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为什么婚礼的女主持那么少?
36氪· 2025-10-09 00:08
每日人物 . 轻商业,懂生活。 塑造新的标准。 文 | 王璐瑶 编辑 | Yang 来源| 每日人物(ID: meirirenwu ) 封面来源 | 视觉中国 这个国庆假期,无数场婚礼在全国各地如期举行,婚庆行业迎来了一年中最忙碌的节点。在热闹的宴席上,很多人无意间发现,越来越多的年轻人,开始 选择女性来主持自己的婚礼。 在过去很长一段时间里,"男主持更适合婚礼"的说法在行业中根深蒂固,认为他们更能控场、更有气势。许多女主持在入行时就被劝告"不要浪费时间学 婚礼主持",她们被质疑"压不住台",甚至因"怕抢新娘风头"而小心翼翼地隐藏自己——站在镜头之外,不穿高跟鞋,选择最不引人注意的服装。 但变化正在发生。新一代的年轻人,尤其是95后、00后的新人们,开始追求更真诚、更有共情感的婚礼氛围。他们反感套路化的串词和尴尬的互动,希望 有人能真正理解并讲述他们的故事。女主持们细腻的语言、真诚的倾听和对情绪的精准把握,恰恰契合了这份需求。 以下文章来源于每日人物 ,作者每人作者 "想给女主持一个工作机会" 陈冰后来才意识到,她最初和婚庆策划对接时,对方从始至终没有提供女主持这个选项给她。 在决定婚期前,陈冰就已经在心中勾 ...
英伟达挑战者,估值490亿
36氪· 2025-10-09 00:08
Core Viewpoint - The article discusses the rapid growth and investment interest in AI inference chip companies, particularly focusing on Groq, which has recently raised significant funding and aims to challenge Nvidia's dominance in the market [3][4][5]. Investment and Funding - Groq has raised a total of over $3 billion, with its latest funding round bringing its valuation to $6.9 billion [2][11][13]. - The company has seen a dramatic increase in its valuation, from $2.8 billion in August 2024 to $6.9 billion in a recent funding round, indicating strong investor confidence [3][13]. - Groq's funding rounds have included significant investments from major firms such as BlackRock and Tiger Global Management, highlighting its appeal to institutional investors [3][12]. Market Dynamics - The global AI chip market is experiencing rapid growth, projected to increase from $23.19 billion in 2023 to $117.5 billion by 2029, with a compound annual growth rate (CAGR) of 31.05% [4]. - The shift in focus from training to inference in AI applications is creating new opportunities for companies like Groq, which specializes in inference-optimized chips [4][5]. Competitive Landscape - Groq, founded by former Google engineers, aims to disrupt Nvidia's monopoly by offering specialized chips designed for AI inference, known as Language Processing Units (LPUs) [7][8]. - The company emphasizes its ability to provide high-speed, low-cost inference capabilities, which are critical for interactive AI applications [5][15]. - Despite Groq's advantages, Nvidia maintains a significant lead in the market, holding an 80% share of the global AI cloud training market, and has a well-established ecosystem with its CUDA platform [16][18]. Business Model - Groq's business model differs from Nvidia's by focusing on providing cloud-based inference services without requiring customers to purchase hardware, thus lowering entry barriers for developers [9][8]. - The company has launched GroqCloud, a platform that allows developers to access its chips and services, further enhancing its market position [8]. Future Prospects - Groq's ambition to surpass Nvidia within three years reflects a strong market aspiration, but challenges remain, particularly in establishing a developer community and supporting large-scale models [11][16]. - Other competitors, such as Cerebras, are also emerging in the AI chip space, indicating a growing trend of new entrants aiming to challenge established players like Nvidia [17][18].
