全文阅读时间约为13分钟。 麦肯锡《2025人工智能应用现状调研》的核心洞察印证了我们近期的观点：企业在应用人 工智能时，仍普遍面临从试点走向规模化、最终创造真实价值的核心挑战。 高绩效企业之所以能收获AI价值，关键在于采取了一套更彻底、更系统的战略：不满足于 局部提效，而是将AI深度融入业务战略；更注重变革管理和组织重构；同时在高层推动、 资源投入与规模化落地实施中展现出更强的决心与执行力。 几乎所有受访企业都已将AI纳入业务实践，许多企业也开始尝试应用AI智能体。然而，大多数机构仍 停留在规模化部署与实现企业级价值的早期阶段。 自生成式AI工具开启人工智能新纪元三年以来，近九成受访者表示其组织已常态化应用AI，但整体进 展仍参差不齐。尽管AI工具已广泛落地，多数企业尚未将其深度嵌入工作流和业务流程，距离释放企 业级价值仍有不小差距。麦肯锡最新全球AI现状调研显示，当下局面呈现"应用扩张"（包括智能体快速 渗透）与"成长阵痛"并存的特点，从试点走向规模化仍是大多数企业面临的核心挑战。 AI应用持续拓展，整体仍处试点阶段 最新调研显示，更多企业开始使用AI，但真正的规模化部署依然稀少。至少在一个职能中常态化使 ...

Core Insights - The article emphasizes that AI agents have the potential to fundamentally transform the future of the travel industry, particularly for travel and hotel companies, marking a critical moment for leveraging this technological change [2] - The penetration of AI in the travel industry is accelerating, with a significant increase in the number of companies mentioning AI in their annual reports, from approximately 4% in 2022 to 35% in 2024 [3] - Despite the enthusiasm for AI, the travel and hotel industry lags behind other sectors in AI maturity, with 11% of executives admitting their organizations have not deployed any AI applications [6][7] AI Potential and Challenges - AI agents can automate tasks and restructure processes, allowing companies to enhance operational models, efficiency, personalization, and risk resilience while creating new revenue streams [2] - The travel industry faces challenges such as data silos and system barriers, which hinder the effectiveness of AI applications [7] - The cautious attitude towards AI in the travel sector stems from its traditional view as a service industry rather than a technology-driven one, leading to insufficient investment in technology [7] Consumer Experience Transformation - AI agents can significantly enhance consumer travel planning and booking experiences by integrating various data types and executing complex tasks autonomously [10][15] - Current consumer acceptance of AI tools for travel planning is increasing, with a growing number of travelers utilizing these technologies [3] Operational Efficiency and Employee Experience - AI agents can improve employee efficiency by automating repetitive tasks, allowing staff to focus on more meaningful customer interactions [19] - The introduction of AI agents can alleviate pressure on frontline employees, particularly in high-stress situations like flight cancellations [19] Hotel and Property Management Innovations - AI agents can optimize hotel operations by automating room assignments, predictive maintenance, and cleaning task management, leading to significant time savings and efficiency improvements [20][21] - The potential for AI agents to enhance menu optimization and revenue management in hotels is also highlighted, with expected profit increases through dynamic adjustments [21][22] Deployment and Integration Strategies - Many travel and hotel companies are beginning to recognize the need for a strategic roadmap for integrating AI agents into their operations, focusing on key business challenges and customer experiences [24][26] - Companies must assess their technological foundations to support the deployment of AI agents, as many still rely on outdated systems [25] Talent Development and Organizational Culture - The integration of AI will necessitate a shift in employee skill requirements, prompting companies to invest in training and development [27] - Organizations should foster a culture that encourages experimentation and adaptability to keep pace with rapid technological advancements [29] Process Reengineering - The article stresses that simply embedding AI into existing processes may not yield significant value; instead, companies should rethink and redesign their workflows to fully leverage AI capabilities [30] - AI agents are seen as a transformative force that can reshape business processes and enhance the overall travel experience [30][31]

