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肇庆市鼎湖区庆祝2025年中国农民丰收节系列活动启动
Nan Fang Nong Cun Bao· 2025-09-30 06:11
Core Points - The article highlights the celebration of the 2025 Chinese Farmers' Harvest Festival in Zhaoqing City, emphasizing the theme "Celebrating Agricultural Harvest, Enjoying a Better Life" [1] - The agricultural sector in Dinghu District has shown significant growth, with a total output value of 1.151 billion yuan and a growth rate of 5.1% in the first half of 2025 [4] - Yong'an Town has been recognized as one of the top 1,000 towns in the country, marking a historic breakthrough in its development [5] Agricultural Development - Dinghu District has implemented the "Hundred-Thousand-Million Project" to promote coordinated urban-rural development, focusing on modern agriculture and enhancing collective economies [4] - The district's agricultural achievements include the establishment of five provincial leading enterprises and 13 municipal leading enterprises, contributing to the overall growth of the agricultural sector [10] Cultural and Tourism Integration - The Wufu Village project aims to create a cultural tourism complex, integrating traditional and modern elements while preserving historical architecture and natural resources [7][9] - The project covers over 620 acres and includes various new business models such as shared cultural spaces and unique dining experiences [7] Community Engagement - Representatives from exemplary villages shared their success stories during the event, showcasing the impact of the "Hundred-Thousand-Million Project" on local economies [11] - The event featured performances by local students, highlighting the role of youth in promoting rural revitalization [16] E-commerce and Digital Promotion - The first batch of rural revitalization e-commerce live-streaming influencers was appointed, aiming to promote local agricultural products and enhance farmers' income [17][18] - These influencers will leverage their platforms to share stories and products from their hometowns, reaching a wider audience [18]
一栋围楼如何连起沈所红色景区,赋能乡村振兴?
Nan Fang Nong Cun Bao· 2025-09-29 06:35
Core Viewpoint - The article discusses the development of a red cultural tourism area in Shixing County, Guangdong Province, leveraging historical resources to promote rural revitalization and enhance local tourism [1][22]. Group 1: Historical Significance - Shixing County is recognized as the "Hometown of Weilou Culture" with the Red Weilou being a significant historical site, originally built in the 1830s and later serving as a base for the Guangdong Provincial Committee of the Communist Party during the anti-Japanese war [2][4][9]. - The Red Weilou was renovated in 2010 and has since become a provincial cultural heritage site and a base for patriotic education, attracting visitors as a popular site for party history education [4][11]. Group 2: Tourism Development - The Red Weilou area has been developed into a scenic spot with supporting infrastructure such as a visitor center and parking, forming a red tourism route that connects various historical sites [4][11]. - The area includes the historical site of the underground transportation station and the Yixin Primary School, which played a crucial role during the revolutionary period [12][14]. Group 3: Educational Initiatives - The local government has established a museum at the site of the Outer Camp Defense War to preserve historical materials and promote red cultural tourism [15][20]. - The Guangdong North National Defense Education Base offers interactive experiences, including military simulations, aimed at educating visitors about the region's revolutionary history [20][22]. Group 4: Future Plans - Future developments in the Red Weilou scenic area include the establishment of a labor practice experience park, a six-kilometer sightseeing trail, and a camping site, all aimed at enhancing the red cultural tourism experience [20][24]. - The research team plans to continue supporting the development of red cultural tourism resources in Shixing County, providing policy, technology, and resource support for innovative and high-quality growth [24].
