Workflow
36氪
icon
Search documents
影视飓风Tim雪地生存100小时,生存类综艺能否借鉴?
36氪· 2026-02-01 13:35
Core Viewpoint - The article discusses the rise of event-based live streaming, particularly focusing on Tim's survival live stream in extreme conditions, which has successfully broken through traditional media boundaries and engaged a wide audience across multiple platforms [5][6][10]. Group 1: Event-Based Live Streaming - Tim's recent survival live stream in sub-zero temperatures has achieved significant cross-platform engagement, indicating a shift in how content can reach broader audiences without relying on celebrity involvement or large budgets [6][8]. - The success of Tim's live stream parallels Netflix's live broadcast of Alex Honnold's free solo climb, suggesting that event-based live streaming can create "national buzz" more effectively than traditional variety shows [8][10]. - The integration of technology and audience interaction in Tim's live stream has redefined the viewing experience, making it more engaging and participatory compared to conventional formats [12][25]. Group 2: Innovation in Content Creation - The live stream utilized a unique set of rules involving AI and audience voting, transforming the survival challenge into a game-like experience that kept viewers emotionally invested [12][14]. - The presence of guest creators during the live stream mimicked the "flying guest" format seen in traditional variety shows, enhancing the communal viewing experience [14][16]. - The event's commercial aspect was highlighted by its promotion of a mobile game, demonstrating how live streaming can serve as a powerful marketing tool [18]. Group 3: Challenges and Future of Survival Content - Despite the success, there are concerns about viewer fatigue due to aggressive promotion strategies, indicating a potential downside to the event-based approach [18][19]. - The article suggests that survival-themed content resonates with modern audiences seeking an escape from structured urban life, but traditional survival shows often fail to capture this emotional appeal [21][23]. - Future survival content should focus on emotional engagement and innovative storytelling rather than merely extreme scenarios or celebrity involvement, aiming to fulfill the audience's desire for immersive experiences [26].
安踏斥资123亿成为彪马最大股东;TikTok Shop东南亚跨境电商推出春节专项激励政策|36氪出海·要闻回顾
36氪· 2026-02-01 13:35
Group 1 - Anta Sports has invested €1.506 billion (approximately RMB 12.3 billion) to acquire a 29.06% stake in PUMA SE, becoming its largest shareholder, which will accelerate its globalization efforts [5] - The partnership aims to leverage PUMA's strong brand presence in football, motorsport, and fashion to fill Anta's gaps in professional sports and fashion crossover [5] - PUMA's established channels in Europe, North America, the Middle East, and Latin America will provide a platform for Anta's brands to enter international markets more efficiently [5] Group 2 - Kimi's overseas revenue has surpassed domestic revenue, with a fourfold increase in global paid users following the launch of its new model K2.5 [6] - Kimi's K2.5 model has gained significant traction, ranking third on Openrouter, indicating strong market demand [6] - TikTok Shop in Southeast Asia has launched a "Spring Festival Incentive Program" to encourage merchants to prepare inventory and marketing materials ahead of the holiday season [5][6] Group 3 - Xiaomi's Redmi Note 15 series was launched in Qatar, with prices starting at 759 Qatari Riyals, reinforcing its strategic retail partnership with Intertec