Core Viewpoint - The stock of Up Beauty Holdings (02145) has increased by over 5%, currently trading at 98.2 HKD with a transaction volume of 63.94 million HKD, driven by strong performance in the beauty sector on Douyin [1] Group 1: Company Performance - In August, the GMV of the beauty category on Douyin exceeded 20 billion RMB, showing a year-on-year growth of 19.56% and a month-on-month increase of 21.46% [1] - The domestic brand Han Shu has maintained its leading position in the Douyin beauty market, achieving sales exceeding 700 million RMB [1] - Han Shu has consistently ranked as the top beauty brand on Douyin for the past two years, maintaining this position every month in the first eight months of this year [1] Group 2: Market Dynamics - Minsheng Securities highlights the strong growth of the main brand Han Shu, along with other brands like Newpage contributing to high growth [1] - The company is actively expanding its multi-category and multi-brand strategy to further strengthen its competitive edge in the market [1]

Investment Rating - The report maintains a "Buy" rating for the cosmetics and medical beauty sector, highlighting strong growth potential and investment opportunities in the industry [14][19]. Core Insights - The cosmetics and medical beauty sector has shown resilience, outperforming the market during the week of August 29 to September 5, 2025, with the Shenwan Beauty Care Index declining only 0.8% [3][4]. - The transition to autumn skincare marks the beginning of a consumption peak for the sector, with significant sales events such as the Autumn Beauty Consumption Festival and Double 11 approaching, creating new investment opportunities [9][10]. - Major companies in the sector are optimistic about their performance in the second half of 2025, as indicated by a recent conference involving over ten beauty care companies [9]. Summary by Sections Industry Performance - The Shenwan Cosmetics Index remained stable, outperforming the Shenwan A Index by 1.4 percentage points, while the Shenwan Personal Care Index fell by 1.8%, underperforming the Shenwan A Index by 0.3 percentage points [3][4]. Key Company Reviews - **Mao Geping (1318HK)**: Reported a revenue of 2.59 billion yuan for H1 2025, a year-on-year increase of 31%, with a net profit of 670 million yuan, up 36%. The color cosmetics segment saw a revenue of 1.42 billion yuan, while skincare generated 1.09 billion yuan, reflecting strong brand momentum [10][11]. - **Shangmei Co. (02145HK)**: Achieved a revenue of 4.108 billion yuan in H1 2025, a 17.3% increase, with a net profit of 556 million yuan, up 34.7%. The main brand, Han Shu, contributed significantly to growth, with a revenue of 3.344 billion yuan [16][17]. Investment Recommendations - Recommended companies include Shangmei Co., Porlaia, and Shanghai Jahwa, which have strong brand matrices and relatively low PE multiples. Other notable mentions are Marubi Biological and Mao Geping, which are positioned well to benefit from the rise of domestic beauty brands [10][19]. - The report suggests focusing on companies with strong R&D capabilities and product pipelines, particularly in the upstream medical beauty segment, with a recommendation for Aimeike [10][19]. Market Trends - The report notes a significant increase in online sales, with H1 2025 online revenue for Mao Geping reaching 1.297 billion yuan, a 39% year-on-year increase, marking a shift in consumer purchasing behavior towards online platforms [12][18]. - The overall cosmetics retail market showed a 4.5% growth in July 2025, indicating a robust recovery in consumer spending [23][26]. Strategic Developments - Porlaia's investment in Huazhi Xiao reflects a strategic move to enhance its multi-brand strategy and capitalize on the influence of Gen Z consumers [28]. - The report highlights the competitive landscape, noting that domestic brands are increasingly capturing market share, with a notable shift in consumer perception from "value for money" to "quality choice" [32].