2026年校园招聘 麦肯锡2026年暑期实习生招募启动 2026年暑期商业分析师是面向国内本科或硕士 2027届同学们开设的暑期实习项目,为期8-10周。 在这段时间里,你将结识不同专业背景的团队成员, 与公司的专家紧密协作,其中包括数据科学家、研 究人员、软件和应用程序设计师等各式各样的伙伴: 你将承担与全职商业分析师相同的责任,和客户并 肩解决各类挑战与难题。这个暑假,来麦肯锡实境 体验咨询顾问的工作日常,在探索中加速成长,并 有机会收获毕业后的全职商业分析师offer! Mckinsey & Company 麦肯锡中国区 学姐说 顾音 2025年暑期商业分析师 获2026年全职offer ff 一份难以拒绝的offer 在麦肯锡之前,我做过几份不同行业的实习。相对 于只专注某一个细分领域,我更希望在工作中能接 触到不同的行业和公司,享受和团队一起拆解复杂 问题、和不同背景的人讨论方案的过程,同时更好 奇自己能不能在高节奏的环境里快速成长。 而麦肯锡能提供和各个行业的头部客户一起讨论最 核心的战略问题的机会,一个加速成长的平台,也 是检验自己是否适合做咨询的最佳场景。此外,通 过不同渠道结识的每一位麦肯锡 ...

Core Insights - The article highlights McKinsey's commitment to social responsibility through its annual Day of Service, where employees engage in various charitable activities across multiple cities in China, showcasing their dedication to community support and personal growth [2][21]. Beijing Office: Business for Good and Life Care - The Beijing office's activities focused on themes of business for good and life care, featuring a speech by alumni Alex Yang, who shared his journey in promoting innovative public welfare models and supporting diverse organizations [3]. - Employees learned about the urgency of protecting endangered species, specifically the Hainan gibbon, and the importance of biodiversity for ecological systems through presentations from conservation leaders [3]. Hong Kong Office: Community Engagement - In Hong Kong, employees assisted in decorating a home for over forty infants, deepening their understanding of the challenges faced by vulnerable groups [6][7]. - Following a severe fire incident, the team organized fundraising efforts to support affected families, emphasizing the significance of collective action in times of crisis [7]. Shenzhen Office: Depth and Breadth of Public Welfare - The Shenzhen office adopted a hybrid model for their activities, combining online and offline efforts to empower public welfare organizations with professional skills [9][10]. - Volunteers participated in a cleanup event focused on invasive species, learning about the ecological importance of wetlands and the threats posed by non-native plants [10]. Taipei Office: Diverse Care and Warmth - The Taipei office's activities spanned six different areas, including companionship for elderly individuals and preparing Christmas gifts for migrant workers, fostering empathy and understanding of their challenges [12][13]. - The approach of "understanding before action" ensured that support was rooted in deep empathy, encouraging ongoing engagement in public welfare [13]. Shanghai Office: Economic Inclusion - The Shanghai office focused on employment support and education, collaborating with a foundation to provide job guidance and resume optimization for students from impoverished regions [15][16]. - The event was described as a transformative experience, highlighting the dual nature of giving and receiving in public welfare [16]. Chengdu Office: Connection Between People and Nature - The Chengdu office's activities emphasized the connection between urban life and nature, participating in a citizen science project to observe otters in the city [18][19]. - Employees expressed a desire to deepen their understanding and protection of wildlife, recognizing the importance of coexistence with nature [19].

