2 0 2 5年5月1 0日，哈尔滨的大街上铺满春末夏初的阳光，气温攀升至2 0℃，这座曾被冰雪定义 的北方城市，此刻正因一场"会议"而沸腾。 由北京茉颜定制生物科技有限公司（以下简称：茉颜）携手北京工商大学和哈尔滨举人商贸举 行的"向未来・赋新生"AI美妆定制北区品牌发布会，吸引了黑龙江省近百名店主出席。当场 有数十名店主签约，其中包括媗扬化妆品、橡果国际、小小样、华洋化妆品、大猫妈妈等区域 知名连锁系统。 这一天，恰逢第九个中国品牌日，却可能因这场"企业+高校+代理商"的跨界融合而被历史标 注为AI私人定制化妆品在线下渠道落地生根，开启新时代的特殊日子。 在个性化需求愈加显现的当下，定制化妆品正在全球市场显现出巨大的发展潜力。 据欧睿国际（Eu r omo n it o r）数据，2 0 1 5年以来全球个性化/定制化美容产品销售额年均增速 达6%，远超整体美妆市场3%的增速。 相关数据显示，2 0 2 2年全球定制化妆品的市场规模就已经达到2 7 3 4亿元，预计2 0 2 8年将突破 5 0 0 0亿元。 小红书上和"量肤定制一肤一方"相关的话题也在持续飙升，截止2 0 2 5年5月初，相关笔记总数 ...

Core Viewpoint - The Chinese infant and child care market is experiencing a paradox of "demand upgrade" and "trust anxiety," with a projected growth rate of 20% for infant care products by 2025, while 70% of products remain in a regulatory gray area [2][4]. Group 1: Market Dynamics - The children's makeup market is expected to double from 100 billion yuan in 2019 to 200 billion yuan by 2024, with a compound annual growth rate exceeding 20%, reaching 240 billion yuan by 2025 [6][7]. - The industry faces three major issues: products evading regulation by being labeled as "toys," widespread false advertising of "food-grade" cosmetics, and misleading claims of "children's use" without proper safety certifications [7][8]. Group 2: Company Initiatives - Red Elephant has released two white papers to address market pain points and establish safety standards for children's makeup and adolescent acne treatment, aiming to shift the industry from "toy-like" to "professional" [4][8]. - The company has developed a targeted safety system for children's makeup, replacing traditional talc with corn starch, eliminating traditional preservatives, and ensuring products are easy to wash off [7][8]. Group 3: Regulatory Environment - New regulations from the National Medical Products Administration in 2024 require all children's cosmetics to be labeled with the "Little Golden Shield," with penalties for non-compliance reaching up to 30 times the fine [13]. - Red Elephant has proactively completed compliance upgrades across its product line and promotes ingredient transparency through a "raw material traceability map" [13]. Group 4: Research and Development - Red Elephant's research framework integrates user insights, basic research, and clinical validation, supported by a 7,000 square meter laboratory and over 200 patents [17][19]. - The company has introduced a "age-specific skincare" strategy, addressing the unique needs of different age groups, from infants to adolescents [19][20]. Group 5: Industry Leadership - Red Elephant aims to define market standards through product upgrades and white paper releases, establishing a dual moat of "technical patents + industry standards" [27][31]. - The brand's commitment to "patient, responsibility, and protection" reflects its role in the evolution of the Chinese infant care industry over the past decade [25][30].

杭州，这座被马可·波罗誉为世界城市之冠的"天城"，自古便是匠心和高端的代名词。 南宋时期，官窑青瓷的冰裂纹曾让世界倾倒；明清两代，江南织造的云锦穿越丝绸之路，成为 欧洲宫廷的奢侈品。千年后钱塘江畔的花西子智能工厂再次叩响时代的洪钟，开始以数字时代 的语言，续写东方美学的制造传奇。 这座获得"中小企业数字化水平评测四级"认证的智能工厂，不仅是花西子从"网红品牌"向"长 红品牌"蜕变的关键性里程碑，更是一场对中国制造业未来形态的深刻回应——当新质生产力 的浪潮席卷全球，美妆行业能否借力科技与人文的交融，重塑产业逻辑？ 2 0 2 5年5月1 5日，"花西子智能工厂"正式向外界揭开面纱。 走近工厂前台，首先吸引眼球的是一个数字：7 / 1 0 0 0 0 0 0 0（一千万分之七）。 据《FBe a u t y未来迹》了解，这个数字来源于花西子在发展过程中的一个真实故事。 《FBe a u t y未来迹》在生产车间看到，为了提高在线化程度，让生产流程具有更高的透明度和 可追溯性，花西子的原料存储仓库中的所有原料包装上都看不到原料名称等相关信息，取而代 之的是一个追溯码。工作人员只有手持PDA设备进行扫描，才能确认原 ...

