Core Viewpoint - The domestic beauty market in 2025 is experiencing a "growth cold wave," with many leading companies facing revenue declines or significantly slowed growth. However, Guangdong Marubi Biotechnology Co., Ltd. (Marubi) has reported impressive growth, achieving a 25.51% year-on-year increase in revenue for the first three quarters, making it one of the few companies in the industry to achieve both revenue and profit growth during this challenging period [2][3]. Industry Overview - The beauty industry is entering a competitive phase characterized by slow consumer recovery and peak channel benefits. Rational consumption has become mainstream, making growth for leading companies increasingly difficult [5]. - Among eight leading domestic beauty companies, four reported a year-on-year revenue decline, with three experiencing declines exceeding 10%. Marubi stands out with a significant revenue increase of 25.51% [8][9]. Financial Performance of Marubi - Marubi's revenue for the first three quarters reached 2.450 billion yuan, a year-on-year increase of 25.51%. In Q3 alone, revenue was 686 million yuan, up 14.28% year-on-year. The net profit attributable to shareholders was 244 million yuan, reflecting a year-on-year growth of 2.13% [11][12]. - The company's operating cash flow for the first three quarters was 1.589 billion yuan, a substantial increase of 132.19%, indicating that revenue growth is supported by actual sales collections [13]. Growth Drivers - Marubi's growth is attributed to internal factors rather than external market benefits, focusing on product, cost, and operational improvements. The company has optimized its product structure and upgraded to higher-end products, particularly in the eye care category, which saw a price increase of 52.83% year-on-year [14][16][18]. - The skincare category has become the primary revenue driver, contributing 306 million yuan in Q3, aligning with Marubi's strategy to transition from an eye care expert to a leader in comprehensive anti-aging solutions [19]. Cost Management and R&D - Marubi has implemented refined cost control through bulk purchasing and the use of quality domestic raw materials, enhancing profitability and pricing flexibility. The company has balanced marketing expenses and R&D investments, with sales expenses increasing by 32.09% and R&D expenses growing by 15.34% [20]. - The company has maintained a strong focus on technological innovation, receiving multiple awards and patents, which solidifies its competitive edge in the market [23]. Strategic Positioning - Marubi's strategic upgrades encompass brand positioning, technological development, and product matrix enhancements, providing sustained momentum for growth. The company has shifted its branding to emphasize anti-aging and has engaged well-known celebrities to enhance brand recognition [22][24]. - The company has achieved significant recognition in the market, being named the top brand in several product categories, which reflects its effective "R&D-product-market" closed-loop strategy [26][29]. Conclusion - Marubi's performance in Q3 2025 not only highlights its financial growth but also underscores its strategic advantages in product structure, operational efficiency, and market positioning. The company's transition from a marketing-driven to a technology-driven approach is crucial for sustaining competitive advantages in a challenging industry landscape [30].

Core Insights - The article highlights how Pechoin, a 94-year-old brand, has successfully transformed into a popular beauty brand on Douyin during the 2025 Double 11 shopping festival, indicating a significant shift in its market strategy and consumer engagement [3][9]. Group 1: Brand Transformation - Pechoin's success is attributed to its evolution from a "classic brand" to a "contemporary brand," leveraging the vibrant Douyin e-commerce ecosystem for growth [4]. - The brand's strategic upgrade from "natural herbal" to "scientific herbal" reflects a commitment to modern consumer needs while respecting its heritage [11][13]. - The launch of the "Super A Bottle Series" showcases Pechoin's focus on scientific innovation, with upgraded patented technologies and a clear market positioning [13][16]. Group 2: Content Ecosystem - Pechoin has developed a multi-layered content strategy that combines "fast content" for immediate sales activation and "slow content" for building brand value [17][18]. - The "fast content" includes short videos and live broadcasts that quickly engage consumers, while "slow content" focuses on deeper brand storytelling through collaborations and advertisements [17][18]. - This dual approach allows Pechoin to not only drive sales but also establish long-term brand loyalty and recognition [17][18]. Group 3: Platform Synergy - Pechoin actively collaborates with Douyin to leverage platform policies for growth, such as the "Navigational Plan" during the Double 11 event, which provided significant support [21]. - The brand's innovative strategies, like integrating intangible cultural heritage into product promotion, have garnered additional platform support [21]. - The synergy between product strength, content strategy, and platform policies has resulted in substantial sales achievements, exemplifying a successful model for other brands [21][23]. Group 4: Cultural and Long-term Strategy - Pechoin emphasizes cultural confidence as a differentiating factor, creating products that resonate with consumers through deep cultural narratives [25][26]. - The brand's commitment to long-term investment in research and social responsibility is evident in its consistent R&D efforts and community engagement initiatives [27][28]. - By adopting a user-centric approach, Pechoin has demonstrated the importance of listening to consumer feedback and adapting products accordingly, which is crucial for differentiation in a saturated market [30][31]. Group 5: Conclusion - Pechoin's journey on Douyin exemplifies how a classic brand can thrive in a competitive landscape by embracing innovation, content-driven strategies, and platform collaboration [33][34]. - The article suggests that as more brands follow Pechoin's lead, the era of Chinese brands could be entering a new phase of growth and recognition [34].

