Core Viewpoint - The 11th Aromatic Industry (Shanghai) Exhibition and the first Aromatic Industry Supply Chain Exhibition will be held from August 22 to 24, 2025, at the Shanghai World Expo Exhibition and Convention Center, serving as a key platform for the aromatic industry in China and promoting industry development [15]. Forum Summaries Aromatic Industry Development Summit Forum - The forum will feature prominent guests discussing various topics, including a review of the global citrus market and the evolution of musk from animal extracts to renewable molecules [2]. Chinese Aromatherapy Application Trends Forum - Discussions will focus on effective strategies for addressing sub-health, clinical applications of aromatic acupoint therapy, and the efficacy of natural plant essential oils in emotional skincare [3]. Brand Fragrance Exploration Forum - Topics will include the truth behind fragrance science narratives, the new era of global space fragrance, and the extraction processes of natural fragrance materials [4]. Aromatic Innovation Application Forum - The forum will cover safety considerations in aromatic mother and baby products, olfactory intervention, and the application of aromatherapy in mental health [6]. Aromatic Cross-Border Integration Forum - This forum will explore the role of aromatic therapy in elderly care and chronic disease management, as well as the design of olfactory environments to enhance therapeutic functions [7]. Enterprise Dialogue Forum - Discussions will focus on the symbiosis between emotional skincare and rural revitalization, new trends in the fragrance industry on social media platforms, and the challenges faced by aromatherapy skincare brands [8]. Industry Chain Education and Training Forum - The forum will address the cultivation of professional skills in the fragrance industry, including training for perfumers and fragrance marketing specialists [8]. Corporate Promotion Forum - The forum will feature discussions on identifying scents that resonate with individuals and the significance of establishing a fragrance therapist think tank [9][10]. Future Planning and Awards - The "Aroma Awards" will be introduced, highlighting the significance of the awards and the future planning for the 2026 aromatic exhibition [11]. Healing Economy and Future Trends - The event will also focus on the healing economy and the aesthetic value of therapeutic spaces, with insights from various industry experts [12][13]. Youth Aromatherapy Trends - The forum will explore the trends in aromatherapy consumption among Generation Z and share success stories from the industry [14]. Overall Industry Ecosystem - The exhibition aims to cover the entire aromatic industry ecosystem, including planting, extraction technology, essential oils, and cultural innovation [15].

2025中国好配方年度盛典于8月14日至8月15日（周四至周五）在杭州市白马湖国际会展中心举办。 作为备受瞩目的美妆行业盛典，本届中国好配方年度盛典特别集结 近百位 重磅演讲嘉宾、 150余位 产业领军人物， 300余款 年度优秀新品、 100余家 品 牌展商、 1000余位 红人KOL与 上万名 时尚买手悉数到场。 本届中国好配方年度盛典设置 颁奖盛典、未来品牌峰会、精品美妆展、达人选品对接会、红人之夜、CEO晚宴和时尚美妆社交酒会等 10余场特色主题活 动。现场将揭晓 2025中国好配方大奖年度榜单 ，与行业共享国内外美妆市场最新动向。 本次大赛汇聚了国际专家、国内专家、医学专家、百大红人评审与第三方检测机构，组成五大权威评审团，从功效表现、创新性、市场吸引力、品牌一致性到 价值定位等多维度评审300余款参赛产品，并结合检测数据，秉持公平公正的原则，最终甄选出各类目年度最佳单品。 盛典现场，IFSCC国际化妆品化学家学会联盟代表 Robert·H.A. McPherson 、中国好配方组委会主席 郑伟东 以及多位品牌代表先后致辞。郑伟东高度肯定中国 美妆配方的创新实力与行业贡献，并期许全行业持续以科技与匠 ...

