"因为小米SU7的女性用户很多，防晒功能特别重要，像车顶做了双层镀银，前风挡做了三层镀银，所 有的玻璃都做了防晒隔热处理，其实防晒做得这么好的车，我不知道国内有哪一辆车能跟我们媲美，我 们在防晒功能上花了很多钱。"雷军称。 责任编辑：何俊熹 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com 20:50 ::!! < (11) 雷军 889.0万观看 预售价 Max Pro 标准版 30.99 万元 25.99 万元 22.99 万元 新浪科技讯 1月7日晚间消息，小米集团创始人、董事长、CEO雷军今晚直播。直播中，雷军表示， SU7给大家留下最大的几个印象是好看、好开、科技、生态、安全等，还有最重要一个词是防晒。 ...

【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com 责任编辑：刘万里 SF014 新浪科技讯 1月7日晚间消息，小米集团创始人、董事长、CEO雷军今晚直播。直播中，雷军回应拆过 的车后续使用问题。雷军称，"这辆车装回去以后肯定不会再被销售了，会用于研发测试。"雷军还强 调，"拆的车是一部产线刚下线的车，不是样板车、特供车、特调车。"1月3日晚，雷军进行2026年第一 场直播，现场直播工程师拆车小米YU7。 ...

雷军坦言，"过去8、9个月，小米一直处在长期、持续、高度的负面舆情之中，而我们公关部的团队疲 惫不堪，我觉得他们的动作确实有些变形。" 责任编辑：何俊熹 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com 21:37 iii 온 30+ 雷军 1286.0万观看 ter 新浪科技讯 1月7日晚间消息，小米集团创始人、董事长、CEO雷军今晚直播，集团公关部总经理徐洁 云也现身直播间。直播中，雷军谈及"与相关KOL接触一事"的处罚。雷军表示，这件事情我们公关部确 实做得不好，所以公司决定对他们进行批评和处罚。 ...

Core Viewpoint - The Chinese automotive market, particularly in the new energy vehicle (NEV) sector, is transitioning from rapid growth to a more cautious approach, with manufacturers setting more conservative sales targets for 2026 compared to previous years [2]. Group 1: Sales Targets and Growth Rates - Traditional automakers are adopting more cautious growth targets, while new entrants, despite maintaining optimism, have reduced their aggressive growth ambitions [2]. - Among seven automotive manufacturers analyzed, only Leap Motor set a doubling sales target from 500,000 units in 2025 to 1 million in 2026 [2]. - Geely has the highest sales target for 2026 at 3.45 million units, representing a 14% growth from 2025, with a projected NEV sales target of 2.22 million units, up 32% from the previous year [5]. - Dongfeng aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate exceeding 30% [5]. - Chery has set a target of 3.2 million units for 2026, reflecting a 14% increase from 2025 [6]. - Great Wall Motors has adjusted its 2026 sales target down to a minimum of 1.8 million units, a 36% increase from the previous year [6]. - NIO aims for a sales target of 456,000 to 489,000 units in 2026, maintaining a growth rate of 40%-50% [7]. Group 2: Market Dynamics and Strategies - The implementation of a halved purchase tax for NEVs and adjustments to subsidy policies are introducing new variables into the domestic automotive market [2]. - Dongfeng's new brand, Yipai Technology, plans to launch six new models by 2026, indicating a strategic focus on innovation [6]. - Xiaomi has set a sales target for 2026 that exceeds a 30% increase from last year's actual sales, with plans to upgrade its vehicle lineup [8]. - The new Xiaomi SU7 is expected to launch in April 2026, featuring advanced driving assistance hardware and improved range capabilities [8].