Group [7] - NineSight's RoboVan has commenced regular operations in the UAE, marking a significant step in its logistics automation efforts [7] - The Chinese beverage company Dongpeng has attracted $150 million in cornerstone investment from Qatar Investment Authority for its Hong Kong IPO, marking a significant milestone for Chinese consumer brands [10] Group 4 - The trend of Chinese companies establishing battery storage factories overseas is resurging, with Kemet and Chuangneng New Energy planning a $200 million factory in Egypt [9] - Longi Green Energy and NeoVolta are collaborating to build a battery storage system production base in Georgia, USA, indicating a growing interest in international battery manufacturing [9] Group 5 - The Chinese Ministry of Commerce plans to launch a national-level overseas comprehensive service platform to support companies in their international expansion efforts [13] - The platform will provide resources across various sectors, including legal, financial, and logistics, to facilitate smoother overseas operations for businesses [13]
广汽丰田,携「新」篇杀进2026
36氪· 2026-02-01 09:42
"合资新力量"入场, 新能源市场规则即将改写。 销量数字便是最显著的信号: 2025 年,丰田全球销量同比增长 4.6% ,连续六年位居榜首;在中国市场 广汽丰田 实现了 同比 正 增长 ,旗下新车铂智 3X 累 销 也 超 过 7 万 台 , 登上 年度 合资纯电车型销量榜首。 与此同时,自主品牌的攻势明显放缓,其增长更多依靠高频换代来刺激市场,这反衬出其产品内核竞争力与用户忠诚度的薄弱。当 " 新 " 成为自主品牌最 主要的护城河,其与丰田这类拥有体系性优势的对手之间,便拥有了根本差距。 时至 2026 年,我们为何依然要对一家合资车企抱有期待? 过去一年,新势力车企安全危机频发,迫使全行业重新寻找重心。电池爆燃、转向失效、车门锁死 ... 当基础安全问题频现,从监管机构到终端消费者都在 叩问:汽车行业的立身之本,究竟是什么? 在中国车市从 " 价格博弈 " 全面转向 " 价值竞争 " 新周期,市场的信心正重新向那些果断求变的合资品牌倾斜。 广汽丰田 2026: 用"新"品重写市场规则 新能源上半场规则是 " 唯快不破 " ,合资企业的确未能领跑,但经历数年调整,也已悉数完成了面向电动化的 " 重装上阵 ...
北方这座城市,为什么把巧克力当饭吃?
36氪· 2026-02-01 09:42
Core Viewpoint - The article highlights the unique integration of chocolate into traditional Tianjin cuisine, showcasing how this Western ingredient has become a staple in local dishes, reflecting the city's culinary creativity and cultural openness [4][42]. Group 1: Chocolate in Breakfast and Snacks - Tianjin's breakfast options prominently feature chocolate, including chocolate-filled steamed buns and oil pastry cakes, which blend traditional flavors with modern twists [12][13]. - The city offers a variety of chocolate-flavored snacks, such as chocolate-flavored fried cakes and unique desserts like "Fei Le Luo" sweet treats, which are distinct to Tianjin [14][16]. Group 2: Chocolate in Festive Foods - Traditional festive foods in Tianjin, such as glutinous rice balls and mooncakes, have been innovatively adapted to include chocolate fillings, making them unique to the region [28][31]. - The chocolate glutinous rice balls are particularly noted for their large size and rich chocolate filling, which is a nostalgic treat for many locals [28][32]. Group 3: Historical Context of Chocolate in Tianjin - The introduction of chocolate in Tianjin dates back to the late Qing Dynasty, with the establishment of the first Western restaurant, which began incorporating chocolate into local diets [37][38]. - The popularization of chocolate among the general public occurred in the 1980s, leading to the creation of various chocolate-infused local snacks and desserts [40][41]. Group 4: Cultural Significance - The fusion of chocolate with traditional Tianjin flavors represents a broader cultural acceptance and adaptation, where local tastes embrace global influences while maintaining their unique identity [42][43]. - The article emphasizes that for Tianjin residents, the enjoyment of chocolate is not just about indulgence but also about creating joyful experiences through food [43][44].
公司是如何监控员工的?
