Core Viewpoint - The Chinese beauty market is increasingly focused on efficacy, with "global first" and "exclusive formulas" becoming key marketing strategies. However, some companies are choosing to invest in fundamental ingredients and systematic research to build competitive barriers, thereby injecting vitality into the industry through solid foundational research and technology transformation [3][6][34]. Group 1: Market Trends and Consumer Demand - The facial cleansing segment is recognized as a high-growth area in the mature beauty market, with total transaction value reaching 21.6 billion yuan from January to August this year, reflecting a 13% year-on-year growth and a 21% increase in transaction volume [6]. - Consumer demand is evolving from basic cleansing functions to multi-dimensional needs such as "sensitive skin-friendly, oil control, acne treatment, and environmental sustainability" [6][34]. Group 2: Kao's Research and Development - Kao Group has introduced three major amino acid cleansing technologies, emphasizing the concept of "skin-source amino acids" inspired by natural moisturizing factors (NMF) in the skin [6][12]. - The first technology, the coconut fatty acid glycine liquid crystal control technology, allows for stable, high-efficiency cleansing formulations without sacrificing skin gentleness and moisturizing properties [8][11]. - The second technology incorporates volcanic mud into the amino acid liquid crystal system, achieving effective oil absorption while maintaining low irritation [10][11]. - The third technology, amino acid cleansing oil micro-emulsification technology (AGCE), enables high-efficiency cleansing without friction, enhancing biodegradability and environmental friendliness [10][11]. Group 3: Kao's Market Position and Strategy - Kao's brand, Fuli Fangsi, has established itself as a leader in the facial cleansing category, ranking No. 1 in sales on major e-commerce platforms in 2024 [26]. - The company has localized its operations in China, enhancing its ability to respond to market changes and consumer needs, which has led to a 30% increase in development speed [26][28]. - Kao's focus on amino acids as a core ingredient reflects its commitment to deep research and the development of a comprehensive "amino acid skincare ecosystem" [22][30]. Group 4: Future Directions and Innovations - Kao plans to continue exploring the potential of amino acids, aiming to develop a family of products centered around "skin-source amino acids" [22][30]. - The company emphasizes the importance of understanding consumer needs and adapting its product offerings accordingly, as seen in the successful launch of products tailored to the preferences of younger consumers [30][32]. - Kao's approach to innovation is rooted in a commitment to scientific research and practical application, ensuring that its products deliver real benefits to consumers [33][34].

Core Viewpoint - The article emphasizes the deep connection between the Chinese beauty brand Chando and the Himalayas, highlighting the brand's commitment to sustainability and biodiversity conservation through its "Himalayan Biodiversity Protection Project" launched in 2025 [4][11]. Group 1: Brand Development and Strategy - Chando's relationship with the Himalayas began with its exploration of "Eastern beauty," which has now become an integral part of its brand DNA [5]. - In 2010, Chando showcased its "Snowy Region Series" at the Shanghai Expo, marking the brand's strategic direction towards utilizing Himalayan resources [6]. - The brand has continuously explored the skincare potential of rare plants from the Himalayas, such as snow lotus and snow ginseng, transforming these natural gifts into effective products [6][10]. Group 2: Environmental and Community Initiatives - Since 2016, Chando has partnered with the China Environmental Protection Foundation to launch the "Chando Himalayan Environmental Protection Fund," successfully restoring 666,000 square meters of grassland and generating nearly 795,000 yuan in economic benefits for local communities [9]. - In 2018, Chando signed a cooperation agreement with the Linzhi municipal government to establish a comprehensive project that includes a research center and a public plant garden, marking a shift towards protective development of wild resources [9][10]. - The brand's initiatives have evolved from resource extraction to protective development, ensuring the preservation of the Himalayan ecosystem [9][10]. Group 3: Scientific and Educational Efforts - Chando's Himalayan Science Popularization Micro-Exhibition Hall serves as a bridge connecting the public with the ecological value of Himalayan resources [12]. - A biodiversity survey conducted at Sejila Mountain allowed participants to experience the richness and fragility of the Himalayan ecosystem firsthand, contributing to a shared understanding of ecological protection [14]. - The establishment of Chando's beauty space in Zhashigang village not only provides beauty services but also creates job opportunities and supports local education initiatives [15]. Group 4: Corporate Responsibility and Future Vision - Chando's journey in the Himalayas exemplifies a company's progression from economic responsibility to charitable responsibility, reflecting a commitment to ethical practices and community engagement [20]. - The brand's unique approach to sustainability positions it as a model for the beauty industry, demonstrating that commercial and social values can mutually reinforce each other [23]. - Chando's upcoming biodiversity protection project signifies a long-term commitment to enhancing the resilience of the Himalayan ecosystem through scientific protection and community empowerment [24][25].