Sora狂欢,广告重塑
36氪· 2025-10-08 13:06
Core Insights - The article discusses the transformative impact of AI on content creation and brand building, highlighting the emergence of Sora App as a significant player in the AI video space, likening it to a "ChatGPT for creativity" moment [3][4] - It emphasizes the shift from AI as a mere productivity tool to a new economic model that focuses on generating value and revenue, suggesting a potential market size in the trillions [4][6] - The article raises concerns about the quality of AI-generated content, warning against the risk of homogenization and low-quality outputs, which could lead to a deeper "traffic internalization" in advertising [6][10] Group 1: AI's Impact on Advertising - AI is expected to revolutionize the advertising industry by significantly reducing costs and increasing content production efficiency, with 53.1% of advertisers planning to use AIGC technology for creative content generation [8] - The article notes that while AI can produce content at a fraction of the cost, it may lead to a dilution of brand identity and quality, as brands compete in a landscape filled with low-quality, AI-generated content [9][10] - The shift towards AI in advertising is seen as a double-edged sword, where the focus on efficiency may compromise the creative quality and uniqueness of brand messaging [10][11] Group 2: Evolving Content Creation Practices - The article highlights the need for a new marketing model that transcends traditional efficiency tools, advocating for a focus on value generation and brand building [11][12] - It discusses how leading companies like Huayang Lianzhong are integrating AI into their workflows, transforming the advertising value chain from a linear process to one that incorporates strategy, data, and AI-driven creativity [12][18] - The emergence of AI-generated content is seen as an opportunity to redefine quality standards in advertising, with a focus on personalized, engaging, and brand-aligned content [22][24] Group 3: Future of AI in Content and Brand Strategy - The article posits that the future of advertising will rely on platforms that can continuously generate quality content and foster interaction, positioning AI content as a foundational element of this ecosystem [24][25] - It emphasizes the importance of aligning AI-generated content with brand values and ensuring it meets the evolving expectations of consumers, particularly as generational shifts influence content consumption [22][23] - The concept of "AI humanism" is introduced, suggesting that technology should ultimately serve genuine human expression and emotional connection in brand storytelling [23][26]
一双皮鞋15万,它凭什么成为富豪的「隐形标配」?
36氪· 2025-10-08 13:06
Core Viewpoint - Berluti, a luxury brand under LVMH, remains profitable despite a decline in overall revenue for the group, showcasing its unique appeal and strong customer loyalty [3][4][29]. Group 1: Brand Performance and Financials - In the first half of 2025, LVMH reported a 4% decline in overall revenue and a net profit drop of over 22%, yet Berluti's CEO stated that the brand is thriving and performing significantly better than the average [3][4]. - Berluti's estimated annual sales are around €150 million, indicating its strong market position within the luxury sector [3][4]. Group 2: Brand Identity and Customer Perception - Berluti is perceived as a symbol of "old money," with its products serving as an identity marker for affluent individuals [12][13]. - The "Berluti Knot," a specific way of tying shoelaces unique to the brand, has become a subtle indicator of status among its wearers [12][9]. Group 3: Historical Context and Product Development - Founded in 1895 by Alessandro Berluti, the brand is renowned for its handcrafted shoes and unique Patina dyeing technique, which enhances the leather's natural luster [12][20]. - The introduction of the Andy Loafer in 1962, named after artist Andy Warhol, marked a significant product development that appealed to both the elite and the artistic community [19][20]. Group 4: Market Strategy and Customer Engagement - Berluti maintains a "low-key but high-profit" business model, focusing on a niche market of high-net-worth individuals, which allows it to avoid price wars and maintain high customer loyalty [29][30]. - The brand has shifted its strategy from expansion to enhancing customer relationships, offering services like "creative recycling" and online shoe care lessons to strengthen emotional connections with clients [31][33]. Group 5: Challenges and Future Outlook - As the luxury market evolves, Berluti faces challenges in appealing to younger, more diverse consumers who prioritize personalization and sustainability [28][33]. - The brand's traditional aesthetics and conservative values may struggle to resonate with the new generation of affluent consumers, raising questions about its future profitability and relevance [28][33].
中国这些资产,被韩国人偷偷买走了
36氪· 2025-10-08 04:07
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners signifies the challenges faced by domestic companies in replicating successful international entertainment models like Disney, highlighting the need for foreign capital to revitalize struggling projects [5][11]. Group 1: Acquisition and Financial Performance - On September 21, 2023, MBK Partners completed the full acquisition of Suzhou Huayi Brothers Movie World, renaming it "Suzhou Yangcheng Peninsula Paradise" [5]. - The theme park, which spans 690 acres, has faced continuous losses since its opening in 2018, leading to its bankruptcy restructuring in 2024 [8][22]. - During the trial operation in the summer of 2025, the park attracted 350,000 visitors, with a peak daily attendance of 20,000, resulting in a 68% year-on-year revenue increase [8]. Group 2: Historical Context and Strategic Missteps - Huayi Brothers initially aimed to create a theme park akin to Disney, leveraging popular film IPs to generate revenue [13][20]. - The park's financial struggles were evident, with losses of 134 million, 162 million, and 93 million yuan from 2018 to 2020 [21]. - By 2024, Huayi Brothers had accumulated a total net loss of 8.2 billion yuan since 2018, attributed to a failed "de-movie" strategy [23]. Group 3: Market Dynamics and Investment Trends - The investment landscape for theme parks in China has shifted, with foreign capital increasingly interested in acquiring distressed assets, as evidenced by MBK's previous acquisitions in the Chinese tourism sector [10][36]. - Regulatory changes since 2021 have facilitated foreign investment in entertainment venues, signaling a more favorable environment for international players [36][38]. - The strategic focus of MBK includes enhancing the park's appeal through localized adaptations and family-friendly attractions, aiming to differentiate it from competitors [30][44].
