中国高端美妆市场仍深陷红海之战！ 高盛报告显示，过去4年中国高端美妆市场规模蒸发2 1 4亿元。今年以来，存量市场环境下， 不少品牌纷纷押注"院线级"、"高浓度"、"数据可视化"，陷入一场功效宣称的竞赛，"媲美热 玛吉" "涂抹式水光针"成为美妆柜台和电商详情页的高频话术。 然而，在这场喧嚣之中，法国希思黎全球总裁Ph ili p p e d 'Or n a n o，这位执掌家族企业的贵族 后裔，显得格外冷静与克制。 " 我们不想盲从于潮流，因为坚信产品好才是真的好，消费者觉得真有效才会再回购。 " 每周三，与母亲、妹妹及研发团队一起开例会是Ph ili p p e d 'Or n a n o雷打不动的安排。这种惯 例，是源于这个美妆世家对于产品创新的极大热情。 从 祖 父 Gu ill a ume d 'Or n a n o 到 父 亲 Hu b e rt d 'Or n a n o ， 再 到 传 承 者 Ph ili p p e d 'Or n a n o ， " 蓝 血贵族"多纳诺家族在近一百年间曾打造了包括法国希思黎在内的三个高端美妆品牌，积累了 深厚的美妆知识储备，并在护肤的基础上向彩妆、香氛和洗 ...

Core Viewpoint - The article highlights the significant shift in international beauty companies' strategies from "deepening local presence" to "empowering global results," driven by China's innovation ecosystem and supply chain capabilities [3][6][32]. Group 1: L'Oréal - L'Oréal views China as a crucial market and innovation hub, celebrating the 20th anniversary of its R&D center in China, emphasizing that investing in China is investing in the future [5][6]. - The company announced three major achievements at the expo, including the release of a sociology book on beauty, a partnership for consumer rights protection, and a strategic collaboration with Alibaba Cloud [7]. Group 2: Procter & Gamble - Procter & Gamble emphasizes innovation as a means to enhance consumer lives, focusing on consumer-centered strategies to drive category growth and value creation [9][10]. - The company has seen positive market responses to its commitment to innovation and consumer needs, leading to a more sustainable growth path [9][11]. Group 3: Estée Lauder - Estée Lauder's participation in the expo marks a significant moment as it showcases all its brands in China, reflecting its commitment to deepening interactions with Chinese consumers [14]. - The company reported a 9% organic sales growth in mainland China, highlighting its strong performance in the high-end beauty market [14]. Group 4: Shiseido - Shiseido positions itself as an industry innovator, focusing on addressing core challenges in the beauty sector while expanding its scientific and sustainable practices [17][18]. - The launch of the RQ PYOLOGY brand at the expo signifies Shiseido's commitment to the future of the beauty industry in China [19]. Group 5: Amorepacific - Amorepacific views the expo as a strategic platform for deep dialogue with the Chinese market, focusing on local innovation and sustainable development [21][22]. - The company aims to enhance its local R&D capabilities and consumer engagement through various initiatives [25][24]. Group 6: Kao - Kao emphasizes its commitment to the Chinese market, showcasing a diverse range of products and innovations at the expo [28][29]. - The company highlights its collaborative approach between its Japanese headquarters and local R&D teams to meet Chinese consumer needs [30]. Group 7: Henkel - Henkel's participation in the expo reflects its long-term strategic planning and commitment to the Chinese market, showcasing new products and innovations [37][39]. - The company aims to transition from a multi-brand operator to a value chain leader, enhancing its local manufacturing capabilities [39].