Core Viewpoint - The article discusses the launch of Shanghai Jahwa's "Chinese Root Beauty System" as a significant milestone in the Chinese cosmetics industry, marking a shift from ingredient competition to innovative concepts in skincare [6][25][31]. Group 1: Background and Context - The cosmetics industry has historically been dominated by Western scientific principles, leaving "Chinese skincare" underrepresented despite China's rich herbal culture and traditional medicine [4][6]. - Shanghai Jahwa released the first "Chinese Root Beauty White Paper" in September 2025, aiming to establish a systematic theoretical framework for Chinese skincare [4][5]. Group 2: The Chinese Root Beauty System - The white paper introduces the "Chinese Root Beauty System," which integrates traditional Chinese philosophy with modern skin science, proposing a comprehensive framework for skincare [8][19]. - The system redefines beauty as a reflection of overall bodily health, emphasizing the importance of internal balance and vitality over superficial treatments [8][19]. Group 3: Methodology and Principles - The system is based on a four-step cycle: Purify, Balance, Nourish, and Strengthen, which aligns with traditional Chinese medicine's holistic approach [9][10][26]. - Each step addresses different aspects of skin health, from detoxification to nourishment, creating a dynamic and sustainable skincare routine [9][10][26]. Group 4: Scientific Validation and Cultural Significance - The white paper has been positively received by experts, who recognize its scientific rigor and cultural depth, bridging traditional Chinese medicine with modern consumer understanding [14][18][23]. - The framework not only preserves traditional wisdom but also adapts it to contemporary skincare needs, establishing a credible and replicable model for the industry [14][18][23]. Group 5: Market Implications and Future Directions - The introduction of the "Chinese Root Beauty System" signifies a paradigm shift in the cosmetics industry, moving towards a more philosophical and systematic approach to skincare [25][31]. - This innovation positions Shanghai Jahwa as a leader in defining Chinese skincare standards, potentially influencing the global beauty market [26][30][31].

Core Viewpoint - The article discusses the launch of "Future Beauty City" by CHANDO, which integrates smart manufacturing, industrial tourism, and educational experiences, aiming to transform industrial strength into cultural soft power and enhance consumer trust in beauty products [2][3][4]. Group 1: Future Beauty City Overview - The Future Beauty City covers an area of 161 acres with a total construction area of 127,000 square meters, featuring workshops for skincare, makeup, hair care, and masks, with a production capacity exceeding 400 million units annually [3]. - The city has been recognized as one of the "Top 10 Iconic Cultural and Tourism Projects" in Shanghai for 2025, showcasing a blend of technology and consumer experience [2][3]. Group 2: Consumer Engagement and Trust - The city aims to rebuild trust between consumers and the beauty industry through transparent and visualized production processes, allowing consumers to witness the entire manufacturing journey [4][6]. - Interactive exhibits in the city simplify complex skincare science, making it accessible and engaging for consumers, thereby enhancing their understanding of the brand's scientific achievements [4][6]. Group 3: Product Innovation and Market Response - CHANDO launched the "Double-Head Eye Essence" during the event, addressing the skincare concerns of modern Chinese women, particularly the issue of premature skin aging [3][17]. - Research indicates that the signs of skin aging in Chinese women are appearing earlier, with key indicators accelerating around the ages of 24 to 33 [17][18]. Group 4: Sustainable Development and Industry Impact - The Future Beauty City incorporates ESG principles, including solar energy systems and water recycling, aligning with the preferences of younger consumers for responsible brands [28]. - The project is part of a broader initiative to strengthen the "Oriental Beauty Valley" as a hub for the cosmetics industry, with over 700 related enterprises and a projected output value of 50.85 billion yuan in 2024 [29][31]. Group 5: Strategic Vision and Future Outlook - The integration of industrial resources into cultural experiences is seen as a pathway for domestic brands to gain consumer trust and lead in the beauty industry [31]. - The establishment of the Future Beauty City represents a significant step for CHANDO in transitioning from product-focused success to industry leadership, marking a new phase in the high-quality development of China's beauty sector [31].