36氪· 2026-02-01 09:42
Core Viewpoint - The article discusses the pervasive monitoring systems in workplaces, highlighting how companies utilize technology to track employee behavior and intentions, often without clear communication about the extent of surveillance [4][6]. Group 1: Monitoring Systems - Companies employ various monitoring systems such as DLP (Data Loss Prevention) and employee behavior monitoring systems to assess employee intentions regarding leaving the company [8]. - Monitoring focuses on high-priority company documents, sensitive operations that may lead to data leaks, and can include tracking all screen content if specific software is installed [9]. - Monitoring data is used for daily rule enforcement and post-incident investigations, allowing companies to respond to potential risks or breaches [10][11]. Group 2: Types of Information Monitored - The primary information monitored includes company files, sensitive operations, and employee online behavior, with the capability to capture detailed actions on computers [9][20]. - Mobile monitoring is less common due to technical limitations, but companies can still capture some data through Wi-Fi traffic [12][14]. Group 3: Purpose of Monitoring - The fundamental purpose of monitoring is to protect company assets, prevent data loss, and manage potential risks associated with employee behavior [22]. - Monitoring is also justified as a means to enhance work efficiency and mitigate public relations risks, such as employees making negative comments about the company on social media [22]. Group 4: Employee Awareness and Response - Employees are generally aware of the monitoring but may not know the full extent of it, leading to self-regulation in their behavior [25][28]. - Some employees may attempt to counteract monitoring through technical means, such as using virtual machines or altering their behavior to avoid detection [34][35]. Group 5: Legal and Ethical Considerations - The legal framework surrounding workplace monitoring is still developing, with many companies operating in a gray area regarding what data can be collected and how it can be used [37]. - The article emphasizes the need for a balance between monitoring for security and respecting employee privacy, suggesting that trust is essential for effective workplace dynamics [38].
「中国旅游三件套」,在外网杀疯了
36氪· 2026-02-01 02:10
以下文章来源于凤凰WEEKLY ,作者面二 凤凰WEEKLY . 有温度、有情感、有趣味 中国三甲医院,批量征服"外国中产"。 文 | 面二 编辑 | 章鱼 来源| 凤凰网WEEKLY(ID:phoenixweekly) 封面来源 | IC Photo 来中国旅行,过去一年的外网 流量密码。 外网的" 中国旅游三件套",甚至经历过两次迭代。 最开始,外网博主们来中国的必打卡项目还是:线上支付、高铁速度、酒店机器人。 这半年, 老外的 中国旅游新三件套 变成了:牙医、眼科、中医理疗。 TikTok的"Medical Tourism(医疗旅游)"的标签下,大批外国人摩拳擦掌准备到中国看病。 而他们的必打卡目的地,也新增了一个 三甲医院。 2024年,深圳为境外人士提供诊疗 服务77万人次,其中包括港澳人士64万人次,其余的则来自美国、加拿大、日本等国家。 上海13家指定医院接诊外籍患者近27万, 同比增长15%。 据国家卫生健康委员会2025年度涉外医疗服务报告显示:国内重点涉外医院全年接诊国际患者达128万人次,较三年前增长73.6%。 来中国边旅游边看病,正在成为一种风靡外网的新潮流。 新一批来中国旅游的外国 ...
为什么很多5A景区开卖终身制门票?
36氪· 2026-02-01 02:01
免了门票,却算准了你的钱包。 来源| 旅界(ID:tourismzonenews) 封面来源 | IC Photo 1月28日,四川甘孜文旅 突然 推出 了 海螺沟等 14 家 景区 的 终身门票 政策,瞬间 引来全网热议 。 具体来看, 这 14家景区包括 成名已久的 5A级景区海螺沟和稻城亚丁 , 也有康定木格措、墨石公园、理塘勒通古镇和丹巴甲居藏寨 等 4A景区 。 购票方式也很直接, 14家景区的终身门票价格 男士 318元,女士便宜一块钱,317元。 如果 游客 只是钟爱某一个特定的 景区 ,也可以选择购买单景区终身门票。 以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 比如海螺沟 的 终身票标价 90元 , 其余景区价格也大多与旺季单次门票持平 , 这就意味着,只要你 购买了终身门票, 旺季去过一次, 那景区 这扇 门就永远为你敞开了。 | 购买终身门票 | | | | --- | --- | --- | | 金雕卡终身门票价 | | | | 318 | | | | (*建议男士购买) | | | | 产品总价值约:1081 | | | | (*参考所 ...