Core Viewpoint - The article highlights the significance of the NUTE principle in the development of functional skincare products, emphasizing its role in ensuring clinical relevance, unique mechanisms, technological empowerment, and credible evidence in the rapidly growing Chinese functional cosmetics market [12][22][31]. Group 1: Event Overview - The 20th Chinese Medical Association Dermatology Physician Annual Conference (CDA 2025) was held in Chongqing from November 6 to 9, attracting numerous dermatologists and beauty companies, with over 20 participating beauty enterprises [3][4]. - Notable foreign brands such as L'Oréal, Procter & Gamble, and Unilever, along with domestic brands like Betaini and HBN, showcased their products at the event [3][4]. Group 2: Winona's Presentation - Winona made a strong impression at CDA 2025 with 15 academic reports covering hot topics in dermatology, presented by renowned experts [6]. - The exhibition area was themed "Time Research Archive," featuring multiple sections that systematically displayed the brand's research achievements [6][7]. Group 3: NUTE Principle - The NUTE principle consists of four components: Clinical Need, Unique Mechanism, Technology, and Evidence [13][17]. - Winona's development of sensitive skin products is based on clinical needs, identifying key genes like CLDN-5, and utilizing innovative technologies for effective ingredient delivery [17][18]. Group 4: Market Growth and Challenges - The Chinese functional cosmetics market is projected to reach 105.4 billion yuan by 2025, with a compound annual growth rate of 36.03% from 2021 to 2025, significantly outpacing the overall cosmetics market [22]. - However, the market faces challenges with exaggerated claims and varying levels of evidence supporting product efficacy, leading to consumer confusion [25][29]. Group 5: Winona's Achievements - Winona has collaborated with 63 top-tier hospitals for clinical observations, covering over 19,000 individuals, and has published 493 papers in SCI and core journals [9]. - The brand has maintained its position as the top seller in the sensitive skin care market in China for five consecutive years from 2020 to 2024 [9].

Core Viewpoint - The skincare industry is shifting from a focus on "ingredients" to a deeper understanding of "full-chain value," exemplified by Clinique's UP302 approval for new whitening efficacy, marking a significant milestone in the efficacy skincare market [2][3][9]. Industry Trends - The efficacy skincare market in China is at a critical turning point in 2025, moving away from ingredient-driven marketing to a trust-based model where scientific validation is paramount [6][7]. - The implementation of the 2021 Cosmetics Supervision and Administration Regulation has ushered in a new era of scientific regulation, requiring efficacy claims to be backed by clinical or experimental data [7][9]. Clinique's Innovation - Clinique's UP302 (Dimethoxyphenyl Propyl Hydroxyphenol) is the first ingredient to receive regulatory approval for expanded whitening efficacy since the new regulations took effect, showcasing the brand's commitment to scientific innovation and regulatory compliance [3][9]. - The development of UP302 involved over 2,200 plant screenings, leading to a stable and effective formulation that enhances skin penetration and maintains high activity at low concentrations [15][17]. Mechanisms of Action - UP302 operates through a "three-dimensional regulatory system," targeting: 1. Source suppression of melanin through selective inhibition of tyrosinase activity [20]. 2. Glycation intervention to reverse "glycation-induced darkening" [20]. 3. Inflammation regulation to prevent post-inflammatory hyperpigmentation (PIH) [21]. Clinical Integration - Clinique's "makeup-device combination" strategy integrates daily skincare with medical-grade products, providing a comprehensive management approach for patients undergoing aesthetic procedures [22][24]. - The brand has published the "2025 Aesthetic White Paper," which outlines a systematic care path centered around UP302, offering a replicable solution for medical institutions [28][30]. Future Outlook - The approval of UP302 and the establishment of a credible efficacy verification system signify a shift in the skincare market towards evidence-based competition, where scientific credibility will be the key differentiator [32][33]. - Clinique's approach emphasizes the importance of building a trust-based relationship with consumers through transparent scientific communication and evidence [32][33].

Core Viewpoint - The article highlights the significant advancements and innovations presented by Unilever's beauty and personal care brands at the 20th China Dermatology Association (CDA) conference, emphasizing the importance of scientific research in product development and market positioning [3][4][5]. Group 1: Clear® and Vaseline® Innovations - Clear® launched the "Scalp Health Scientific Research Encyclopedia," which integrates insights from 1,100 dermatology experts and aims to establish a consensus on scalp care standards [5][6]. - Vaseline® introduced the "China Consumer Body Skin Repair Insights and Research Report," focusing on the unique physiological structure of body skin and the need for specialized care solutions [9][10]. - Both brands are positioning themselves as leaders in their respective markets, with Clear® shifting from a "cleansing" to a "repair" focus, and Vaseline® emphasizing its expertise in body care [12][21]. Group 2: AHC® and New Whitening Technology - AHC® unveiled the PICrush® technology, a multi-pathway approach to skin whitening that targets melanin production and metabolism [17][19]. - This technology is inspired by clinical laser treatments and aims to provide a gentle yet effective solution for consumers seeking to address pigmentation issues at home [20][21]. - AHC®'s strategy aligns with the growing demand for professional-grade skincare solutions in the Chinese market, reflecting a shift towards more sophisticated consumer needs [20][21]. Group 3: Market Trends and Consumer Insights - The article notes that the Chinese market is increasingly favoring specialized and scientifically-backed products, with consumers seeking transparency and expert validation in their purchasing decisions [24][27]. - Unilever's investment in local R&D, with nearly 400 researchers in China, positions the company to leverage the unique market dynamics and consumer preferences in the region [24][26]. - The emphasis on scientific research and innovation is seen as a key driver for growth in the beauty and personal care sector, with potential for double-digit growth in body care categories [12][21].

