Core Viewpoint - The beauty and medical aesthetics industry is experiencing a stark contrast, with medical aesthetic companies facing significant pressure while domestic beauty brands are actively entering the medical aesthetics market [3][4][5] Medical Aesthetics Industry Performance - Among 22 medical aesthetics companies, 14 reported a year-on-year decline in revenue during the first half of the year, with "medical aesthetics trio" member Aimeike experiencing a decline exceeding 20% [4][5] - The medical aesthetics market has been growing rapidly, with a projected market size of nearly 3,700 billion by 2025, growing at an annual rate of 17.4% since 2020 [4] Competitive Landscape - The medical aesthetics industry is facing intensified competition, particularly in upstream raw materials and equipment, leading to declining revenues for companies like Aimeike and Haohai Biological [6][7] - The consumer market is becoming more rational, with 73% of mid-to-high-income consumers planning to reduce or maintain their medical aesthetics spending in 2024 compared to 2023 [7] Domestic Beauty Brands' Strategies - Over 20 domestic beauty companies are entering the medical aesthetics sector, with brands like Naturating and Youshiyan launching new products aimed at the medical aesthetics market [10][12] - Baijuerling has launched three medical aesthetics brands, focusing on injection regeneration, post-operative care, and medical equipment, indicating a comprehensive approach to the medical aesthetics industry [16][20] Market Challenges and Opportunities - The market for medical aesthetics is becoming increasingly competitive, with established brands like 可复美 and 薇诺娜 already dominating the "medical device" segment, making differentiation a key challenge for new entrants [22][25] - Despite the challenges, the structural adjustment in the medical aesthetics industry presents opportunities for collaboration and innovation, as companies explore new product offerings and partnerships [25][27]

Core Viewpoint - The online beauty market in 2025 is experiencing a downturn, with significant declines in July and August, while some brands are achieving remarkable growth despite the overall market pressure [2][4][6]. Market Performance - The overall online beauty market from January to August 2025 recorded a total transaction value of 411.99 billion yuan, a year-on-year increase of 5.7%, with a transaction volume of 5.653 billion items, up 6.46% [5]. - Monthly performance shows a declining trend, with July and August being the only months with both transaction value and volume decreasing [5][6]. High-Growth Brands - Brands like Han Shu, Bai Que Ling, Helena, ELL, and Canban have shown exceptional growth in August, with Han Shu nearing 1 billion yuan in transaction value, up 51.37% year-on-year, and Bai Que Ling achieving a growth rate of 108.77% [4][11]. - The growth of these brands occurred without major promotional events, indicating innovative strategies that could provide insights for the beauty industry [4][6]. Platform Performance - Douyin has emerged as a key growth engine, with several brands achieving over 50% growth in transaction value on the platform [11][12]. - Brands like Han Shu and Bai Que Ling have successfully utilized a multi-platform strategy, achieving significant growth on platforms like JD and Kuaishou as well [11][12]. Brand Strategies - Han Shu focuses on a matrix of self-broadcasting and product bundling to create a self-sustaining growth engine, with multiple flagship stores catering to different product categories [13][14]. - Bai Que Ling employs a dual strategy of self-broadcasting and influencer marketing, with live streaming accounting for 83% of its sales [16][17]. - Helena capitalizes on high-end gifting opportunities, particularly around promotional events like Qixi Festival, maintaining a premium brand positioning [19][20][21]. Unique Market Entries - ELL, a white-label brand, has successfully navigated the market with a low-price strategy and celebrity endorsements, achieving a transaction value of 2.35 billion yuan in August [25][26]. - Canban stands out in the oral care segment, achieving over 100% growth in both transaction value and volume, despite the overall category facing challenges [27][28][29]. Conclusion - The online beauty market in August reflects a duality of challenges and opportunities, with brands adapting to a shift from price competition to value-driven strategies [32]. - The success of these brands highlights the importance of understanding user needs and enhancing operational efficiency to navigate market fluctuations [32].