Core Viewpoint - The article discusses the transformation of the brand HAPSODE under Proya, emphasizing its shift from being an "oil skin care expert" to a "young skin research brand," targeting the Z generation's desire for high efficacy and emotional resonance in skincare products [3][22]. Group 1: Brand Transformation and Strategy - HAPSODE has undergone a comprehensive rebranding, introducing the YOUTHLAB research laboratory to focus on young skin issues and develop personalized solutions [3][26]. - The new brand declaration "Young Research, Vitality" encapsulates Proya's multi-brand strategy and aims to decode the skincare challenges faced by the Z generation [3][22]. - The brand's visual identity has been revamped to convey professionalism and vitality, appealing to the emotional and rational needs of young consumers [23][24]. Group 2: Scientific Research and Product Development - Proya's research indicates that the complexity of young skin is influenced by emotional factors, with the skin acting as an "emotional organ" [5][21]. - The YOUTHLAB has developed a "dual oil sensitivity control system" targeting overactive sebaceous glands, which are identified as the root cause of various skin issues [5][6]. - The flagship product, the "Redness Repair Essence 2.0," features 98% high-purity Kava extract and aims for rapid redness reduction and oil control [6][8]. Group 3: Market Position and Financial Performance - HAPSODE's revenue reached 332 million yuan in 2024, marking a 9.41% year-on-year growth, highlighting its role in Proya's youth-oriented brand strategy [33]. - The brand targets a diverse demographic, including trend-loving Z generation consumers and quality-seeking professionals, with a price range that offers strong value [33]. - Proya's commitment to R&D is evident, with a budget of 210 million yuan for 2024 and a growing number of patents, reinforcing its innovative capabilities [17]. Group 4: Emotional Engagement and Consumer Connection - The brand recognizes that skincare issues are often reflections of emotional states, leading to a focus on emotional communication in marketing strategies [22][32]. - Collaborations with popular youth icons, such as Ricky from the boy band ZEROBASEONE, aim to create relatable brand ambassadors that resonate with the target audience [27][30]. - The brand's approach combines scientific efficacy with emotional support, aligning with the Z generation's values of self-fulfillment and mental well-being [32][33].

Core Viewpoint - The CIAIE Aromatic Exhibition serves as a global procurement center for high-quality aromatic materials, a platform for the release of cutting-edge industry information, and a hub for the transformation and exchange of scientific research innovations [2][9]. Group 1: Exhibition Highlights - The exhibition features the new main fragrance brand "Yu Yu," which captures the audience's core needs for natural, healthy, and emotional healing through three unique fragrances [4]. - The three fragrances presented are "Ying," "Yun," and "Sheng Shi," each embodying distinct olfactory aesthetics and natural healing properties [4]. - The exhibition has introduced an innovative design for entry badges, moving away from traditional PVC to a seasonal osmanthus-scented badge, enhancing the overall experience [6][9]. Group 2: Industry Impact - CIAIE Aromatic Exhibition focuses on the entire aromatic industry ecosystem, including aromatic planting, extraction technology, essential oils, personal care products, and cultural heritage [9]. - The exhibition is recognized as the most influential platform for communication and display in the aromatic industry, often referred to as the "first exhibition of the aromatic industry" in China [9]. - The 11th Aromatic Industry (Shanghai) Exhibition is scheduled to take place from August 22 to 24, 2025, at the Shanghai World Expo Exhibition and Convention Center [9].

Core Insights - The Chinese beauty market is undergoing a profound transformation in consumer choice dynamics, characterized by the coexistence of niche and high-premium products, professionalism and experiential support, as well as personalization and authenticity becoming core dimensions of brand value assessment [3][4][6] Group 1: SPOT Model and Consumer Behavior - The SPOT model (Small is Beautiful, Professionalism, Optimal User Experience, True Identity) captures the evolving consumer preferences in 2025, indicating a shift from brand and price dependency to a multi-faceted driving system [6][14] - "Small is Beautiful" highlights the rise of niche markets, with platforms like Douyin becoming battlegrounds for emerging brands, evidenced by Douyin's monthly active users exceeding 1 billion and a beauty category penetration rate of 25.9% [7][9] - "Professionalism" reflects consumers' extreme pursuit of efficacy, with 31% opting for professional skincare brands, showing a significant growth rate of 6% compared to the overall market's 1% [10][12] - "Optimal User Experience" emphasizes the dual focus on efficiency and emotional connection, with consumers seeking high-quality, time-saving solutions alongside emotional wellness products [12][14] - "True Identity" necessitates brands to maintain clear positioning in the digital age, with personalized experiences like AI skin assessments gaining traction among consumers [14][18] Group 2: Consumer Segmentation - Worldpanel's 2025 study identifies seven distinct consumer segments in the beauty market, including Connoisseurs, Holistic Beauty Seekers, Strugglers, Thrifty Survivors, Traditional Enthusiasts, Passive Participants, and Classic Essentials [18][20] - The "Connoisseurs" segment, representing 15% of consumers, contributes 2.24 times the average market spending, indicating their potential as a key target group for brands [22][24] - The "Holistic Beauty Seekers" segment, accounting for 14%, shows a willingness to invest in comprehensive beauty care, presenting opportunities for brands to educate and elevate their value perception [22][24] - Lower engagement groups like "Traditional Enthusiasts" and "Classic Essentials" are more price-sensitive, with over one-third of the latter relying on promotions for purchases [24][25] Group 3: Hair Care Market Dynamics - The hair care segment, traditionally viewed as stable, is experiencing significant structural upgrades driven by consumer demand for refined products and brand innovation [26][29] - Advanced hair care products like hair masks and scalp serums are growing faster than basic shampoos, reflecting a shift in consumer perception towards hair management as part of overall self-care [29][30] - Innovative concepts like pre-wash treatments and the "sandwich washing method" are gaining popularity, enhancing the ritualistic aspect of hair care [31][34] - The emergence of tools and instant solutions, such as AI color testing and styling devices, is expanding the at-home care market, allowing consumers to achieve salon-like results [35][36] - The competitive landscape is shifting, with emerging brands leveraging functional differentiation and experiential value to capture market share from established players [36][37]

