Workflow
Jing Ji Wang
icon
Search documents
金星啤酒集团举行金星冰糖葫芦中式精酿啤酒新品发布会
Jing Ji Wang· 2025-05-08 02:24
5月6日,金星冰糖葫芦中式精酿啤酒新品发布会在集团总部第一会议室举行,100余家主流媒体、自媒体代表及网红达人齐 聚于此,共同见证金星啤酒集团在中式精酿领域取得的又一重大创新成果。 发布会现场,金星啤酒集团副董事长张峰、常务副总李鹏、营销中心总经理吕晓朋、生产厂长张江伟、酿造技术总工张合 林等核心管理层领导到场,本次发布会由集团品牌推广总部总监王文艺担任主持,他用"中式才是强势,华流才是顶流"的开场 语,瞬间点燃全场热情,正式拉开了这场啤酒行业新品发布会的序幕。 历程,嘉宾们也深刻感受到金星人坚韧不拔、勇于创新的企业精神,而匠心独运的石雕花纹也印证着金星人"酿酒如雕石"的工 匠精神。 在产品推介环节,营销中心总经理吕晓朋深入剖析了新品背后的文化基因,他指出:"冰糖葫芦作为承载国人童年记忆的中 式特色小吃,不仅具有深厚的历史文化内涵,还具备药食同源的特性。金星冰糖葫芦中式精酿啤酒创新性地融合了山楂的清新 酸香,让每一口啤酒都兼具冰糖葫芦的酸甜馥郁、麦芽的醇厚香甜与啤酒花的清爽宜人,为消费者带来全新的味觉体验。" 酿造技术总工张合林则揭秘了新品独特的"1258"酿造工艺:1月低温慢酿,无菌无氧发酵,5段糖化工艺, ...
舆论风暴中的“胖东来”
Jing Ji Wang· 2025-05-07 09:04
本刊记者 崔晓萌 五一前后,胖东来接连遭遇两场舆论风暴。 先是自媒体"柴怼怼"发布视频,指其玉石产品存在"暴利定价",在短视频平台掀起#胖东来智商税#话题;几乎同时,江浙地区冒出一家名为"胖都 来"的连锁超市,高度模仿胖东来,借品牌声量快速扩张。 这两起事件,就像两面镜子,照出知名企业在流量时代面临的双重挑战——既有恶意造谣的舆论暗箭,也有投机取巧的侵权明枪。 当"流量至上"成为部分自媒体的生存法则,企业声誉便成了易碎品。"柴怼怼"们深谙眼球经济逻辑,用"成本几百卖几万"这类极具冲击力的表述制造 话题,却对珠宝行业的设计、质检、售后等隐性成本避而不谈。这种断章取义的指控,本质上是利用公众对专业领域的信息差进行情绪收割。 胖东来和当地行政部门的应对值得借鉴:及时发布声明,公布前三月销售数据,并提出顾客可通过权威检测鉴定机构进行第三方检测;市场监督管理 局对胖东来产品随机抽查并及时公布检查结果——产品质量、毛利率等都没有问题。 近年来,网络"黑嘴"伤害企业乱象屡禁不止,企业若不能像胖东来一样迅速构建"事实防御体系",很容易在舆论漩涡中陷入被动。 比谣言更隐蔽的威胁,是形形色色的"碰瓷式营销"。"胖都来"们玩的是文 ...
讯飞智水大模型一体机亮相数字中国建设峰会
Jing Ji Wang· 2025-05-07 09:04
一体机兼容了讯飞星火、DeepSeek、Qwen等异构模型的多引擎加持,具备全栈自主、安全可控、 灵活部署、即插即用等特点,普通办公环境即可快速完成部署应用。其配备知识库构建、智能体开发等 全套AI工具链,支持企业根据业务特性深度定制模型功能,突破传统应用边界,持续释放AI潜在价 值,助力水利行业业务创新加速提效。 伴随着讯飞星火大模型持续迭代,人工智能的应用价值将在水利行业中持续释放,助力水利行业的 高质量发展。(虞诗君) "闽江流域的防洪体系有哪些部分""20世纪80年代建成的水库有多少"……演示人员通过多轮语音对 话,向嘉宾们展示智水大模型掌握的各类水资源数据,讯飞智水大模型很快便给出了回答。 它基于讯飞星火大模型在语言理解、文本生成、知识问答、逻辑推理等方面的核心能力,结合水利 大数据、水利知识库打造,构建了智水问数平台、智水知识平台、智能叫应系统等三大功能,可以支撑 水灾害预报预警、水资源调度、水工程安全管控等业务场景。 活动现场,讯飞近期推出的讯飞智水大模型一体机也亮相展示。为了快速推动大模型安全、高效、 专业地落地水利行业应用实战,科大讯飞创新打造了这款智水大模型一体机,有效破解智水大模型"最 ...