Core Viewpoint - The article discusses the launch of the new product "Day and Night Whitening Essence Oil" by the skincare brand "Chapter 14," emphasizing its innovative approach to addressing complex skin pigmentation issues in the context of the rapidly growing Chinese whitening market, which is valued at hundreds of billions [4][20]. Group 1: Product Launch and Innovation - "Chapter 14" held a product launch and technical seminar for its new "Day and Night Whitening Essence Oil," which is positioned as a revolutionary skincare product [2][4]. - The product is based on a "Day and Night Whitening Formula," developed through a global R&D network and interdisciplinary collaboration, marking the beginning of "Precision Skincare 2.0" [4][18]. - The essence oil has received a "Whitening Special Certificate" and has shown significant results, with a reported 42% reduction in melanin deposition after 28 days of use [15][21]. Group 2: Skin Challenges and Research Insights - The article highlights the complex mechanisms of skin pigmentation, including factors like UV exposure, blue light, and pollution, which necessitate a systemic approach to skincare [5][7]. - Research indicates that blue light is a significant yet often overlooked factor in skin damage, affecting a large portion of the population, particularly those with skin types III and IV [7][9]. - The introduction of a dynamic model that incorporates both genetic and environmental factors into skincare research is a key advancement [22]. Group 3: Ingredients and Efficacy - The new product features the innovative ingredient "SuperBlanc X88™," which combines multiple active components to create a comprehensive skincare solution [12][15]. - This ingredient builds on the classic whitening agent "Symwhite 377," enhancing its efficacy by adding other natural extracts that combat various sources of pigmentation [14][15]. - The formulation is designed to provide both daytime protection against environmental stressors and nighttime repair for skin inflammation, creating a complete whitening cycle [15][22]. Group 4: Market Context and Growth - The Chinese whitening skincare market is rapidly expanding, with projections indicating growth from 60.74 billion yuan in 2023 to 108.7 billion yuan by 2028, reflecting a compound annual growth rate of over 10% [20]. - The competitive landscape is shifting, with consumers increasingly prioritizing safety, efficacy, and precision in whitening products [20][21]. - The launch of "Day and Night Whitening Essence Oil" is seen as a response to these market demands, leveraging advanced technology to enhance product absorption and stability [20][21]. Group 5: Brand Philosophy and Future Directions - "Chapter 14" is committed to the philosophy of "Precision Skincare," which emphasizes scientific rigor and innovation in product development [18][25]. - The brand aims to establish itself as a leader in the high-end skincare market by integrating scientific research with consumer insights [24][25]. - The founder, Mei Hexiang, has expressed a vision of creating a brand that resonates with Chinese consumers, focusing on a unique development path for domestic skincare brands [25][26].

逛一场以香水描绘东方意境的展陈，是一种什么体验？ 故宫博物院百年建院之际，联合中外博物馆推出《乐林泉——中外园林文化展》，以雅集、鉴 藏、游山、静修等六大主题，重现中外园林艺术中"理想家园"的人文精神。随展的文创空间 中，毛戈平美妆以"闻道东方"香氛系列为引，邀观者步入一场"一步一境"的嗅觉园林，一同沉 浸式体验东方意境下的生活美学。 作为故宫文创唯一长期合作的美妆品牌，毛戈平美妆的第六季"气蕴东方"系列，不再局限于彩 妆与护肤，而是以香氛为全新载体，以东方美学为依托，开启一场"造境于心"的美学建构。该 动作也印证了此前公司招股书中提及的"拟发布独家香水系列"战略，标志着毛戈平美妆正式进 军高端香水。 从紫禁城的雕梁画栋到郎世宁笔下的花鸟意境，从器物之形到香气之韵，毛戈平美妆试图回答 一个命题：如何在全球化语境下，让东方美学真正"活"在当代人的呼吸之间？ " 美没有标准，不需要被定义，每个人都有自己独特的美。 " 在品牌创始人毛戈平看来，美妆品牌的价值不仅是提供产品，更是陪伴消费者探索自我之美的 旅程。而香气，正是这场旅程中不可或缺的一环——" 香是抵达自我之美的新方式，让我们在 感官中看见自己。 " 毛戈平 ...

