以下文章来源于霞光社 ，作者岭南人鱼机 霞光社 . 赋能企业全球化 日本消费者的钱包，还有得赚。 来源： 霞光社 作者：岭南人鱼机 "经济上行的美"成为今年上半年的流行词，带着对昨日生机勃勃的浓烈怀旧气息，击中了无数 年轻人的心。 2025年Q1，日本GDP再次出现负增长，这意味着自1989年日本泡沫经济破裂后，经济停滞 的状态已经长达35年之久。期间，日本GDP全球占比从1989年的约15.3% [1] 降至2022年的 4.18%，GDP总量从位居全球第二，先后在2010年、2023年被中国、德国超越，跌至全球第 四。 而耐人寻味的是，在日本经济持续疲软的当下，多家中国新兴电商却开始将目的地看向这 一"失落地"。6月30日，TikTok宣布在日本推出TikTok Shop，购物功能正式上线，允许卖 家进军这一全球第三大电商市场 （据Statista Market Insights数据，日本以1690亿美元的 市场表现排在全球第三） 。此外，Temu、TAO （阿里巴巴旗下） 、京东日本站分别于 2023~2024年期间登陆日本，SHEIN也于2020年末在日本上线。 如果说"经济上行的美"是一种向前奔跑的 ...

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry, referred to as the "three axes" of growth [12][18][20]. Group 1: Company Background - The company, LKK (洛可可), was founded by Jia Wei in 2004 and has since become the largest industrial design company in China, winning 79 Red Dot Awards and other prestigious international design awards [3][5]. - The company has collaborated with over 280 Fortune 500 companies, aiming to reach 500 collaborations in the future [17]. Group 2: Key Strategies for Success - The first standard for being recognized as a top design company is to win prestigious awards such as the Red Dot and iF awards, which are considered the Olympics of the design world [14][15]. - The second standard is to establish partnerships with Fortune 500 companies, which enhances credibility and opens doors for more significant projects [16]. - The third standard involves creating impactful products that contribute to social development and market disruption, leading to the creation of blockbuster products [18]. Group 3: Long-term Value Pursuit - The company emphasizes the importance of having a long-term vision and commitment to achieving its goals, which includes a focus on awards and collaborations [23][26]. - The journey to achieving long-term value is marked by persistence and dedication to the initial vision, which is crucial for success in any industry [26]. Group 4: Industry Trends - The article identifies three major global trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle, which will shape future business landscapes [27]. - The future will require industries to innovate and reshape their categories to meet these evolving consumer expectations [28].

以下文章来源于i黑马 ，作者创业认知 即使是销售儿童服装的企业，也会在产品研发时，重点调研老年人需求。 因为给孩子买衣服的，往往是祖辈。 日本食品行业，正在集中精力解决老年人需求。 i黑马 . 让创业者不再孤独@i黑马 近日，在经济学家香帅与" 日本消费社会研究第一人 "三浦展的访谈中提到： 在日本银发经济赛道上，有没有特别成功的案例、品牌、商品或服务？ 对此， 三浦展老师是这样回答的： 香帅，著名金融学者 曾任北京大学金融系副教授、博士生导师 日本已经进入超老龄化社会，所有企业都需要面对银发经济或老年人。 其中， 养乐多Y1000 ，就是这样的成功案例。 三浦展， " 日本消费社会研究第一人 " 著有《孤独经济》、《第五消费时代》等 日本市场很少出现爆款商品，但这款产品因为有助眠效用而热销。 这反映出， 希望拥有好的睡眠，是老年人的共性需求。 以酒类企业为例， 三得利 在银发经济背景下，除了酒类产品以外，还重点研发健康食品与营养品。 我虽然不怎么喝酒，却会选择两款健康食品。 味之素 ，也推出了大量面向老年人的商品。 最后，香帅老师这样总结： 其实，没有所谓的"银发赛道"。 而是，所有商家都在自己原有的商品基 ...