Core Viewpoint - Xiaomi is facing significant public relations challenges regarding its automotive division, particularly concerning the perception of its marketing claims and the impact of online criticism on its brand image [2][4][5] Group 1: Public Relations and Marketing Challenges - Xiaomi's New Year was marked by a delay in a planned live stream due to the founder's illness, which was intended to address various controversies surrounding Xiaomi's automotive products [2] - The company has been criticized for its marketing strategies, particularly regarding the Xiaomi SU7, which has drawn both attention and scrutiny from media and influencers [4][5] - Xiaomi's response to negative online sentiment indicates a shift towards a more proactive public relations strategy, aiming to control the narrative around its brand and products [5][16] Group 2: Specific Controversies and Responses - The term "Green Belt Warrior" was used in a derogatory manner against Xiaomi, which the company claims is a result of malicious editing and targeted attacks by online critics [7][19] - Xiaomi's leadership has acknowledged the existence of organized online criticism, including a police report detailing the arrest of individuals involved in spreading misinformation about various automotive brands, including Xiaomi [13] - The company plans to enhance its legal team to better protect its brand and assist customers in legal matters related to online defamation [5][13] Group 3: Marketing Communication Issues - Xiaomi's marketing claims, particularly regarding the SU7's range and performance, have been misinterpreted, leading to public backlash and accusations of exaggeration [19][20] - The founder's comments about the vehicle's performance have been criticized for being vague and open to misinterpretation, highlighting the need for clearer communication in marketing [26][33] - The company has recognized the importance of precise language in its marketing efforts, especially in the context of the automotive industry, where technical accuracy is crucial [35][38]

新年伊始 龙卡分期福利继续 小米产品以旧换新商品和正价商品均享受 龙卡信用卡的 双双双重重重福福福利利利 购买 指定商品 使用 建行信用卡分期支付 至至至至至至至至高高高高高高高高22222 222244444 4444期期期期期期期期分分分分分分分分期期期期期期期期购购购购购购购购 分期满减优惠 至至至至至至至至高高高高高高高高立立立立立立立立减减减减减减减减22222 222211111 111166666 6666元元元元元元元元 快来小米商城、小米之家 分期至高满减216元 挑选你的心仪产品吧 活动时间 01 2026年1月1日至2026年3月31日 活动时间 01 2026年1月1日起至2026年12月31日 活动内容 02 活动期间，持卡人在小米商城、小米之家购买指定商品并在支付时选择使用 龙卡信用卡 （商务卡、专项分期卡、外币单标卡、美国运通人民币信用卡除外）进行分期支付， 可享至 高24期0分期利息 （0分期利息时，近似折算年化利率（单利）为0%） 。 活动内容 02 活动期间，持卡人在小米商城、小米之家购买指定商品（含以旧换新类指定商品）并在 支付时选择 卡号62开头的龙卡信用卡银联单标卡 ...

Group 1 - The core idea of the news is that former Xiaomi executive Wang Teng has founded a new company named "Today Yixiu," focusing on developing sleep health-related products to improve people's energy levels [1][2] - Wang Teng's motivation for this venture stems from personal experiences with sleep quality and energy levels, which he found to be common issues among his peers due to work-related stress [1] - The new company will leverage advancements in AI and sensor technology to create products that can actively monitor and intervene in environmental factors affecting sleep, such as light, temperature, sound, and air quality [1] Group 2 - Wang Teng has a background in product strategy at OPPO and joined Xiaomi in 2016, where he held various significant positions, including General Manager of the Redmi brand and the China market [2] - His rapid rise within Xiaomi, achieving the role of General Manager of the China market in just eight years, indicates his strong influence and recognition within the company [2] - Wang Teng was dismissed from Xiaomi in September 2023 due to serious violations, including leaking company confidential information and conflicts of interest, which garnered significant attention [2]