Core Viewpoint - The article discusses the integration of effective skincare and medical aesthetics, highlighting the shift in consumer demand from visible results to verifiable and reproducible outcomes. The emergence of recombinant collagen as a "super ingredient" is noted, with retail scale surpassing 28.6 billion yuan, while the industry faces challenges of unregulated efficacy claims and inconsistent perioperative care standards [2][13]. Summary by Sections Standards and Guidelines - The first domestic standard for recombinant collagen penetration, titled "Detection of Penetration, Degradation, and Promotion of Collagen by Raman Spectroscopy in Humans," was released on September 5, 2025, with Furuida Bio Co., Ltd. as the main drafter [5][14]. - This standard addresses the credibility of ingredient efficacy and clinical care standardization, providing a technical and procedural foundation for the integration of effective skincare and medical aesthetics [3][14]. - The "Medical Aesthetic (Perioperative) Skin Care Guidelines" was also published around the same time, outlining comprehensive skin care protocols from pre-operative to post-operative stages [10][12]. Market Dynamics - The recombinant collagen market has become a core component of effective skincare and medical aesthetics, with a retail scale projected to reach 28.6 billion yuan by 2024, significantly outpacing industry growth rates [13][14]. - The lack of unified standards for product efficacy claims and the inconsistency in perioperative care processes have created a chaotic market environment, indicating a transition from unregulated growth to a more refined approach [13][15]. Furuida Bio's Role - Furuida Bio Co., Ltd. has positioned itself as a leader in the industry by establishing these standards, filling the gap of "no evidence for testing and no benchmarks for evaluation" in the recombinant collagen sector [3][16]. - The company’s strategy involves embedding its products into standardized clinical processes through the "Care Guidelines," while also leveraging the "Detection Standard" to gain consumer trust [16][24]. Brand Development - The high-end medical aesthetic brand "Key C" under Furuida is rapidly gaining market traction, utilizing a "standard + technology + platform" strategy to penetrate the market [17][24]. - Key C has developed a unique "Recombinant Membrane Penetration Engine" that significantly enhances the skin penetration rate of collagen, addressing long-standing industry challenges [19][24]. - The brand's flagship product, "Membrane Penetrating Collagen Essence," has achieved remarkable sales, further solidifying its market presence and brand recognition [19][23]. Future Outlook - With the establishment of these standards and the successful launch of Key C products, Furuida aims to create a comprehensive care solution that spans medical aesthetics and health, positioning itself for significant growth in the global beauty market [24].

Core Viewpoint - The 2025 CAME (China Aroma and Cosmetic Industry Annual Conference and Expo) held in Nanjing focused on "Technology, Brand, and Co-prosperity," showcasing over 500 brands and more than 1,000 new products, emphasizing the integration of government, industry, academia, research, and investment [2][5][38]. Group 1: Event Overview - The event featured high-quality, high-standard, and professional exhibitions, attracting leading beauty companies such as L'Oréal, Procter & Gamble, and Unilever, along with top raw material suppliers like BASF and DSM, creating an "all-star" lineup [5][10]. - CAME has evolved into a "core technology release conference" for domestic and international beauty brands and raw material companies, highlighting its significance in the industry [8][10]. Group 2: Technological Innovations - Numerous innovative technological achievements were showcased, with a strong emphasis on "Chinese-style innovation," including Proya's mitochondrial anti-aging technology and Shiseido's research on the hidden skincare benefits of fermented natto bacteria [10][11][17]. - Shanghai Jahwa introduced the industry's first non-invasive skin glycation quantification and imaging device, filling a gap in the cosmetic field [12]. Group 3: Industry Trends - The event highlighted a shift in the cosmetics industry from "scale expansion" to "value enhancement," with raw material innovation becoming a strategic pivot for this transformation [23][38]. - The demand for diverse consumer needs is pushing upstream supply chain companies to continuously innovate in technology research and scientific communication [23][26]. Group 4: Collaboration and Future Outlook - CAME serves as a bridge for collaboration among raw material suppliers, brands, distributors, and technology companies, accelerating technology transfer and commercial cooperation [34][37]. - The conference is viewed as a crucial opportunity for enhancing the global competitiveness of domestic brands, with a focus on high-quality innovation and development [38].