Core Viewpoint - Anjuke Foods, a leading player in the frozen food industry, has successfully listed on the Hong Kong Stock Exchange, marking a significant milestone in its growth trajectory and reflecting the increasing trend of companies from Xiamen going public in Hong Kong [3][4]. Company Overview - Anjuke Foods was founded in 2001 and has become the largest frozen food company in China, holding a market share of 6.6% as of 2024. It leads the frozen prepared food market with a 13.8% share, significantly outpacing its closest competitor [3]. - The company reported a revenue of 15.127 billion yuan in 2024, a 7.7% increase from the previous year, while its net profit saw a marginal increase of 0.46% to 1.485 billion yuan [13]. Historical Growth - Anjuke Foods' revenue has grown from 3.484 billion yuan in 2017 to 15.127 billion yuan in 2024, showcasing a remarkable growth trajectory over eight years [3]. - The company has strategically avoided direct competition with major players by focusing on niche markets and leveraging its geographical advantages in Fujian [7][9]. Market Challenges - Despite its strong market position, Anjuke Foods faces challenges such as increased competition from new brands and fluctuating raw material prices, which have impacted its profit margins [14]. - The company's revenue growth rate has been declining, with a significant drop in net profit growth from 61.44% in 2022 to just 0.47% in 2024 [13][14]. Strategic Initiatives - To address its performance challenges, Anjuke Foods is increasing its R&D investments to innovate and launch new products that meet evolving consumer demands [14]. - The company is also focusing on expanding its market presence in Southeast Asia, particularly in Indonesia and Malaysia, where it sees significant growth potential [15]. IPO Trends in Xiamen - Anjuke Foods is part of a broader trend of Xiamen-based companies going public in Hong Kong, with over 20 companies currently in the pipeline for IPOs [4][17]. - The successful listing of Anjuke Foods is expected to enhance the visibility and attractiveness of Xiamen as a hub for capital market activities [17].

Group 1 - The core viewpoint is that the future of the consumer sector presents opportunities only at the two extremes: the high-end market and the high cost-performance segment, while brands in the mid-tier face significant challenges [1] Group 2 - A recommendation for a course titled "Consumer Reconstruction Selected Course" is made, featuring top practical mentors from the consumer field in Japan and China, aimed at providing insights into the methodologies of consumer giants [3] - The course will take place in Shanghai from August 7 to August 9, with an early bird price of 9,800 yuan per person, valid until July 15 [4]

以下文章来源于i黑马 ，作者i黑马 i黑马 . 让创业者不再孤独@i黑马 这里，认真给大家推荐一下： 8月7日-8月9 日 ，黑马消费重构精选课（上海） 推荐理由有三个： 第一，黑马往期日本游学名师齐聚 本次大课的名师邀请到了： "消费研究第一人"三浦展、 萨莉亚前社长&" 全球餐饮成本管控之 神 " 堀埜一成 、明治食品"爆款教父"角直树； 创业黑马董事长牛文文、 启承资本创始合伙人常斌、 新希望乳业董事长席刚、 弘章资本创始 合伙人 翁怡诺。 用 3天时间，沉浸式拆解中日消费巨头方法论， 教你效率革命、需求重构、资本破局。 第二，借鉴 日本银发经济下的成功案例 在经济环境和人口结构变化时，所有商家都要做好储备和创新。 理解当下的时代、市场、和用户特征，是战略和管理上最需要的确定性之一。 日本经验证明:经济低迷期，才是品牌真正的分水岭。研习日本消费产业的过去与现在，是低增 长时代韧性增长的一幅镜面。 只有当你来到，和创业者、行业专家深入链接，才能真的"看见"和"感受"到，这个时代特有的 机遇和新蓝图。 研历史、看现在、探未来 换脑子、扎马步、做变革 增长突围:中日消费产业深度解构与价值重塑 08.07 / ...

Core Viewpoint - The article emphasizes the importance of AI for small and medium-sized enterprises (SMEs) to leverage technology for competitive advantage, particularly in overcoming traditional business resistance to AI adoption [1][2][3]. Group 1: AI Adoption Challenges - Many large companies have built their own AI models defensively, but customers do not feel the impact of these efforts [2][3]. - Traditional business teams within large companies often resist the implementation of AI, which hinders progress [4]. - SMEs have the advantage of being more agile and willing to adopt AI technologies, as they have less to lose [5][6]. Group 2: Misconceptions and Opportunities - SMEs are sensitive to technological changes, but they may fall into misconceptions about AI, either by overcomplicating its use or underestimating its potential [7][8]. - The correct approach for SMEs is to focus on real applications of AI, utilizing general models for localized improvements to enhance core business operations [9][10]. Group 3: AI Practical Training - The company has launched an AI practical training program specifically for SMEs, aimed at providing knowledge, methodologies, and resources for effective AI integration [11][12]. - The company has developed its own "Tianqi Policy Big Model," which has become a key service provider in the national network for policy-related services [13]. - Collaborations with major AI research and service companies position the company as a leader in the industrial AI transformation in China [14]. Group 4: Upcoming Events - An AI practical training camp is scheduled from July 18 to July 20, focusing on helping enterprises overcome growth challenges through AI applications [15][16].