Group 1: Macro Economic Insights - Recent research by McKinsey Global Institute indicates a structural reshaping of global capital flows, with China transitioning from a major recipient of foreign direct investment (FDI) to a key global investor, particularly in Europe, Latin America, and the Middle East and North Africa, with capital deployment growth exceeding two-thirds [3] - Since 2022, China's average annual greenfield investment has decreased by 65% compared to pre-pandemic levels, while outward investment in future-oriented industries and resources has increased by 54% [3][8] Group 2: Automotive Industry - Over the past decade, China's automotive industry has shifted from "market for technology" to "technology going global," with Chinese brands capturing approximately 30% of the domestic market share from multinational joint ventures [9] - By 2030, it is predicted that 3-5 Chinese companies will be among the top ten global automakers, with Chinese brands expected to hold a 10%-20% market share in key overseas markets [9] - In 2025, two Chinese automakers are projected to enter the global top ten in sales, with 2023 expected to see China surpass Japan and Germany as the world's largest automobile exporter [9][15] Group 3: Life Sciences Industry - China's innovative drug development has seen significant growth, with about one-third of global innovative drug pipelines originating from China, including a substantial portion in cutting-edge therapies [18] - Chinese pharmaceutical companies are transitioning from developing globally competitive innovative products to establishing a global presence, with 23 drugs receiving breakthrough therapy designation from the FDA and 11 approved for market entry in the U.S. [24] - To become truly global enterprises, Chinese pharmaceutical companies must upgrade their strategies across three dimensions: talent globalization, decision-making agility, and source innovation [25] Group 4: Industrial Sector - China has evolved from being a "world factory" to an essential strategic market and innovation hub for global advanced industrial enterprises, with leading companies leveraging digitalization, AI, and IoT technologies [27] - The penetration rate of AI in lighthouse factories has increased from approximately 20% to over 80% in the past five years, with generative AI further enhancing technological applications [27] Group 5: Consumer Market - The middle class in China is expected to grow significantly, with high-income households projected to reach 259 million by 2030, accounting for 62% of urban families [34] - Despite challenges, consumer resilience is evident, with retail sales in China growing by 4.6% year-on-year in the first eight months of 2025, driven by strong sales in home appliances and electric vehicles [34][37] - E-commerce platforms are evolving from a fresh-food-centric model to a comprehensive category approach, activating new consumption scenarios and driving industry growth [37] Group 6: Strategic Considerations for Long-term Success - To become a "century-old enterprise," companies must balance operational flexibility with long-term strategic foresight, fostering deep trust and loyalty among stakeholders [41] - Companies need to address succession planning challenges, particularly in China, where reliance on charismatic founders complicates leadership transitions [41] - Businesses must make critical strategic choices to navigate the dual challenges of "breaking through" and "restructuring" in the Chinese market, emphasizing the importance of ecological integration and global perspectives for sustainable development [42]

Core Insights - The article emphasizes that having the right strategy is not enough; companies need an effective operational model to achieve key outcomes such as clear resource accountability, agile decision-making, specialized talent capabilities, and efficient organizational collaboration [2][3][4] - A significant number of companies have attempted to restructure their operational models, with nearly two-thirds having done so in the past two years and half planning to initiate changes again within the next two years [2][3] - McKinsey's research indicates that even high-performing companies can experience a gap of up to 30% between strategic potential and execution, often due to limitations in their operational models [2][3] Operational Model Design - The article introduces a new methodology for operational model design, termed the "Value-Oriented Organization" system, which consists of 12 core elements that can be flexibly configured based on the company's environment and development goals [3][4] - The updated framework builds upon the classic 7S model, which identified seven interrelated elements that influence organizational change capability [4][5][6] - The new system aims to help managers respond to rapidly changing business environments, technological trends, and social dynamics [5][6][7] Key Elements of the New Framework - The 12 elements include: corporate mission, value proposition, organizational structure, ecosystem, leadership capabilities, governance mechanisms, process systems, technology empowerment, behavioral norms, incentive mechanisms, overall layout, and talent strategy [19][21][22] - Each element is interconnected, and the effectiveness of the operational model relies on the alignment and mutual reinforcement of these components [22][23] Trends and Challenges - The article highlights that many leaders still focus on organizational structure when redesigning operational models, which may not be sufficient in today's complex environment [8][18] - High-level executives view technology, particularly AI and automation, as significant opportunities, while geopolitical complexities and workforce demographic shifts pose challenges [8][12][15] Paths for Transformation - Companies are exploring two main paths for operational model transformation: improving traditional structures or adopting new agile frameworks that emphasize speed and technology [12][15] - Research shows that organizations using emerging structures tend to exhibit greater adaptability and proactivity in innovation and technology strategies [15][18] Implementation and Performance - Successful operational model redesign requires a systematic approach that considers all 12 elements, allowing leaders to identify their unique operational model "fingerprint" [22][23] - Companies that effectively implement these changes can achieve measurable improvements in customer satisfaction, operational efficiency, decision-making speed, and employee engagement [34][35]

