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锅圈、钱大妈、零食很忙的“万店”是怎样炼成的?| 幕后投资人首次分享
创业家· 2025-07-23 09:58
Core Viewpoint - The article discusses the emergence and growth of "ten-thousand store" models in China's retail and food sectors, highlighting successful companies that have adopted innovative business models to enhance consumer experience and operational efficiency [4][11][17]. Group 1: Ten-Thousand Store Model - The "ten-thousand store" model in China is characterized by a significant number of retail outlets, with companies like Mixue Ice Cream exceeding 30,000 stores and others like Wallace and Luckin Coffee around 20,000 stores [4][6]. - The retail industry has seen a shift towards this model since last year, indicating a trend towards more accessible and community-oriented retail options [6][11]. Group 2: Successful Companies - Guoquan, which started with about 1,000 stores in 2019, has grown to over 10,000 stores, becoming the first retail company in China to reach this milestone [7]. - The business model of Guoquan focuses on selling pre-packaged hot pot ingredients, making it convenient and affordable for consumers, thus increasing the frequency of hot pot consumption [7][10]. - Snack brand "Zero Snacks" has also surpassed 10,000 stores, utilizing a discount model that offers products at lower prices while maintaining quality, thus attracting consumers from traditional supermarkets [8][9]. Group 3: Innovative Business Models - Qian Dama, which specializes in selling fresh meat with a unique discounting strategy, has grown from 200 stores and 600 million yuan in sales to over 3,000 stores and sales exceeding 10 billion yuan [10]. - The article emphasizes the importance of separating market stalls and supermarkets to create specialized, community-focused, and discount-oriented retail experiences [11][12]. - The success of these companies is attributed to their ability to innovate and adapt to consumer needs, focusing on essential products and operational efficiency [15][17]. Group 4: Investment Insights - The investment strategy of Qicheng Capital focuses on essential categories and innovative models, which are more likely to create large companies [15]. - The article highlights the significance of a solid business foundation and the importance of refining operational models before expanding through franchising [13][14].
周鸿祎:别怕产品有缺点,就怕产品没亮点
创业家· 2025-07-22 10:01
Group 1 - The core viewpoint emphasizes that striving for excellence is essential for product managers, but excellence should not be confused with perfection, as a flawless product theoretically does not exist [1] - The article suggests that having product shortcomings is acceptable, but lacking standout features is a concern [1] Group 2 - The event mentioned is a specialized course on consumer reconstruction, featuring top practical mentors from Japan and China, aimed at dissecting the methodologies of major consumer giants [2] - The course is scheduled to take place in Shanghai from August 7 to August 9, with an early bird price of 9,800 yuan per person, down from the original price of 12,800 yuan [3]
一年大卖100亿的萨莉亚,为啥越便宜反而越挣钱?
创业家· 2025-07-22 10:01
年客流2亿人次,萨莉亚如何逆势增长,成为餐饮界的"优衣库"? 在这个绝大多数东西的价格都在上涨的时代,萨莉亚的东西反倒更便宜了。 从20世纪90年代到2020年,焗饭从¥30降到了¥18,意大利火腿从¥36降至¥18。 但是越便宜,萨莉亚越赚钱。 2024年,它净利润81亿日元,同比增长58%,年客流量甚至达到2亿人次,国内外分店超过 1500家,俨然成了餐饮界的"优衣库"。 它究竟是为什么能在消费低迷期,实现门店快速扩张、盈利大幅增长呢? 1. 价廉还物美 因为萨莉亚把省下的成本让渡给了消费者,不像其他连锁餐厅,既要成本低,又要售价高。 这里的"物美",并不是说它有多么美味绝伦,而是指它作为一家平价餐厅。 味道既不会过重,好吃但短期不想再来;也不像高级日料,量少吃不饱。 总之,就是还不错,经常吃也吃不腻。 此外,他们在各国开设的门店都会进行本土化改良,如我国特有的麻辣意面。 2. 全产业链控制 为了保证原料的品质稳定,也为了控制成本,萨莉亚自主生产食材,比如生菜、玉米、大米 等。 他们研发了 "萨莉亚18号"生菜 ,菜芯缩小后,1颗生菜能拆出7盘沙拉(普通生菜仅2-3盘); 研究水稻种植时发现脱壳机最贵,于 ...
