倒计时2天！FBIF食品创新展（FBIF超级选品会）将于2025年 5月8-10日 在国家会展中心（上海）举 办。 600+ 展商将参展， 100+ 全球渠道驻场对接， 2000+ 创新产品，将吸引 47000+ 观众观展， 300+ 位渠道与品牌嘉宾出席渠道晚宴。同期举办的FBIF2025食品饮料创新论坛将有200+位演讲嘉宾及评 委，7400+位行业嘉宾参会。 展览入场时间 | 活动 | 时间 | | --- | --- | | 展览参观 | 5月8-9日 9:00-17:00 | | | 5月10日 9:00-14:00 | 展览地点 国家会展中心（上海）4.2馆、5.2馆、6.2馆 上海市青浦区崧泽大道333号 2、5月9日 主题演讲:2025全球功能性饮料创新机遇 现代生活中,健康饮品需求增长,功能性饮料以其营养价值正重塑 市场。Innova将从全球消费者调研、全球/亚太/中国新品发布趋势等 维度对功能性饮料的健康趋势进行创新洞察。 3、5月9日 主题演讲:中国街饮趋势洞察 我们将总结2024年12月-2025年2月内中国市场的街饮新品创新情 况. 并提供了正在流行的趋势和下一步的街饮可关注方向。 ...

Core Viewpoint - The article discusses the rise of "superfoods" in the market, highlighting their marketing appeal and the trend of food brands incorporating these ingredients into their products to attract consumers [5][19][33]. Group 1: Definition and Popularity of Superfoods - "Superfood" is a vague term originating from the West, referring to foods rich in certain nutrients, but lacks a strict scientific definition [13][15]. - The popularity of superfoods has surged recently, with various brands launching products featuring ingredients like kale, beetroot, and turmeric, which are marketed for their health benefits [6][7][10]. - A significant factor in the rise of superfoods is a 2022 article from Harvard Health that listed ten superfoods, which gained traction on social media and contributed to the perception of these foods as health-enhancing [20][23]. Group 2: Market Trends and Brand Strategies - In the past year, many food and beverage brands have introduced new products centered around superfoods, with notable examples including Heytea's kale-based drink and various offerings from other tea brands [6][7][10]. - The trend has expanded beyond beverages to include snacks and meal replacements, with brands like White Elephant and Wang Baobao launching products that emphasize the health benefits of superfoods [10][26]. - Social media data indicates that the most common associations with superfoods have shifted from weight loss to nutrition, reflecting a broader acceptance of these ingredients in everyday diets [29]. Group 3: Historical Context and Marketing Dynamics - The article traces the historical context of superfoods, noting that many have undergone similar marketing transformations in the past, such as bananas and avocados, which were once considered difficult to sell but became popular through strategic marketing [35][37]. - The marketing of superfoods often emphasizes their health benefits while downplaying their historical challenges in gaining consumer acceptance, suggesting that the appeal of superfoods is as much about marketing as it is about nutrition [33][40].

铅笔道旗下媒体，以"真实报道创投圈"为使命，发现优质创业者，服务优质创业者。铅笔道聚焦创新创 业，铅笔道Pro聚焦创投。 近年来，随着人们健康意识的提升以及医学诊疗方案的转型，一个隐秘赛道： 特医食品随之爆发。 特医食品即特殊医学用途配方食品，当目标人群通过进食正常膳食或日常膳食无法满足其营养需求时， 特医食品可作为一种营养补充途径。 图片来源：小红书@母婴讨论小花花 据行业数据显示，该赛道正处于高速扩容期，中国市场规模预计将在未来5年突破千亿级。 以下文章来源于铅笔道Pro ，作者吴欣晓 铅笔道Pro . 中国目前特医食品渗透率不足发达国家的1/10，而慢病患者（如3亿糖尿病前期人群）、术后康复群体 及老龄化人口（2023年60岁以上人口达2.8亿）构成的刚性需求，正在 催生庞大市场空间。 然而，这条赛道并非坦途。审批周期长、研发投入大、人才缺口等问题都考验着企业的耐力与实力。 创立13年 玛士撒拉（上海）生物科技有限公司 作为特医食品赛道的头部企业之一，以其"双轮驱动"模 式，在严肃医疗端和消费市场都取得了成绩。 今年年初，玛士撒拉宣布完成近2亿元B轮，由中金资本旗下基金、弘盛资本、弘晖基金联合领投，蜂巧 ...