全文阅读时间约为16分钟。 持续构建新业务的企业往往能收获更高的投资回报，这既源于经验的累积，也得益于对人工智能的深度 运用。 对于管理者而言，一旦创业的火花被点燃，几乎难以熄灭。最新一期麦肯锡全球企业新业务构建现状调 研发现，曾成功孵化新业务的企业领导者往往期待再创佳绩【1】。调研显示，过去5年内曾推出全新增 长点（即超越渐进式改良、可开辟全新收入来源的产品、服务或业务线）的企业，更倾向于将新业务构 建视为优先任务。受访高管表示，此类布局的回本速度正在加快，投入也愈发精简；同时，新业务构建 的数量越多，成功案例的比例也越高。 值得注意的是，整体市场的能力曲线正在上移。调研表明，新业务在更早阶段便可贡献更可观的营收； 相较以往被视为成功关键的基础条件（如高层支持、充裕资本），当下的制胜要素显然更加多元。许多 领先企业正在运用人工智能（AI）等技术加速业务构建，不少受访者表示，数据与AI驱动型业务将成 为未来布局重心。 动荡环境下的布局韧性 聚焦风险可控，压缩回本周期 研究显示，企业在新业务构建上愈发审慎。它们倾向基于成熟概念或既有资产，聚焦熟悉领域，并借助 人工智能提升效率。在AI赋能下，小规模团队亦可创造可 ...

Core Insights - The article emphasizes the critical role of CEOs in effectively connecting with stakeholders, highlighting their responsibilities in establishing communication standards, embodying organizational culture, and speaking out during pivotal moments [2][3]. Group 1: CEO's Role and Responsibilities - CEOs are expected to provide authoritative insights on disruptive trends such as geopolitical tensions and the rise of generative AI, as stakeholders increasingly look to them for guidance [2][3]. - Research indicates that nearly 60% of the public believes a CEO's actions directly influence their perception of a company [2][3]. - The Edelman Trust Barometer shows that CEOs are among the most trusted social figures, which comes with heightened expectations for transparency and consistent communication [3]. Group 2: Communication Strategy - Effective stakeholder management has become a primary agenda for CEOs, with notable examples from influential leaders like Jamie Dimon and Larry Fink, who use annual shareholder letters to convey strategic intentions [4]. - High-performing CEOs reportedly spend an average of 30% of their time engaging with external stakeholders, which varies based on company type and industry [4][5]. - CEOs must actively cultivate dynamic partnerships with diverse stakeholders to enhance their leadership influence and drive sustainable growth [3][4]. Group 3: Cultural Leadership - A strong organizational culture is essential for effective communication with stakeholders, as it fosters trust and accountability among employees [6][7]. - CEOs are not only cultural advocates but also play a crucial role in disseminating the company's values and mission, thereby creating a sense of belonging among employees [6][7]. - The article highlights the importance of CEOs engaging their executive teams in cultural initiatives to ensure a unified approach to value dissemination [8]. Group 4: Crisis Management - In a landscape characterized by ongoing crises, CEOs must quickly assess when and how to address complex social issues, particularly in the face of misinformation [10][11]. - Effective crisis management requires the CEO to assemble a team of key executives to collaboratively navigate challenges and ensure a coordinated response [10][11]. - The article underscores the necessity for CEOs to maintain transparency and uphold the company's values during crises, as demonstrated by leaders like Mary Barra of General Motors [10][12].