刚融了7个亿的贾跃亭,又要“被抓”了?
创业家· 2025-07-22 10:01
Core Viewpoint - Faraday Future has recently completed a $105 million financing round, which is crucial for the company's strategy to produce its new FX model, enhance AI technology, and expand into both the U.S. and Chinese markets. However, the company is simultaneously facing a three-year fraud investigation by the SEC, which poses significant risks to its operations and leadership [3][9][20]. Financing Details - Faraday Future announced a $105 million financing, following a previous $61 million round earlier in the year. This funding will support the production of the FX model, AI technology development, and market expansion [3][9]. - Of the new financing, 60% is allocated to repay historical debts to suppliers, while the remaining funds will focus on three key areas: preparing for the FX model's production, upgrading AI technology, and expanding market presence in the U.S. and China [9][10]. Company Background - Founded in 2014 by Jia Yueting, Faraday Future aims to create high-performance, environmentally friendly electric vehicles. The company has a history of continuous fundraising, attracting significant investments from various sources, including Jia Yueting himself [10][12]. - The company has undergone multiple financing rounds, including a notable $1.5 billion in Series B funding in 2016 and a merger with a SPAC in 2021, which provided $1 billion in capital and a valuation of $4.5 billion [13][21]. Current Challenges - Despite the recent financing, Faraday Future's sales performance has been disappointing, with only 16 vehicles sold since production began in March 2023. This raises concerns about the company's operational viability [18][19]. - The SEC's investigation into potential fraudulent activities related to the company's SPAC merger has created significant uncertainty for the leadership and future of Faraday Future. The investigation has been ongoing for three years and may lead to enforcement actions against key executives [20][21]. Market Competition - The high-end electric vehicle market is becoming increasingly competitive, with significant price wars and technological advancements compressing the differentiation window. This environment poses additional challenges for Faraday Future as it seeks to establish itself in a crowded market [26][27].
消费者选你不选他,理由是什么?
创业家· 2025-07-21 10:10
费用: 原价 12800元/人,早鸟价9800元 /人 地点: 上海 时间: 8月7日-8月9日 报名 黑马 「消费重构精选课」 国内首场,汇聚中日消费领域顶尖实战派导师 ,用 3天时间沉浸式拆解中日消费巨头方法论。 我们邀请到了 三浦展本人、 萨莉亚前社长、明治食品"爆款教父" ,现场面授 日本30年周期 经验到中国本土化路径 , 教你效率革命、需求重构、资本破局。 每日金句 当我们发现渠道同质化了,生产端过剩化了,在这种情况之下,真正的商业战 争核心是什么?是消费者心智上的战争。消费者面对那么多的选择,消费者主 权时代来临了,在这种情况下,每个品牌要赢得消费者心智的选择权之战,都 必须回答一个问题:消费者选择你而不选择竞争对手的理由到底是什么。 江南春丨 分众传媒董事长 黑马营品牌&营销模块主任导师 黑马营 22 期 4 课 这里认真推荐你: 活动详情如下 ↓↓↓ ...
大家都觉得日子难过,为什么这些品牌反而成了消费冠军?
