Core Viewpoint - The high-end skincare industry is facing significant challenges as consumers increasingly compare the value of expensive skincare products with medical beauty treatments, leading to a shift in spending preferences [3][4]. Group 1: Price Competition - A price war is intensifying in the medical beauty sector, with many institutions lowering prices to attract customers, resulting in a significant drop in treatment costs [8][10]. - Platforms like Meituan and JD are actively promoting medical beauty services, contributing to a downward trend in pricing and making services more accessible [10][12]. Group 2: Changing Consumer Demographics - The consumer base for medical beauty is becoming younger, with the post-95 and post-00 generations emerging as the main spending force, while the average spending per visit has decreased by 10% in 2024 [12][14]. - The shift towards more affordable medical beauty options is increasingly appealing to younger consumers, who are prioritizing cost-effective skincare solutions [12][18]. Group 3: Market Competition and Mergers - Competition among medical beauty companies is intensifying, with a focus on mergers and acquisition of agency rights, indicating a period of expansion in the market [13][14]. - The medical beauty market is projected to grow rapidly, reaching nearly 370 billion by 2025, with a compound annual growth rate of 17.4% since 2020 [14][18]. Group 4: Impact on High-End Skincare Brands - High-end skincare brands are losing market share, with over 20 billion in revenue lost over the past 4-5 years, as consumers question the value of premium products [14][16]. - The spending patterns of high-end beauty consumers are shifting, with entry-level and some mid-tier consumers moving towards medical beauty options, impacting the traditional luxury skincare market [16][18]. Group 5: Consumer Preferences and Decision-Making - Consumers are increasingly favoring medical beauty treatments that offer immediate results and scientific backing over traditional high-end skincare products that rely on emotional branding [23][24]. - The demand for effective and affordable medical beauty solutions is reshaping consumer decision-making, leading to a preference for treatments that provide better cost-effectiveness [23][24]. Group 6: Strategies of High-End Brands - High-end skincare brands are exploring new strategies, including enhancing product technology and integrating medical beauty channels to capture a share of the growing market [24][30]. - Some brands are adopting a differentiated approach, focusing on unique value propositions and exclusive services to retain high-net-worth customers [32][36].

Core Viewpoint - The recent regulatory movement in the pharmaceutical sector, particularly the classification of exosomes as advanced therapy medicinal products (ATMP), has significant implications for the beauty industry, especially in the development of skincare products utilizing exosomes [3][5][31]. Regulatory Developments - In July 2023, the National Medical Products Administration (NMPA) released guidelines that clarify the classification of cell therapy products, officially categorizing exosomes as drugs [3][5]. - This regulatory clarity resolves previous ambiguities regarding the status of stem cells and exosomes, which are now recognized as pharmaceutical products [5][31]. Industry Trends - Over 17 beauty-related companies, including major players like L'Oréal and Estée Lauder, are actively exploring the potential of exosomes in skincare, indicating a growing trend towards innovative beauty solutions [5][17]. - Exosomes are gaining attention for their unique properties, such as promoting skin rejuvenation and anti-aging effects, which are increasingly being recognized in the beauty industry [9][13]. Scientific Background - Exosomes are small vesicles secreted by cells, containing proteins and nucleic acids, and are involved in intercellular communication [7][8]. - The scientific foundation for exosome research has been bolstered by Nobel Prize-winning discoveries related to cell communication and gene regulation [8][9]. Market Potential - The market for exosome-related skincare products is expanding, with significant sales growth observed on platforms like Douyin, where sales reached 1.646 billion yuan in the first half of 2025, marking a year-on-year increase of 359.8% [25][27]. - The average price of exosome-related skincare products on Douyin was 371.46 yuan, indicating a premium positioning in the market [25]. Challenges Ahead - Despite the promising potential, the beauty industry faces challenges related to regulatory compliance, as current regulations in China do not recognize exosomes as valid cosmetic ingredients [29][30]. - There is also a need for clearer technical standards and clinical evidence to support the efficacy and safety of exosome-based products [32][33].

