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雷军公布小米汽车2026年交付目标,并回应“小字营销”
Sou Hu Cai Jing· 2026-01-04 01:56
1月3日晚,小米集团董事长雷军在新年首场直播中透露,小米汽车2026年全年交付目标为55万辆,2025年交付量超41万辆,超过 原先计划的30万辆。而在今日早间发布的微博中,雷军称,"希望今年也能超额完成(目标)。" 据雷军介绍,小米汽车工厂投产以来约20个月交付50万辆车,仅12月单月交付首破5万辆。作为首款SUV车型的YU7表现亮眼, 上市半年交付超15万辆,是SU7同期交付量的2.3倍。 值得一提的是,雷军还承认"小字营销"是行业陋习,小米会从现在做起,马上就改。"我觉得这个毛病确实要改。"雷军认为,如 果把用来合规的一些做法贴上虚假营销或者过度营销的标签,是对小米天大的误解。 对此,小米集团战略市场部副总经理徐洁云补充称,客观讲,长久以来在宣传物料比如海报、PPT上面加小字做标注做注释,确 实是行业常见的惯例,"我们之前更多考虑的是法律合规,因为要符合广告法,确实当中有一部分是忽略了大家的感受。" 这场原计划跨年、因雷军感冒推迟的直播时长超4小时,在开播半小时后观看人数突破100万人。直播核心环节是工程师现场拆解 小米YU7。 小米汽车相关负责人从车身颜色、座椅、玻璃、防护性能等多方面展示了该车型的特 ...
雷军回应十大质疑:尬黑让我有心理阴影了
Xin Lang Cai Jing· 2026-01-04 01:44
Core Viewpoint - The CEO of Xiaomi, Lei Jun, addressed various criticisms and controversies surrounding the company during a recent live stream, emphasizing the importance of fair and objective feedback while expressing frustration over misinformation and negative portrayals in the media. Group 1: Response to Criticism - Lei Jun expressed hope that critics would provide fair assessments rather than exaggerate issues for attention, noting that some reviewers initially approached Xiaomi products with a negative bias but later acknowledged their quality [2] - The company’s public relations manager highlighted that many negative videos about Xiaomi's vehicles are the result of malicious editing and labeling, which misrepresents the brand and leads to unwarranted personal attacks on its users [3] - Lei Jun stated that the claim of Xiaomi preventing farmers from selling rice is unfounded and expressed anger over the misinformation, urging the public to report such false narratives [4] Group 2: Product Quality and Safety - Lei Jun acknowledged the controversy surrounding the "small print" in advertising, labeling it an industry issue that Xiaomi will rectify immediately, while clarifying that compliance practices should not be misconstrued as false marketing [4] - The company refuted claims of having 7,000 legal staff, emphasizing the need for a strong legal team to combat misinformation and protect its users [5] - Xiaomi's Vice President discussed the "super strong steel" used in their vehicles, asserting its high strength and inviting scrutiny to validate its claims [5] Group 3: Vehicle Features and Performance - The "wheel detachment" feature in the Xiaomi YU7 is described as a crucial safety strategy, designed to prevent more severe accidents by allowing the wheel to detach under certain conditions [6] - During winter testing, the YU7 outperformed competitors, achieving top rankings in several categories, including range and energy consumption, particularly in extreme cold conditions [7] - The company clarified that the repair costs for the YU7 are lower than perceived, as only specific parts need replacement after moderate collisions, reflecting a focus on maintainability in design [8] Group 4: Future Goals - Xiaomi aims to deliver 41,000 vehicles in 2025 and has set a target of 55,000 for 2026, indicating a commitment to growth in the automotive sector [8]
雷军直播现场拆小米YU7:希望大家说公道话,不要故意找茬!车轮易撞掉是“丢轮保车,四两拨千斤”的策略
Xin Lang Cai Jing· 2026-01-04 01:24
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 雷军直播现场拆小米YU7:希望大家说公道话,不要故意找茬!门把手设计非常领先,车轮易撞掉是"丢轮保车,四两拨千斤"的策略 每经记者|李星 每经编辑|段炼 余婷婷 一句"抱歉,这是一场迟到的直播"拉开了小米集团创始人、董事长雷军2026年第一场直播的序幕。 2025年12月30日,雷军在其个人微博上发文预告将进行跨年直播。不过,直播当天,雷军发文称因感冒严重,直播只能推迟到1月3日晚7点,"直播推迟 了,也挺有意义,一不小心成了2026年的第一场大型直播。"雷军笑称。 在1月3日晚的此次直播中,小米汽车工程师现场拆解了一款2025年12月份下线的小米YU7标准版。雷军在直播中称,欢迎更多的博主来拆解小米的汽车。 他同时表示,人不可能违背良心,去说一些假的内容。"特别希望大家能说一些公道话,不要为了流量去故意夸大,故意找茬。"雷军说。 雷军坦言,"过去大半年里,扑面而来的各种质疑使我们几个人都有点懵"。 对于黑水军,小米下决心一定要认真的举报投诉,"如果作为小米车主被攻击了,我希望你在社区里举报,我们会帮助你来维权。"雷军说。雷军提醒称, ...
