近日，越秀地产披露11月未经审计的销售简报。简报显示，11月越秀地产实现合同销售(连同合营及联 营公司项目的合同销售)金额约为51.15亿元，同比下降约49%，实现合同销售面积约为18.41万平方米， 同比下降约45%。 【3】富力地产11月销售额10亿元 【1】山东推出住房"以旧换新"新政 近日，，山东省住房和城乡建设厅官网发布消息显示，山东省住房城乡建设厅会同有关部门联合印发 《关于住房"以旧换新"的指导意见》（以下简称《指导意见》）。《指导意见》共包含6部分、15条具 体措施，系统构建了支持住房"以旧换新"的政策框架。 具体来看，一是丰富"换新"模式，提升置换效率。明确提出"卖旧换新""收旧换新""拆旧换新"三种模 式。支持房地产经纪机构提供"帮卖"服务并引入"兜底收购"机制；鼓励各类主体市场化收购二手房；在 符合规划和安全要求前提下，探索城镇老旧住房原拆原建更新路径，新增公共设施不计容积率。二是拓 宽旧房处置途径，促进资源盘活。鼓励对旧房进行"微改造+功能升级"，提升其市场竞争力；支持将收 购的旧房改造用于租赁住房，探索"收储+托管"等运营模式。三是多措并举降低换房成本。鼓励各市 对"以旧换新"居民发 ...

Major Events - Fuhong Hanlin (02696) has received acceptance for the listing registration application of Hanshu® combined chemotherapy for neoadjuvant/adjuvant treatment of gastric cancer, which has been included in priority review [1] - Biyuan (00926) increases investment in ERX, maintaining a 3% stake to support the innovative research and development of non-GLP-1 weight loss therapies [1] - CSPC Pharmaceutical Group (01093) has received approval for a new indication for Donyi® (Irinotecan Liposome Injection) [1] - COSCO Shipping Energy (01138) has signed shipbuilding contracts for one ethylene ship and eighteen oil tankers, with a total cost of 7.882 billion yuan [1] - Innovent Biologics (09969) has achieved positive results in the Phase IIb clinical trial of Obinutuzumab for systemic lupus erythematosus and has initiated the Phase III clinical trial [1] - Delin Holdings (01709) is deploying efficient mining hardware at selected overseas mines to actively develop and expand institutional-level Bitcoin mining operations [1] - Fenbi (02469) has signed a strategic cooperation agreement with Huatu to consolidate both parties' leadership positions in the industry [1] Operating Performance - R&F Properties (02777) reported total sales revenue of approximately 12.7 billion yuan in the first 11 months, representing a year-on-year increase of 24.63% [1] - ZhongAn Online (06060) reported total original insurance premium income of approximately 32.904 billion yuan in the first 11 months [1] - Yuexiu Property (00123) reported a cumulative contract sales amount of approximately 97.218 billion yuan in the first 11 months [1] - China Resources Land (01109) reported a cumulative contract sales amount of approximately 192.6 billion yuan in the first 11 months, a year-on-year decrease of 15.9% [1]