近年来，"居家美容"理念逐步渗透消费心智，家用美容仪市场迎来爆发式增长。据魔镜洞察数 据显示，在"紧致抗老"这一护肤需求中，美容仪的声量排名第一，远远高于精华、眼霜、热玛 吉等产品类型或护肤方式。 近年来，水光类产品已成为美业增长的"核心引擎"之一。 极 萌 产 品 总 监 宜 怀 在 研 讨 会 上 透 露 ， 我 国 水 光 针 市 场 规 模 从 2 0 1 9 年 的 7 3 . 7 6 亿 元 持 续 增 长 至 2 0 2 4年（预测）的1 8 5 . 7 6亿元，年增速长期维持在11 . 7 1%至2 6 . 8 7%的双位数区间。 极萌产品总监宜怀 新氧数据颜究院更指出，水光在非手术类医美项目中占比高达3 2 . 4%，且连续三年位居轻医美 项 目 消 费 榜 首 ， 其 市 场 份 额 远 超 光 子 嫩 肤 （ 1 9 . 8% ） 和 玻 尿 酸 填 充 （ 1 5 . 3% ） ， 成 为 消 费 者"入门级"的医美首选。 但"高需求"与"优供给"之间存在明显断层。 极萌产品总监宜怀进一步揭示，目前水光针市场依旧存在三大痛点： 有创风险，破皮易导致 皮肤敏感、感染等问题；高成本门槛，每 ...

Core Viewpoint - The Chinese fragrance market is undergoing significant changes, characterized by the rise of the "scent economy," the integration of fragrance into various personal care products, and the transformation of retail spaces into cultural and emotional connection hubs [3][4][14]. Group 1: Market Evolution - The 2025 China Fragrance Industry White Paper reflects the evolution of the fragrance market, highlighting a shift from "niche luxury" to "value resonance consumption" [4][7]. - The fragrance market in China is projected to grow at a compound annual growth rate (CAGR) of 8%, with an expected market size exceeding 33.9 billion yuan by 2028 [7][14]. - The growth drivers are changing, with emotional value and emotional connection becoming key factors for consumers [7][14]. Group 2: Channel Transformation - The relationship between online and offline channels has evolved from competition to dynamic coexistence, with online sales accounting for 34% of the fragrance market and expected to grow at an 11% CAGR [15][19]. - Offline channels are not declining; instead, they are experiencing growth, with fragrance being the only beauty category to show continuous positive growth in recent years [19][21]. - The future of channels will be characterized by a deep integration of offline experiences and online content, creating a seamless consumer journey from discovery to purchase [21][24]. Group 3: Consumer Demographics - New consumer segments are emerging, particularly in lower-tier cities and among male consumers, who are increasingly adopting fragrance usage for personal enjoyment rather than just for gifting [26][27]. - Over 40% of consumers select fragrances based on specific scenarios, indicating a shift from viewing fragrance as a luxury to a daily necessity [27][29]. Group 4: Product Category Changes - The boundaries of fragrance categories are dissolving, with fragrances now permeating personal care, home, automotive, and wearable products, evolving into a "holistic scent solution" [29][30]. - 63% of consumers use home fragrance products, reflecting a growing demand for scent in daily life [29][30]. Group 5: Strategic Responses - The company is focusing on long-term partnerships and brand education, emphasizing the importance of emotional value and cultural identity in marketing [34][36]. - A multi-dimensional approach is being adopted, including enhancing offline experiences, optimizing online operations, and fostering a fully integrated channel strategy [37][38]. - The company is leveraging technology and cultural storytelling to drive its marketing efforts, aiming to reshape brand value and consumer engagement [39][42].

Core Viewpoint - The 2025 China Fragrance, Flavor, and Cosmetics Industry Annual Conference and Boutique Expo (2025 CAME) will be held from September 25 to 27, 2025, at the Nanjing Yangtze River International Conference Center, providing opportunities for industry leaders to engage and explore high-value business collaborations [3]. Group 1: Event Details - The event will feature the latest trends in the fragrance and cosmetics market, showcasing innovative products across the entire industry chain [3]. - Attendees will have the chance to interact with decision-makers and technical experts from leading companies in the industry [3]. - Special activities will include on-site exhibitions and opportunities to receive gifts by visiting designated booths [3]. Group 2: Gift Distribution - Various brands will distribute gifts at their respective booths during the event, with specific quantities and products listed for each brand [4][7][8][11][14][17][20][23][26][28][30][33][34][36][38][42]. - For example, Shanghai Fenghua will distribute 300 travel-sized products, while Guangzhou Marubi will offer 200 samples of their skincare products [7][8]. - The distribution will occur from September 25 to 27, with some brands having specific time slots for gift distribution [18][23][26].

