spicy chicken into a snack for casual eating [5]. - The product is positioned as a versatile option for different dining scenarios, enhancing the dining experience and becoming a highlight dish [5]. Industry Insights - According to a report by Zhiyan Consulting, chicken is the second most consumed meat in China, following pork, indicating a strong consumer base and broad acceptance of flavors [7]. - The company is actively expanding its poultry seasoning product line, having previously launched several chicken seasoning products, and the new spicy chicken seasoning is a strategic addition to its existing product matrix [7]. - As a brand under Tianwei Foods (stock code 603317), the company emphasizes high-quality ingredients and a rigorous quality control system to ensure safety and quality from farm to table [7].
新疆乌苏市市场监管局“安全生产月”全力筑牢特种设备安全防线
Zhong Guo Shi Pin Wang· 2025-06-17 08:47
Group 1 - The core viewpoint emphasizes the importance of safety management for special equipment in Urumqi City, Xinjiang, particularly during the peak tourist season, highlighting proactive measures to identify and eliminate safety hazards [1][2] - The Urumqi Market Supervision Administration is implementing a comprehensive safety inspection and maintenance protocol for special equipment, ensuring that operators are trained and aware of safety procedures [1][2] - The administration is promoting a culture of safety through various channels, including issuing safety notices and conducting risk assessments, to ensure compliance with safety regulations and enhance operational safety [2][3] Group 2 - The administration plans to strengthen its safety initiatives by integrating party-building efforts to enhance safety awareness and responsibility among operators, aiming to prevent major safety incidents [3] - There is a focus on continuous monitoring and risk management, with an emphasis on daily control, weekly inspections, and monthly assessments to maintain high safety standards [2][3] - The administration encourages a collective responsibility for safety, fostering an environment where everyone is engaged in identifying and addressing safety hazards [2][3]
新疆乌苏市市场监管局筑牢旅游市场食品安全底线
Zhong Guo Shi Pin Wang· 2025-06-17 08:47
Core Points - The focus is on ensuring food safety in the tourism sector of Urumqi City, Xinjiang, through comprehensive regulatory measures and public awareness initiatives [1][2] Group 1: Regulatory Actions - The Urumqi City Market Supervision Administration, in collaboration with the Cultural and Tourism Bureau and Xingding Company, is prioritizing food safety in the Urumqi Foshanshan National Forest Park tourism area [1] - The administration is enhancing targeted supervision, increasing food inspections and sampling, and strengthening the entire food safety regulatory chain [1] - Key areas of inspection include health management of staff, verification of raw material purchases, food processing, cleaning and disinfecting dining utensils, preventing food waste, and prohibiting the sale of wild plants and animals [1] Group 2: Public Awareness and Training - The administration has set up food safety publicity and consultation stations at tourist spots, promoting food safety knowledge to the public [1] - In 2023, three public awareness events were held at major scenic spots, distributing over 1,500 informational materials and training more than 100 food industry personnel [1] Group 3: Future Plans - The Market Supervision Administration plans to continue addressing key public concerns by implementing comprehensive regulatory enforcement and administrative supervision [2] - The administration will utilize food safety supervision sampling and rapid testing to identify risks in the tourism sector, creating lists for issues, responsibilities, and resolutions to ensure proper rectification of identified hazards [2]
雀巢超启能恩3&敏敏宝妈超会选 :开启敏敏宝喂养新纪元!
Zhong Guo Shi Pin Wang· 2025-06-17 07:41
Core Insights - The article highlights the growing demand for refined infant feeding practices driven by modern family health concepts, with a focus on "scientific defense against minor sensitivities" and "precise nutrition" becoming central concerns for many families [1][3] - The collaboration between Nestlé's "超启能恩3" and Xiaohongshu to create a customized IP event "敏敏宝妈超会选" aims to address the specific needs of mothers with sensitive babies, establishing a bridge for effective communication between brands and consumers [1][5] Industry Trends - The year 2023 is marked as the "Year of Refined Parenting," with Xiaohongshu and Tmall hosting events to unveil six major parenting trends, addressing high-frequency issues such as minor sensitivity protection and complementary food addition [3] - The trend of "敏敏宝护理" is on the rise, with various incentives encouraging participation in the "敏敏宝妈超会选" event, aimed at alleviating the anxieties of new mothers [5][12] Marketing Strategies - Xiaohongshu serves as a vital platform for brands to connect with target audiences, leveraging its community of young families to drive business growth and create emotional connections [1][8] - The "敏敏宝妈超会选" event features numerous incentives to engage mothers, including gamified tasks and character transformations to attract attention [12][16] Product Insights - Nestlé's 超启能恩3 utilizes advanced hydrolyzed technology to reduce allergenicity by 1000 times, supported by over 30 years of research [5][18] - The product is positioned as a leading choice among mothers, with data indicating that 8 out of 10 mothers choose 超启能恩3 when purchasing hydrolyzed infant formula [18] Consumer Engagement - The event has generated significant user-generated content (UGC), with over 18,330 pieces created, achieving an exposure of 4,404,034 times and a reading volume exceeding 754,287, indicating high engagement levels [16] - The marketing approach combines emotional resonance with scientific credibility, utilizing real parenting stories and expert insights to build trust and drive consumer decisions [9][10]