益禾堂开学季500家门店齐开,大湾区强势布局70家
Nan Fang Nong Cun Bao· 2025-09-23 09:30
Core Viewpoint - Yihuo Tang has strategically expanded its presence by opening 500 new stores across 25 provinces during the summer back-to-school season in 2025, marking a significant step towards its goal of reaching a "ten thousand store" scale [1] Group 1: Market Expansion - The new 70 stores in the Greater Bay Area cover over ten cities, including Guangzhou, Shenzhen, and Dongguan, highlighting the brand's commitment to this key market [2] - Since its first store opened in Guangdong in 2016, Yihuo Tang has steadily expanded from first-tier cities to second and third-tier city business districts, with over 1,500 stores now in the Greater Bay Area [2][3] - The brand's focus on product innovation is evident, with local favorites like scented lemon tea and brown sugar pearl milk tea being well-received by consumers [2] Group 2: Targeting Young Consumers - Yihuo Tang's strategy emphasizes campus consumption, with 175 of the new stores located in educational districts, reinforcing its connection to student life [3][4] - The brand has over 1,600 stores in universities nationwide, achieving a coverage rate of over 70%, making it the leading new tea drink brand in the campus market [5] - During the college entrance examination period, Yihuo Tang provided free special mint lemon water near exam sites, showcasing its commitment to social responsibility and understanding of young consumer needs [5] Group 3: Marketing Strategies - The brand's marketing approach for the back-to-school season includes promotions that resonate with Generation Z, focusing on social interaction and value [6] - Data indicates a 40-50% increase in foot traffic in educational districts around the back-to-school period, prompting Yihuo Tang to implement targeted promotional strategies [6] - Engaging activities such as "0.99 yuan mint milk green tea" and group purchase options were designed to attract different customer segments [6][8] Group 4: Product Innovation and Cultural Engagement - Yihuo Tang has shown agility in responding to social trends, such as launching a free giveaway of mint milk green tea after its appearance in a popular skit, achieving over 200,000 cups sold in a single day [9] - The brand integrates local culture into its offerings, such as seasonal drinks for university events and themed packaging during exam seasons [9] - Collaborations with popular anime IPs have helped Yihuo Tang connect with younger audiences, expanding its influence within this demographic [9]
技术与管理双重赋能,乳源一六镇水稻制种丰收“成色足”
Nan Fang Nong Cun Bao· 2025-09-23 09:17
Core Viewpoint - The rice seed production base in Yiliu Town, Liuyuan Yao Autonomous County, has achieved a remarkable harvest, with an average yield of nearly 800 pounds per mu, sufficient to meet the seed demand for 100,000 mu of rice cultivation [1][3]. Group 1: Harvest and Production - The rice production base covers 550 mu, demonstrating a significant contribution to seed supply security in the region [1]. - The successful yield is attributed to the implementation of standardized seed production techniques, including green pest control, precise flowering period management, and integrated water and fertilizer application [3]. Group 2: Technological and Management Support - A professional agricultural technology team was established to provide on-site services, guiding farmers through critical stages such as seedling management, pollination, and grain filling [3]. - The integration of technology into farming practices has effectively addressed previous issues of yield fluctuation and quality inconsistency [3]. Group 3: Future Development Plans - Yiliu Town aims to expand its rice seed production area to over 1,000 mu next year, leveraging this year's high yield and strong market demand [5]. - The local government and support teams will enhance services related to storage, processing, and sales to transition the seed production industry from a scattered to a scaled approach [5].
链资源拓市场,驻和平县长塘镇工作队力推农产品直供湾区
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Core Viewpoint - The article highlights the efforts of the work team stationed in Changtang Town, Heping County, to promote local agricultural products directly to the Bay Area, aiming to enhance market visibility and sales conversion rates for these products [2][41]. Group 1: Agricultural Product Promotion - The work team will participate in the "Thousand Towns and Ten Thousand Products" event in Guangzhou from September 27 to 30, showcasing high-quality agricultural products from Changtang Town, including tofu skin, passion fruit, kiwi, and rice [4][6][41]. - The team aims to elevate the market recognition and sales conversion rates of local specialties such as silk rice, kiwi, passion fruit, and mushrooms, transforming them from "hidden gems" to "internet celebrities" [42][43]. Group 2: Economic Development Initiatives - Since its establishment in July 2024, the work team has implemented three major initiatives: technology empowerment, talent cultivation, and brand building, injecting new momentum into the agricultural development of Changtang Town [20][22]. - The agricultural cooperative in the town has over 300 acres, producing various fruits with an annual output value of approximately 2 million yuan [24]. Group 3: Poverty Alleviation and Infrastructure Improvement - The work team has established a comprehensive poverty prevention warning mechanism, ensuring that 100% of monitored low-income households meet the exit criteria [49]. - In the first half of 2025, the team secured 169,700 yuan for infrastructure projects, including the construction of a community center and installation of streetlights [55]. Group 4: Community Engagement and Legal Awareness - The work team has organized community activities to promote rural cleanliness and sports, significantly improving the village environment and community spirit [67][69]. - A six-month "Legal Companion" campaign has led to a 35% decrease in disputes and a 60% reduction in petition volumes, enhancing legal awareness among villagers [76][78].