Core Viewpoint - The 2025 China Fragrance, Flavor, and Cosmetic Industry Annual Conference (2025 CAME) emphasizes the importance of technological innovation, brand value reconstruction, and collaborative ecosystem building in the Chinese cosmetics industry amidst a slowing global market and increasing competition [2][4][6]. Group 1: Technological Innovation - Technological innovation is now a core capability for sustainable development in the industry, moving beyond mere marketing labels [6][18]. - The focus on "self-controllable" raw materials is emerging, with companies like Huaxi Biological achieving breakthroughs in active ingredients that were previously heavily imported [6][7]. - Data-driven and interdisciplinary approaches are becoming new engines for research and development, as seen in the practices of companies like Yunnan Betaini [9][11]. Group 2: Brand Value Reconstruction - Brand value is increasingly tied to reliable product efficacy, with companies like Procter & Gamble emphasizing the importance of collaborative growth rather than zero-sum competition [21][22]. - Cultural empowerment is being leveraged to create differentiated "mind assets," as demonstrated by brands like Baique Ling, which integrates traditional Chinese aesthetics into their products [23][25]. - The revitalization of century-old brands and their internationalization efforts reflect a strategic shift towards expanding brand boundaries [27][30]. Group 3: Collaborative Ecosystem Building - The conference highlighted the need for an open, collaborative, and responsible industry ecosystem to achieve long-term high-quality development [32][38]. - ESG (Environmental, Social, and Governance) principles are being integrated into core business strategies, with leading companies showcasing sustainable practices [34][36]. - The establishment of innovation platforms and collaborative projects between academia and industry aims to bridge the gap between research and market application [34][37]. Group 4: Industry Development and Globalization - The CAME serves as a platform for global resource integration, providing comprehensive support for companies looking to expand internationally [40]. - The conference promotes a consensus on the importance of technology-driven foundations, value co-creation, and ecosystem collaboration to address systemic risks [40][41]. - The ongoing efforts aim to transition China from a "cosmetic manufacturing power" to a "cosmetic strong power," contributing to the global market with Chinese wisdom and solutions [40].

Core Viewpoint - Oushiman is leveraging its 58 years of expertise in pearl technology to establish itself as a leader in the beauty industry, focusing on scientific validation and innovative research to enhance its product efficacy and market competitiveness [3][10][30]. Group 1: Historical Context and Brand Evolution - Oushiman has centered its brand identity around pearls, symbolizing elegance and purity, and has transformed pearl research into a significant technological asset over the past 58 years [3][7]. - The company has achieved the status of the leading domestic brand in whitening skincare products in China, attributed to its proprietary pearl ingredient "Zhenbaiyin Pro" [3][32]. - Oushiman's journey includes three significant phases: from pearl cultivation to active ingredient extraction, and finally to modern scientific innovation and a mature research system [22][25]. Group 2: Research and Development Innovations - The "Zhenbaiyin Pro" ingredient has demonstrated breakthroughs in whitening efficacy, targeting multiple pathways in melanin production and showing superior performance compared to traditional whitening agents [11][13]. - Oushiman has established a comprehensive research framework, including collaborations with global leaders in microbiome and fermentation technology, to explore new skincare solutions [18][27]. - The company has published 58 research papers and holds 159 national patents, showcasing its commitment to scientific advancement in the beauty sector [25][26]. Group 3: Product Development and Market Strategy - The introduction of the "Day White Night Anti-Aging" skincare concept addresses dual consumer concerns of whitening and skin firmness, offering a systematic approach to skincare [34][35]. - The newly launched "Platinum Next Drop" product has shown significant results in skin barrier repair and whitening efficacy, with a reported 50% improvement in skin brightness after 28 days of use [38][40]. - Oushiman's marketing strategy emphasizes the transformation of scientific research into marketable products, reinforcing its position as a competitive player in the beauty industry [32][41].