巴黎时间9月1 5—1 8日，以"Th e Fu t u r e is Sc i e n c e "（未来属于科技）为主题，第3 5届IFSCC 大会（Co n g r e ss）在法国戛纳的电影节和会议中心（Pa l a is d e s Fe sti v a ls）举办。 国 际 化 妆 品 化 学 家 学 会 联 盟 （ 简 称 IFSCC ） ， 目 前 在 全 球 拥 有 来 自 8 1 个 国 家 的 5 1 个 成 员 学 会，超过1 6 , 0 0 0名会员。其每年的美妆科学技术评选被誉为化妆品界的"诺贝尔奖"，是全球化 妆品科技领域最权威、最高规格的学术组织之一。 今年的IFSCC大会上，中国美妆企业不仅以前沿的技术成果再次震撼全球美妆科研圈，更在2 0 3 2 年 IFSCC 大 会 的 举 办 权 之 争 中 ， 以 9 : 5 的 投 票 胜 出 。 2 0 3 2 年 ， IFSCC 大 会 将 首 度 在 中 国 举 办，以" I n n o v a t e h ow we i n n o v a t e "为主题，全球化妆品科学精英届时将齐聚上海，共同探讨 科技与美的无限可能。 ...

Core Viewpoint - The 2025 China Fragrance, Flavor and Cosmetic Industry Annual Conference (CAME) will be held from September 25-27, 2025, in Nanjing, focusing on "Technology, Brand, Advance Together" as its core theme, aiming to promote high-quality development in the industry [2]. Group 1: Conference Themes and Objectives - The conference will gather representatives from regulatory bodies, scholars, and industry leaders to analyze global policy trends, technological breakthroughs, and brand evolution paths [2]. - Key topics include technological innovation, brand building, market development, sustainable practices, and internationalization strategies [2]. Group 2: Notable Sessions and Contributions - Experts, including Chinese Academy of Engineering academician Chen Jian, will discuss how cutting-edge technologies like synthetic biology and neurocosmetics empower product innovation [2]. - The "2025 China Cosmetic Brand Value Conference" will release multiple group standards, showcasing breakthroughs from leading domestic brands such as Oushiman and Proya [2]. Group 3: Sustainability and Talent Development - The conference will collaborate with organizations like L'Oréal and the European Cosmetics Association to provide methodologies for ESG practices and global expansion [2]. - There will be a focus on talent cultivation and the integration of industry, academia, and research to foster long-term ecological development in the industry [2].

Core Viewpoint - The skincare industry is increasingly integrating with medical aesthetics, with products like eye creams and moisturizers claiming to deliver results comparable to professional treatments, offering consumers effective, convenient, and safe alternatives to invasive procedures [3][4][16]. Group 1: Industry Trends - Brands are collectively launching "clinic-level" skincare products, blurring the lines between home care and medical aesthetics, raising questions about the definition of "effective" skincare [4][16]. - The demand for "clinic-level" products is driven by consumers seeking high efficacy without the invasiveness and cost of medical procedures, reflecting a shift in consumer preferences towards more accessible skincare solutions [19][22]. Group 2: Technological Innovations - The industry is focusing on three main technological pathways: ingredient replication, transdermal technology, and efficacy validation to bridge the gap between professional medical aesthetics and daily skincare [5][11]. - Ingredient replication involves incorporating medical-grade ingredients into skincare products, such as PDRN, which traditionally required injection for effectiveness but is now being formulated for topical use [5][7]. - Transdermal technology advancements aim to enhance the absorption of active ingredients, allowing skincare products to penetrate deeper into the skin without invasive methods [9][11]. Group 3: Efficacy Validation - Brands are increasingly relying on robust efficacy data to support their claims, conducting human efficacy tests and correlating results with medical aesthetic procedures to build consumer trust [11][13]. - The lack of a unified efficacy validation system poses challenges, as current testing methods and metrics vary, making it difficult to compare results with established medical treatments [27][29]. Group 4: Market Dynamics - The light medical aesthetics market in China has seen a compound annual growth rate (CAGR) of over 20% from 2018 to 2023, with projections indicating it will exceed 250 billion RMB by 2025 [20]. - The integration of medical aesthetics and skincare is becoming a significant trend, with brands exploring collaborations and innovations that combine both fields to meet consumer demands for effective and safe skincare solutions [24][28]. Group 5: Consumer Behavior - Consumers are becoming more discerning, seeking scientific evidence and efficacy data behind claims of products that promise results similar to medical treatments, indicating a maturation of the market [26][29]. - The shift towards "clinic-level" skincare reflects a broader trend of consumers desiring effective, convenient, and safe alternatives to traditional medical aesthetics, creating a new ecosystem in the beauty industry [24][29].

