Core Viewpoint - Lei Jun, the founder of Xiaomi, reflects on being labeled a "marketing master," which originated from a humorous competition with Liu Qiangdong, highlighting the unintended consequences of such labels over the years [1][3] Group 1: Marketing and Brand Perception - Lei Jun expresses discomfort with the term "marketing," as it undermines the technical efforts and R&D investments made by Xiaomi [3] - The attention from competitors regarding Xiaomi's marketing indicates the company's significant market influence [4] Group 2: New Product Launch - The new generation SU7 has been launched with substantial upgrades, including enhanced safety features and improved battery performance, with the Pro version offering a maximum range of 902 kilometers [6][11] - The price increase for the SU7 is attributed to rising costs and added features, which may challenge consumer expectations of Xiaomi's high cost-performance ratio [4][8] Group 3: Company Response to Challenges - Xiaomi's public relations team has acknowledged past mistakes and is seeking to improve its image after facing negative publicity over the last several months [11] - Lei Jun emphasizes that the success of the SU7, which has delivered 360,000 units in just 1 year and 9 months, is due to product quality and genuine user engagement rather than solely marketing efforts [11]

Core Viewpoint - Lei Jun's recent live broadcast aimed to address controversies surrounding Xiaomi's automotive products, particularly the new Xiaomi SU7, by showcasing product features and safety measures, marking a shift towards transparency in the automotive industry [1][5][24]. Group 1: Product Launch and Features - The new generation Xiaomi SU7 is available for pre-order starting at 235,900 yuan, with an expected launch in April 2026 [3][9]. - The SU7 features an upgraded 800V high-voltage platform, 5C fast charging, standard laser radar, and a range of up to 900 km [9][11]. - The vehicle's interior has been redesigned for improved quality, featuring new color schemes and enhanced design elements [10]. Group 2: Market Challenges and Competition - Xiaomi aims to deliver 550,000 vehicles in 2026, with the SU7 playing a crucial role in achieving this target amidst increasing competition in the electric vehicle market [9][20]. - The automotive sector is facing intensified competition, with rivals like Tesla Model 3 and BYD Han targeting the 200,000 to 300,000 yuan price range [18]. - The 2026 reduction in new energy vehicle purchase tax subsidies may impact market dynamics, adding pressure on Xiaomi to maintain competitive pricing and product appeal [18][20]. Group 3: Public Relations and Consumer Response - Lei Jun's live broadcast attracted millions of viewers, with significant engagement on social media, indicating a successful attempt to counter negative perceptions and boost consumer confidence [7][22]. - Following the live stream, there was a 32% increase in orders for the Xiaomi YU7, demonstrating a positive consumer response to the transparency initiative [22]. - The company acknowledges the need to improve communication strategies and address consumer concerns more proactively to avoid past pitfalls [20][24].

Core Insights - The mismatch between the supply of alcoholic products and the new consumer demand has become a core pain point in the current liquor industry development [2] - The emerging consumer group represented by Generation Z exhibits diverse demands and value propositions, while the white liquor market faces widespread product homogenization, leading to intensified price competition among companies [2] Industry Trends - Three core trends are emerging in the consumer market: 1. Delayed painful consumption and the explosion of enjoyable consumption, with young consumers postponing high-pressure expenditures and embracing immediate gratification through experiences like trendy toys and travel [4] 2. The decline of follower consumption and the rise of self-satisfying consumption, where new consumers prioritize products that reflect personal interests over mere brand symbolism [4] 3. The emotional economy reshaping product value logic, with successful brands focusing on emotional value rather than just functional attributes [4][6] Brand Strategy - Brands need to deeply understand the real needs of different consumer segments and establish refined user insights to accumulate core users and reputation before achieving broader growth [3][7] - The traditional one-way consumer education model is ineffective; brands must adopt a companion-like relationship with consumers to build long-term connections [7][9] - The perception of brands among new consumers has shifted from a hierarchical view to a desire for equal communication and emotional resonance [7] Product Value Reassessment - The value of liquor brands must transition from being symbols of status to cultural carriers, focusing on emotional expression and taste rather than mere identity capital [9] - The demand for personalized consumption is rising, making broad and generic strategies less effective; brands should adopt targeted approaches to meet specific consumer needs [9]

Core Insights - Xiaomi's O1 team won the highest award at the annual technology awards, with a total of 154 projects competing for the prize [2] - Lei Jun announced a future R&D investment plan of 200 billion yuan over the next five years, emphasizing the importance of core technologies such as chips, operating systems, and AI [2][4] - The company has invested approximately 105 billion yuan in R&D over the past five years, exceeding its initial commitment of 100 billion yuan [2] R&D Investment - Xiaomi plans to invest 200 billion yuan in R&D over the next five years, focusing on core technologies to build a comprehensive ecosystem [2][4] - The company has a history of significant R&D investment, with over 7.5 million yuan awarded in total since the inception of the technology awards in 2019 [4][7] Technology Achievements - The O1 chip, developed by Xiaomi, features a GPU that reduces power consumption by 35% compared to Apple's chips and supports dynamic performance scheduling [4] - The O1 chip is manufactured using advanced 3nm technology, marking a significant milestone in Xiaomi's pursuit of core technology development [4] Awards and Recognition - The Xiaomi Technology Award has been upgraded to 10 million yuan, aimed at recognizing engineering teams that achieve industry-leading breakthroughs in core technologies [7] - The O1 team received the highest honor at the awards, with other notable projects also recognized, including the Xiaomi Super Steel and Xiaomi Smart Glasses [3][4]