Core Viewpoint - The establishment of the Xiamen University-Guyu Biomedicine Joint Research Center and the launch of the human-like exosome HME represent a significant breakthrough in the application of exosomes in the beauty industry, potentially overcoming the challenges of industrialization and safety [3][4][5]. Group 1: Understanding Exosomes - Exosomes are small vesicles that facilitate intercellular communication by delivering proteins and nucleic acids, playing a crucial role in regulating metabolism and cellular repair [5][6]. - The decline in the function of exosomes with aging highlights their importance in anti-aging treatments, as they are essential for maintaining healthy cellular communication [6][8]. Group 2: Challenges in Application - Current market offerings primarily feature plant-derived exosomes, which are less effective due to structural differences with human cells, while human-derived exosomes face regulatory challenges and safety concerns [8][10]. - The classification of exosomes as Advanced Therapy Medicinal Products (ATMP) by the Chinese National Medical Products Administration indicates a clearer direction for research and application in the industry [8][10]. Group 3: Breakthrough of HME - The human-like exosome HME is not a simple extraction from natural exosomes but a product of reverse engineering and optimization, addressing safety, efficiency, and industrialization challenges [10][12]. - HME mimics the structure and active components of human-derived exosomes, allowing for better cellular recognition and uptake, thus enhancing delivery efficiency [12][13]. Group 4: Advantages of HME - HME directly regulates target genes and signaling pathways, significantly shortening the action mechanism compared to traditional anti-aging ingredients [16]. - The incorporation of targeting peptides in HME allows for precise delivery to key skin cells responsible for regeneration, improving utilization compared to conventional treatments [16][17]. - HME can be stored at room temperature, overcoming the stability issues associated with natural exosomes, thus facilitating large-scale production [17][18]. Group 5: Research and Development Strategy - The collaboration with Xiamen University enhances Guyu's research capabilities, shifting focus from application optimization to foundational research in anti-aging [22][23]. - The development of rare ginsenoside CK for anti-aging drug research reflects a strategic move to strengthen the brand's capabilities in raw material selection and efficacy validation [23][24]. Group 6: Future Directions - The introduction of HME signifies a transition towards gene-level research in skincare, aiming to directly influence cellular functions and reverse aging processes [25][26]. - Guyu's approach aligns with the broader goals of life sciences, positioning the brand uniquely in the competitive landscape of global beauty technology [25][26].

Core Viewpoint - The article emphasizes the trend of "medical-research co-creation" in the domestic beauty industry, highlighting that while this concept is gaining traction, it is still in its infancy in China, lacking clear implementation standards. The German skincare brand Eucerin has set a precedent with its comprehensive approach to medical-research co-creation over its 125-year history [3][6]. Group 1: Eucerin's Achievements - Eucerin showcased its advancements at the 34th European Academy of Dermatology and Venereology (EADV) with three thematic satellite sessions and 18 academic posters, particularly highlighting the publication of the "International Consensus on Pigment Management," which includes the patented ingredient Thiamidol® in global treatment recommendations [4][24]. - Eucerin's practice serves as a practical guide for the Chinese beauty industry, demonstrating a successful model of medical-research co-creation [6][21]. - The brand has built a robust medical-research co-creation system, which is recognized as a competitive advantage, rooted in its unique scientific brand heritage established in 1900 [7][11]. Group 2: Research and Development - Eucerin has established a standard medical-research co-creation pathway consisting of clinical insights, product development, and efficacy evaluation, successfully navigating these core stages [12][16]. - The brand collaborates closely with thousands of dermatology experts globally and holds over 1,500 effective patents, investing more than €200 million annually in research and development [16][38]. - The efficacy of Thiamidol® has been validated through over 120 clinical studies involving more than 9,000 participants across 28 countries, proving its effectiveness for all skin types [16][29]. Group 3: Localization in China - Eucerin has effectively localized its medical-research co-creation model in China, launching the second-generation Eucerin Brightening Essence with dual certifications for "whitening" and "new ingredient registration" [19][40]. - The product development involved extensive collaboration with local dermatologists and consumer research, addressing the specific needs of Chinese consumers [19][42]. - Eucerin's innovative "Red-Brown-Black" pigment management strategy systematically addresses pigmentation issues, showcasing its commitment to localized solutions [19][21]. Group 4: Market Performance - The functional skincare market in China is rapidly growing, with the market size increasing from ¥7.42 billion in 2016 to ¥48 billion in 2024, indicating a competitive landscape [37]. - Eucerin achieved a remarkable 61.9% organic sales growth in the Chinese market in the first half of the year, significantly outperforming expectations [38][39]. - The brand's success is attributed to its comprehensive strategy, including expanding its target audience, localized R&D, entering the medical aesthetics sector, and enhancing brand communication [38][40][42]. Group 5: Academic Contributions - Eucerin's participation in the EADV conference included the release of the "International Consensus on Pigment Management," which provides a unified standard for diagnosing and treating common pigmentary disorders [27][30]. - The brand's focus on skin microbiome and anti-aging breakthroughs was highlighted in discussions led by global experts, emphasizing the importance of integrating skin science with clinical practice [30][31]. - Eucerin's product matrix, particularly its anti-pigment series, received significant attention, showcasing its commitment to evidence-based solutions in clinical and daily skincare [32][35]. Group 6: Future Outlook - Eucerin's trajectory from a German pharmacy to a prominent player on the international academic stage exemplifies the successful implementation of medical-research co-creation in the beauty industry [44]. - The brand's long-term commitment to research and development, combined with its strategic focus on the Chinese market, positions it to lead industry trends and innovations [44].