Core Viewpoint - The hair care market is rapidly evolving, with a significant shift towards high-end products that emphasize efficacy, targeted solutions, and emotional experiences, as evidenced by a 20.67% online growth rate in the hair care category in the first half of 2025, leading the overall beauty market [3][4]. Brand Strategy and Philosophy - Off&Relax has upgraded its brand strategy to position itself as "Asia's Expert in Holistic Scalp Care," focusing on a comprehensive approach that integrates emotional healing and philosophical reflection into scalp care experiences [10][12]. - The brand's new philosophy, "Water Healing," draws inspiration from the natural properties of water, emphasizing its role in nurturing both body and mind, and aims to redefine the value of hair care products [6][8]. Product Innovation and Technology - Off&Relax has introduced the "Holistic Renewal System," which combines scientific scalp care strategies with aromatic therapy, targeting four key areas: nourishment of hair follicles, cleansing of sebaceous glands, balancing the scalp barrier, and repairing hair strands [10][14]. - The brand employs advanced technologies such as selective cleansing, selective antibacterial, and selective repair to address scalp and hair health, ensuring a balanced scalp ecosystem [20][21][23]. Market Demand and Growth Potential - The demand for anti-hair loss products is significant, with over 250 million people in China identified as part of the anti-hair loss demographic, primarily due to androgenetic alopecia [34][38]. - Off&Relax's innovative use of 17-type collagen technology positions it at the forefront of the anti-hair loss market, with clinical trials demonstrating effective results in improving scalp health and reducing hair loss [36][37]. Industry Position and Future Outlook - Off&Relax is recognized as a high-potential brand in the hair care industry, with a strong emphasis on professional expertise and innovative product development, aiming to set higher standards within the industry [42][44]. - The brand's commitment to long-term care and its strategic partnerships with leading experts in the field highlight its ambition to redefine the value of high-end hair care products and contribute to the overall advancement of the industry [48][49].

Core Viewpoint - The article discusses the transformation of the beauty device industry in China, emphasizing the shift from aggressive marketing to compliance and technology competition following the inclusion of radio frequency beauty devices in Class III medical device management. The market is experiencing a slowdown in growth, with a focus on product certification and consumer trust as key factors for success [4][5][31]. Group 1: Industry Evolution - The beauty device industry has undergone four stages: introduction, growth, maturity, and restructuring, with compliance becoming a critical turning point [5]. - The introduction phase saw foreign brands entering the market, while the growth phase was marked by increased investment and the emergence of domestic brands [5]. - The restructuring phase began in 2022 with tighter regulations, leading to the exit of smaller brands and a focus on R&D among leading companies [5][31]. Group 2: Market Dynamics - In 2024, the main e-commerce platforms reported sales of 9.858 billion yuan and 1.9123 million units sold, indicating a slowdown in market growth [6][31]. - The tightening of industry regulations has made consumers more cautious, focusing on product approval status to avoid quality risks [6][11]. - The market is characterized by a "volume increase, stable revenue" trend, with some brands resorting to aggressive pricing strategies to clear inventory [8][11]. Group 3: Technology and Consumer Preferences - The main technologies driving market growth are radio frequency (RF) and microcurrent, with RF products seeing a 202% increase in sales [12][14]. - The consumer interest in RF technology is significantly higher, with a discussion volume of 85,500, reflecting its established position in the market [12][13]. - Younger consumers (ages 21-35) are increasingly prioritizing anti-aging solutions, indicating a shift in consumer demographics and preferences [24][26]. Group 4: Pricing and Market Segmentation - The entry-level price range (0-2000 yuan) dominates the market supply, catering to the basic needs of consumers and reflecting brands' strategies to capture market share through high cost-performance [15][18]. - The absolute majority of sales occur in the 0-4000 yuan price range, indicating a strong demand for affordable beauty devices [18][22]. - Different e-commerce platforms exhibit varying acceptance levels across price ranges, with comprehensive platforms showing balanced acceptance and content-driven platforms focusing on high-quality products [22][24]. Group 5: Regional Insights and Challenges - Guangdong is identified as the core consumption area for beauty devices, supported by a mature supply chain and high e-commerce penetration [27]. - Other provinces like Sichuan, Shandong, Zhejiang, and Fujian are expanding their market presence, driven by population and economic factors [29]. - User feedback highlights skin sensation issues as a significant pain point, affecting product comfort and long-term usage intentions [30][32]. Group 6: Future Outlook - The beauty device industry is transitioning towards a more mature and professional market, with compliance and technology as key growth drivers [31]. - Brands must focus on optimizing user experience and addressing quality concerns to build consumer trust and ensure sustainable development [32].