Core Insights - The food and beverage industry is facing significant challenges including supply chain disruptions, rising costs, and changing consumer preferences, making sustainable growth increasingly difficult [1] - The FBIF2025 event aims to address these challenges by focusing on innovation, strategic positioning, and global market expansion for food and beverage brands [2][3] Event Overview - FBIF2025 will take place from May 8-10, 2025, at the National Convention and Exhibition Centre in Shanghai, featuring over 200 speakers, 7400+ industry guests, and 600+ exhibitors [3][4] - The event will cover various topics through plenary sessions and sub-forums, including Dairy Talks, Snack & Baking Talks, Drink Talks, and Functional Ingredient Talks [4][6] Industry Trends - The food and beverage industry is entering a critical phase where innovation and steady progress must coexist, with a focus on AI empowerment, product value chain restructuring, and global market expansion [27][28] - The global functional food market is projected to reach $275.77 billion by 2025, with a CAGR of 7.9%, indicating a growing trend towards health-conscious products [188] Innovation Focus - The FBIF2025 Forum will explore new approaches for product development, emphasizing the importance of consumer demand insights and overcoming challenges in the concept-to-implementation chain [350] - The event will feature discussions on effective marketing practices, including leveraging social media for brand growth and consumer engagement [269][270] Global Expansion - Chinese food and beverage brands are accelerating their global expansion, with a strategic focus on capturing opportunities in international markets such as the Middle East and Southeast Asia [2][234] - The FBIF2025 Channel Talks will facilitate matchmaking sessions between brands and global retail channels to enhance market reach [236][370] Awards and Recognition - The FBIF Wow Food Awards will recognize outstanding innovation in the food and beverage sector, with a focus on product, packaging, and marketing [353][355] - The awards ceremony will integrate with the event's forums, showcasing winning entries and promoting multi-dimensional storytelling [355] Networking Opportunities - FBIF2025 will host gala dinners to foster networking among senior representatives from leading channels and brands, enhancing collaboration within the industry [433][434]

以下文章来源于联商网 ，作者联商网编辑部 联商网 . 永辉超市方面指出，公司正处于战略转型的深水区，胖东来模式调改、门店优化与供应链革新纵深推进 ； 2025年第一季度调改门店在销售与利润端整体达成预期目标，标志着 " 品质永辉 " 改革迈入攻坚关 键阶段。 截至 4月25日收盘，永辉超市报5.44元，跌3.20%，当前总市值493.68亿。 主动性战略选择 从数据上，永辉今年多项财务指标下降，但从归因和预测角度，由于运营有太多的非连续性，单纯对比 过去的数字意义不大。 中国零售门户网站联商网订阅号，聚焦零售行业，全面提供购物中心、快消、电商、时尚品牌等第一手 热点资讯，深度观察、数据分析等。 永辉再一次成为 "话题中心"。 4月25日，永辉超市（601933.SH）公布2024年年度及2025年第一季度财务报告。 图片来源：小红书@樱桃小丸子 2024 年全年 ， 永辉超市实现营收 675.74亿元，同比下降14.07%；归母净亏损14.65亿元，亏损同 比增加1.36亿元，扩大10.26% ； 2025年一季度实现营收174.79亿元，同比下降19.32%；净利润 1.48亿元，同比下降79.96% ， ...

作者：Mamo 而在今天，绿色还有更深层的象征意义——环保与可持续生活方式的象征。随着绿色消费理念的普及， 人们对环境保护的关注持续升温。根据商道咨询发布的《2024 中国可持续消费报告》指出，超过 87% 的受访者表示已在日常生活中以不同形式与程度参与低碳消费。这意味着，绿色消费已成为一种普遍趋 势。 在这一趋势下，绿色不只是食品品牌们的一个营销口号，而必须落到细节之中，成为消费者看得见、摸 得着的真实行动。于是，食品品牌们也在以自己的方式，诠释"绿色"的意义。而要说到夏日时节，哪一 抹来自品牌的"绿色"令人印象深刻？ 这答案或许少不了国民雪糕品牌——蒙牛「绿色心情」。 品牌如其名。可持续理念，也被写进了绿色心情的品牌基因之中。去年夏天，绿色心情的公益足迹遍布 了全国27座城市，超过10万名消费者积极响应，累计回收乳制品包装超过20000千克，将"绿色"变成 了一场场真实的行动。 而在今年，刚刚迈入2025年的夏天，绿色心情又一次"整活儿"了。不仅打造了行业首个绿色生活嘉年 华，将可持续理念融入消费者的日常生活场景之中，更升级发起了"绿色合伙人"计划，并开展了"绿色 未来公开课"等系列活动，通过多方生态共建 ...