Core Insights - KONE has been deeply rooted in the Chinese market for nearly 30 years, establishing the largest manufacturing base and the second-largest R&D center globally in Kunshan. The company is now focusing on service digitalization, urban renewal, and sustainable development as new growth drivers amid a market adjustment phase [2][3]. Group 1: Company History and Market Position - KONE entered China in 1996, with Kunshan being its largest elevator and escalator manufacturing facility and the second-largest R&D center globally. China is KONE's largest single market, benefiting from the rapid urbanization over the past 15-20 years [3][4]. - The company initially focused on new elevator installations, achieving over 20% growth during China's infrastructure boom. However, with a significant decline in new projects post-2021, KONE is shifting its strategy [3][4]. Group 2: Strategic Focus Areas - KONE's strategy now emphasizes three main areas: 1. Digitalization and efficiency in service maintenance, which has become the largest business segment in China [4][5]. 2. Urban renewal, particularly the installation of elevators in old buildings and the modernization of equipment over the next 15-20 years [5]. 3. Sustainable development and the adoption of green technologies, with energy feedback technology expected to save approximately 1200 RMB per elevator annually [5][6]. Group 3: Competitive Landscape and Pricing Challenges - Local brands are aggressively expanding in lower-tier cities, impacting KONE's profit margins. However, KONE maintains a commitment to safety, quality, and compliance, leveraging its local supply chain to compete effectively [7][8]. - KONE employs a dual-brand strategy to cater to different market segments, with its second brand focusing on niche applications such as freight and rural areas [8][9]. Group 4: Global Supply Chain and Market Strategy - KONE's supply chain remains primarily based in China, which is crucial for maintaining competitive production costs. The company has also established manufacturing capabilities in India, Italy, and Mexico to serve nearby markets [9][10]. - Despite geopolitical challenges, KONE's commitment to the Chinese market remains strong, viewing it as a critical hub for innovation and growth [9][10]. Group 5: Digital Transformation and Workforce Development - KONE's digital transformation involves three phases: data collection, predictive maintenance, and AI-assisted operations. The company is also investing in retraining its workforce to adapt to these changes [11][12]. - The company aims to balance its new equipment and service business, moving from an 80:20 ratio to a more sustainable 50:50 structure [10][11]. Group 6: Future Outlook - KONE views China as a priority market, focusing on residential product development and leveraging local insights for global operations. The company believes that despite slowing growth, China remains the center of the global elevator industry [14][15].

Core Insights - The article emphasizes the rapid development cycle of new energy vehicles (NEVs) by emerging Chinese automakers, which is approximately 24 months, significantly shorter than the 40-50 months typical for traditional automakers [3][10] - The Chinese automotive market is the largest and fastest-growing globally, with vehicle ownership expected to exceed 350 million by 2024 and NEV market share rising from 1% in 2015 to 46% in 2024 [3][6] Industry Trends - Chinese automakers are increasingly competing on a global scale, with companies like BYD establishing assembly plants in Hungary, Indonesia, and Turkey [7] - The market capitalization of leading Chinese brands like BYD and Geely has increased over four times in the past decade, while many traditional automakers have seen stagnant valuations [7][10] Key Strategies for Success - Efficient resource allocation allows for faster product development and cost control, which is crucial in a highly competitive environment [6][10] - Chinese automakers focus on simplifying product and component combinations, leading to a reduction in complexity and faster development times [11] - The use of software simulation and virtual prototyping in testing has increased to 65% among Chinese automakers, compared to 40-50% in other regions, significantly reducing the need for physical prototypes [12] - Decoupling software from hardware development enables faster updates and feature enhancements post-launch, leveraging over-the-air (OTA) capabilities [12] - Vertical integration in core components allows for greater control and efficiency, reducing reliance on external suppliers [14] - Streamlined execution management through small, agile teams and advanced digital tools enhances decision-making and project tracking [15][16] Challenges and Considerations - The rapid iteration of vehicle models may lead to shorter product lifecycles, pressuring automakers to optimize production and component reuse [17] - Traditional automakers must adopt strategies from emerging players to remain competitive in a fast-evolving market [18][22]