Core Viewpoint - The beauty industry is experiencing a significant shift towards "cross-border" integration, with brands attempting to merge pharmaceuticals, cosmetics, and medical devices to break traditional growth boundaries. However, many companies struggle to genuinely overcome professional barriers, leading to a crisis of trust among consumers due to a lack of verifiable scientific results and a coherent innovation framework [4][5][6]. Group 1: Industry Challenges - The concept of "cross-border" has become prevalent in the cosmetics industry, but many companies have not effectively crossed professional barriers, resulting in a disconnect between marketing concepts and actual innovation [4][5]. - The effectiveness-driven skincare market has reached a bottleneck, characterized by formula homogenization and vague efficacy claims, leading to increased consumer skepticism [4][5]. - The inherent cultural and operational differences between pharmaceutical, cosmetic, and medical device companies create challenges in cross-border collaboration, often resulting in organizational inefficiencies [5]. Group 2: Proposed Solutions - The SIA 2025 Scientific Skincare Innovation Alliance Conference aims to address these challenges by promoting a concept of "professional without boundaries," facilitating the free flow of knowledge, technology, and resources across professional domains [6][7]. - The conference seeks to establish a collaborative platform that integrates scientific rigor with commercial viability, moving the industry from fragmented discussions to a consensus-driven approach [7][8]. - SIA plans to implement a comprehensive system that connects scientific insights with practical applications, ensuring that research translates into market validation and sustainable growth [7][8]. Group 3: Conference Structure and Focus - The SIA conference will feature a structured agenda, including a main forum and specialized sessions, focusing on three breakthroughs: transitioning from concepts to ecological implementation, enhancing content depth, and improving operational efficiency [8][20]. - The conference will release the first "China Hair Industry Map," providing a scientific framework for the hair health sector and establishing a practical sample for the skincare industry [21]. - A "Future 100" list will be published to identify high-potential companies, facilitating their visibility and investment opportunities, thereby enhancing their growth trajectories [22][24]. Group 4: Long-term Vision - The SIA conference represents a systemic upgrade for the skincare industry, aiming to create a new infrastructure that effectively translates professional insights into market validation [77]. - By fostering a complete value cycle from scientific research to market application, SIA aims to enhance industry efficiency and build genuine international competitiveness for Chinese brands [77]. - The overarching theme of "Beauty Cross-Border, Professional Without Boundaries" signifies a call for a sustainable and evolving ecological community within the skincare industry [77].