Core Points - The FBIF2025 Food Innovation Exhibition will feature over 600 exhibitors, 100 global channel representatives, and 2000 innovative products, attracting more than 47,000 attendees [1] - The exhibition will take place from May 8 to May 10, 2025, at the National Exhibition and Convention Center in Shanghai [3][4] - The event will include the FBIF2025 Food and Beverage Innovation Forum with over 200 speakers and judges, and more than 7400 industry guests [1] Exhibition Details - The exhibition will be held in halls 4.2, 5.2, and 6.2 of the National Exhibition Center, located at 333 Songze Avenue, Qingpu District, Shanghai [4] - The exhibition hours are from 9:00 AM to 5:00 PM on May 8-9, and from 9:00 AM to 2:00 PM on May 10 [3][63] Exhibitor Information - Over 300 brands including Yili, OATLY, and others will showcase their innovative products across various food and beverage categories such as dairy, beverages, snacks, and functional foods [25] - The exhibition area will cover more than 62,000 square meters, featuring a wide range of domestic and international brands [25] Channel Partnership Activities - The channel negotiation area will expand to 1000 square meters, divided into sections for global channel negotiations and specialized procurement meetings [35] - The event will host over 30 leading buyers from various sectors, including national chain supermarkets and e-commerce platforms [36] Special Events - The event will include themed procurement meetings on May 8 and 9, focusing on domestic and overseas channels respectively [36][39][40] - Various specialized sessions will be held, targeting different product categories and market segments [39][42]

以下文章来源于Mtime时光网 ，作者日灼 Mtime时光网 . 时光网 www.mtime.com —— 为爱电影的人传递全球新鲜电影资讯。关注时光，关注优惠购票活动及热 门电影介绍。 编者按： 《水饺皇后》正在热映，臧健和女士一生的起起伏伏令人动容。从铜锣湾的蜗居到价值60亿的食品帝 国，她经历的真实故事，可能比电影更精彩。 图片来源：微博@电影水饺皇后 从医院护士，到香港流民 1977年11月，臧健和牵着两个女儿的手，踏上陌生的香港土地。 母女三人本打算前往泰国与她们的丈夫、父亲团聚。没曾想，命运跟她们开了个巨大的玩笑。 1967年，在医院做护士的臧健和，结识了一位来华进行医疗援助的泰国华侨医生。 两人日久生情，援助到期后泰国医生决定留在中国，臧健和以身相许，很快两人生下了两个女儿。 平静的生活被一封信打破。1974年，丈夫得知父亲去世，赶回泰国奔丧，这一去，却没了音信。 直到1977年，臧健和才终于和丈夫取得联系。 在那个出国不太方便的年代，她想尽办法带着两个女儿动身前往泰国，幻想着在东南亚一家团聚。 但美好生活的期许很快被打破。 臧健和到了泰国才发现，在重男轻女思想的荼毒下，虽然官方早就在法律上废除 ...

查看方式2（下载PDF议程、解析版议程） ： 查看方式1（登录FBIF官网查看议程） ： 复制以下链接在电脑浏览器打开： https://www.foodtalks.cn/fbif/2025/forum/agenda 以"稳拓新域"为主题，FBIF2025食品饮料创新论坛及FBIF食品创新展（FBIF超级选品会）将于 2025 年5月8-10日在国家会展中心（上海） 举办。 FBIF2025预计将有 200+ 位演讲嘉宾， 7400+ 位行业嘉宾参会， 300+ 位渠道与品牌嘉宾出席渠道 晚宴， 600+ 展商参展，将吸引 47000+ 观众观展。 本文介绍FBIF2025最新议程（含内容解析）及获取方式。您可 登录FBIF官网 查看最新议程或 扫码下载 PDF议程。 扫码下载PDF议程文件，原始高清 | 已选择 6 项 | | 所有者 | | --- | --- | --- | | Al | FBIF2025议程-0425 | Yuri FBIF 策划部 | | Al | FBIF2025 Agenda-0425 | Yuri FBIF 策划部 | | Al | FBIF2025会刊议程0429 (报纸印刷 ...

作者：Abby 编辑：Panda 这是见手青，口感鲜美的同时，也是云南出了名的"红伞伞白杆杆"。 见手青 图片来源：云南野生农副产品精品京东店 这是见手青精酿啤酒，喝上一口……应该不会"躺板板"，但是从广告语"勇敢的人，你先走"来看，尝试也是需要勇气的。 「闹江湖」见手青精酿啤酒 图片来源：闹江湖见手青精酿啤酒抖音店 想要尝试见手青啤酒的人并不在少数，不少博主纷纷"抢着"做起了产品评测。在猎奇心的驱使下，"围观"的网友越来越多，话题的热度也越来越高。截至发 稿前，抖音 #见手青啤酒话题下相关视频播放量超2600多万次 ，部分视频有着上万的点赞量以及上千条评论。 流量直接带来的是销量。在抖音商城，一款名为「娇蛮萝莉」见手青啤酒的购买界面就标注有"近90天250万+人逛过""月销量上涨超2倍"的标签，而另一款 名为「闹江湖」见手青精酿啤酒同样也收获了不小的流量和热度。 「娇蛮萝莉」见手青啤酒 图片来源：娇蛮萝莉见手青啤酒抖音店 盒马是风味创新的玩家之一，其自有品牌「盒马」上线了四款创新口味的啤酒，分别是柠香单丛（又作柠檬乌龙）鲜啤酒、冰糖葫芦风味鲜啤酒、双柚拉格 啤酒以及原液冷萃龙井鲜啤酒。其中，柠香单丛、双柚拉 ...