共筑消费帮扶新通路,中石化广东易捷携手粤疆集团签署框架合作协议
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Core Viewpoint - The collaboration between Sinopec Guangdong Easy Joy and Xinjiang Yuejiang Group aims to enhance the promotion and distribution of Xinjiang's quality agricultural products through a new "consumption assistance" model, facilitating access to broader markets including Guangdong and nationwide [2][5][21]. Group 1: Partnership Details - Sinopec Guangdong Easy Joy and Xinjiang Yuejiang Group signed a framework cooperation agreement on September 20, 2023 [2][3]. - The partnership focuses on three core areas: product promotion, channel development, and brand collaboration [4][5]. - The agreement is part of a series of promotional activities for the 2025 Tumushuke agricultural and cultural tourism initiative [3][12]. Group 2: Market Strategy - Guangdong Easy Joy will leverage its brand and extensive convenience store network to enhance online sales channels for Xinjiang products [15][18]. - The company aims to create efficient market access for Xinjiang products through a digital supply chain system [8][15]. - The collaboration includes addressing key issues such as product standardization and logistics cost control [9][21]. Group 3: Support and Coordination - The Third Division of Tumushuke City’s Industry and Commerce Federation will provide policy services to ensure the effectiveness of the cooperation [10][28]. - Regular communication mechanisms will be established to explore new paths for rural revitalization and industry integration [11][12]. - The partnership is expected to enhance the visibility and competitiveness of Tumushuke's specialty products in the broader market [44][45].
高质量发展,质量安全先行!——“我要飞”学员赴京争取质量安全先行先试任务
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Core Viewpoint - The article emphasizes the importance of quality safety as a priority in the high-quality development of the livestock industry, highlighting efforts to establish standards and ensure product safety in Guangdong's livestock sector [7][12][63]. Group 1: Industry Initiatives - The "I Want to Fly" training program aims to enhance quality safety in the livestock industry by engaging with the Ministry of Agriculture and Rural Affairs for guidance and support [4][15]. - Guangdong's livestock industry is committed to prioritizing quality safety, seeking to establish itself as a national pilot zone for livestock product quality safety and standard innovation [12][42]. - The Guangdong Cattle Industry Association is focused on building a comprehensive food safety assurance system and industry standards across the entire supply chain [42][44]. Group 2: Market Dynamics - Guangdong is the largest consumer of high-end beef in China, with an annual consumption of over 1 million tons, surpassing countries like the UK, France, and Japan [19][20]. - The livestock supply chain in Guangdong includes various stages such as breeding, feed supply, and processing, where any disruption can affect product quality [21][22]. - There is a lack of coordination among different stages of the supply chain, leading to potential conflicts of interest and unclear grading standards for beef products [23][24]. Group 3: Company Perspectives - Jin Xin Nong Technology Co., Ltd. emphasizes the need for product quality safety as part of its dual strategy of raising and selling pigs, aiming to become a trusted brand in the market [30][31]. - The company plans to collaborate with a tech team to enhance the digital management of the pig industry, focusing on disease prevention and quality assurance [34][36]. - Cheng Cheng Group has initiated a classification system for eggs but acknowledges the absence of a unified standard in the industry, which hampers competitiveness [50][51]. Group 4: Future Directions - The article highlights the necessity for the livestock industry to establish clear standards to ensure quality and safety, as the current lack of standards hinders development [39][40]. - Companies express a strong desire to take the lead in developing quality standards and becoming role models for safety and quality in the industry [48][56]. - The integration of digital technologies and data-driven approaches is seen as essential for advancing quality assessment and management in the livestock sector [58][59].