雷军:若发现小米汽车设计或用料存在问题,欢迎随时指出
新华网财经· 2026-01-04 01:11
小米集团创始人、董事长兼CEO雷军1月3日晚在直播中针对过去一年网上围绕小米汽车的诸多问题集中回应。他表示,过去一年要回应的问题数量众多, 计划分期、分批进行解答,此次率先回应小米YU7相关问题。 他在直播中回应小米汽车质疑时称,希望大家评价时能秉持公正,不要为了流量故意夸大或找茬。"若发现小米汽车设计或用料存在问题,欢迎随时指 出,并希望能给小米解释沟通的机会。毕竟小米造车近五年,汽车技术复杂,每个设计背后都有诸多考量,并非三言两语能解释清楚。"他说。 原标题:《雷军最新回应》 来源:上海证券报 1月1日,小米汽车发布数据显示,2025年12月新能源汽车交付量超过5万辆,这也是其新车月度交付量首次突破5万辆。雷军当日在其个人微博发文称,小 米YU7车型上市6个月,交付已超15万辆,是SU7同期2.3倍。 直播中,雷军透露,小米汽车2025年交付总数超过41万辆。"2025年年初,我们定的全年任务是30万辆,后来进展比较顺利,目标提高到了35万辆。今 天,我正式公布一下2025年我们交付的总数值,此前还未宣布过,我们最终交付量超过了41万辆。"雷军坦言,这个结果,他非常满意。 同时,他在直播时还透露,截至20 ...
雷军直播回应拆车原因:希望大家能说些公道话;宝马中国回应30多款车型降价;罗永浩否认与华为有过节丨邦早报
创业邦· 2026-01-04 01:08
Group 1 - Lei Jun responded to the拆车直播, emphasizing the quality of Xiaomi's vehicles and encouraging fair criticism from reviewers [2] - BMW China announced a price adjustment for 31 models starting January 1, 2026, clarifying that it is not engaging in a price war [3] - The Hong Kong Court upheld a Mareva injunction against former Evergrande CEO Xia Haijun, preventing him from transferring assets worth HKD 60 billion [3] Group 2 - Xiaomi aims to deliver 410,000 vehicles in 2025, showcasing its growth in the automotive sector [7] - Chinese automaker Chery's model, Jetour, became the best-selling vehicle in Israel in 2025, with approximately 13,000 units sold [9] - CATL reported significant progress in battery swap stations, with plans to establish nearly 4,000 stations by 2026 [10] Group 3 - Netflix plans to shorten the theatrical release window for Warner Bros. films to 17 days post-acquisition, raising concerns among traditional cinemas [10] - The 2025 New Year's box office in China surpassed RMB 700 million, with top films including "Zootopia 2" and "Avatar 3" [18] - China's share of the global new energy vehicle market reached 68.4% from January to November 2025, indicating strong performance in the sector [19]
雷军苦笑回应“7000法务”谣言:离谱传言为何能让大V跟风?