重磅嘉宾 CA FFC 中国工程院院士 江南大学教授 博士生导师 校学术委员会主任 江南大学未来食品科学中心首席科学家 年 会 简 介 2025年中国香料香精化妆品行业年会暨精品博览会 将于9月25 -27日在江苏南京召开。大会以 为主题，坚持 标准，突出"专业化、精品化、国际化"特色， 汇聚国内外知名企业、专家学者和行业精英，搭建"产学研销"深度融合的交流与合作平台，助力中 国香妆产业打造全球创新高地，培养新质生产力。 扫描上方二维码立即报名 嘉宾简介 陈坚，中国工程院院士，江南大学教授、博士生导师、校学术 委员会主任、江南大学未来食品科学中心首席科学家。长期从 事发酵工程和食品生物技术的研究和教学。 获国家技术发明二等奖2项、国家科技进步二等奖2项、何梁 何利基金科学与技术创新奖、中国专利奖金奖。担任国家 "973"项目首席科学家、获国家杰出青年基金。 兼任中国工程院环境与轻纺工程学部副主任、国务院学位委员 会轻工技术与工程学科评议组召集人、教育部科技委农林学部 常务副主任、中国生物工程学会副理事长、中国食品科学技术 学会副理事长、中国生物工程学会副理事长、Food Bioscience主编、国际食品科学 ...

" 过去行业里讲成分、讲故事，如今真正拼的是科研定生死。 " 一位化妆品行业研发负责人如此评价当前国货美妆的竞争态势。正如芯片之于智能手机， 核 心原料与底层技术，正成为化妆品行业最为激烈的"隐形战场"。 在这条高壁垒的赛道上，以"光甘草定"切入美白赛道的中国护肤品牌谷雨，正以一系列扎实的 科研进展，刷新我们对它的认知： 今年5月，谷雨 完成行业首个自研新原料"稀有人参皂苷CK" 的备案 ；7月，其在影响因子5 . 6的国际期刊《Co ll o i d s a n d Su rf a c e s B: Bi o i n t e rf a c e s》上发表关于极光甘草的机理研究论 文；随后，两项稀有人参皂苷CK核心发明专利获国家知识产权局正式授权。 谷雨稀有人参皂苷CK核心发明专利 提起谷雨，很多人第一反应是"光甘草定"。 2 0 0 7年，谷雨品牌尚未成立，但创始团队前瞻性地成立了护肤实验室。彼时，当多数国货还 在 原 料 、 配 方 、 包 装 上 对 标 国 际 品 牌 时 ， 谷 雨 的 创 始 团 队 却 选 择 走 一 条 " 逆 风 " 的 路 ： 从人 参、甘草等承载中华五千年文化的草本瑰宝中 ...

2 0 2 5年9月8日的杭州，秋意初显，西子湖畔的风也似乎比往日平添了几分故事感。 在这里，以彩妆闻名、几乎凭借一己之力重新定义了"东方彩妆"的花西子，用一场盛大的新品 发布会，宣告了一个新阶段的到来。4月份就因备案信息曝光的"气色双生"护肤系列终于揭开 了面纱。 《FBe a u t y未来迹》在发布会现场看到，花西子此次推出的系列护肤品主要瞄准抗衰老市场， 涉及次抛精华、面霜、精华水乳、面膜5大品类，共6个SKU。 长久以来，全球抗衰老化妆品市场几乎都在围绕"抗皱"这个核心命题展开。这源于西方女性的 皮肤衰老特征。花西子耗费多年进行的研究揭示了一个有趣的差异：西方女性的衰老轨迹，往 往 表 现 为 上 颌 骨 的 内 陷 ， 导 致 她 们 在 3 0 岁 后 便 会 出 现 显 著 的 皱 纹 加 深 与 皮 肤 弹 性 下 降 。 所 以，"抗皱紧致"是她们护肤抗衰老的核心诉求。 花西子"气色双生"系列护肤品核心单品 此外，花西子还聘请了知名影视明星景甜担任好气色护肤大使。新品发布会同期，还在杭州最 繁华的湖滨步行街开设了快闪门店，以"中医馆"为灵感，融合中式园林风格配合展示气色双生 系列产品的独特 ...