南农晨读 | 果香盈园 丰收献礼
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Group 1 - The agricultural total output value in Panyu District, Guangzhou, reached 6.937 billion yuan in 2024, with a year-on-year growth of 3.1%, marking the highest growth rate in three years [24][25] - Panyu District is recognized for its unique agricultural technology and rich Lingnan rural culture, contributing to rural revitalization and enhancing residents' sense of happiness [22][23] Group 2 - The "New Tea Drink·Zhu-Zun Manufacturing" conference held in Zunyi, Guizhou, aimed to promote deeper collaboration and resource sharing between Guangdong and Guizhou in the new tea drink industry [28][30] - Over 300 guests, including government representatives and industry leaders, attended the conference to discuss upgrading the tea drink supply chain [29][30] Group 3 - The 13th China Green Food Expo and the 16th China International Organic Food Expo will take place in Yinchuan, Ningxia, showcasing over 200 quality agricultural products from Guangdong [34][35] - The events emphasize the importance of high-quality agricultural products in ensuring public welfare and promoting agricultural development [33][34] Group 4 - The "Sweet Suixi" regional public brand system construction event will be held on September 23, showcasing harvest achievements and expanding support channels for agricultural development [48][49] - The event aims to inject new momentum into high-quality agricultural development and promote comprehensive rural revitalization in Suixi [50]
典型村片区培育项目资金下达 | “百千万”周周见
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Core Points - The article discusses the implementation and progress of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project in Guangdong Province, highlighting various initiatives and training programs aimed at enhancing local governance and economic development [4][6][31]. Group 1: Training and Development Initiatives - A high-quality development training program for municipal and county leaders was held, emphasizing the importance of understanding modern industrial systems and promoting local economic strengths [15][19][26]. - The training included lectures from national and provincial leaders, focusing on policy interpretation and sharing successful experiences from various regions [27][28]. Group 2: Project Implementation and Oversight - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project has undergone a special inspection, with 13 provincial inspection teams providing feedback to 75 counties on their implementation status and urging them to fulfill their rectification responsibilities [30][31][34]. - The project aims to address issues in education, healthcare, and infrastructure, with specific examples of improvements in water quality and elder care facilities highlighted [38][40][41]. Group 3: Economic Development and Recognition - Guangdong Province has 134 towns recognized as part of the 2025 National Thousand Strong Towns list, an increase of 10 from the previous year, ranking third nationally [7][64]. - The report emphasizes the significance of developing town economies to reduce urban-rural disparities and promote common prosperity [65][66]. Group 4: Local Initiatives and Community Engagement - Various local initiatives, such as the "Academician Experts Entering Enterprises and Schools" program in Meizhou, aim to enhance innovation and development through expert engagement [10][92]. - The "Media + Agriculture + Culture and Tourism" integration efforts in Zhanjiang involve training local influencers to promote rural development and tourism [11][122].
品岭南味,赴宁夏之约!广东展团200+好物亮相银川绿博会、有机博览会
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Core Viewpoint - The Guangdong exhibition group is showcasing over 200 high-quality agricultural products at the 13th China Green Food Expo and the 16th China International Organic Food Expo in Yinchuan, highlighting the region's agricultural strengths and commitment to quality [3][5][6]. Group 1: Event Overview - The events will take place from September 25 to 27 in Yinchuan, Ningxia [22]. - The Guangdong exhibition will feature two main pavilions: the DT02 pavilion focusing on green landmark products and the ET05 pavilion dedicated to organic products [23][25]. Group 2: Product Highlights - The Guangdong pavilion will present 102 products from 54 enterprises, showcasing the essence of Guangdong's agricultural craftsmanship [11][12]. - The organic pavilion will include 91 organic products from 21 companies, emphasizing natural growth and high-quality ingredients [15][16]. Group 3: Agricultural Achievements - As of August 31, 2025, Guangdong has certified 799 green food products and 92 organic products, reflecting the province's agricultural development [7][8]. - The exhibition aims to provide a comprehensive display of Guangdong's modern agricultural achievements and quality products [8]. Group 4: Visitor Engagement - The exhibition will feature live cooking demonstrations, product tastings, and opportunities for networking and business discussions [19][20]. - Visitors are encouraged to experience the authentic flavors of Guangdong and engage in a journey of taste and health [26][27].