Sou Hu Cai Jing· 2026-01-04 00:53
Core Viewpoint - The rumor about Xiaomi having a legal team of 7,000 people is absurd and highlights a misunderstanding of corporate legal structures [1][3]. Group 1: Rumor Analysis - The claim of a 7,000-person legal team is unrealistic, as even major companies like Huawei and Tencent have legal teams numbering in the hundreds [3]. - The spread of this rumor reflects a lack of understanding among some internet users regarding corporate legal departments, which should be sized according to actual needs to avoid unnecessary costs [5]. - Influential social media figures have contributed to the rumor's spread by sharing unverified information for the sake of gaining attention, which misleads the public and damages their credibility [7]. Group 2: Perception of Xiaomi - The emergence of this rumor indicates a stereotype about Xiaomi, suggesting that the company relies on a large legal team to address issues, which misrepresents the nature of competition in the tech industry [9]. - The core competitive advantage for technology companies lies in research and development and product innovation, rather than legal battles [9]. - The reaction of Xiaomi's CEO, Lei Jun, reflects both frustration with the rumor and a critique of the misinformation spread in the current information age [11].
雷军:小字是陋习,骂小米应该客观;传比亚迪组建5000人智驾团队;人类首次「看见」黑洞扭曲时空 | 极客早知道
Sou Hu Cai Jing· 2026-01-04 00:53
Group 1: Xiaomi - Xiaomi's founder Lei Jun announced a delivery target of 550,000 vehicles for Xiaomi Auto in 2026 [1] - Lei Jun acknowledged the industry's issue with "PPT small text" and committed to immediate rectification, emphasizing the importance of objective feedback from users [4] Group 2: BYD - BYD has formed a specialized team of over 5,000 people for driver assistance and plans to invest over 100 billion in smart technology [5] - By the end of 2025, BYD aims to have over 2.5 million vehicles equipped with the "Tianshen Eye" system, creating the largest vehicle cloud database in China [5] Group 3: Microsoft - Microsoft CEO Satya Nadella stated that 2026 will be a critical year for AI, emphasizing that application choices are more important than model capabilities [6] Group 4: Apple - Apple's upcoming A20 chip is projected to cost $280 per unit, marking an 80% increase from the previous A19 chip, making it the most expensive mobile processor to date [9] - The A20 chip will utilize TSMC's 2nm process and will feature advanced technologies to enhance efficiency and AI processing capabilities [10][11] - Apple plans to launch a new entry-level MacBook in Spring 2026, featuring a 12.9-inch display and the A18 Pro chip, aimed at the budget to mid-range market [16][17] Group 5: AI and Robotics - The first visual AI tennis robot, Tenniix, will debut at CES 2026, featuring smart tracking and adaptive training capabilities [11][12][15] - The robot will support voice interaction and provide personalized training experiences based on player performance data [15]
雷军集中回应绿化带战神、瞬间刹停、七千法务……黑公关不想让我说话!
Sou Hu Cai Jing· 2026-01-04 00:42
类似的还有村支书扬言小米不让农民卖小米事件卖小米村支书喊话雷军给农民活路!网友:蹭完流量还要偷换概念制造对立? 自从造车以来,小米可以说遭受了成立以来最大的舆论危机,就连曾经风评极好的雷军本人,口碑也开始两极分化。 如今在小米相关的内容评论区,各种骂声弥漫,而网上更是掀起了黑小米和雷军的起号新赛道——开头一句军儿数月涨粉几十万,阴阳小米雷军成了起号 新赛道…… 我们也看到,小米的每款产品,如今都在被拿放大镜找茬,雷军说过的话,以及此前营销方面的取巧话术,也被重新翻出,甚至就连我们从小看到大的小 字营销文化在小米这里也成了一道过不去的坎——罗永浩替小米说公道话:海报小字是行业陋习,很多人只黑小米…… 再比如雷军言论被断章取义那更是常态,比如那金光闪闪的五个大字、瞬间刹停、1300公里中间只充一次电、造车颜值是首要的…… 甚至,舆论还开始给小米车主贴标签,比如「绿化带战神」,甚至权威媒体还带头诅咒小米车主,比如「年轻人的最后一台车」…… 而在今日的拆车直播中,雷军和小米汽车肖爽、公关部徐洁云一起回应了这一系列质疑,包括绿化带战神、七千法务、不让农民卖小米、小字营销、瞬间 刹停、超强钢…… 徐洁云指出,绿化带战神, ...