Investment Rating - The report maintains a "Buy" rating for major real estate companies, indicating a positive outlook for the sector [3]. Core Insights - The real estate industry is entering a "quality era," with a recovery in the opening sales rate, which is a key indicator of market sentiment and profitability trends [2][11]. - The opening sales rate in key cities for the first three quarters of 2025 was 56%, an increase of 8 percentage points compared to the entire year of 2024, and a 16 percentage point increase from Q3 2024 [2][26]. - The report highlights that the improvement in sales rates is driven by enhanced product quality and design, with average renovation costs in nine cities rising by 7% in the first three quarters of 2025 compared to 2024 [2][26]. Summary by Sections 1. Finding the Turning Point in the New Housing Market - The opening sales rate is identified as the most effective indicator for gauging market sentiment and predicting profitability trends [2][11]. - Historical data shows that the opening sales rate can effectively signal the start of a market rally [2][15]. 2. "Good Houses" Driving Sales Rate Improvement - The overall sales rate has shown a stable upward trend, with key cities experiencing a recovery from a low of 41% in Q3 2024 to 56% in the first three quarters of 2025 [2][26]. - The report emphasizes that the improvement in sales rates reflects genuine sales recovery rather than structural issues [2][26]. 3. City and Sector Analysis - There are significant differences in sales rates across different cities, with top-tier companies showing clear operational advantages [2][26]. - The report categorizes cities into three tiers based on their sales performance, indicating a narrowing range of high sales rate cities over the past decade [2][26]. 4. Performance and Characteristics of Real Estate Companies - Most major real estate companies have improved their sales rates in 2025, with leading firms like Poly, Jinmao, and China Overseas Development showing notable increases [2][26]. - The report suggests that companies with high land acquisition scores and strong sales performance are likely to perform well in 2026 [2][26]. 5. Key Company Valuations and Financial Analysis - The report provides detailed financial metrics for major companies, including Vanke, China Merchants Shekou, and Poly Developments, all rated as "Buy" with projected reasonable values indicating potential upside [3].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [2][3]. Core Insights - The central economic work conference emphasized stabilizing the real estate market and managing risks effectively, with policies tailored to local conditions [30][31]. - The report identifies two major opportunities: the rise of "good housing" policies and the potential for value reassessment in quality commercial real estate during a monetary easing cycle [3][30]. Industry Data Summary New Housing Transactions - In the week of December 6-12, 2025, new housing transactions in 34 key cities totaled 2.423 million square meters, a decrease of 12.3% week-on-week [4][7]. - Year-on-year, December transactions in these cities are down 32%, with first and second-tier cities also experiencing a 32% decline [7][8]. Second-Hand Housing Transactions - In the same week, second-hand housing transactions in 13 cities totaled 1.114 million square meters, a slight decrease of 0.4% week-on-week, and a year-on-year decline of 36.4% for December [12][13]. Inventory and Supply - In the week of December 6-12, 2025, 15 cities launched 980,000 square meters of new housing, with a transaction-to-launch ratio of 0.84 [22][23]. - The total available residential area in these cities reached 90.05 million square meters, reflecting a 0.2% increase week-on-week [22]. Policy and News Tracking - The central economic work conference outlined strategies for stabilizing the real estate market, including controlling inventory and encouraging the acquisition of existing housing for affordable housing projects [30][31]. - New policies in various cities, such as Qingdao's "good housing" standards and Beijing's expedited property registration processes, aim to enhance housing supply and streamline administrative procedures [30][33]. Company Dynamics - Sales data for November showed significant declines for many real estate companies, with Poly Developments reporting a 24.9% decrease in sales [36][38]. - Financing activities included new bond issuances and loans, with companies like Yuexiu Property securing a 2 billion RMB loan and New City Holdings issuing bonds worth 1.75 billion RMB [36][38].

Core Viewpoint - The article discusses the shift in the real estate industry towards enhancing homeowner living experiences, particularly through family-oriented community initiatives like the "Dolphin Program" by Greentown and "Darwin Classroom" by China Resources, highlighting their operational strategies and community engagement [2][4][8]. Group 1: Greentown's "Dolphin Program" - The "Dolphin Program" was initiated in 2009 to teach swimming to children aged 3-18, driven by a commitment to prevent drowning incidents, and has since expanded to cover over 70 cities and 300 communities, benefiting more than 210,000 children [4][5]. - The program's management involves a structured process with nine steps, ensuring safety and organization, and incorporates industry safety standards into its operations [4]. - In addition to swimming lessons, the program now includes various summer camps and themed activities, making it a comprehensive family-oriented initiative [5]. Group 2: China Resources' "Darwin Classroom" - The "Darwin Classroom" launched in 2024, focusing on natural education and community engagement, has successfully conducted over 10 sessions in regions like Shandong and Hangzhou within its first year [8][9]. - The initiative emphasizes creating child-friendly environments that connect children with nature, featuring interactive learning experiences such as nature exploration and scientific play [10]. - The program collaborates with experts and utilizes project-based learning to stimulate children's curiosity and creativity, linking community resources to enhance educational outcomes [12][13]. Group 3: Other Real Estate Companies' Initiatives - Other companies like Longfor and Vanke have developed similar community programs, leveraging their unique resources to create engaging experiences for children, such as the "Little Dragon Program" and "Sweet Classroom," which focus on physical activities and nature exploration [14][18]. - The article highlights the importance of aligning community initiatives with the company's resources and brand positioning to effectively engage families and enhance community value [14][18].

12月12日晚间，华润置地在港交所公告，截至2025年11月30日止一个月，集团实现总合同销售金额约人 民币230.0亿元，总合同销售建筑面积约113.5万平方米，分别按年减少10.8%及5.6%。2025年前11月累 计合同销售金额约人民币1926.0亿元，总合同销售建筑面积约754.5万平方米，分别按年减少15.9%及 24.8%。 ...