Core Insights - Xiaomi Group and its founder Lei Jun are at a crossroads of traffic backlash and brand reconstruction, with their personal IP becoming a double-edged sword [3][12] Group 1: Recent Developments - Lei Jun made a surprise appearance during a live stream on January 7, 2026, announcing the upcoming launch of the new SU7 model [4] - The live stream format included a product breakdown in the first half and a Q&A session addressing public concerns in the second half [5] - The company has faced significant public relations challenges, including controversies surrounding KOL collaborations and marketing strategies [6][12] Group 2: Public Relations and Marketing - Lei Jun addressed the KOL collaboration issue, emphasizing that the company cannot tolerate any disrespect towards Xiaomi users [6] - The marketing strategy has been questioned, with Lei Jun clarifying that the company's approach has evolved since its early days [6][12] - The label of "marketing master" has been a point of contention, with Lei Jun asserting that Xiaomi's success is rooted in product quality rather than marketing [7][12] Group 3: User Engagement and Feedback - Lei Jun acknowledged a drop of 290,000 followers, which is only 0.6% of the total 43 million followers, attributing it to a lack of engagement [9] - He committed to more frequent communication with users to address issues directly and transparently [9][12] - The live stream showcased Lei Jun's relaxed demeanor, indicating a return to form and a connection with the audience [10][11] Group 4: Market Context and Future Outlook - The competitive landscape has intensified, with Xiaomi needing to maintain its user base across various sectors while facing scrutiny from competitors [12] - The company's commitment to product quality and user engagement remains a cornerstone of its strategy, despite external pressures [12][13] - The future remains uncertain as the company navigates the challenges of 2025 and beyond, with the effectiveness of Lei Jun's approach yet to be determined [12][13]

Core Viewpoint - Lei Jun, the founder of Xiaomi, reflects on being labeled a "marketing master," which originated from a humorous competition with Liu Qiangdong, highlighting the unintended consequences of such labels over the years [1][3] Group 1: Marketing and Brand Perception - Lei Jun expresses discomfort with the term "marketing," as it undermines the technical efforts and R&D investments made by Xiaomi [3] - The attention from competitors regarding Xiaomi's marketing indicates the company's significant market influence [4] Group 2: New Product Launch - The new generation SU7 has been launched with substantial upgrades, including enhanced safety features and improved battery performance, with the Pro version offering a maximum range of 902 kilometers [6][11] - The price increase for the SU7 is attributed to rising costs and added features, which may challenge consumer expectations of Xiaomi's high cost-performance ratio [4][8] Group 3: Company Response to Challenges - Xiaomi's public relations team has acknowledged past mistakes and is seeking to improve its image after facing negative publicity over the last several months [11] - Lei Jun emphasizes that the success of the SU7, which has delivered 360,000 units in just 1 year and 9 months, is due to product quality and genuine user engagement rather than solely marketing efforts [11]

Core Viewpoint - Lei Jun's recent live broadcast aimed to address controversies surrounding Xiaomi's automotive products, particularly the new Xiaomi SU7, by showcasing product features and safety measures, marking a shift towards transparency in the automotive industry [1][5][24]. Group 1: Product Launch and Features - The new generation Xiaomi SU7 is available for pre-order starting at 235,900 yuan, with an expected launch in April 2026 [3][9]. - The SU7 features an upgraded 800V high-voltage platform, 5C fast charging, standard laser radar, and a range of up to 900 km [9][11]. - The vehicle's interior has been redesigned for improved quality, featuring new color schemes and enhanced design elements [10]. Group 2: Market Challenges and Competition - Xiaomi aims to deliver 550,000 vehicles in 2026, with the SU7 playing a crucial role in achieving this target amidst increasing competition in the electric vehicle market [9][20]. - The automotive sector is facing intensified competition, with rivals like Tesla Model 3 and BYD Han targeting the 200,000 to 300,000 yuan price range [18]. - The 2026 reduction in new energy vehicle purchase tax subsidies may impact market dynamics, adding pressure on Xiaomi to maintain competitive pricing and product appeal [18][20]. Group 3: Public Relations and Consumer Response - Lei Jun's live broadcast attracted millions of viewers, with significant engagement on social media, indicating a successful attempt to counter negative perceptions and boost consumer confidence [7][22]. - Following the live stream, there was a 32% increase in orders for the Xiaomi YU7, demonstrating a positive consumer response to the transparency initiative [22]. - The company acknowledges the need to improve communication strategies and address consumer concerns more proactively to avoid past pitfalls [20][24].