Core Viewpoint - The article discusses the evolution and achievements of the Chinese skincare brand, Ai Er Bo Shi, particularly in the field of microbiome science in skincare, emphasizing its journey from research to consumer products and its role in establishing a scientific and cultural identity for Chinese brands on the global stage [3][4][6]. Group 1: Research and Development - Since 2020, Ai Er Bo Shi has held an annual "Skin Microecology Conference," which has become a significant platform for research, academic exchange, and industry transformation, witnessing the brand's growth and expanding the industry's perspective [6]. - The brand has developed the first Chinese skin microbiome scientific skincare platform and established a database correlating skin microbiota with physiological parameters, marking a shift from theoretical discussions to applied research and industry connections [6][12]. - The "287 Barrier Bacteria" was identified as a key strain with significant repair functions, representing a critical step in China's foundational research on skin microbiomes [14][15]. Group 2: Product Innovation - Ai Er Bo Shi successfully applied the "287 Barrier Technology" in its new product line, which includes water, lotion, cream, and masks, demonstrating significant repair effects validated by user testing [16][19]. - The products utilize a combination of advanced ingredients and technologies to provide a comprehensive skin barrier repair solution, translating scientific mechanisms into tangible consumer experiences [19][21]. Group 3: Brand Evolution and Strategy - The brand announced a comprehensive renewal, entering the "Scientific Guardian, Renewed Life" 3.0 era, which emphasizes a holistic upgrade in visual aesthetics, user experience, and social responsibility [22][26]. - The renewal process involved deep consumer engagement to enhance product functionality and design, reflecting a commitment to user-centric innovation [25][26]. - Ai Er Bo Shi aims to position itself not only as an innovator in microbiome skincare but also as a socially responsible technology brand, integrating scientific research with cultural values and community engagement [26].

Core Viewpoint - NAN beauty, a new makeup brand under Shangmei Co., has officially launched, aiming to penetrate the competitive domestic beauty market and achieve a revenue target of 10 billion yuan [3][21]. Group 1: Brand Positioning and Strategy - NAN beauty's slogan "Effortless Beauty, Confident You" reflects its understanding of the current makeup market, which is crowded with both international brands and domestic newcomers [4]. - The brand differentiates itself by leveraging the expertise of top makeup artist Chun Nan and former Tmall beauty general manager Gu Mai, focusing on a "makeup artist IP brand" approach [4][10]. - The brand targets modern young consumers aged 20-30, who seek natural and transparent makeup looks and are willing to invest in self-expression [9]. Group 2: Product Innovation and Technology - NAN beauty's product logic is based on Chun Nan's 25 years of experience, emphasizing "breathable" makeup through three patented technology layers: Light Layer, Breathable Layer, and Shaping Layer [4][6]. - The brand's philosophy, "Oriental Light and Transparent Aesthetics," aims to enhance natural beauty rather than cover it up, making professional techniques accessible to the general public [6][12]. Group 3: Marketing and User Engagement - Each product is accompanied by Chun Nan's instructional videos, simplifying professional techniques for everyday users [7][12]. - The brand has initiated a project called "Chun Nan and 100 Girls," using real-life examples to reinforce its commitment to "effortless beauty" [7]. Group 4: Market Expectations and Growth Potential - The launch of NAN beauty is a strategic move for Shangmei Co. to expand its brand portfolio and penetrate the high-end makeup market [21][22]. - The company anticipates a revenue of 4.09 to 4.11 billion yuan for the first half of 2025, with a year-on-year growth of 16.8% to 17.3%, indicating strong market potential [24]. - NAN beauty's model offers a new approach for domestic brands to achieve high-end positioning by combining professional expertise with effective market strategies [24][25].