智通财经APP讯，华润置地(01109)发布公告，截至2025年11月30日止1个月，本公司及其附属公司(本集 团)实现总合同销售金额约人民币230亿元，总合同销售建筑面积约113.5万平方米，分别按年减少10.8% 及5.6%。2025年前11月累计合同销售金额约人民币1926亿元，总合同销售建筑面积约754.5万平方米， 分别按年减少15.9%及24.8%。 2025年11月，本集团经常性收入约人民币43.8亿元，按年增长7.1%，其中，经营性不动产业务租金收入 约人民币28.4亿元，按年增长15.0%。2025年前11月累计经常性收入约人民币458.6亿元，按年增长 7.2%，其中，经营性不动产业务租金收入约人民币299.3亿元，按年增长13.2%。 ...

Core Viewpoint - China Resources Land (01109) reported a decline in total contract sales for November 2025 and the first eleven months of 2025, indicating challenges in the real estate market [1] Group 1: Sales Performance - For November 2025, the company achieved total contract sales of approximately RMB 23 billion, representing a year-on-year decrease of 10.8% [1] - The total contract sales area for November 2025 was approximately 1.135 million square meters, down 5.6% year-on-year [1] - Cumulatively, for the first eleven months of 2025, the total contract sales amounted to approximately RMB 192.6 billion, reflecting a year-on-year decline of 15.9% [1] - The total contract sales area for the first eleven months of 2025 was approximately 7.545 million square meters, which is a decrease of 24.8% year-on-year [1] Group 2: Recurring Revenue - In November 2025, the company's recurring income was approximately RMB 4.38 billion, showing a year-on-year growth of 7.1% [1] - The rental income from operational real estate business for November 2025 was approximately RMB 2.84 billion, marking a year-on-year increase of 15.0% [1] - For the first eleven months of 2025, the cumulative recurring income was approximately RMB 45.86 billion, with a year-on-year growth of 7.2% [1] - The rental income from operational real estate business for the first eleven months of 2025 was approximately RMB 29.93 billion, reflecting a year-on-year increase of 13.2% [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發 表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承 擔任何責任。 （於開曼群島註冊成立的有限公司） (股份代號: 01109.HK) 截至2025年11月30日止一個月未經審核營運數據 華潤置地有限公司(「本公司」)董事會(「董事會」)謹此公佈，截至2025年11月30日止一個月，本 公司及其附屬公司(「本集團」)實現總合同銷售金額約人民幣230.0億元，總合同銷售建築面積約 113.5萬平方米，分別按年減少10.8%及5.6%。2025年前11月累計合同銷售金額約人民幣1,926.0 億元，總合同銷售建築面積約754.5萬平方米，分別按年減少15.9%及24.8%。 於本公告日期，本公司執行董事為李欣先生、張大為先生、徐榮先生、郝忠明先生、趙偉先生及陳偉先生； 本公司非執行董事為黃挺先生、魏成林先生及王宇航先生；以及本公司獨立非執行董事為鐘偉先生、孫哲先 生、陳帆先生、梁國權先生及秦虹女士。 2025年11月，本集團經常性收入約人民幣43.8億元，按年增長7.1%， ...

Investment Rating - The industry investment rating is "Buy" [2] Core Viewpoints - The Central Economic Work Conference emphasizes stabilizing the real estate market, focusing on risk resolution and encouraging the acquisition of existing properties for affordable housing [5][8] - The overall tone of the conference is the most positive of the year, indicating a responsive approach to the industry's downward trend [14] - The policy shift from "stimulating demand" to "digesting inventory and optimizing supply" reflects a strategic change in real estate policy [14] Summary by Sections Economic Work Conference Insights - The conference held on December 11, 2025, updated its stance on real estate, focusing on stabilizing the market and managing risks effectively [5][8] - Key measures include controlling new land supply, revitalizing existing land and commercial properties, and promoting the construction of quality housing [5][8] Policy Evolution - The shift in policy from "stimulating demand" to "controlling increment, reducing inventory, and optimizing supply" has been noted since April 2024 [14] - The emphasis on "risk prevention" suggests that 2026 may see intensified contradictions within the real estate sector [14] Company Valuation and Financial Analysis - The report includes a detailed valuation and financial analysis of key companies in the real estate sector, with several companies rated as "Buy" [6] - Notable companies include Vanke A, China Overseas Development, and Poly Developments, all showing potential for strong performance [6][17] Recommendations - The report recommends several A-share and H-share companies for investment, indicating a focus on both development and property management sectors [17]