Core Viewpoint - The article discusses the evolving landscape of the beauty market, particularly focusing on the concept of "clean beauty" and how the brand RED CHAMBER is addressing the confusion surrounding it through scientific validation and product innovation [5][6][25]. Group 1: Clean Beauty Concept - The term "clean beauty" has become ambiguous, with many brands claiming to be natural without providing substantial evidence [5][6]. - RED CHAMBER's "Green Book" aims to clarify what clean beauty means by establishing a quantifiable and verifiable scientific standard [6][9]. - The brand's clean beauty scientific system is based on skin physiology, toxicological data, green chemistry, and efficacy verification [7][9]. Group 2: Scientific Framework - The "Green Book" consists of five chapters that progressively build a comprehensive framework for evaluating clean beauty [9][10]. - It includes foundational skin science, ingredient safety analysis, scientific research, core research papers, and product application cases [9][10]. - The framework aims to transform the marketing language of "clean" into measurable and regulatory scientific standards [7][13]. Group 3: Product Innovation - The launch of the "Lightweight Essence Foundation" represents the practical application of the clean beauty concept, specifically designed for sensitive skin [15][16]. - The product incorporates high concentrations of Chinese lotus essence for barrier repair and moisture retention, along with innovative technologies for a breathable finish [17][18]. - Clinical tests showed significant improvements in skin hydration and barrier function, supporting the idea that makeup can also provide skincare benefits [21][23]. Group 4: Market Positioning and Growth - RED CHAMBER secured nearly 100 million yuan in funding to enhance its research capabilities and product development in the clean beauty sector [5][30]. - The brand's sales performance indicates a successful strategy, with a 92.79% year-on-year increase in online transactions for 2024 [27]. - The collaboration with a well-known brand ambassador aims to resonate with consumers and promote the clean beauty philosophy [28][30]. Group 5: Industry Standards and Future Outlook - The establishment of the first domestic clean beauty standard in 2024 reflects the brand's commitment to setting industry benchmarks [26]. - The focus on scientific research and local consumer needs positions RED CHAMBER as a leader in the clean beauty market [31]. - The brand's approach emphasizes the importance of sustainability and technological innovation in meeting evolving consumer demands [31].

Core Insights - The Chinese beauty market is experiencing a significant transformation, with beauty products becoming an integral part of daily life for consumers, as evidenced by 88% of urban residents purchasing beauty products in the past year, averaging 13.6 purchases each [3][7][10] - The Worldpanel Consumer Index's 2025 Beauty Brand Footprint Report highlights the brands most chosen by consumers and those with substantial growth potential, using the Consumer Reach Point (CRP) metric to gauge brand popularity [5][11] Market Overview - The beauty market recorded a consumer reach of 5.47 billion instances in the past year, reflecting a robust growth of 7.6% compared to the previous year [7] - The shift from a "traffic era" to a "retention era" indicates that consumers are now more focused on making the right choices rather than just making purchases [10] Brand Rankings Skincare Segment - The top skincare brands in 2025 include JALA, L'Oréal Paris, and Han Shu, with local brands like Natural Hall and Pechoin showing strong performance [12] - Local brands are breaking free from the "cost-performance" label, leveraging precise market positioning and expertise to compete with international brands [11] Professional Skincare Segment - The professional skincare market is dominated by local brands like Winona and Yilian, which focus on sensitive skin care, while international brands like La Roche-Posay and Avene maintain a presence [14] - Local brands are innovating by addressing specific medical and skincare needs, leading to significant growth [15] Makeup Segment - The makeup category is seeing increased purchase frequency, with local brands like Carlan and Poryme leading the consumer preference rankings [16] - Emerging local brands are finding success by focusing on specialized products, such as waterproof eyeliners and long-lasting setting sprays [17] Hair Care Segment - The hair care market remains stable, with traditional brands like Head & Shoulders and Clear leading the consumer choice rankings [18] - Growth in this segment is driven by innovations focusing on scalp health, targeted repair, and enhanced sensory experiences [19] Future Trends - The 2025 rankings indicate a clear direction for future growth, emphasizing the importance of targeting niche markets, integrating technology with product offerings, and enhancing consumer experiences [20][21] - The potential for growth in the "mother and baby skincare" segment is highlighted, with brands like Kangaroo Mom successfully addressing specific consumer needs [20] - Innovations in product technology, such as AI customization and biotechnological advancements, are expected to reshape the competitive landscape [21] - The dual upgrade of functionality and experience in hair care products is evident, with trends moving towards creating a spa-like experience at home [22]