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投一家公司前,要做哪些准备?
创业家· 2026-02-04 10:35
每日金句 张老师:chenfu3721(微信) 王老师:15222191516(微信) 李祝捷丨不惑创投创始合伙人 黑马加速导师 黑马精选 联系我们 大部分创业者都缺乏全局的产业链思维,但这是所有投资人必须做的基本工 夫。投一家公司之前需要把产业链进行拆解,做行业分析,搞明白产业链上下 游是谁,他们在各个环节里做什么样的事,赚多少钱,每个环节的毛利是多 少。跳出来看看产业链,你会找到创业的答案。 创业家 THE FOUNDER 发现并培养 下一代商业领袖! ...
创业公司定战略,要遵循这四个字
创业家· 2026-02-03 10:39
联系我们 张老师:chenfu3721(微信) 每日金句 创业者如何制定战略,我给四个字作为建议: 刘润丨润米咨询创始人 黑马实验室加速导师 黑马精选 1) 远 ,对这个世界要有远见; 2) 小 ,一定克制自己把公司做大的愿望; 3) 变 ,不要在一开始就设复杂的管理制度; 4) 快 ,所有动作要以周为单位。 王老师:15222191516(微信) ...
整个社会都在喊没钱了,为什么这些公司反而年赚百亿?
创业家· 2026-02-03 10:39
Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in Japan and China [3][4]. - It identifies eight key sectors that are capitalizing on changing consumer behaviors and preferences, presenting significant business opportunities [5]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, exemplified by companies like Daikokuya, has seen explosive revenue growth. In China, platforms like Hongbulin and Panghu are experiencing similar success, indicating a shift in consumer spending from new luxury goods to second-hand items [6][7][8]. - **Pet Economy**: With declining birth rates, young consumers are increasingly spending on pet products. Companies like Inaba in Japan and Guobao in China are witnessing strong stock performance due to rising demand for pet food and healthcare products [12][13][15]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, highlighting the economic potential of the aging population. This sector is viewed as a significant opportunity rather than a burden [17][18][19]. Group 2: Health and Wellness - **Health Food and Beverages**: The rise in health consciousness and demographic changes have led to increased demand for sugar-free beverages and functional foods. Brands like Suntory and various Chinese counterparts are experiencing significant growth in this area [21][22]. - **Beauty and Aesthetics**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong. Companies like Jinbo Biological and U like are achieving substantial sales, indicating that consumers prioritize beauty even in economic downturns [23][24][26]. Group 3: Outdoor and Leisure - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from a growing interest in outdoor activities and camping, with significant sales increases reported [29][31]. - **Convenience Economy**: The trend towards convenience is driving growth in frozen food and smart home appliances. Brands like Anjijia and various AI-driven home devices are gaining traction as consumers seek to save time [39][40][42]. Group 4: Market Dynamics - The article posits that the current low-desire economic environment presents unique opportunities for businesses that can identify and invest in counter-cyclical trends. Companies that adapt to changing consumer needs and preferences are likely to emerge as winners in this landscape [44].
6小时爆卖1.6亿!李亚鹏茶圈带货成顶流,为啥还要折腾创业?
创业家· 2026-02-03 10:39
以下文章来源于金融八卦女频道 ,作者乌彦祖假正经 金融八卦女频道 . 有深度、有温度、有态度,在这里读懂财富。 好好带货多好,干嘛还要创业? 来源:金融八卦女 作者: 乌彦祖假正经 李亚鹏在"嫣然医院事件"后口碑逆转,事件已过去半个多月,他的人气还是相当旺。 1月30日他举办了一场普洱茶专场直播,结果卖出去1.6亿,破普洱茶圈纪录,更是一度超越董宇辉成为"带货一哥"。 就这还不算,网友还在下面留言: "年前李亚鹏要是每天都肯直播,别说普洱茶,就是整个茶圈的库存也能给清了。" 这场直播前,他卖茶叶和茶具已经相当火爆,两家企业由于订单远超预期,只能暂停所有工作,全员打包发货。可以说,李亚鹏凭借一己之 力,把茶相关行业给带火了。 不过李亚鹏并不满足于此,他透露还打算创业,建立自己的茶叶品牌,今年内推出。 说到这里,喜欢和支持他的粉丝又开始担心: 给别人卖茶叶卖得不好有商家兜底,创业则另当别论,是要全权负责的。 好好地带货多好,干嘛还要创业?毕竟,他此前的商业经历上,没有什么值得回味的成功经验。 这里插播一条课程资讯: 报名 「 黑马·欧洲游学 」, 7天6晚, 我们将带您 回到品牌的"第一现场", 从 巴黎到米兰 ...
经济越来越差,这八大行业越赚爆!