住五星酒店,穿二手拖鞋
36氪· 2025-10-08 04:07
Core Viewpoint - The article discusses the discrepancy between consumer expectations and hotel practices regarding the use of disposable slippers, revealing that many hotels recycle slippers instead of providing new ones, leading to concerns about hygiene and transparency [34][40][51]. Group 1: Consumer Expectations vs. Hotel Practices - Consumers generally believe that slippers provided in hotels are single-use items, while many hotels consider them reusable and recycle them after cleaning [34][36]. - High-end hotels are more likely to recycle slippers due to their higher procurement costs, which can range from 3 to 6 yuan per pair, allowing them to be used two to three times [36][47]. - The lack of clear communication from hotels regarding the status of slippers has led to consumer distrust, especially when hygiene issues arise, such as hair being found on slippers [40][51]. Group 2: Industry Standards and Regulations - Current regulations do not explicitly require hotels to provide single-use slippers, leading to a gray area in hotel practices [40]. - Local health authorities have begun investigating the practices of hotels like Marriott, which have been accused of not clearly labeling or informing guests about the reuse of slippers [40][51]. - The article highlights that while some hotels, like MUJI, clearly state their slippers are not single-use, others may not disclose this information, leading to consumer confusion [38][40]. Group 3: Economic Considerations - The cost-saving measures associated with recycling slippers can lead to significant savings for hotels, potentially amounting to tens of thousands of yuan annually [47]. - The economic pressures faced by hotels, such as declining revenue and increased competition, have prompted them to cut costs in areas like guest amenities [49]. - The article suggests that the trend of reducing single-use items is part of a broader movement towards sustainability, but it raises questions about the quality of service provided in luxury hotels [41][49].
像当地人一样体验巴厘岛,让我知道什么叫「有效度假」
36氪· 2025-10-07 13:06
Core Viewpoint - Bali is recognized as a "paradise island" due to its unique natural and cultural heritage, and recent initiatives by Airbnb and UNESCO aim to provide travelers with authentic cultural experiences beyond mainstream tourism [6][10]. Group 1: Cultural and Travel Insights - The newly launched "Bali Cultural Travel Guide" by Airbnb and UNESCO focuses on five counties rich in traditional culture, highlighting local cuisine, crafts, and historical sites [7]. - A survey indicates that nearly 95% of Chinese travelers book experiential activities during their trips, with 60% prioritizing authenticity in their choices [7]. - The guide reflects a growing consensus among travelers to "live like a local," emphasizing genuine connections with places and cultures [7]. Group 2: Natural and Agricultural Aspects - Bali's agriculture, particularly rice farming, remains a vital part of traditional life, supported by its fertile volcanic soil and tropical climate, allowing for multiple harvests each year [18][19]. - The Jatiluwih Rice Terraces, a UNESCO World Heritage site, exemplify Bali's unique Subak irrigation system, which embodies the island's philosophy of harmony among people, nature, and spirituality [22][26]. Group 3: Spiritual and Community Life - Balinese Hinduism, distinct from other forms of Hinduism, integrates local beliefs and practices, with daily rituals starting with offerings and prayers [28][29]. - Temples, such as Pura Luhur Batukau, serve as spiritual centers, where rituals and community gatherings occur, reflecting the deep connection between spirituality and daily life [33][38]. Group 4: Culinary Heritage - Balinese cuisine is rich in tradition, with dishes like Sate Lilit and Lawar reflecting local ingredients and cultural significance, often tied to rituals and community identity [50][54]. - Sambal Matah, a unique version of the Indonesian chili sauce, showcases the island's culinary diversity and is a staple in daily meals [56]. Group 5: Arts and Performances - The Bali Arts Festival, held in June and July, celebrates the island's diverse artistic heritage through performances and exhibitions, providing insight into its cultural richness [58]. - The Kecak Dance, a traditional performance based on the Ramayana, captivates audiences with its unique vocal accompaniment and storytelling [59][61]. Group 6: Personal Reflections on Travel Experience - The journey to Bali emphasizes a retreat from the hustle of urban life, promoting a sense of peace and balance that resonates with the island's cultural philosophy [63][65].