Core Viewpoint - The article discusses the strategic transformation of the brand Quadi, emphasizing its emotional connection with consumers and the introduction of the CT50 patented technology for anti-aging skincare, which is positioned as a "cell charger" for skin health [2][12][38]. Group 1: Brand Transformation - Quadi has appointed Yang Tianzhen as its brand energy ambassador, launching the slogan "Use Quadi to Avoid Collapse," which resonates emotionally with consumers sharing their personal stories of resilience [2][4]. - The brand has undergone a comprehensive renewal over the past year, focusing on brand value propositions, scientific positioning, and narrative development [4][12]. - Quadi's brand narrative has evolved to emphasize "energy skincare," aligning with consumer preferences for scientific and effective skincare solutions [27][34]. Group 2: Market Challenges - Huaxi Biological, Quadi's parent company, has faced challenges in the efficacy skincare market despite high R&D investment, with R&D expenses rising from 6.15% in 2020 to 10.22% by mid-2025, totaling 1.977 billion yuan over five years [6][9]. - Consumer behavior has shifted, with over 80% prioritizing "ingredients and efficacy" over "brand recognition," necessitating clear differentiation in market positioning [9][12]. Group 3: CT50 Technology - The CT50 technology, developed from Huaxi Biological's acquisition of RevitaCare Lab, focuses on non-crosslinked hyaluronic acid and aims to create a favorable environment for cell health [20][22]. - CT50 combines various active ingredients into three functional packages: cell nutrition support, signal enhancement, and mitochondrial energy remodeling, forming a comprehensive "cell charging solution" [25][26]. - The technology is positioned as a key competitive advantage for Quadi, leveraging Huaxi Biological's extensive research capabilities and infrastructure [26][38]. Group 4: Brand Narrative Framework - Quadi's new narrative framework consists of four dimensions: personal growth, technological innovation, women's empowerment, and authentic user experiences, enhancing consumer engagement [27][28]. - The brand's archetype has shifted from "Caregiver" to include "Hero," reflecting a strategic upgrade to position itself as a solution provider against aging and stress [34][35]. - This transformation aims to establish Quadi as a "cell anti-aging expert" in consumers' minds, aligning with the industry's trend towards science-driven branding [38][41].

Core Viewpoint - Autophagy is a crucial mechanism for cellular self-cleaning and repair, playing a significant role in maintaining cellular homeostasis and vitality, and is increasingly recognized as a key pathway in anti-aging research within the beauty industry [3][5][30]. Group 1: Importance of Autophagy - Autophagy has been validated in the scientific community, with significant recognition such as the Nobel Prize awarded in 2016 for its role in aging [4]. - The loss of autophagic function is now considered a core marker of cellular aging, highlighting its importance in anti-aging science [4]. - Major beauty brands like L'Oréal, Procter & Gamble, and Shiseido have initiated research into the application of autophagy in skin aging, although this research is still in a relatively early stage [4][9]. Group 2: Current Research and Applications - Many beauty companies are incorporating autophagy into their research agendas, viewing it as a new scientific pathway connecting multiple benefits such as anti-aging, whitening, and repair [7][9]. - Shiseido utilizes ingredients like tranexamic acid and camellia seed extract to activate autophagy pathways, enhancing skin cell regeneration [9]. - Procter & Gamble's SK-II and OLAY brands are exploring the potential of ingredients like Pitera™ to promote autophagy and clear damaged proteins [9]. Group 3: Market Position and Challenges - Despite the growing research on autophagy, it remains a "behind-the-scenes" concept in market communication, often not highlighted as a core selling point [10][11]. - Brands tend to integrate autophagy into broader efficacy claims, making it less visible to consumers [11]. - The complexity of the autophagy concept poses challenges for consumer education and market positioning, requiring brands to translate scientific terms into relatable benefits [35][36]. Group 4: Future Prospects - The understanding of aging biology is evolving, shifting from external repair to internal optimization, with autophagy emerging as a central mechanism [34]. - There is a need for brands to effectively communicate the benefits of autophagy to consumers, establishing it as a recognized and valuable anti-aging mechanism [35]. - As research progresses and consumer education deepens, more products centered around autophagy are expected to emerge in the market [38].