东盟燕窝丝路再扩容,燕安居领航千亿滋补赛道
Zhong Guo Shi Pin Wang· 2025-06-17 05:15
Group 1 - ASEAN has been China's largest trading partner for agricultural products for eight consecutive years, with bird's nest from Malaysia and Vietnam being particularly popular among Chinese consumers [1] - The General Administration of Customs of China has recently allowed the import of edible bird's nests from Vietnam and Cambodia, expanding the supply chain for companies like Yan An Ju [1][4] - Yan An Ju has established a comprehensive bird's nest industry chain, linking more producing countries in ASEAN to meet the growing domestic demand [1][4] Group 2 - The RCEP framework has eliminated tariffs on bird's nest trade between China and ASEAN, significantly reducing transportation costs and improving customs efficiency [6] - Yan An Ju's model of "policy dividends + corporate innovation" is reshaping the supply chain ecosystem of the bird's nest industry, making high-quality bird's nests a daily health choice for consumers [6] - The annual processing capacity of Yan An Ju has increased from 250 tons in 2019 to 650 tons, with the Xiamen port being the top importer for five consecutive years [8] Group 3 - Yan An Ju's industry park has attracted nearly 100 bird's nest enterprises, covering various aspects of the supply chain, ensuring quality control and affordable prices for consumers [9] - The company aims to provide safe and high-quality bird's nests to the Chinese market, promoting the integration of global resources to enhance local consumption [10]
健颐新程启航,“爸爸的奶茶” 献礼华夏,以爱为基开启甜蜜新篇
Zhong Guo Shi Pin Wang· 2025-06-16 09:05
Core Viewpoint - The launch of "Dad's Milk Tea" by Jianyi Industrial Group marks a significant step in the beverage sector, emphasizing health and emotional connection, particularly the bond between fathers and children [1][18]. Group 1: Product Launch and Innovation - Jianyi Industrial Group held a grand launch event for "Dad's Milk Tea" on Father's Day, June 15, 2025, attracting widespread attention [1]. - The product is positioned as a healthy beverage that embodies the warmth of fatherly love, aiming to provide a sweet and reassuring experience for children [1][18]. - The company emphasizes the use of carefully selected ingredients and innovative recipes to ensure each cup of tea is a guardian of health [3][6]. Group 2: Brand Philosophy and Future Outlook - The brand's philosophy revolves around love and responsibility, aiming to create a lasting impact on families and communities [5][18]. - Jianyi Industrial Group plans to continue exploring new markets and product lines, including nutritional foods and lifestyle services, while maintaining a commitment to quality and innovation [5][9]. - The company envisions becoming an indispensable part of people's lives, accompanying families through various life stages and creating more remarkable moments [9][18]. Group 3: Marketing and Consumer Engagement - The launch event featured interactive activities, including tea tasting and storytelling sessions, which deepened the emotional connection with the audience [15]. - The company has established a partnership with the "Old Fire Water" brand to enhance the quality and emotional value of the beverage experience [14][15]. - "Dad's Milk Tea" will be widely promoted across the country, aiming to reach consumers in both urban and rural areas [15].
体重管理新突破:“减重密钥”Akk11益生菌登场
Zhong Guo Shi Pin Wang· 2025-06-16 07:52
Core Insights - Obesity is one of the top ten chronic diseases globally, with projections indicating that by 2030, the overweight and obesity rate among adults in China will reach 70.5%, and among children, it will reach 31.8% [1] - Traditional weight loss methods often lead to rebound effects and poor experiences, highlighting the need for more scientific and instinctive solutions [1] - Akk11, derived from the gut microbiota of healthy infants in pollution-free highland areas, represents a new approach to weight management by balancing metabolism and promoting gentle weight loss [1] Company and Product Development - Microbiome company has established an industry-leading fully anaerobic automated production line for Akk11, utilizing advanced technologies such as fully automated anaerobic fermentation systems and high-precision centrifugation [2] - Akk11's specifications include 600 billion AFU/gram for live bacteria and 10 trillion TFU/gram for inactivated bacteria, with an annual production capacity exceeding 200 tons, meeting market demand [2] - Akk11 is expected to receive GRAS safety certification in the United States in 2024 [2][5] Clinical Research and Efficacy - Clinical studies indicate that Akk11 effectively improves body fat, metabolic levels, and emotional health, functioning through appetite control, metabolic activation, and enhanced energy expenditure [1] - Akk11 also regulates oxidative stress, improves sleep and emotional health, creating a positive feedback loop between metabolic improvement and mental well-being [1] Market Potential and Future Outlook - Akk11 has garnered global attention in the health industry, particularly at the 2025 Natural Products Expo West in the United States, showcasing its potential beyond weight loss, including benefits for blood pressure stability and bone health [6] - The product has multiple patents and clinical research supporting its effects on blood lipid regulation, liver protection, and anti-aging, indicating a broad application prospect [6] - The company aims to continue focusing on promoting human health and environmental sustainability through high-quality microbiota [7]