Group 1 - The core point of the article is that Xiaomi has awarded the "Xuanjie O1" team with a significant technology prize, and plans to invest 200 billion yuan in R&D over the next five years to enhance its core technologies in chips, operating systems, and AI [2][3][5]. - Xiaomi's CEO Lei Jun emphasized three key principles: prioritizing technology, fostering an engineering mindset, and creating a top-tier platform for talented engineers to enhance their sense of achievement and happiness [3][5]. - The "Xuanjie O1" project, which won the top award, is a milestone for Xiaomi, showcasing its commitment to core technology development with a GPU that has 35% lower power consumption compared to Apple's [5][7]. Group 2 - The Xiaomi Technology Award has been upgraded to a 10 million yuan prize, aimed at recognizing breakthroughs in core technology fields, with a total investment of over 75 million yuan since its inception in 2019 [7]. - The "Xuanjie O1" utilizes advanced 3nm process technology, positioning Xiaomi among the industry's top tier in performance and efficiency [5][6]. - Lei Jun mentioned that Xiaomi aims to achieve a convergence of self-developed chips, operating systems, and AI models in a single terminal product this year, indicating significant progress in its machine business [5][6].

Group 1 - The core event was the awarding of Xiaomi's self-developed chip "Xuanjie O1" at the "Ten Million Technology Awards" ceremony held in Beijing [1] - Xiaomi's founder and CEO Lei Jun announced that in 2026, the company will launch a terminal product that integrates self-developed chips, OS, and AI models, speculated to be the Xiaomi 17S Pro with the new Xuanjie O2 chip [3] - The Xuanjie O2 chip is expected to be released around September this year, utilizing the latest Arm public architecture, with an IPC improvement of at least 15% and the potential integration of the Arm Cortex-X9 series super-large core [5] Group 2 - Xiaomi is concurrently advancing its self-developed Xuanjie 5G baseband, which has reportedly achieved key breakthroughs, although it is not confirmed if it will launch alongside the Xuanjie O2 [7] - In the AI model sector, Xiaomi's open-source self-developed model MiMo-V2-Flash has shown impressive performance, with a total parameter count of 309 billion and 15 billion active parameters, outperforming competitors in response speed and ranking among the top tier of open-source models [10] - The integration of Xuanjie O1, Xuanjie O2, and MiMo-V2-Flash signifies a rapid closure of Xiaomi's self-developed ecosystem, marking a new phase of deep collaboration between hardware and software, enhancing user experience and setting a new benchmark for self-developed technology integration in the industry [10]

Core Viewpoint - Citigroup has released a report indicating that Xiaomi Group-W (01810) has launched the first modification of the SU7 model, with a price increase of 10,000 to 14,000 RMB, reflecting a price rise of approximately 3.3% to 6.5% [2][4] Group 1 - The target price for Xiaomi has been set at 50 HKD, with a rating of "Buy" [2] - Xiaomi's management has stated that due to specification upgrades and increased costs, the likelihood of a price reduction of 10,000 to 20,000 RMB at the official launch is low [4] - The pre-sale of the SU7 modification is expected to drive an increase in Xiaomi's orders, with subsequent catalysts being the official launch of the SU7 and the introduction of the YU7 GT to the market [4]

Group 1 - Wang Teng announced the establishment of a new company named "Today is Suitable for Rest" focused on developing sleep health-related products to enhance people's energy levels [2][4] - The company has formed an initial team primarily composed of members from leading tech companies like Xiaomi and Huawei, possessing extensive experience in software and hardware product development [7] - Wang Teng emphasized the growing societal concern regarding sleep and energy management, noting the rapid advancements in AI technology that can significantly improve product experiences [7] Group 2 - The company is currently recruiting for key positions, including software and hardware product managers, health/AI algorithm engineers, sleep health experts, and various engineering roles [7] - Wang Teng's departure from Xiaomi was due to serious violations, including leaking company confidential information and conflicts of interest, leading to his dismissal in September 2025 [8] - The initial team is seeking candidates with relevant work experience, with the main office located in Beijing and plans to establish branches in Hangzhou and Shenzhen in the future [7]

Group 1 - Wang Teng, former General Manager of Xiaomi's China Marketing Department and REDMI brand, announced the establishment of a new company named "Today Yixiu" four months after being dismissed from Xiaomi [3] - The core team of the new company consists of members from Xiaomi, Huawei, and other tech companies, indicating a strong background in technology [3][6] - Wang Teng highlighted the common issues of poor sleep quality and lack of energy, emphasizing the need for society to better understand the value of sleep [4] Group 2 - The new company aims to leverage advancements in AI and sensor technology to improve sleep quality and energy management through proactive decision-making and interventions [4] - Currently, the company is recruiting for various positions, including software and hardware product managers, health/AI algorithm engineers, and sleep health experts, with a preference for experienced candidates [6] - Wang Teng faced disciplinary action from Xiaomi for leaking confidential information and conflicts of interest, leading to his dismissal, which he publicly acknowledged and apologized for [6][10]

此前，据新浪科技报道，谈及小米YU7的安全性，雷军提到了车辆安全方面考虑到了"丢轮保车"的设 计。他表示，很多消费者不了解，老说我们的车轮子撞掉了，其实这是一个很重要的安全策略，其实这 个轮子被挤完之后飞出来了，这样的话，主要是一个安全策略。 据向阳视频报道，1月7日，@雷军 在直播间称其实过去看到诋毁自己和小米的东西自己基本采用的态 度是不理，但后来发现太多以后确实影响了普通大众的观感，影响了普通大众对小米、对自己的认知， 所以花了1、2个月给自己做心理建设，鼓起勇气下决心见到诋毁自己、抹黑小米的就做回应，如果回应 地不对自己立刻就改。 ck News Career 2017 【#雷军说花2个月下决心回应诋毁#，回应地不对自己立刻就改】 ...