Core Viewpoint - The main brand, Han Shu, is solidifying its leading position in the Douyin beauty sector and is experiencing rapid growth on other e-commerce platforms [1][2] Group 1: Brand Performance - Han Shu maintained the top position in Douyin beauty rankings for Chinese brands, achieving this for two consecutive years in 2023 and 2024, and has held this ranking every month in the first eight months of 2023 [1] - The brand's competitive strength is highlighted by proactive adjustments to its live broadcasting and self-broadcasting models amid increasing industry competition [1] - In addition to Douyin, Han Shu's GMV on platforms like Tmall, Vipshop, Pinduoduo, and Kuaishou grew by over 20% in the first half of the year, indicating effective multi-platform collaboration [1] Group 2: New Growth Drivers - The mid-to-high-end baby and child brand, Yi Ye, reported a 147% year-on-year revenue increase in the first half of the year, with its revenue share rising to 9.6%, establishing it as the company's second growth curve [2] - Yi Ye's expansion from baby skincare to a full range of efficacy skincare for ages 0-18 is expected to further enhance its growth potential, with a projected compound annual growth rate of around 60% over the next three years [2] - The launch of the new color cosmetics brand, NAN beauty, in mid-August, is expected to enrich the company's multi-brand matrix, supported by collaborations with top makeup artists and e-commerce experts [2] Group 3: Long-term Growth Potential - The company's multi-brand and multi-category strategy is becoming increasingly robust, with several new brands and product categories in development [2] - The success of the multi-brand approach is attributed to effective incentive and management mechanisms, including internal empowerment and a results-oriented culture, as well as an open attitude towards external collaborations [2] Group 4: Profit Forecast and Investment Recommendation - The company's earnings forecast has been slightly adjusted, with expected earnings per share for 2025-2027 at 2.78, 3.55, and 4.37 RMB respectively [2] - A target price of 103.21 HKD is set for 2025, based on a 34x PE ratio, maintaining a "buy" rating [2]

香港交易及結算所有限公司及香港聯合交易所有限公司（「聯交所」）對本公告之內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產 生或因倚賴該等內容而引致之任何損失承擔任何責任。 Shanghai Chicmax Cosmetic Co., Ltd. 上海上美化妝品股份有限公司 （於中華人民共和國註冊成立的股份有限公司） （股份代號：2145） 補充公告 收購使用權資產 有關租賃協議的 須予披露交易 茲提述上海上美化妝品股份有限公司（「本公司」，連同其不時的附屬公司統稱「本 集團」）日期為2025年8月28日之公告（「該公告」），內容有關本集團（作為租戶） 與上海天宇實宏企業發展有限公司（作為業主）訂立的租賃協議。除文義另有所指 外，本公告所用詞彙與該公告所界定者具有相同涵義。 本公司謹此提供有關上海天宇實宏最終實益擁有人的進一步資料。據董事作出一 切合理查詢後所深知、盡悉及確信，持有上海天宇實宏55.0%股權的上海諾卓企 業管理有限公司由(i)上海鎏凱企業管理有限公司擁有50%的權益，而上海鎏凱企 業管理有限公司由陳美香最終控制；及(ii)上海城開（集團）有限公司擁 ...

Core Viewpoint - The performance of various domestic beauty brands in the first half of the year shows a mixed picture, with some brands experiencing growth while others struggle with declining revenues and profits as the industry faces intensified competition and the end of the traffic dividend era [1][3][5]. Financial Performance - Up to now, several domestic beauty brands have reported their half-year results, with Proya, Shangmei, Mao Geping, and Shuiyang showing increases in both revenue and net profit [1]. - Shangmei's revenue reached 4.108 billion yuan, a year-on-year increase of 17.3%, with a net profit of 524 million yuan, up 30.65% [3]. - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3]. - Shuiyang's revenue was 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3]. - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and a net profit of 799 million yuan, up 13.8%, but growth rates have slowed compared to previous years [3][4]. - Conversely, Beitaini and Yixian E-commerce continue to face growth challenges, with Beitaini's revenue down 15.43% to 2.372 billion yuan and net profit down 49.01% to 247 million yuan [4][5]. Strategic Adjustments - Beitaini is focusing on strategic adjustments and operational optimization, emphasizing high-value products and quality growth, which has led to improved gross margins and cash flow despite short-term revenue impacts [4][5]. - Yixian E-commerce is pursuing a strategic transformation driven by innovation, aiming to enhance product competitiveness through collaborative innovation among multiple brands [4][5]. - Proya is adopting a multi-brand strategy, acquiring various brands to strengthen its market position, including cosmetic brands and medical supplies [5][6]. Market Trends - The domestic beauty industry is witnessing a shift from high marketing-driven growth to a focus on strategic brand positioning and international expansion as the traffic dividend diminishes [5][9]. - Brands are increasingly looking for overseas growth opportunities, with Proya planning to issue H-shares for international expansion and Beitaini establishing regional headquarters in Thailand [9][10]. - Water Sheep is also pursuing a high-end transformation by acquiring luxury brands to enhance its market presence [6][10]. Competitive Landscape - The beauty industry is facing intensified competition, with brands needing to adapt to changing consumer behaviors and market dynamics [5][9]. - The low-price competition strategy adopted by Shangmei has raised concerns about its long-term sustainability as consumer rationality increases [7][9]. - Experts suggest that domestic beauty brands must enhance their brand structure and user value to compete effectively on a global scale [10].