超美小猫,等你怜爱|萌宠寻人启事172期
36氪· 2026-02-01 02:01
这里是「萌宠寻人启事」第 172 期 。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过 3 年。 为了帮助它们更快找到新家, 36 氪发起公益活动「萌宠寻人启事」,每周定期推出待领养流浪动物的信息。 如需传播支援,欢迎流浪动物救助机构 / 救助站 / 送养者邮件联络我们: yanmeixue @36kr.com 。 领养代替购买。领它回家。 封面来源 | IC Photo 这一期 , 我们为大家带来了 5 只来自北京的 猫咪 。 如果 身在北京的 你对 它 们感兴趣,并且符合基本的领养条件,欢迎添加相关联系人,询问领养事 宜。 本期我们的合作伙伴是 「 流浪拯救计划 」 —— 一个 专注于流浪动物领养的社会项目 。 基本信息: 已 绝育 / 已驱虫 / 已免疫 性格特征 : 亲人亲猫,给撸给抱,活泼可爱。 健康状况: 慢性鼻窦炎,不传染。 救助 故事 : 被人虐待烫伤脚底拔掉了全部指甲,经过 2 个月调理已经完全恢复。德芙可能是长在猫咪审美的雷点上,不太受猫待见,会被猫打。 领养要求: 独宠优先!善养到底,不离不弃,稳定收入,免疫驱虫,有病及时就医,吃进 ...
小时候爸妈送我去新东方,长大后我送爸妈去新东方
36氪· 2026-01-31 13:35
以下文章来源于刺猬公社 ,作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 出生率持续下跌, 老年教育是教培又一出路吗? 文 | 白棉 编辑 | 园长 来源| 刺猬公社(ID : c iweigongshe ) 封面来源 | IC Photo 除了新东方,还有从上海交通大学勤工俭学中心发展而来的昂立教育、公考机构粉笔等多家 教培公司 选择布局银发经济。 和传统的K12教育相比,老年教育是一门怎样的生意?未来又会怎样发展? 刺猬公社 发现,醉翁之意不在酒,老年大学仅是教培机构更大生意的流量入 口。 不止一家教培入局 近几年的教培行业内,转型和自救 早已是各个企业共同的命题:有的直播卖货,有的尝试转型To B,有的做起了学习机、羽绒服、咖啡等新的生意...... 就在最近 , 一个新 的转型方式 出现了——养老。 以行业的龙头企业新东方为例,2024年 , 新东方先是在南京试点老年大学,设立外语、旅游文化和艺术三个学院; 近期 , 新东方 又在 北京 推出" 退休俱乐部 " ,同样开设多个兴趣课程,相较其他新东方培训课程价格亲民。 图源公众号南京新东方银铃俱乐部 这个消息社交媒体上也是小火一把。" 过去 ...
爆雷了,事关黄金,投资者取不出钱
36氪· 2026-01-31 13:35
以下文章来源于盐财经 ,作者莫奈 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 杰我睿爆雷,百亿资金难兑付。 文 | 莫奈 编辑 | 江江 来源| 盐财经(ID:nfc-yancaijing) 封面来源 | IC Photo 人人都知道,黄金涨疯了。 不少人正在网络上分享着赚得盆满钵满的喜悦之情。照理说,作为全国最大的黄金珠宝集散市场,水贝也理应迎来一片火热的交易气氛。 但2026年1月下旬,在黄金牛市背景下,一个名叫"杰我睿"平台的"爆雷",让无数投资者心急如焚。 2026年1月下旬,不少用户发现,用于黄金回收、交易的深圳市杰我睿珠宝有限公司(以下简称"杰我睿")的线上平台,突然无法提现。这些来自全国 各地的投资者纷纷来到其水贝的门店前,然而,店里已经人去楼空。 还有人评论说,"买了好几年的首饰和金条,都到手了没问题才信任的"。 杰我睿出事的消息,让不少人吓了一跳。但从事后来看,这是一场有铺垫有预谋的"金融骗局"。 这里面包括投资者叶心。2024年,叶心从网上了解到这个平台。她告诉盐财经,最初,她谨慎观望了几个月,后来加入进去,"我没有参加空约交易,只 是想买黄金,爆雷前,我买的黄金没有踩雷 ...