创业家· 2026-02-02 10:30
Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Economic Trends - The concept of a "low-desire society" does not equate to a lack of opportunities, as consumer behavior shifts towards different spending patterns [4]. - The article emphasizes that while people may not be purchasing luxury items or real estate, their money is flowing into alternative markets such as second-hand goods and pet care [6][11]. Group 2: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a significant revenue increase, mirroring trends in China with platforms like Hongbulin and Panghu [6][7][8]. - **Pet Economy**: Despite declining birth rates, spending on pets is rising, with brands like Inaba in Japan and Guobao in China experiencing strong sales growth [11][12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing potential for similar products in China [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks, with brands like Dongpeng and Miao Ke Lan Duo gaining traction [21][22]. - **Beauty and Aesthetics**: The demand for beauty products, including collagen supplements and home beauty devices, remains strong, with companies like Jinbo Bio and U like achieving significant sales [23][25]. - **Outdoor Recreation**: Brands in the outdoor equipment sector, such as Kailas and Camel, are seeing rapid sales growth as consumers seek leisure activities [25][26]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and novelty items, are gaining popularity, reflecting a dual consumer behavior of frugality and indulgence [28][29][30]. - **Convenience Economy**: The demand for convenience foods and smart home appliances is increasing, as consumers prioritize time-saving solutions over cost [33][35][36]. Group 3: Market Opportunities - The article suggests that the current economic climate presents opportunities for those willing to invest in counter-cyclical sectors, emphasizing the importance of recognizing and acting on these trends [39].
3000亿蒸发,重庆首富易主
创业家· 2026-02-02 10:30
Core Viewpoint - The article discusses the dramatic decline of Zhifei Biological Products Co., Ltd., a leading vaccine manufacturer in China, and the subsequent shift in wealth dynamics in Chongqing, highlighting the fall of the Jiang Rensheng family from the top of the wealth hierarchy due to significant financial losses and the rise of new business leaders in the region [4][5][19]. Group 1: Company Performance and Financial Decline - Zhifei Biological announced a projected net loss of 10.698 billion to 13.726 billion yuan for 2025, representing a year-on-year decline of 630% to 780% [4][5]. - The company's revenue in 2023 reached 52.92 billion yuan, with a net profit of 7.915 billion yuan, but the revenue is expected to plummet to 26.07 billion yuan in 2024, a nearly 75% decrease [14]. - The reliance on agency business for 88.84% of total revenue has left Zhifei vulnerable, leading to a severe profitability crisis as market conditions shifted [14][25]. Group 2: Wealth Dynamics and Family Impact - The Jiang Rensheng family's wealth has decreased from 140 billion yuan in 2021 to 42 billion yuan in 2025, a loss of nearly 100 billion yuan, equivalent to the combined market value of two leading listed companies in Chongqing [16]. - The stock market valuation of Zhifei Biological has dropped from 360 billion yuan to 41 billion yuan, exacerbating liquidity and asset impairment pressures [16]. - The family is now resorting to asset pledges and loans to manage financial strain, marking a significant shift from their previous status as a dominant business family [18][19]. Group 3: Market Competition and Industry Trends - The vaccine industry is experiencing intensified competition as domestic vaccine manufacturers improve their R&D capabilities, leading to a breakdown of foreign monopolies [25]. - The introduction of domestic HPV vaccines has triggered price wars, significantly impacting Zhifei's market position and profitability [13][25]. - The article emphasizes the need for companies to transition from reliance on external resources to developing core technologies to survive in a changing market landscape [26].
企业是否必须要建立合伙人制?
创业家· 2026-02-02 10:30
每日金句 发现并培养 下一代商业领袖! 黑马精选 联系我们 张老师:chenfu3721(微信) 王老师:15222191516(微信) 创业家 THE FOUNDER 互联网时代,创业环境最大的改变是资源无限化。过去所谓的牛人是拥有自然 资源的人,因为资源有限,所以有资源的人最牛。但现在人本身已经成为最重 要的因素,所以,要想成为新经济体系下的成功企业,就需要建立合伙人制。 邓康明丨前阿里巴巴资深副总裁 黑马实验室加速导师 ...