5月1 4日，第九个中国品牌日之际，中国香料香精化妆品工业协会发布《关于推动行业品牌价 值建设的倡议书》（以下简称"倡议书"），明确提出以 "创新、品质、管理、诚信、协同" 为 核心的全行业品牌建设纲领。 珀莱雅化妆品有限公司、云南贝泰妮生物科技集团有限公司、山东福瑞达生物股份有限公司、 山东花物堂生物科技有限公司、广州谷雨生物科技有限公司、上海百雀羚日用化学有限公司等 数十家头部企业代表见证并共同发布了该倡议书。 与此同时，行业内首个 由国内原创的专业、权威和系统的品牌价值评估系统——"中国香妆品 牌价值评估系统" 也正式发布，标志着中国香妆行业在品牌建设道路上迈出了重要一步。 当前，中国香妆行业正面临从"流量竞争"向"价值驱动"的战略转型。消费升级叠加市场分化， 企 业 亟 需 通 过 品 牌 价 值 建 设 突 破 同 质 化 困 局 。 此 次 发 布 的 倡 议 书 则 是 中 国 香 妆 协 会 对 企 业 们 在"品牌价值"建设上的重要方向指引。 总得来看，倡议书以"推动中国制造向中国品牌转变"为总目标，提出五大行动路径，直击行业 痛点： 1、坚持创新驱动，筑牢品牌价值根基 首先在科技层面，倡议 ...

当中国高端美妆行业陷入"消费降级"的集体焦虑时，另一个趋势却在暗中涌动：香水品类正成 为美妆巨头们的押注板块，通过投资加码、升级叙事逻辑以求重回增长轨道。 一边是护肤与彩妆的"存量厮杀"，一边是香水赛道的"情绪红利"爆发，这场背离背后藏着怎样 的市场密码？当国际品牌争相掘金之际，本土玩家如何巩固自己的生态位？ 为厘清这些问题，《FBe a u t y未来迹》向中国最大的香水品牌管理公司 （ 据 弗 若 斯 特 沙 利 文 2 0 2 3 年 数 据） ——颖通集团首席运营官王巍提了几个问题，试图找寻一线答案。 高盛数据显示，中国高端美妆市场规模在过去四年间缩水2 0 0多亿，但看似同处"高端消费"阵 这体现在，过去几年里，国际美妆巨头无一不在重磅押注香水赛道，而香水也在各大国际公司 的财报中频被表扬。很明显， 当护肤与彩妆深陷"消费降级"争议时，香水却成为国际巨头们 心照不宣的"安全牌" 。 " 高端美妆和香水之间是不能完全划等号的。 "王巍认为，即便当下国际品牌占据主导，但香 水的特殊性在于其兼具"奢侈品"与"情绪品"的双重基因——前者锚定国际品牌主导的高端市 场，后者则通过文化叙事与感官体验构建差异化壁垒 ...

这 项 斩 获 国 家 科 技 进 步 一 等 奖 的 成 果 ， 如 今 正 以 护 肤 品 的 形 式 ， 叩 响 美 妆 行 业 技 术 竞 赛 的 大 门。 6 1 8前，绽媄娅联合李佳琦、上海品牌策略创意广告公司世之相拍摄了影片《造皮肤的人去做 护肤品》，详细讲述了这一故事。这个真实故事不仅标志着，护肤品牌新一轮的竞争聚焦在超 级技术，更意味着行业已经迎来再生医学等更多跨学科尖端科技的加入。 这群"造皮肤的人"来做护肤品，是"隔行如隔山"还是"降维打击"？ 从配方到成分自研，再到尖端技术，美妆行业"科学发烧"热潮持续至今，竞争维度已逐渐提升 至尖端科技的比拼，紧紧围绕皮肤科学和前沿科技。 例如欧莱雅集团在巴黎2 0 2 4 Vi v a Te c h n o l o g y 大会上展示最新的生物打印皮肤技术；2 0 2 4进 博会首秀其皮肤组织工程技术平台，与研究机构合作开发"有感觉"的人造皮肤；2 0 2 5国际消 费电子展上展示最新科技成果Ce ll Bi oPri n t（细胞生物打印）便携式芯片等。 国货也已经走到这一尖端科技的前沿。2 0 0 7年前，掌握人造皮肤量产技术的国家只有美国， ...