蔻斯汀路演五一引爆,看线下个护如何再造情绪消费新蓝海
Jing Ji Wang· 2025-05-06 03:36
Core Viewpoint - The article highlights how the brand Caustine is leveraging offline events and experiential marketing to break through the challenges of the personal care industry, particularly in a time of intense online competition. Group 1: Event and Consumer Engagement - Caustine's recent event in Wuhan featured a floral-themed experience, including a 3-meter tall giant floral perfume bottle, creating a visually stunning environment that attracted significant consumer interest [4] - Interactive elements, such as the petal shower gel area where consumers could retrieve customized fragrance cards, helped establish a psychological connection with the brand [4] - The event saw multiple best-selling products sell out, indicating a strong consumer response and engagement [4] Group 2: Strategic Offline Growth - The brand is focusing on offline channels as critical touchpoints for brand and product display, aiming to enhance emotional connections with consumers [6] - From April to May, Caustine plans extensive advertising across various platforms in Wuhan, including elevator TVs and movie screens, to build brand awareness [6] - The strategy includes a combination of high-frequency exposure and local events to maximize the effectiveness of marketing efforts [6] Group 3: Nationwide Expansion Plans - Wuhan serves as a starting point for Caustine's nationwide roadshow, which will include a "thousand cities, ten thousand stores" initiative to empower local distributors with standardized tools [8] - The brand aims to address challenges in physical retail, such as low foot traffic and conversion rates, through a comprehensive strategy that includes various promotional activities and knowledge-sharing platforms [8] Group 4: Product Strategy and Innovation - Caustine's flagship product, the petal shower gel, has undergone five generations of upgrades, utilizing innovative 5D fragrance technology to enhance its appeal [9] - The brand has received recognition as the creator of the petal shower gel and holds the title for global sales leader in this category, showcasing the success of its product strategy [9] - The company is also developing customized products for specific channels, ensuring alignment with market demands and enhancing collaborative growth [10]
中免海南五一黄金周“多点开花”激活假日经济新活力
Jing Ji Wang· 2025-04-30 09:44
Core Viewpoint - The company is enhancing the shopping experience by integrating duty-free shopping with cultural tourism, creating immersive consumer experiences during the May Day holiday [1][2][4][9] Group 1: Duty-Free Shopping and Cultural Integration - The company is launching various "duty-free + cultural tourism" activities across its six stores in Hainan, aiming to transform duty-free shops into cultural and tourism hubs [2][9] - The cdf Sanya International Duty-Free City is the world's first AAAA-level scenic area focused on "duty-free commerce," featuring a new outdoor sports street and a series of themed events [2][4] Group 2: Unique Consumer Experiences - The cdf Haikou International Duty-Free City will introduce the first national style aesthetic space, featuring interactive points and cultural activities to enhance visitor engagement [4] - The company is offering personalized services at its whiskey museum, which showcases over 1,400 selected whiskeys, including rare and exclusive products [4] Group 3: Promotions and Incentives - The company is implementing a range of promotional activities, including five times points on purchases, discounts on beauty products, and exclusive limited-edition items [8][9] - Special offers include a "buy gold, get gold" promotion and various vouchers for consumers at the cdf Haikou Meilan Airport Duty-Free Store [8] Group 4: Enhanced Customer Service - The company is focusing on improving customer service by offering exclusive member benefits, luggage storage, and electronic navigation systems in stores [9] - The introduction of immediate purchase and pick-up options for duty-free products aims to enhance the shopping experience for travelers [9] Group 5: Future Development Strategy - The company plans to leverage resources from its parent company, China Tourism Group, to further innovate in the "product + scene + service" model, enhancing the overall shopping experience [9]
财信人寿服务实体经济,高质量发展成色十足
Jing Ji Wang· 2025-04-30 09:42
2024年,财信人寿以党建为舵、以价值为锚、以责任为帆,在深化改革、服务民生、践行普惠金融 等领域稳步前行,为区域经济社会发展注入强劲动能,高质量发展成色十足。 深化转型,业务价值稳步积累 2024年,财信人寿坚持以价值发展为核心,公司全年实现新业务价值达5.61亿元,同比增长50%; 剩余边际突破40.4亿元,较年初增长15.2亿元;内含价值达成77.09亿元,较年初增长16.9亿元,均创历 史新高。风险管理能力不断提升,风险综合评级稳定在BB级,综合偿付能力充足率211.56%,核心偿付 能力充足率140.40%。 作为湖南省本土首家保险法人机构,2024年,财信人寿持续深化"双耕战略",全年在湘原保费收入 72.53亿元,同比增长19.01%,银保期交新单和团险短险稳居湖南寿险行业第二,市场份额跻身全省行 业前三,区域竞争力显著增强。 同时,财信人寿强化经济"助推器"作用,审慎运用保险资金服务实体经济。截至2024年末,公司累 计在湘投资421.52亿元,新增在湘投资150.32亿元,引入外部资金投向湖南19.08亿元,重点支持地方基 础设施建设、民生工程及新兴产业,为湖南高质量发展注入金融活水。 此外 ...