Core Viewpoint - The article discusses the recent developments in the domestic beauty market, highlighting the completion of a Series B funding round for HuazhiXiao, led by domestic beauty giant Proya, and the strategic shifts among the top ten domestic beauty companies as they seek new growth avenues amid a slowing market [3][4]. Group 1: Financial Performance of Top Domestic Beauty Companies - Proya, Shangmei, and Shanghai Jahwa ranked as the top three domestic beauty companies, with Proya achieving a revenue of 5.362 billion yuan in the first half of the year, surpassing half of last year's total revenue [5][6]. - Shangmei's revenue grew by 17.3% year-on-year to 4.108 billion yuan, with net profit increasing by 34.7% [5][6]. - The top ten domestic beauty companies saw eight achieve revenue growth, and seven companies reported positive net profit growth, indicating a robust overall performance [6][8]. Group 2: Strategic Shifts and Market Positioning - The top domestic beauty companies are rapidly building multi-brand matrices and advancing overseas strategies to adapt to the slowing domestic market [3][4]. - Proya's skincare segment remains dominant, while its hair care and color cosmetics categories have shown significant growth, with hair care growing by 131.25% and color cosmetics by 25.79% [11]. - Shangmei's main brand, Han Shu, generated 3.344 billion yuan in revenue, while its new brand, newpage, focusing on children's skincare, achieved a remarkable 146.5% growth [14][16]. Group 3: International Expansion and Investment Strategies - Proya aims to enter the top ten global cosmetics companies by 2035, targeting a revenue of at least 50 billion yuan, and is actively pursuing international market opportunities [22][23]. - The investment in HuazhiXiao is a strategic move for Proya to enhance its multi-brand strategy and recognize HuazhiXiao's global potential [23]. - Water Sheep Co. is also focusing on international expansion, with a goal to become a global luxury beauty brand management group, launching a "10+3" global strategy [26][28]. Group 4: Challenges and Future Outlook - The domestic beauty market is facing challenges such as slowing growth and increased competition, prompting companies to seek international opportunities to escape price wars [29]. - Companies that possess product originality, brand narrative capabilities, and cross-market operational efficiency are more likely to transition from "Chinese leaders" to "global players" [29].

Core Insights - Several domestic beauty brands have reported mixed results for the first half of the year, with some achieving revenue and net profit growth while others struggle with stagnation or losses [1][3][4] Group 1: Performance Overview - Up to mid-2025, companies like Proya, Shangmei, Mao Geping, and Shuiyang have shown revenue and net profit growth, while Betaini, Huaxi Biology, and Yixian E-commerce continue to face challenges [1][3] - Shangmei achieved revenue of 4.108 billion yuan, a 17.3% increase year-on-year, and a net profit of 524 million yuan, up 30.65% [3] - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3] - Shuiyang's revenue reached 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3] - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and net profit was 799 million yuan, up 13.8% [4] - Betaini's revenue fell to 2.372 billion yuan, down 15.43%, with a net profit decrease of 49.01% to 247 million yuan [4] - Yixian E-commerce reported revenue of 1.92 billion yuan, a 22.48% increase, but a net loss of 22.97 million yuan [4] - Huaxi Biology's revenue dropped 19.57% to 2.261 billion yuan, with a net profit decline of 35.38% to 221 million yuan [4] Group 2: Strategic Responses - Companies are adapting to the end of the traffic dividend era by focusing on multi-brand strategies and high-end product offerings [6][9] - Proya is pursuing a multi-brand strategy, acquiring various brands to strengthen its market position [7] - Shuiyang is focusing on high-end transformation, acquiring international brands to enhance its premium offerings [7] - Betaini is also working on a multi-brand approach, with significant growth in its high-end anti-aging brand [8] - Shangmei is leveraging price advantages in the budget market, but this has led to concerns about entering a price war [8] Group 3: International Expansion - Domestic beauty brands are increasingly looking for growth opportunities overseas [9][10] - Proya plans to issue H-shares for international expansion and has announced overseas acquisitions in various beauty segments [9] - Betaini is establishing regional headquarters in Thailand and expanding its product presence in local markets [9] - Yixian E-commerce has launched a global innovation R&D center and is expanding into Southeast Asia and North America [10] - Shuiyang is also pursuing a global strategy, focusing on brand and supply chain globalization [10]