创业家· 2025-07-21 10:10
以下文章来源于i黑马 ,作者i黑马 i黑马 . 让创业者不再孤独@i黑马 常斌,启承资本创始人&管理合伙人,黑马加速导师 我们把目光拉长,看看邻居日本,怎么熬过"失落的三十年"。 日本失落的三十年里,大众二十多年没涨过工资,且老龄化严重。 日子过成这样,但依然涌现出一批优秀的消费冠军: 优衣库,宜得利,711,唐吉诃德,萨莉亚,明治食品…… 从日本我们可以得到两个启示: 一是刚需在不断升级,包括产品和业态两方面。 日本食品的丰富度之高、性价比之高让人印象深刻,在便利店吃一顿饭只用10-20块人民币。 同时,商业业态发生了很大变化,便利店、折扣店替代超市、百货成为主流业态,可以做到既 便宜又方便且有体验感。 二是平替的大量出现。 日本三十年前是全球最大的奢侈品买家,后来日本消费者发现优衣库也可以穿,他们从购买意 义和炫耀转变为更关注实质。 同样的情况,还出现在家居领域,宜得利在日本超过了宜家。 所以,哪些才是中国公司在穿越经济周期时需要研究和学习的? 在我看来,至少有三点: 曾负责京东集团的战略投资,于2016年创办启承资本,专注消费投资,助力新一代消费冠军。已经投资 了京东物流、万物新生、十月稻田、锅圈食汇、 ...
江西农民,负债百万,做出香港人疯抢的“白月光”
创业家· 2025-07-21 10:10
Core Viewpoint - The article highlights the journey of Baoshifu, a Chinese bakery brand, from its humble beginnings to becoming a billion-dollar empire, emphasizing the founder's resilience, innovative products, and commitment to quality and food safety [6][30][39]. Group 1: Company Background - Baoshifu's founder, Bao Caisheng, started from a small bakery in Zhengzhou and faced significant challenges, including a debt of 1 million yuan before successfully establishing the brand [6][11][16]. - The brand originated from a small shop of less than 40 square meters near China Media University, which later transformed into a major player in the bakery industry [18][30]. Group 2: Product Innovation - The creation of the "Meat Floss Little Cake" in 2005 marked a turning point for Baoshifu, becoming a bestseller and accounting for nearly half of the store's total sales [19][30]. - Baoshifu maintains a rigorous product development process, introducing five to six new products annually and relying on consumer feedback for product iterations [33][35]. Group 3: Market Expansion - Baoshifu opened its first overseas store in Singapore in May 2023, with plans for further international expansion [41]. - The brand's valuation reached 10 billion yuan after securing A-round financing in 2017, with the number of stores exceeding 100 by 2021 [24][30]. Group 4: Brand Challenges - The brand faced a significant challenge from counterfeit stores, with nearly 3,000 imitation shops appearing across the country at one point [26][30]. - After a lengthy legal battle, Baoshifu successfully defended its trademark against infringement, which was crucial for maintaining its brand integrity [29][30]. Group 5: Business Philosophy - The founder emphasizes a commitment to food safety and quality, with a transparent kitchen design allowing consumers to observe the baking process [33][39]. - Baoshifu's marketing strategy is unique, relying on word-of-mouth rather than traditional advertising, with annual marketing expenses not exceeding 0.1% of revenue [37][39].