可口可乐公司2025Q1全球销量增长2% 中国市场高个位数增长
Jing Ji Wang· 2025-04-30 08:14
Core Insights - The company reported a solid Q1 2025 performance with revenue of $11.129 billion, organic revenue growth of 6%, and net income of $3.335 billion, reflecting a 5% increase [1] - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with a notable 6% growth in the Asia-Pacific region [1] - The CEO emphasized the effectiveness of the company's "all-weather strategy" in navigating complex external environments, despite facing pressures in key mature markets [2] Financial Performance - Q1 2025 revenue reached $11.129 billion, with organic revenue growth of 6% [1] - Net income for the quarter was $3.335 billion, marking a 5% increase [1] - Earnings per share (non-GAAP) were $0.73, reflecting a 1% growth [1] Market Performance - Global unit case volume grew by 2%, with significant contributions from the Asia-Pacific region [1] - In China, the company achieved high single-digit growth in sales during the first quarter, supported by targeted marketing activities during the Spring Festival [1][2] - The Asia-Pacific market saw a 6% increase in unit case volume, highlighting its importance to overall growth [1] Product Category Performance - Carbonated soft drinks saw a 2% global volume increase, with flagship Coca-Cola brand growing by 1% [1] - The no-sugar Coca-Cola variant experienced a 14% growth [1] - Other beverage categories, including fruit juices, dairy, and plant-based drinks, also saw a 1% increase in global sales, driven by the Asia-Pacific market [1] Strategic Initiatives - The company is focusing on innovation, with the return of the "Share a Coke" campaign aimed at engaging younger consumers [3] - New product packaging innovations, such as the "squeeze bottle" for juice, enhance consumer interaction and experience [3] - Upgrades to production lines, such as the RGB glass bottle production line in Guangxi, are aimed at improving product experience and production efficiency [3]
深耕中国市场30年 大金开启“空气定制”新时代
Jing Ji Wang· 2025-04-30 08:07
Group 1 - Daikin has been a leader in the air conditioning industry since entering the Chinese market in 1995, deeply participating in the construction of air conditioning culture in China [1] - The company launched a new air strategy titled "Air Customization," marking a shift from single temperature regulation to a more personalized approach to air quality [2] - Daikin's Chinese R&D team has achieved independent innovation, with products like the home central air conditioning system being launched first in China, reflecting a unique local air conditioning culture [1][2] Group 2 - The upcoming customized system, set to launch in June, integrates 12 functional modules including air conditioning, dehumidification, purification, and smart control, catering to diverse individual needs within the same space [2] - Daikin's commitment to technology innovation is evident through its various advanced technologies, such as intelligent control technology and dynamic thermal balance technology, aimed at enhancing user experience [2] - The company's vision has been upgraded to "Creating Answers with Air," focusing on the deep connection between air, health, and sustainable development, as it approaches its 30th anniversary in China and 101st anniversary globally [3]
中国飞鹤发布报告 积极践行民营企业责任担当
Jing Ji Wang· 2025-04-30 08:07
Core Viewpoint - China Feihe has released its 2024 Environmental, Social, and Governance (ESG) report, highlighting its commitment to sustainable practices and social responsibility through various initiatives aimed at ecological preservation and community welfare [1] Group 1: Environmental Initiatives - Feihe has actively responded to the national "dual carbon" strategy, implementing a "plant-animal cycle" ecological model that processes 40,000 tons of corn straw and 100,000 tons of manure annually, enhancing soil organic matter by 1% across 14,000 acres [1] - The model is projected to reduce carbon emissions by nearly 400,000 tons per year, equivalent to planting over 20 million trees, and has been recognized by the United Nations as a replicable solution for agriculture in high-altitude regions [1] - In 2024, Feihe's emission reduction initiatives saved 817,900 kWh of energy, conserved 138,400 tons of water, and reduced natural gas usage by 302,600 cubic meters, leading to a decrease of 1,143.8 tons of CO2 emissions [2] Group 2: Clean Energy and Sustainability - Feihe has completed the "coal-to-gas" project across all its factories, becoming the first in the dairy industry to do so, and has expanded its solar energy capacity, generating 20.96 million kWh in 2024, which reduced CO2 emissions by 11,300 tons [2] - The company utilized 15.77 million cubic meters of biomass biogas, resulting in a reduction of 31,000 tons of CO2 emissions [2] - Feihe's total environmental investment in 2024 reached 28.56 million yuan, with three factories achieving national-level green factory certification [2] Group 3: Social Responsibility and Innovation - Feihe has established an innovation ecosystem that spans basic research, technological breakthroughs, and industrial transformation, with 153 new domestic and international patents granted in 2024, totaling 659 patents [3] - The company has initiated a 1.2 billion yuan maternity subsidy program, providing at least 1,500 yuan to eligible pregnant families, positioning itself as a leader in supporting national fertility initiatives [3] - Feihe has created 170,000 jobs and helped over 160,000 farmers increase their income, contributing to the revitalization of rural areas in Heilongjiang [3]