FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股份總數 | | | 於下列日期開始時的結存(註1) | 2025年4月17日 | 1,251,337,357 | | | 0 | | | 1,251,337,357 | | 1). ...

Core Insights - Miniso reported a revenue growth of 22.8% to 17 billion yuan and a net profit increase of 15.4% to 2.72 billion yuan in 2024, with a record high gross margin of 44.9% [1] - However, the financial results reveal underlying risks in cost control, market expansion, and brand competition [1] Domestic Market Performance - The domestic market growth is weak, with revenue increasing only 2.8%, significantly lower than the 42% growth in overseas markets [2] - Same-store sales have declined, indicating reliance on store expansion rather than improvement in single-store efficiency [2] - Increased competition from brands like KKV and Green Party is pressuring Miniso's market share, as these competitors attract young consumers with differentiated product strategies [2] - Inventory turnover days have risen to 81 days, with 74% of inventory in domestic stores, and 12% of inventory over 180 days, suggesting potential markdown risks [2] - Rising rent and labor costs are adding to the financial pressure, particularly with an increased proportion of direct-operated stores [2] Overseas Expansion Risks - Nearly 40% of Miniso's revenue comes from overseas markets, but expansion faces multiple risks, including policy uncertainties [3] - The number of stores in the U.S. has grown from under 100 in 2021 to 275 in 2024, but future growth may be hindered by export tariffs, rising logistics costs, and geopolitical risks [3] - Signs of market saturation are emerging in some overseas markets, such as the U.K., where same-store sales growth is slowing [3] - International competitors like IKEA and H&M are intensifying market competition [3] - Miniso's product line abroad primarily consists of small to medium-sized household goods, lacking differentiated innovation [3] Summary and Recommendations - The 2024 financial report highlights multiple risks in cost control, market expansion, and brand competition for Miniso [4] - Investors should focus on the company's inventory management and cost control capabilities, particularly in domestic market inventory turnover efficiency and gross margin improvement [5] - The policy risks and intensified competition in overseas markets may pressure future revenue growth, necessitating careful evaluation of Miniso's globalization strategy [5] - The company should enhance product innovation to improve the competitiveness of core products in response to increasing market competition [6]

公司名稱： 名創優品集團控股有限公司 FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 呈交日期： 2025年4月17日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月17日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月16日 變動日期 2025年3月26日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月16日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不 ...

Summary of Conference Call Company Overview - The conference call discusses the financial performance of Miniso for the fourth quarter and the entire year of 2024, with key participants including the founder and CEO Ye Guofu and CFO Zhang Jingjing [1][3][11]. Key Financial Highlights - Total revenue for 2024 reached approximately 17 billion RMB, representing a year-on-year growth of 23% [11]. - The average number of stores increased by 18%, with the Miniso brand contributing 16 billion RMB to the total revenue [11]. - Overseas revenue accounted for 39% of total revenue, up from 34% in the previous year [12]. - Gross margin improved by 3.7 percentage points to 44% in 2024, with all business segments showing improvement [12]. - Adjusted net profit increased by 17% year-on-year, maintaining a net profit margin of 20% [15][29]. Global Expansion and Market Strategy - As of December 31, 2024, the company operated 7,780 stores globally, with 1,219 new stores opened during the year [2][4]. - The U.S. market has seen rapid growth, with 154 new stores added, bringing the total to 275 across 47 states [5][26]. - The company aims to enhance operational quality through precise store opening strategies and improved logistics efficiency [5][26]. Product and Brand Development - The company plans to continue focusing on product innovation and IP collaborations, with over 90 new IP initiatives planned for 2024 [36][39]. - The introduction of third-party products in stores aims to cater to a younger demographic, enhancing customer experience [35][39]. Cost Management and Profitability - Sales and management expenses grew by 52%, with sales expenses increasing by 59% [13]. - The company is focused on improving operational efficiency and cost control, particularly in logistics, which saw a 51% increase in costs due to international shipping [15][26]. Future Outlook - The company anticipates a continued focus on overseas market growth, with a disciplined approach to store management [20][21]. - For 2025, the company expects revenue growth to accelerate, with a focus on improving profit margins through optimized store performance [21][29]. - The company aims to maintain a healthy balance between rapid growth and shareholder returns, with a commitment to stable dividend payments [17][18]. Additional Insights - The company is adapting to changes in the global economic environment, particularly in response to U.S. policy shifts, by diversifying its supply chain and reducing reliance on the Chinese market [7]. - The integration of local talent and product development is seen as crucial for success in overseas markets [6][40]. This summary encapsulates the key points discussed during the conference call, highlighting the company's financial performance, strategic initiatives, and future outlook.

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月15日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - In 2024, the company achieved revenue of 16.99 billion, a year-on-year increase of 23%. The net profit attributable to the parent company was 2.62 billion, up 16% year-on-year, while the adjusted net profit was 2.72 billion, also reflecting a 16% increase [2][4]. - For Q4 2024, the company reported revenue of 4.71 billion, a 23% year-on-year growth, with a net profit of 810 million, marking a 27% increase, and an adjusted net profit of 790 million, which is a 20% increase year-on-year [2][4]. - The company is in a strategic investment phase that is temporarily diluting profit margins, with growth driven by IP and international expansion [4]. Revenue Summary - The company’s revenue growth is supported by strong performance in overseas markets and the TOPTOY brand, while domestic operations faced slight pressure due to high base effects. In 2024, domestic revenue for the company grew by 11%, while TOPTOY saw a 45% increase. In Q4, domestic revenue growth was 7% for the company and 50% for TOPTOY [7]. - The overseas market experienced a robust growth of 43% in 2024, with direct overseas operations growing by 66% on a comparable basis [7]. Profitability Summary - The adjusted net profit for 2024 was 2.72 billion, reflecting a 16% year-on-year increase, with Q4 adjusted net profit reaching 790 million, a 20% increase year-on-year. The gross margin, sales, and management expense ratios showed changes of 3.9%, 2.4%, and 1.0% respectively, with operating profit margin improving by 0.6 percentage points [7]. - The decrease in financial income and the phase of direct investment have temporarily diluted profit margins, but operational profitability continues to improve [7]. Strategic Initiatives - The company is enhancing product capabilities while implementing an innovative store matrix strategy and an online O2O approach to capture domestic growth. The "seven-layer store matrix strategy" is being executed, focusing on both IP and category scenarios [7]. - The company plans to transform smaller stores into larger ones and optimize channel and franchise structures to achieve precise inventory distribution [7]. Financial Projections - The adjusted net profit forecasts for 2025, 2026, and 2027 are 3.04 billion, 3.73 billion, and 4.59 billion respectively, indicating a positive outlook for profitability as the company scales its operations [7].

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月15日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...