周杰伦,隐形的商业大佬
创业家· 2025-07-20 10:35
Core Viewpoint - Jay Chou has transformed from a singer to a business mogul, creating a vast commercial ecosystem centered around his personal IP, which spans music copyrights, concert economics, brand endorsements, and capital operations [2][4]. Group 1: Foundation of the Empire - The foundation of Jay Chou's commercial empire is his music works, which continue to generate significant revenue despite a decrease in new album releases [4]. - After leaving Alpha Music in 2007, he founded JVR Music and took valuable music copyrights with him, leading to a lucrative partnership with Sony Music [4]. - In 2018, Tencent Music acquired exclusive rights to Jay Chou's music for 570 million yuan over three years, setting a record in Chinese music copyright transactions [5]. - His 2022 album "The Greatest Works of Art" sold nearly 3 million copies on QQ Music on its first day, generating approximately 90 million yuan in revenue [5]. Group 2: Concerts as Revenue Generators - Jay Chou's concerts are described as his "printing machine," with projected total revenue of 2.3 billion yuan from 42 shows in 2024 [10]. - His concerts sell out quickly, with a secondary market price increase of 400%-1000%, demonstrating his dominance in the ticketing market [13]. - The integration of concert planning and merchandise through affiliated companies enhances profitability and creates a comprehensive consumer experience [15][16]. Group 3: IP Securitization - Jay Chou's business model exemplifies "IP securitization," with his company, Giant Star Legend, listed on the Hong Kong Stock Exchange, serving as a core vehicle for his brand [18]. - The company reported a revenue of 584 million yuan in 2024, with a 65% year-on-year growth in IP-related business [18]. - The "Jay Chou effect" illustrates his ability to influence market valuations significantly, as seen with a 94% stock price surge for Giant Star Legend following his Douyin debut [19]. Group 4: Fan Economy - Jay Chou's fan base spans three generations, creating a unique emotional connection that translates into substantial consumer spending [22]. - His entry into live streaming attracted 68 million viewers in 2020, showcasing the immense engagement of his fan base [23]. - The emotional consumption behavior of his fans leads to a closed-loop purchasing cycle, contributing to the financial resilience of his brand [25]. Group 5: Unique Business Model - Jay Chou's model is difficult to replicate due to his accumulation of classic works during the peak of Chinese pop music and his team's ability to seize commercial opportunities from technological changes [26]. - His transition into a programmable IP system through digital avatars and AI indicates a shift towards virtual space, expanding his commercial value beyond physical limitations [27].
整个社会都在喊没钱了,为什么这些公司反而年赚百亿?
创业家· 2025-07-20 10:35
Core Viewpoint - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - **Pet Economy**: Despite declining birth rates, spending on pets is increasing, with brands like Inaba in Japan and Guobao in China seeing strong sales. The pet healthcare sector is also expanding significantly [10][11][13][14]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing potential for similar products in China, driven by an aging population [15][16][17]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [20][21]. - **Beauty Economy**: The demand for beauty products remains strong, with companies like Jinbo Bio achieving high market valuations through collagen products, indicating a persistent consumer interest in beauty [23]. - **Outdoor and Leisure**: The outdoor equipment market is thriving, with brands in China experiencing rapid sales growth, reflecting a desire for leisure activities despite economic constraints [24]. - **Emotional Economy**: Brands like Labubu and Rio are capitalizing on the need for emotional comfort, showing that consumers are willing to spend on experiences that provide joy [24][25]. - **Lazy Economy**: The trend towards convenience is evident in the growth of frozen food brands and smart home appliances, which cater to a generation with less time for cooking [28][29][30]. Group 2: Market Insights - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. It encourages stakeholders to recognize and act on these emerging trends [32].
2025下半年,我将投出15亿!
创业家· 2025-07-19 09:43
以下文章来源于i黑马 ,作者i黑马 i黑马 . 让创业者不再孤独@i黑马 吴世春 梅花创人、黑马加速导师 下半年 , 我们预计要投出去的金额应该不小于 15个亿。 我先总结一下,这半年来,我做了一些什么事情: 第一,我们继续在多个城市设立了 自己 的早期基金。 第二,我们参与了两家上市公司提升公司质量的行动 。 对我们来说,还是坚定的做自己的事情,做对的事情,做难的事情,大家拭目以待。 其实下半年,对我们来说是一个丰收 的季节 。 我们 投资的有些企业,在 美股 或 港股上市,下半年还要去敲钟 。 还 有一批的企业 , 正在上市的路上 。 下半年 , 我们预计要投出去的金额,应该不小于 15个亿。 活动详情如下 ↓↓↓ 这是实实在在的子弹,我们弹药还是很充足的。 这里,认真给大家推荐一下: 8月24号 - 26号 , 我将亲自带队 100家企业家 , 去四川泸州线下游学 , 探 访 下沉创新 , 寻找增长新引擎。 你 在 创业路上遇到的问题和想法 , 都可以找我聊聊 。 如果你是 优质的项目,我也会果断投 你 。 希望所有支持我的人 , 一如既往的相信我、支持我, 我们一起 加油! ...