Core Viewpoint - The cosmetics industry is undergoing a strategic transformation from basic moisturizing to efficacy-driven and scientific approaches, with peptides emerging as key active ingredients in anti-aging skincare products [3][4]. Market Size and Growth Trends - The global peptide cosmetics market is rapidly growing, with projections indicating a market size of $2.566 billion in 2024, expected to reach $5.716 billion by 2031, reflecting a compound annual growth rate (CAGR) of 12.3% during the forecast period [6][8]. - In 2024, over 55 million consumers are expected to use peptide skincare products, with 68% targeting wrinkle reduction and skin tightening [9]. Regional Market Performance - The Asia-Pacific region is the largest market for peptide cosmetics, accounting for 36% of global sales, with South Korea alone selling over 12.7 million units in 2023 [10][11]. - North America follows closely, representing 34% of global sales, with the U.S. having over 16.2 million active peptide skincare users [12][13]. - Europe contributes 28% of global sales, with Germany, the UK, and France leading the market [11][12]. Segment Market Performance - Serums are the largest segment, accounting for 38% of global sales, with over 480 peptide serums launched in 2023 [15]. - Moisturizing repair creams hold a 26% market share, while anti-aging creams account for 17% [15]. - Eye creams represent 11% of the segment, with 95 peptide SKUs recorded in 2023 [15]. Sales Channel Performance - Online sales dominate the market, accounting for 46% of total sales, with over 37 million peptide products sold through e-commerce platforms in 2023 [16]. - Specialty cosmetics stores contribute 27% to global sales, while supermarkets account for 18% [16]. Capital Flow and Investment Trends - In 2023, the global peptide cosmetics market attracted over $1.12 billion in funding, primarily directed towards R&D, clinical trials, and sustainable packaging [18][19]. - North America received over $360 million in investments, focusing on biotechnology-based peptide platforms [18]. Product Innovation - Over 110 new peptide products were launched globally between 2023 and 2024, showcasing a trend towards multi-peptide formulations and precision delivery systems [20]. - Brands are increasingly integrating AI for personalized skincare solutions, with over 145 brands utilizing AI skin diagnostic systems [20]. Competitive Landscape - The competitive landscape is shifting, with L'Oréal leading the market, followed by Estée Lauder and emerging brands like Han Shu [21][22]. - Han Shu's Red Waist 2.0 series achieved remarkable sales, emphasizing innovative raw material development and effective marketing strategies [22][25]. Raw Material Market Expansion - The peptide manufacturing market is projected to reach $2.574 billion by 2025, with a CAGR of 5.4% from 2025 to 2035 [26]. - There is a growing trend towards sustainable sourcing of peptides, with plant-based peptides gaining traction [26]. Challenges and Development - High costs and stability issues remain significant challenges, with 41% of brands reporting delays in product launches due to packaging and preservation difficulties [27]. - Regulatory fragmentation is also a concern, with only 27 countries having established guidelines for peptide ingredients [27]. Conclusion - The global peptide cosmetics market is in a phase of high growth and innovation, driven by technological advancements and evolving consumer demands, with a competitive landscape characterized by both established leaders and emerging players [29][31].