Core Viewpoint - PDRN is emerging as a key ingredient in the beauty industry, with significant market growth projected, driven by its established efficacy in medical aesthetics and innovative delivery technologies [5][6][10]. Market Overview - The global PDRN market was approximately 180 million in 2023 and is expected to grow to 3 billion by 2030, with a compound annual growth rate (CAGR) of 43% from 2024 to 2030 [5]. - As of June 2023, there are 3,894 brands using PDRN, with 16,901 products containing this ingredient, indicating rapid growth in its adoption [5]. Scientific Basis - PDRN has gained recognition in the medical aesthetics market, which has laid a solid consumer foundation for its transition into the broader beauty market [6]. - The ingredient's effectiveness is supported by advanced research in anti-aging, focusing on mitochondrial energy, chronic inflammation, and cellular autophagy [6][9]. Technological Innovation - Jumiya has developed a patented technology, "ball PDRN™," which compresses PDRN into nanometer-sized microspheres, enhancing its transdermal absorption and bioavailability [10][13]. - Experimental data shows that the penetration rate of ball PDRN™ into the dermis can reach 427.34% within one hour, overcoming previous limitations of large molecule PDRN [10]. Product Development - Jumiya's flagship product, the ball PDRN™ energy stick, has achieved over 30 million sales, establishing itself as a leading product in the PDRN market [16]. - The company has expanded its product line with the launch of the "ball PDRN™ super cream," which has also gained significant market traction [16][21]. Market Positioning - Jumiya is positioned as a leader in the PDRN skincare segment, having created a successful product ecosystem around this ingredient [14][22]. - The brand has effectively communicated the scientific benefits of PDRN to consumers, enhancing market understanding and acceptance [22][30]. Research and Development - Jumiya is actively involved in ongoing research to further explore PDRN's applications, including its effectiveness in post-procedure skin recovery [22][23]. - The company has established a strong research foundation, with a team recognized for significant contributions to the field, including over 200 SCI publications [25]. Industry Impact - Jumiya's innovations and market strategies are setting new standards in the beauty industry, particularly in the application of PDRN as a "super ingredient" [33]. - The brand's success is encouraging other domestic brands to invest in technological advancements and market strategies, potentially reshaping the competitive landscape [33].

Core Viewpoint - The revival of the century-old fragrance brand TRIOMPHE TIOUF is not merely a nostalgic return but a strategic re-engagement with contemporary consumers through a "triple sensory aesthetic" approach, aiming to redefine the boundaries of French aesthetics and modern emotional healing [4][5][10]. Brand History and Development - TRIOMPHE TIOUF was founded in 1905, initially serving European nobility with bespoke fragrances. The brand's aesthetic roots were established in 1912, inspired by a moment under the Arc de Triomphe, symbolizing freedom and glory [5][7]. - The brand gained global recognition in 1920 when it was featured in The New York Times, and a rare fragrance survived World War II, symbolizing resilience and heritage [7][10]. - The brand officially relaunched in 2024, coinciding with the 60th anniversary of Sino-French diplomatic relations, and made its debut at the China International Import Expo in 2025 [4][10]. Market Context and Trends - The fragrance market has evolved from traditional uses to a focus on emotional healing, entering the "emotional therapy 5.0" era, where consumers seek deeper connections through scents [4][10]. - The global fragrance market reached approximately $79.003 billion in 2024, with the Chinese market accounting for about $27.852 billion. Home and personal care fragrances are emerging as significant growth segments [10]. Brand Identity and Target Audience - The revived brand embodies characteristics of independence, wisdom, and elegance, appealing to contemporary consumers who seek self-expression and emotional investment through fragrances [5][8]. - The brand's keywords—"skin ritual," "sensory aesthetics," and "plant power"—reflect the deeper pursuits of its target demographic, emphasizing the importance of ritualistic care and aesthetic pleasure [8][10]. Product Development and Aesthetic Framework - TRIOMPHE TIOUF's "triple sensory aesthetic system" includes olfactory aesthetics, skin aesthetics, and spiritual aesthetics, creating a comprehensive product development path [11][15]. - The olfactory line adheres to salon perfume creation principles, while the body care series integrates fragrance with skin care, enhancing the sensory experience [14][15]. - The brand's core ingredient, the French iris, is not only a symbol of elegance but also offers skin barrier repair and moisturizing benefits, supported by scientific research [15][16]. Global Strategy and Cultural Engagement - The brand's global strategy combines cultural empowerment with channel innovation, aiming to establish emotional connections with consumers [18][20]. - Collaborating with contemporary Chinese writer Zhang Haochen, the brand seeks to resonate with young consumers through shared values and lifestyle philosophies [20][22]. - The brand's market entry strategy includes a dual approach in China, focusing on high-end recognition and selective market expansion, while also targeting Southeast Asia as a testing ground for broader global outreach [22][23]. Conclusion - TRIOMPHE TIOUF's revival strategy is innovative, combining historical heritage with modern consumer needs, aiming to become a global brand that connects French fragrance artistry with contemporary emotional healing [24].