首富再入凡尘
创业家· 2026-02-01 10:42
Core Viewpoint - The article discusses the return of Zhang Yong as CEO of Haidilao, highlighting the challenges and strategies the company faces in a changing market environment, as well as the new leadership dynamics within the organization [10][25]. Group 1: Zhang Yong's Leadership Transition - Zhang Yong announced a ten-year succession plan in April 2020, expressing concerns about his ability to keep up with the company's growth and the need for a new leader [11][12]. - In March 2022, Zhang officially stepped down as CEO, with Yang Lijuan taking over, but the company faced significant financial losses, including a nearly 90% drop in net profit in 2020 and a loss of 4.136 billion yuan in 2021 [12][13]. - By early 2022, Haidilao's market value plummeted from 430 billion HKD to below 100 billion HKD, prompting Zhang to take responsibility for the company's direction [13][12]. Group 2: Financial Performance and Strategic Plans - The "Red Pomegranate Plan" aims to diversify Haidilao from a single hotpot brand into a multi-category restaurant group, leveraging its supply chain and management experience [15][20]. - Despite efforts to stabilize the company, recent financial reports indicate a decline in revenue, with a 3.66% drop in H1 2025 revenue compared to H1 2024, and a 9% decrease in core restaurant income [20][22]. - The company is facing challenges in maintaining profitability, with net profits decreasing for two consecutive years, indicating that previous cost-cutting measures may have reached their limits [20][22]. Group 3: Market Challenges and Brand Identity - The restaurant market has shifted, and the once-celebrated "Haidilao experience" is now seen as a product of a bygone era, struggling to adapt to a more competitive landscape [23][24]. - The company's service model, which relies heavily on high levels of customer service, is becoming less sustainable in a market that is increasingly saturated with competitors [23][24]. - Zhang Yong's return to the CEO position is seen as a move to regain control and address the operational challenges that have emerged during his absence [15][19]. Group 4: New Leadership Dynamics - Alongside Zhang Yong's return, four new female board members have been appointed, indicating a strategic shift towards a more diverse leadership team [25][26]. - These new leaders have extensive experience within Haidilao and are expected to help implement Zhang's vision while addressing operational challenges directly [25][27]. - The new leadership structure aims to enhance communication and execution of strategies across the company's extensive network of restaurants [27].
未来10年,最挣钱的凭什么一定是这群人?
创业家· 2026-02-01 10:42
内容来源:刘润公众号(runliu-pub) 此前 ,亚马逊发布了《 2025全球电商消费趋势及选品洞察报告 》 。 作为全球最大电商平台之一, 亚马逊的报告被很多商家 作为 选品指南针和商机 检测仪 。 趋势 一: AI 质感空间 现在, 家 , 正在从一个物理空间 , 变成一个有感知力,能与你情感互动的伙伴。 全球超过 65%的欧美消费者 , 愿意为智能家居花更多钱 。 他们 买的是什么?是安全感 、 仪式感 , 是那种被理解被关怀的小确幸 。 想象一下 , 你回家 把 灯光 、 音乐 、 温度 , 自动调节到你最舒服的状态 。 这 种懂 , 就是机会 。 未来10年,最挣钱的注定是这群懂用户需求的人。 个性化定制 、 情绪互动 、 安全隐私,这些都是 AI 质感空间背后的巨大市场,它考验的是如何让科技真正服务于人的情感需求 。 趋势二 梦想之 舱, 名字好听,指向的却是一个很多人都面临的扎心问题 —— 睡个好觉 。 晚上 11点,老板还在群里消息轰炸 。 好不容易应付完老板 , 脑子里却还全是工作 , 辗转反侧到一点多睡不着,半夜惊醒好几次,早上 六 七 点 , 又要起床赶地铁。 数据显示,美国 37% ...
2026年,钱从哪挣?
创业家· 2026-01-31 10:42
Group 1 - The core question for many is where the money will come from in 2026 [2] - The article highlights five key concepts related to business strategies in the face of insufficient domestic demand [3] - Companies are facing a significant challenge of insufficient domestic demand, leading to limited market capacity [5][6] Group 2 - To survive in a competitive environment, companies must increase their competitive efforts, which can lead to a cycle of overwork and reduced profits [7][8] - One potential solution to this issue is to expand overseas, which has evolved significantly compared to traditional export methods [9][10] Group 3 - An example of successful overseas expansion is Miniso, which not only sells products abroad but also relocates its entire value chain, including branding and R&D, to international markets [11][12] - Engaging with private domain users to understand their preferences allows for rapid product development and brand establishment in foreign markets [12][13] Group 4 - Leading companies are beginning to explore overseas markets, but successful expansion requires integrating complex supply chain systems [14][15] - Tesla's operations in Shanghai exemplify the importance of a robust supply chain network, which supports rapid production and delivery [20][21] Group 5 - Companies can leverage their unique advantages to succeed in overseas markets, such as cost advantages or product innovations [23][24] - For instance, a factory owner in Yiwu has found success by selling products on cross-border platforms at prices double those in the domestic market [25][26] Group 6 - Building long-term trust in familiar social networks is crucial for business success, as demonstrated by the story of a local entrepreneur who prioritizes employee welfare and customer feedback [31][34] - This approach fosters a cycle of trust and loyalty among customers, leading to sustained business growth [36] Group 7 - The article discusses the shift in consumer behavior towards a desire for better experiences, highlighting opportunities for businesses to meet these evolving demands [38][39] - Innovative services, such as travel photography for retirees, can create new consumer needs and drive demand [40][41] Group 8 - As traditional large-scale business opportunities diminish, a more refined and heartfelt commercial ecosystem is emerging, focusing on fulfilling ordinary people's aspirations for a better life [43][46] - Companies that can create meaningful experiences and meet these needs may find significant opportunities for growth in the future [46]