小城居民,把农业银行送上A股之巅
36氪· 2025-10-07 13:06
以下文章来源于36氪财经 ,作者王晗玉 张帆 36氪财经 . 36氪旗下官方账号。洞见市场,比99%的投资者更聪明。 农行何以取代"宇宙行"? 文 | 王晗玉 编辑 | 张帆 来源| 36氪财经(ID:krfinance) 封面来源 | IC photo 在二级市场上持续升两年半的四大行,在7月中旬之后股价出现小幅波动。而农业银行一枝独秀,整体保持强劲势头。 至9月30日,农业银行A股年内涨幅达30.56%,同期另外三大银行涨幅则在-1%-10%之间。 若拉长周期看,工、农、建、中四家银行自2023年3月开启本轮上涨以来,A股市场的农业银行累计涨幅已超168%,而工商银行、建设银行、中国银行涨幅 则分别约99%、81%、88%。 | 时间范围 | 2025/01/02 ~ 2025/09/30 182周期 周期:日 | | | | --- | --- | --- | --- | | 区间涨幅 回撤 -15.36% | | 均价 12.64 | 成交量 8.0亿 | | 30.56% 年化 44.23% | | 振幅 53.81% | 换手率 25.08% | 农业银行区间涨幅,图源:Wind 9月4日,这场" ...
欧美顶级VC大佬组团来中国实地考察,一周后,竟然绝望了……
36氪· 2025-10-07 04:08
Core Insights - The article emphasizes that the true barrier to competition lies in the systemic efficiency of a country or an industrial cluster [3][55]. - A group of top venture capitalists (VCs) from the West experienced a significant realization during their visit to China, leading to a "no-investment list" due to the overwhelming advantages of Chinese industries [4][28]. Group 1: Observations from the Visit - The VCs were struck by the scale and speed of Chinese manufacturing, particularly at CATL, where they witnessed highly automated production lines dominating the factory environment [10][11]. - CATL's advancements in battery technology, including the development of the Kirin battery and clear roadmaps for sodium-ion and solid-state batteries, highlighted China's rapid technological progress [12][13]. - At Marvel-Tech in Shanghai, the VCs learned about the advantages of China's integrated supply chain, which allows for rapid prototyping and cost-effective innovation [21][23]. - The visit to GCL-Poly in Kunshan showcased the swift iteration of next-generation perovskite solar technology, contrasting sharply with the lengthy commercialization processes typical in the West [24][26]. Group 2: Investment Implications - The VCs concluded that sectors such as battery manufacturing and its supply chain are no longer viable for Western investment due to China's overwhelming cost and scale advantages [32][34]. - The solar and wind energy hardware manufacturing sectors were also deemed uncompetitive for Western investors, as Chinese companies have significantly reduced production costs [34][35]. - The production of key equipment for green hydrogen, such as electrolyzers, was identified as another area where China has established a substantial cost advantage [38]. Group 3: New Paradigms for Collaboration - The article suggests a shift in strategy for Western investors, advocating for collaboration rather than competition, particularly in software and service innovations that complement Chinese hardware [42][44]. - The concept of "Western Software, Eastern Hardware" emerged as a new framework for global industrial cooperation, encouraging Western firms to focus on areas where they hold competitive advantages [46][47]. - The VCs recognized the need to pivot towards innovative business models and advanced software solutions that leverage China's manufacturing capabilities [48][50]. Group 4: Future Outlook - The insights gained from the trip indicate a profound shift in the global industrial landscape, where traditional competitive advantages are being redefined [53][54]. - The article warns that complacency in software and service sectors could hinder China's ability to maintain its competitive edge as hardware capabilities reach their peak [58].
城市打工人,花十几万回村给父母补缴社保
36氪· 2025-10-07 04:08
以下文章来源于新周刊 ,作者刘车仔 新周刊 . 中国最新锐的生活方式周刊。 为了让身在农村的父母能够领上一份足够养老的退休金,年轻人们使出了浑身解数,研究当地政策、计算补缴方案、与父母和兄弟姐妹达成共识……一位农村老人每月几百上千 元的养老金,往往也让一个家庭背后的亲情和经济纠葛显现出来。 文 | 刘车仔 编辑 | 陆一鸣 来源| 新周刊(ID:new-weekly) 封面来源 | 视觉中国 "你离得这么远,我们老了怎么办?"最近几年,母亲打电话给我,总会提及"老了"的问题,想到多年前我刚工作,他们的态度总体还是"放心,我们老了不 用你们养",突然的转变当然来源于年纪渐长,以及由此带来的对经济状况预期的变化。 50岁之后,"老后的问题"就和他们头上的白发一样同时爬了上来。年轻的时候,他们像许多农村人口一样,没有稳定的就业,两个人中,只有我妈妈零散地 缴过几年社保。好几次,爸爸发来消息,让我帮忙查查母亲的社保到底还要不要继续交。我才发现,此前自己对各种类型的社会保险一无所知,而这也是青 年一代的普遍状况。 对于30岁左右的年轻人来说,父母正在老去,养老问题开始变得迫切起来。从2010年起,全国各地允许参保人补缴 ...