雷军4小时回应十大质疑:骂小米有流量,但一定要客观,尬黑让我有心理阴影了
Xin Lang Cai Jing· 2026-01-04 00:40
Core Viewpoint - Xiaomi's CEO Lei Jun addressed various online criticisms during a four-hour live stream, emphasizing the importance of fair and objective feedback rather than sensationalism for views [2][3][6]. Group 1: Response to Criticisms - Lei Jun expressed frustration over accusations that Xiaomi does not allow farmers to sell millet, asserting that he grew up in a rural area and would never support such a claim [7][16]. - The company is committed to addressing the issue of small print in advertisements, which Lei Jun described as an industry habit that needs immediate correction [7][20]. - Lei Jun welcomed constructive criticism regarding product design and materials, encouraging transparency and honesty from reviewers [4][6]. Group 2: Product Performance and Features - Xiaomi's YU7 model performed exceptionally well in winter tests, achieving the highest rankings in five categories, including range and energy consumption, outperforming competitors like Tesla [10][19]. - The YU7's design includes a safety feature called "wheel drop protection," which is intended to enhance safety during collisions [9][18]. - The company claims that the "Xiaomi super steel" used in the YU7 is one of the strongest materials in mass production vehicles, inviting scrutiny and testing from the public [8][17]. Group 3: Company Goals and Future Plans - Xiaomi aims to deliver 550,000 vehicles by the end of 2026, with a target of 410,000 deliveries for the year 2025 [10][20]. - Lei Jun highlighted the importance of maintaining a balanced approach to setting delivery targets, ensuring they are neither too ambitious nor too conservative [10][20].
汽车早报|特斯拉电动车年销量首次被比亚迪超越 小米汽车2026年全年交付目标55万辆
Xin Lang Cai Jing· 2026-01-04 00:40
Group 1: Global Electric Vehicle Market - In the period from January to November 2025, global automobile sales are projected to reach 87.66 million units, with new energy vehicles (NEVs) accounting for 20.33 million units, representing 30% of total sales, an increase of 3.7 percentage points from 2024 [1] - By November 2025, China's share of the global NEV market is expected to reach 68.4%, with a notable 73.7% share in November alone [1] - The contribution of China to the global increase in NEV sales from January to November 2025 is estimated at 68%, with Germany and India contributing 5% and 4% respectively [1] Group 2: China's Electric Vehicle Market Performance - In the same period, China's share of the global pure electric vehicle market is projected to be 64.3%, a slight increase of 1 percentage point from 2024 [2] - China's share of the global plug-in hybrid market is expected to reach 76.4%, indicating strong performance in this segment [2] - The overseas market share of Chinese NEV manufacturers is reported to be 20% in November 2025, up 1.3 percentage points from October [2] Group 3: Company-Specific Developments - Tesla's global vehicle deliveries for 2025 are reported at 1.636 million units, marking an 8.6% decline year-on-year, and for the first time, Tesla's sales have been surpassed by BYD [3] - Xiaomi aims to deliver 550,000 vehicles in 2026, with a target of over 410,000 units in 2025, exceeding the initial plan of 300,000 [4] - BYD's December 2025 NEV sales reached approximately 420,398 units, a year-on-year decline of 18.2%, while total annual sales for 2025 were 4,602,436 units, reflecting a 7.73% increase [5] - Chery's total sales for 2025 reached 2,631,381 units, an 8% increase from the previous year [6] - Changan's sales for 2025 were reported at 2.913 million units, a growth of 8.5%, with NEV sales increasing by 51% to 1.109 million units [8] Group 4: Market Trends and Innovations - Stellantis has decided to resume production of the V8-powered Ram TRX pickup truck due to relaxed U.S. federal emissions regulations, with the 2027 model expected to launch in late 2026 at a price of approximately $100,000 [9]