Core Viewpoint - 2025 is a pivotal year for Chinese beauty research, marked by significant international recognition and participation in top global platforms like IFSCC and EADV, showcasing the strength and innovation of Chinese brands in the beauty industry [2][14][19]. Group 1: Research Achievements - Shanghai Chicmax Cosmetic Co., Ltd. and other partners presented research on skin physiological changes and skincare efficacy for post-menopausal Chinese women, highlighting the unique skin aging characteristics in this demographic [4][22]. - The study involved 60 healthy Chinese females aged 40-60, divided into groups based on menopausal status, measuring various skin parameters [5][6]. - Results indicated significant decreases in skin elasticity and increases in wrinkle depth for women over 5 years post-menopause, while skincare products showed improvements in elasticity, firmness, and reduced wrinkle appearance after 28 days of use [7][10][8]. Group 2: International Recognition - Chinese companies submitted a record number of research papers and presentations at the IFSCC conference, reflecting a collective rise in research capabilities, with China set to host the 2032 IFSCC conference [15][14]. - The EADV conference provided a platform for discussing sensitive skin care and anti-aging research, allowing Chinese brands to engage with global experts [14][16]. - As the only Chinese brand at these events, Shanghai Chicmax not only represented Chinese brands but also contributed to the global dialogue on skincare science [16][19]. Group 3: Strategic Significance - The participation in IFSCC and EADV signifies a shift for Chinese beauty brands from local players to international contributors, enhancing their global discourse power [16][17]. - The "2025 KANS Peptide Research and Efficacy Skincare Application Yearbook" was a notable output, detailing over 50 years of global peptide technology development and showcasing China's innovations in this field [19][21]. - The research outputs and collaborations with organizations like SGS demonstrate a commitment to establishing a comprehensive research framework that bridges local practices with global standards [27][31]. Group 4: Historical Context - The evolution of Chinese beauty culture dates back to ancient times, with significant developments in local formulations and techniques over the centuries [28]. - The modern era has seen Chinese brands like KANS (Shanghai Chicmax) transition from passive competition to active innovation, focusing on research and development to establish their own voice in the industry [29][31]. - The current landscape reflects a growing recognition of "C-beauty" as a formidable force in the global cosmetics industry, with companies increasingly prioritizing scientific research and innovation [29][30].

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash for hosting a large-scale fireworks show in the environmentally sensitive Himalayan region, raising questions about the brand's commitment to nature and sustainability [3][4][6]. Group 1: Event Overview - The fireworks event, a collaboration between Arc'teryx and artist Cai Guoqiang, was intended to elevate the brand's artistic spirit but resulted in widespread criticism regarding environmental impact [3][4]. - Following the event, both Arc'teryx and Cai Guoqiang issued apologies, and the incident prompted official investigations, leading to a significant drop in the market value of related company Anta Sports, which lost 7.7 billion in market capitalization [4][10]. Group 2: Environmental Concerns - The Himalayan ecosystem is fragile, with slow soil recovery and sensitivity to noise and chemical pollutants, making the fireworks display particularly damaging [7][9]. - Despite claims of using eco-friendly materials and obtaining necessary approvals, public skepticism remained regarding the effectiveness and scientific evaluation of these measures [9][10]. Group 3: Brand Image and Public Expectations - Arc'teryx's actions contradicted its established brand values of high performance and respect for nature, leading to public outrage over perceived hypocrisy [10][11]. - The incident highlighted the growing public expectation for brands to act as responsible citizens, not just providers of products and services [6][10]. Group 4: Lessons for Other Brands - The event serves as a cautionary tale for beauty brands, emphasizing the importance of aligning brand values with actual practices and avoiding actions that could harm the environment [11][12]. - Brands should carefully consider the potential offensive nature of their marketing strategies and ensure that public discussions around their actions are constructive rather than damaging [12][13]. - Effective crisis response is crucial, with brands needing to develop comprehensive plans that include sincere apologies and transparent action plans following any missteps [13][14]. Group 5: Sustainable Practices in the Industry - Companies like Naturals have successfully integrated sustainability into their business models, demonstrating long-term commitment to environmental stewardship through initiatives like the "Himalayan Environmental Protection Fund" [16][19]. - Other brands, such as L'Oréal and L'Occitane, have implemented sustainable practices across their operations, focusing on biodiversity and environmental impact assessments [22][23].