Investment Rating - The report maintains a "Buy" rating for the company [5][10] Core Views - The main brand, Han Shu, has solidified its leading position in the Douyin beauty sector and is experiencing rapid growth on other e-commerce platforms, with a strong performance across multiple platforms [9] - The second growth curve has formed with the mid-to-high-end baby and child brand, Yi Ye, showing a significant revenue increase of 147% year-on-year, contributing to the company's growth [9] - The company launched a new high-end professional makeup brand, NAN beauty, which is expected to enhance its multi-brand strategy [9] - The company's multi-brand and multi-category layout is becoming increasingly mature, supported by effective management and incentive mechanisms [9] Financial Forecast and Investment Recommendations - The earnings per share (EPS) forecasts for 2025-2027 are adjusted to 2.78, 3.55, and 4.37 RMB respectively, with a target price of 103.21 HKD based on a 34x PE ratio for 2025 [4][10] - The company’s revenue is projected to grow significantly, with 2023 revenue at 4,191 million RMB and expected to reach 12,411 million RMB by 2027, reflecting a compound annual growth rate [4][10] - The gross margin is expected to remain stable around 75%, while the net profit margin is projected to improve from 11.0% in 2023 to 14.0% in 2027 [4][10]

Group 1 - The company reported a robust revenue growth of 17.29% year-on-year, achieving an operating income of 4.108 billion yuan in H1 2025 [1] - The net profit attributable to the parent company reached 524 million yuan, reflecting a significant increase of 30.65% year-on-year [1] - The gross margin for H1 2025 was 75.52%, a slight decrease of 0.99 percentage points, while the net profit margin improved by 1.74 percentage points to 13.52% [1] Group 2 - The main brand, Han Shu, generated revenue of 3.344 billion yuan in H1 2025, marking a 14.3% increase, with significant sales from the Hong Man Yao and X Peptide series [2] - The second brand, Newpage, saw a remarkable revenue growth of 146.5% year-on-year, reaching 397 million yuan, achieving its annual sales target for 2024 [2] - The company is actively enhancing its online sales strategy, with self-operated online channels generating 3.421 billion yuan in revenue, a 24.6% increase, and accounting for 83.3% of total revenue [2] Group 3 - The company is expected to achieve net profits of 1.025 billion yuan, 1.286 billion yuan, and 1.566 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding PE ratios of 32, 26, and 21 [3]

Summary of Shangmei Group's Conference Call Company Overview - Shangmei Group's valuation has reached 30 times earnings, exceeding the historical average of 20 times, primarily due to market recognition of its multi-brand development strategy over the next 3-5 years [2][4][15] - The company has experienced significant growth phases since its listing, with a notable increase in valuation from 20 times to 30 times in 2025, driven by its long-term strategy [4][5] Key Points and Arguments Brand Performance - The Han Shu brand previously accounted for over 80% of sales on Douyin, but the company has strategically reduced its investment in direct broadcasting from 50% in 2024 to less than 20% in 2025, shifting focus to live streaming and product card malls [2][7][9] - Despite a short-term impact on GMV, this adjustment has alleviated pressure on profit margins, with GMV data recovering positively from March 2025 [7][9] - Han Shu's growth rate was significant in May and June 2025, maintaining over 50% growth even during the traditionally slower months of July and August [10] Future Growth Strategy - Shangmei Group aims to achieve sales of 20 billion yuan for the Han Shu brand by 2030, positioning it as the leading beauty brand in China through channel and product expansion [11] - The company is diversifying its product categories, with new products accounting for 30%-40% of total offerings, and establishing independent divisions for men's skincare and color cosmetics [8][12] Financial Projections - Expected revenue for 2025 is 8.6 billion yuan, with a net profit of 1.11 billion yuan, corresponding to a current valuation of 30 times earnings; projections for 2026 indicate revenue of 14.3 billion yuan at a valuation of approximately 23-24 times [3][15] - The company has shown strong performance in the first half of 2025, with full-year profit estimates between 1.1 billion and 1.15 billion yuan [15] Emerging Brands - The Yi Ye brand, positioned as a mid-to-high-end domestic product for mothers and infants, has rapidly grown, with a gross margin exceeding 80% and a net margin of over 15%, expected to reach a scale of over 1.5 billion yuan with a net margin of 25% [2][13] - New brands launched in 2025, such as AMU and Ji Fang, have shown promising early performance, contributing to the company's long-term growth strategy [14] Additional Important Insights - The company has made significant adjustments to its channel strategy, focusing on emerging platforms like Kuaishou and traditional e-commerce platforms like Tmall and JD, indicating a clear strategic direction despite reduced investment in direct broadcasting [9] - The upcoming Double Eleven shopping festival is a critical period for the Han Shu brand, where the company plans to leverage its marketing strategies to maximize market opportunities [16]