Core Viewpoint - The Chinese beauty industry is experiencing a dual landscape by 2025, where domestic brands are competing with international ones through advanced technology, while simultaneously facing consumer anxiety due to rapid demand changes and high innovation costs [2]. Group 1: Sunscreen Market Trends - The sunscreen market is shifting from basic protection to advanced features like "full-spectrum protection" and "high SPF with skin feel," driven by consumer demand for more effective products [3]. - Shiseido's Anessa brand showcased its upgraded "Little Gold Bottle," emphasizing its position as a "sunscreen expert" with a focus on product innovation and marketing [4][5]. - MISTINE, a leading brand in sunscreen sales, introduced its sixth-generation products, highlighting a scientific approach to skin care with unique features like the "御光滤" component [6][8]. Group 2: Hair Care Innovations - The scalp care segment is emerging as a new growth area in the beauty industry, with the Chinese hair care market expected to exceed 80 billion yuan by 2029 [12]. - Spes introduced a breakthrough in peptide technology for scalp care, while Proya showcased its research in scalp micro-ecology [14][15]. - The focus on personalized solutions in hair care is evident, with brands like Spes and Proya addressing specific scalp issues through innovative formulations [19]. Group 3: Anti-Aging Developments - The anti-aging sector is witnessing a trend towards the use of PDRN as a key ingredient, with multiple brands exploring its potential [20][21]. - Innovations in raw materials are expanding from recombinant collagen to functional proteins, as seen with the brand Zhenyan [22]. - The introduction of "cell-level" anti-wrinkle products is becoming a competitive focus, with brands like Huaxi Biotech leading the charge [24][27]. Group 4: Consumer Demand and Market Dynamics - Consumer expectations are rising, demanding products that offer "higher, faster, stronger" benefits while also seeking simplified routines [49]. - Brands are struggling with the challenge of rapid product development to meet these evolving consumer needs, leading to a competitive environment characterized by anxiety and urgency [49]. - The reliance on popular ingredients and marketing strategies is prevalent, but brands like MISTINE and Zhenyan are proving that true differentiation comes from foundational research and innovation [53]. Group 5: Scientific Communication and Brand Strategy - Leading brands are enhancing their scientific communication strategies to effectively convey product benefits and innovations to consumers [54][55]. - The integration of scientific evidence into marketing narratives is becoming crucial for brand positioning in a crowded market [57]. - The beauty industry is at a crossroads, where technological advancements and effective communication will determine the success of brands in navigating consumer demands and market challenges [58].

" 百元粉底液只能将就？ " 这一认知正在被UNNY底妆2 . 0的用户评价改写。如今，新一代消费者的消费观念已经向理性 倾 斜 ， 但 与 此 同 时 ， 平 价 底 妆 市 场 却 陷 入 困 境 —— 价 格 战 、 同 质 化 竞 争 让 赛 道 陷 入 " 内 卷 循 环"，"平价=低质"的信任危机仍未消散。 在此背景下，UNNY以底妆2 . 0系列为矛，凭借"微态脂" "玲珑粉"等自研黑科技，成为国货美 妆打破偏见、重构市场格局的标杆样本。 当Z世代逐渐手握消费话语权，"质价比"一词正悄然重塑美妆市场的价值天平。 国 家 统 计 局 数 据 显 示 ， 这 群 出 生 于 1 9 9 5 年 至 2 0 1 0 年 间 的 年 轻 人 ， 占 中 国 总 人 口 的 比 例 不 到 2 0% ， 却 贡 献 了 4 0% 的 家 庭 消 费 支 出 。 他 们 的 选 择 不 仅 定 义 了 潮 流 ， 更 颠 覆 了 传 统 消 费 逻 辑 ——品牌光环逐渐褪色，功效与价值成为新的信仰。 而 与 前 几 代 消 费 不 同 ， Z 世 代 对 " 品 牌 光 环 " 的 免 疫 力 显 著 增 ...