今年1 - 6月，全国限额以上化妆品零售额达2 2 9 1亿元，同比增长2 . 9%，《FBe a u t y未来迹》数 据显示，上半年线上美妆交易额突破三千亿，同比增长8 . 6%，交易量增长超1 0%。但在行业 持续发展背后，一场与假货的"战争"正在上演。 近期，广州市市场监管局携手本地品牌C咖，跨区域端掉6个制假团伙。这不仅是一场打击假 货的胜利，也揭示了政企联合、主动出击的新型防假模式——从线索发现到源头锁定再到收网 打击，为国货品牌应对假货挑战提供了一个可借鉴的打假范本。 广州市市场监管局近日披露了一起重磅打假行动：协助一家化妆品企业在粤东捣毁一个造假团 伙，端掉6个窝点，现场查获11万支假冒化妆品、7万多个包材，涉及多个广州本地品牌，现 场抓获数十人，相关负责人已被刑事拘留。 故事起于今年初。国货品牌C咖向当地市监局举报。监管部门第一时间启动跨区域排查，花了 数月锁定源头在粤东。企业报警后，当地警方迅速收网，一举破案。 这次的意义，不仅在于假货数量惊人，更在于"政企配合"打法，从发现线索到锁定源头再到收 网，形成了一个完整闭环。 不光收缴成品，还拔掉窝点的根。 全国多地警方过去一年都有类似破案记录 ...

Core Viewpoint - Japanese cosmetics companies are facing significant challenges in the Chinese market, with declining sales and profits, prompting a need for strategic transformation to regain market share and adapt to local consumer demands [2][3][14]. Group 1: Market Performance - Shiseido's sales in China fell by 10% in the first half of 2025, while Kose's business declined by 7.3%, and POLA's net profit dropped by 38% due to market weakness [3][10][13]. - The overall sales of Japanese cosmetics in China have been adversely affected by the rise of local brands and external factors such as the nuclear wastewater incident [3][4]. - In the first half of 2025, Shiseido's global sales were 469.83 billion yen (approximately 22.86 billion RMB), down 7.6% year-on-year, but core operating profit increased by 21.3% to 23.37 billion yen (approximately 1.14 billion RMB) [7][8]. Group 2: Strategic Adjustments - Japanese companies are focusing on high-end markets and localizing their operations to better meet consumer needs in China [16][22]. - Shiseido plans to integrate its China and travel retail operations into an independent profit center to enhance brand synergy and respond to the trend of high-end market penetration [16][32]. - Kose is implementing a strategy of channel optimization and brand restructuring, emphasizing high-end and mass-market segments while enhancing local R&D and marketing efforts [24][31]. Group 3: Future Outlook - Despite current challenges, Japanese companies remain optimistic about the long-term growth potential in the Chinese market and are accelerating their transformation efforts [16][32]. - The focus on high-quality growth rather than short-term sales boosts is evident in Shiseido's strategy, which includes significant investments in core brands and new product launches [18][32]. - The ability to adapt to local consumer preferences and integrate local insights into product development will be crucial for Japanese brands to maintain competitiveness in the evolving Chinese beauty market [27][32].

Core Viewpoint - The article highlights the successful launch of the "287 Barrier Technology" series by Yal Doctor, achieving over 10 million in sales within 50 days, driven by a strong focus on long-term research and development rather than short-term marketing tactics [3][16]. Group 1: Research and Development Strategy - Yal Doctor has established a unique research moat in the field of skin microbiome, focusing on Chinese skin characteristics since its inception in 2018, with foundational research dating back to 2015 [6][8]. - The brand's research team has collected over 10,000 skin microbiome samples from various regions in China, creating the first "Chinese Healthy Skin Microbiome Resource Bank" with over 2,000 core strains identified [7][9]. - Yal Doctor has built a comprehensive platform system for research, application, product development, and efficacy evaluation, supported by two major databases [7][9]. Group 2: Product Development and Market Launch - The "287 Barrier Technology" was developed based on the identification of a specific strain, CCSM0287, which exhibits exceptional barrier repair capabilities and has been patented [10][11]. - The new product line, including masks and lotions, was launched with a focus on user experience and scientific backing, leading to rapid market acceptance and positive consumer feedback [12][16]. - The brand's sales strategy emphasizes a "research first, marketing later" approach, ensuring that products are backed by solid scientific evidence before reaching consumers [8][18]. Group 3: Market Position and Future Outlook - Yal Doctor has positioned itself as a leader in the skin microbiome skincare sector, transitioning from a pioneer to a market leader through substantial research investments and a systematic operational approach [8][15]. - The successful market performance of the "287 Barrier Technology" series reflects the brand's ability to convert research into profitable products, establishing a sustainable business model [16][19]. - As consumer acceptance of microbiome skincare grows, Yal Doctor is expected to enhance its influence in both the Chinese and global markets, potentially setting new industry standards [20].