Core Viewpoint - The Chinese beauty industry is experiencing a significant transformation driven by strategic investments in cutting-edge technology and content-driven brands, indicating a shift towards a more integrated and innovative market structure [4][25][28]. Investment Trends - In the first nine months of 2025, Chinese beauty companies completed 13 investments/acquisitions, with disclosed amounts exceeding 5.5 billion RMB, accounting for nearly 60% of the industry's capital flow [4][6]. - Major funding is concentrated in a few leading projects, indicating a selective investment phase, with the top three projects totaling nearly 5.2 billion RMB [6]. - The focus on technology and raw materials is evident, with regenerative medicine and RNA technology becoming key investment areas [7][24]. Strategic Investments - Huaxi Biological's investment in Saintno Pharmaceutical is a prime example of the focus on small nucleic acid drugs, which have significant potential despite the company currently lacking product sales [7][12]. - Proya's investment in Huazhi Xiao aims to build a business ecosystem, leveraging the brand's influence among young consumers and its potential for overseas expansion [10][13]. International Comparison - International giants like L'Oréal and Unilever are also active in the beauty investment space, with L'Oréal completing eight investments and Unilever seven in the first nine months of the year [14][19]. - The investment logic of international players tends to favor acquiring mature brands, while Chinese companies emphasize strategic collaboration and investment in technology [23][24]. Future Outlook - The current investment trends suggest a restructuring of the Chinese beauty industry, moving towards a model supported by technology, content, and global asset integration [25][30]. - The capital influx is raising industry standards, potentially eliminating smaller players lacking differentiation while providing growth opportunities for niche and innovative brands [24][25]. - The evolving landscape indicates that the future of the global beauty industry may be significantly influenced by the capital dynamics within China, potentially leading to the emergence of new world-class beauty giants from the Chinese capital ecosystem [30].

长寿科学，作为高端美妆品牌的未来命题，已经进入了产业化落地的关键期。国内外各大品牌 都用实际行动押注这一领域，并努力在长寿科学领域探索可行的落地方式。 同样，这也是一场长寿科学的话语权之争，谁先给出切实可行的解决方案，就可以定义未来长 寿科学产业化"游戏规则"。 作为这场新兴趋势的发起者和先驱品牌，雅诗兰黛以1 5多年积淀为根基，持续引领肌肤长寿科 学的风向——从全球科研突破迭代、长寿圣地溯源，到产品矩阵落地、线下体验升级，每一步 皆为肌肤长寿科学理念的深度解构与实践进阶，定义科学逆龄新范式。 一直以来，长寿科学是一个体系庞大、多学科、多产业交融的体系，因其相关研究过于超前， 其产业化在行业中还鲜少有可参照的案例。在品牌层面，许多品牌对长寿科学的理解尚停留在 成分层面。 作为长寿科学领域的先驱者，雅诗兰黛在肌肤长寿科学的产业化实践上已经领先多个身位。 近日，雅诗兰黛「肌肤逆龄中心」在中国市场迎来第一轮落地，雅诗兰黛「肌肤逆龄中心」率 先登陆北京SKP和南京德基广场两大一线高奢地标商圈。 雅诗兰黛北京SKP「肌肤逆龄中心」 据了解，雅诗兰黛通过「肌肤逆龄中心」的AI肌肤检测+黑钻精雕逆龄SPA、光氧疗愈空间与 ...

在这个言必谈功效的时代，身体护理、洗护等众多品类正在被"护肤"深度改造，各大美妆品类 的"护肤化"，背后的本质是品类科学化、精准化的进阶迭代。 然而，护发品类的功效成分利用率较低，是一个巨大问题，潘婷科研人员发现受损头发的营养 吸 收 率 仅 为 健 康 头 发 的 5 0% ， 撇 开 渗 透 谈 功 效 ， 无 异 于 " 隔 靴 搔 痒 " 。 但 消 费 者 对 更 深 度 、 高 效、彻底的发质护理的需求仍未得到有效满足。 9月1 2日，中国市场No . 1护发品牌——潘婷在上海文化地标上生·新所举办潘婷奇迹「新」生 之夜，并发布了全新潘婷胜肽泡弹系列，让高活胜肽成分在护发品类中的渗透和精准修护成为 可能。 潘婷此举也标志着，护发品类迈入了「胜肽」新周期。 在护肤领域，成分的深度内卷以及成分、功效、场景的深度结合，正在为消费者带来更极致的 产品体验，且在这个过程中，诞生了许多明星成分和超级单品。与之相应的是，成分与功效的 进阶，也能不断拓宽品类的上限。 因此，"护肤化"正在吸引身体护理、头皮护理等品类的跟进。 然而，在这一轮全美妆品类的功效进阶中，护发品类囿于功效瓶颈，被锁在了旧时代。具体表 现为， ...