Core Viewpoint - The article discusses the success of the children's smartwatch brand "小天才" (Xiao Tian Cai), led by Jin Zhi Jiang, who has created a social ecosystem for children that drives parents to purchase the product, highlighting the unique business strategy of appealing to children's social needs while ensuring parental approval [3][4][29]. Group 1: Market Position and Strategy - Xiao Tian Cai has become a dominant player in the children's smartwatch market, with a market share projected to reach approximately 35% by 2024, surpassing competitors like Huawei and Xiaomi, which together hold about 25% [29]. - The brand's strategy focuses on creating a social network among children, where the smartwatch serves not just as a communication tool but as a status symbol, fostering a sense of belonging and peer recognition [15][20]. - Jin Zhi Jiang's approach involves understanding the separation between the buyer (parents) and the user (children), leading to a product that satisfies both parties' needs [10][8]. Group 2: Product Features and User Engagement - The smartwatch includes features like "微聊" (micro chat) for exclusive communication among users, creating a closed social circle that enhances user engagement [15][16]. - Unique design elements, such as the ability to "碰一碰" (tap to add friends) and gamified elements like a points system, encourage children to interact and compete, further embedding the product into their social lives [19][22]. - The points system has evolved into a form of currency among children, with a market exchange rate that has inflated from 10 points to 150-200 points for 1 RMB, indicating a strong engagement and value perception among users [23][24]. Group 3: Business Philosophy and Legacy - Jin Zhi Jiang's business philosophy is influenced by his mentor, Duan Yongping, emphasizing the importance of understanding market needs and innovating accordingly, as seen in the historical success of products like 小霸王 (Little Tyrant) and 步步高 (Bubugao) [31][45]. - The continuous product iteration strategy, akin to Apple's model, ensures that children feel the need to upgrade to the latest version, thus maintaining a cycle of repeat purchases [26][28]. - The article highlights the broader implications of this business model, suggesting that it reflects a deeper understanding of children's social dynamics and the evolving landscape of consumer behavior in the digital age [50].

以下文章来源于21世纪商业评论 ，作者李惠琳 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 孙宏斌正待境外债重组方案落地。 6月30日，这位融创中国董事会主席，携两位高管，现身公司股东周年会。 这是他时隔两年，首次亲临到场参会。自融创出险后，孙本人已鲜少出现在公开场合，过去两 年的股东周年会，他都选择以线上接入方式参会。 一个半小时的会议，孙宏斌聊到融创的化债进展、未来发展方向，也表达对行业走势的乐观。 他声称，融创最困难的时候已经过去了。 来源：21世纪商业评论 孙宏斌，终于公开露面了。 就债务层面，他确已闯到了最后一关。 最新公告披露，融创的境外债未偿本金总额的75%持有人，已加入重组支持协议，一旦成功， 孙宏斌将一举清零680亿债务。 若计入境内债的减债额度，两轮重组，孙和融创的化债总值，大体相当于100吨黄金。 01 孙宏斌680亿元债务一举清零 减债总额达100吨黄金 当下，孙宏斌正待境外债重组方案落地。 据悉，融创的境外债重组召集聆讯，定于9月15日 ...

以下文章来源于i黑马 ，作者i黑马 i黑马 . 让创业者不再孤独@i黑马 常斌，启承资本创始人&管理合伙人，黑马加速导师 曾负责京东集团的战略投资，于2016年创办启承资本，专注消费投资，助力新一代消费冠军。已经投资 了京东物流、万物新生、十月稻田、锅圈食汇、德尔玛、源氏木语、植护、零食很忙、钱大妈、薛记炒 货、海马体、M Stand等知名品牌。 大家觉得今天的日子难过，怎么破局？ 我们把目光拉长，看看邻居日本，怎么熬过"失落的三十年"。 日本失落的三十年里，大众二十多年没涨过工资，且老龄化严重。 日子过成这样，但依然涌现出一批优秀的消费冠军： 优衣库，宜得利，711，唐吉诃德，萨莉亚，明治食品…… 从日本我们可以得到两个启示： 一是刚需在不断升级，包括产品和业态两方面。 日本食品的丰富度之高、性价比之高让人印象深刻，在便利店吃一顿饭只用10-20块人民币。 同时，商业业态发生了很大变化，便利店、折扣店替代超市、百货成为主流业态，可以做到既 便宜又方便且有体验感。 二是平替的大量出现。 日本三十年前是全球最大的奢侈品买家，后来日本消费者发现优衣库也可以穿，他们从购买意 义和炫耀转变为更关注实质。 同样的情况， ...