Core Viewpoint - The article emphasizes the shift in beauty marketing from emotional storytelling to "value resonance," highlighting the importance of genuine connections between products and culture [2][4]. Group 1: Brand Strategy - Mentholatum adopts a "soft landing" approach by collaborating with the Dunhuang Museum, showcasing a narrative that intertwines ancient art restoration with modern product development [2][3]. - The brand's spokesperson, Zhang Yixing, enhances the connection between Dunhuang culture and the "85 High Concentration Protection" concept, serving as both a cultural ambassador and a brand representative [3][9]. - The collaboration integrates Dunhuang's cultural elements into product design, stimulating consumer interest in traditional culture [11][13]. Group 2: Product Development - The development of the 85% shea butter lip balm involved five years of research and hundreds of experiments to overcome the stability challenges of high-concentration shea butter [3][20]. - The product has received a Chinese invention patent, marking a significant technological breakthrough in the industry [20][22]. - The lip balm is designed to provide immediate relief, 24-hour hydration, and effective repair within 28 days, addressing the growing consumer demand for multifunctional and safe products [22][24]. Group 3: Market Positioning - Mentholatum has maintained a leading position in the Chinese lip care market, recognized as the "No. 1 lip care brand" by Euromonitor [30][32]. - The brand's commitment to quality and safety, rooted in its pharmaceutical background, has fostered long-term consumer trust [26][28]. - The article highlights the importance of understanding consumer needs and adapting to market trends, as seen in the introduction of specialized product lines for different demographics [28][33].

Core Insights - The current market for hair care brands in China is experiencing significant growth, with a clear delineation of brand tiers based on sales thresholds [3][4] - The scalp health market is expanding rapidly, with a projected market size of 600 billion yuan by 2025, reflecting a stable growth rate of around 10% [5] - The anti-hair loss segment is the most competitive area within the hair care market, with the Chinese market expected to reach 300 billion yuan by 2030, accounting for nearly one-third of the overall hair care market [6] Market Dynamics - The hair care market is characterized by high growth, high prices, and low consumer trust, driven by increasingly discerning consumers and tightening industry regulations [11][12] - The demand for anti-hair loss products has evolved from traditional concepts to a more systematic approach to scalp health management, with a younger and more diverse consumer base [12] - Regulatory frameworks are becoming more stringent, requiring anti-hair loss products to meet high standards of proof regarding efficacy and safety [13][14] Competitive Landscape - The market is witnessing a division among brands, with a focus on "certified" products and specialized offerings, as evidenced by the significant number of new certifications issued for anti-hair loss products [17][19] - Major international brands dominate the high-end market, while local brands leverage unique concepts and certifications to differentiate themselves [21] - The competition is shifting towards technological innovation and trust-building, with brands needing to demonstrate clinical validation and effective solutions [23][31] Innovation and Trust - The industry faces challenges related to ingredient efficacy and consumer skepticism, necessitating breakthroughs in formulation and delivery methods [25][28] - Brands are increasingly focusing on establishing trust through transparent communication of product efficacy and user experiences [29][31] - The successful brands in the future will likely be those that can balance technical advancements with consumer trust and emotional connections [31]

Core Viewpoint - ECM (Extracellular Matrix) is essential for complex life and civilization, as emphasized by Zhao Yan, Chairman of Huaxi Group and Huaxi Bio [3][4]. Group 1: Strategic Initiatives - Huaxi Bio's core brand, Runbaiyan, has named two venues, "Beijing Wukesong" and "Chongqing Yudong," as "Huaxi Bio·Runbaiyan ECM Center," marking a significant branding milestone [5][8]. - This initiative represents a shift from mere brand exposure to a scientific narrative, integrating ECM into urban settings to reflect the concept of "life converging here, civilization being born" [8][9]. - The ECM strategy is a pioneering move that combines research and practical applications, positioning Huaxi Bio as a leader in the anti-aging sector [8][9]. Group 2: Understanding ECM - ECM is a dynamic network composed of components like hyaluronic acid (HA), collagen, and elastin, playing a crucial role in skin development and regeneration [9][10]. - It serves as a mechanical scaffold for skin cells, facilitating growth and providing essential nutrients and support [10]. - ECM also acts as a signaling hub, regulating cell behavior and maintaining normal bodily functions [10][11]. Group 3: Research and Development - ECM has been recognized as a key factor in aging, with recent studies highlighting its role in cellular communication and regeneration [13][14]. - Huaxi Bio has been at the forefront of ECM research, focusing on the potential of HA in anti-aging applications [20][21]. - The company has developed various molecular weights of HA, establishing a solid foundation for ECM regulation [21][23]. Group 4: Market Positioning - The dual venue naming strategy enhances Huaxi Bio's brand visibility and positions Runbaiyan as a pioneer in the anti-aging market [18][39]. - This approach aligns with the "smiling curve" theory, indicating a transition from technological leadership to brand value enhancement [30][32]. - The initiative aims to educate the market about ECM, improving brand perception and establishing Runbaiyan as a scientific leader in the beauty industry [39][40].