Core Viewpoint - The article emphasizes Estée Lauder's commitment to the Chinese market through its participation in the China International Import Expo, showcasing a comprehensive strategy that includes local R&D and innovative technology to meet consumer demands [3][19]. Group 1: Strategic Commitment - Estée Lauder's CEO highlighted the importance of deepening local R&D and technological innovation to align with Chinese consumer needs [3]. - The company presented a complete brand matrix for the first time at the expo, featuring 17 brands across various categories, demonstrating its commitment to the Chinese market [8][9]. - The theme of the expo participation, "Reshaping the New Beauty Landscape, Together Towards a Prosperous Future," reflects the company's strategic evolution from being a participant to a co-creator in the beauty industry [4][6]. Group 2: Innovative Experiences - The expo featured an interactive innovation R&D zone, celebrating 20 years of innovation in China, where attendees could engage with advanced beauty technologies [10][11]. - New products included AI skin detection tools and ultrasound skin measurement devices, enhancing consumer interaction and experience [10][11]. - The introduction of a smart makeup application showcased the company's focus on personalized beauty solutions [11]. Group 3: Product Innovation - Estée Lauder launched over a hundred new products, including several global and China debuts, addressing specific consumer needs in skincare, makeup, and fragrance [20][22]. - The "Rejuvenating Essence Oil" exemplifies the company's response to the nuanced anti-aging demands of Chinese consumers, integrating years of research into a new product [22][24]. - The company is actively developing products tailored to the high-growth potential of the Chinese market, particularly in the medical beauty sector [26][28]. Group 4: Market Performance - The latest financial report indicated a 9% organic sales growth in mainland China, highlighting the company's strong performance in the high-end beauty market [29][30]. - Seven brands under Estée Lauder achieved double-digit growth in China, with La Mer showing nearly triple-digit growth [29]. - The establishment of a dedicated China innovation R&D center and the elevation of the China market to an independent reporting region reflect the company's strategic focus on local responsiveness [30][32]. Group 5: Future Outlook - The article concludes that Estée Lauder's strategic decisions and local market engagement are not just reactive but part of a broader, proactive approach to capitalize on China's vibrant consumer landscape [32][33].

Core Insights - The eighth China International Import Expo (CIIE) showcases a significant shift in the beauty industry from "Chinese market" to "Chinese model," highlighting the increasing importance of the Chinese market for global beauty giants [3][4] - Major beauty companies are intensifying their product launches, with record numbers of new products and brands being introduced, indicating a strategic focus on innovation and local market adaptation [3][24] Group 1: Industry Trends - Beauty giants are building a global value creation system centered around the Chinese market, emphasizing the importance of "Chinese-style beauty" in their research, technology, and brand culture [4][62] - The expo features a variety of new brands and products tailored for the Chinese consumer, reflecting a trend towards precision targeting and niche market development within the beauty sector [24][30] Group 2: Company Highlights - L'Oréal's theme "Beauty Without Limits" emphasizes inclusivity and the exploration of beauty's cultural and economic impact through interactive experiences [8][9] - Procter & Gamble focuses on "Innovation Lights Up a Beautiful Life," showcasing a full-chain digital innovation approach and sustainable development initiatives [11][73] - Estée Lauder's "Reconstructing New Beauty" theme highlights its commitment to innovation and consumer engagement through immersive technology [13][77] - Shiseido's "Create Beauty" theme integrates technology and aesthetics, showcasing its long-standing research and development capabilities [15][30] - Amorepacific's "Embrace New Beauty" reflects its dedication to co-growth with the Chinese market, featuring a design inspired by its historical roots [17][71] - Kao's "Beauty Coexists, Good Future" theme showcases its commitment to quality and innovation, with a focus on local production and technology [19][71] Group 3: Product Innovations - The introduction of high-tech skincare products and green personal care items tailored for local consumers marks a significant trend in the beauty industry [24][51] - New brands such as Dr.G and RQ PYOLOGY focus on specific consumer needs, such as sensitive skin and post-aesthetic care, indicating a shift towards specialized offerings [25][30] - Innovations in product formulations, such as OLAY's new protein reconstruction technology and Shiseido's dual contouring technology, highlight the industry's focus on advanced ingredients and efficacy [35][37] Group 4: Sustainability and Future Outlook - Companies are increasingly prioritizing sustainability, with initiatives like P&G's "Mission 2030" and Amorepacific's five commitments to sustainable development [73][75] - The expo serves as a platform for beauty companies to showcase their long-term strategies and innovations aimed at meeting evolving consumer demands and environmental responsibilities [77][78]