Core Viewpoint - The collaboration between Pop Mart and a well-known mobile brand is set to launch an IP co-branded product, marking a significant innovation in the mobile phone industry with the introduction of the first "trendy toy" phone [1] Group 1: Company Collaboration - Pop Mart will collaborate with Honor to release a co-branded mobile phone [1] - The new device is positioned as the industry's first trendy toy phone [1] - The official launch date for the new phone is January 19 [1]

Core Insights - The report emphasizes the rise of "small content" as a key trend to address brand anxiety in the context of media transformation and rational consumer values [1][3] - Small content is characterized by its social engagement, rapid dissemination, and relatability to consumer life scenarios, moving away from traditional advertising [1][2] Group 1: Necessity of Small Content - Traditional large-scale advertising is becoming less effective as consumers seek authenticity and real connections, leading to a decline in trust towards overtly promotional content [11] - The shift towards small content is driven by changing consumer values, budget constraints, and the need for brands to adapt to new media forms while maintaining effective communication [12][14] Group 2: Characteristics and Definition of Small Content - Small content is defined as lightweight, human-centric, highly interactive, and easily shareable, facilitating dialogue between brands and users [18] - It emphasizes the importance of specific, relatable moments over grand narratives, allowing brands to connect more deeply with consumers [26][45] Group 3: Insights and Strategies for Brands - Brands are encouraged to adopt a friend-like approach in their interactions with consumers, focusing on long-term content IP management and value co-creation to build sustainable brand influence [3][39] - The transition from promotional messaging to user dialogue is crucial, as brands can embed their values into everyday scenarios, achieving efficient communication with lower costs [2][12] Group 4: Case Studies and Practical Applications - Procter & Gamble's emotional storytelling across 12 countries illustrates the effectiveness of small content in conveying brand warmth [2] - McDonald's creation of engaging IPs like "McNugget Hero" demonstrates how familiar language can build brand memory [2] - The use of localized dialects in outdoor advertising by STACCATO shows how small content can resonate with diverse audiences [24]

Core Viewpoint - The company has no plans to develop a smartphone but will collaborate with a well-known mobile brand for an IP co-branding project [1] Group 1: Smartphone Collaboration Rumors - A digital blogger claimed that the company would launch a "trendy phone" this month, likely in partnership with a popular youth-oriented mobile brand [1] - Another blogger mentioned that the company is negotiating with a well-known mobile brand to combine trendy elements with phone design, potentially launching trendy phone cases or co-branded models [1] - The company confirmed that it is not developing a smartphone but will engage in IP co-branding with a mobile brand [1] Group 2: Business Expansion and Performance - Since 2025, the company has been rumored to expand into AI toys and home appliances, although it denied such claims in the past [2][3] - The company is actively pursuing overseas expansion, with partners in Indonesia, Cambodia, and Mexico starting shipments, indicating a deepening global supply chain [3] - The company reported a 245% to 250% year-on-year revenue growth in Q3 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue by 365% to 370% [3] Group 3: Strategic Partnerships and Initiatives - The Henan Provincial Department of Culture and Tourism is seeking opinions on a plan to support creative design companies and international brands, including the company, for high-profile cultural events in Henan [4]

Core Viewpoint - The company has no plans to develop a smartphone but will collaborate with a well-known mobile brand for an IP co-branding project [1] Group 1: Collaboration and Product Development - Recent rumors suggested that the company would launch a "trendy toy phone" in collaboration with a popular domestic smartphone brand [1] - The company confirmed that it is not developing a smartphone but is planning to release products that combine trendy toy elements with mobile phone designs [1] - The company showcased a mini version of Labubu at its mid-year earnings release, indicating plans for diverse applications of Labubu products, including mobile accessories [1] Group 2: Market Expansion and Revenue Growth - Since 2025, the company has been rumored to explore AI toys and home appliances, although it denied such claims [2] - The company is actively expanding its overseas operations, with partners in Indonesia, Cambodia, and Mexico starting shipments, indicating a deepening global supply chain [2] - The company reported a 245% year-on-year increase in overall revenue for Q3 2025, with Chinese revenue growing by 185% to 190% and overseas revenue increasing by 365% to 370% [3] - Offline channels in China saw a revenue increase of 130% to 135%, while online channels grew by 300% to 305% [3] Group 3: Strategic Positioning - The company is evolving from a trendy toy product company to a global emotional consumption ecosystem centered around IP system operations, characterized by high growth, profitability, and strong barriers [3] - The Henan Provincial Department of Culture and Tourism is seeking to support collaborations between cultural design companies and well-known brands, including the company, for various cultural events [3]

荣耀终端股份有限公司1月12日向上证报确认，公司旗下数字500系列将与泡泡玛特进行IP联名合作，新 机定位行业首款潮玩手机，将于1月19日发布。 1月12日，泡泡玛特称，近期会和知名手机品牌推出IP联名合作。 （文章来源：上海证券报） 据了解，荣耀将于1月19日19时30分举办新品发布会，届时将推出荣耀Magic8 Pro Air及荣耀联名设计系 列新品手机。其中，联名设计系列除了包含与保时捷合作的RSR保时捷设计特别版外，还有与泡泡玛特 IP联名的首款潮玩手机。 ...

Core Insights - The collectibles card market is experiencing significant growth, with companies like Suplay and Sunnysondi filing for IPOs, indicating a rising interest in high-end collectible cards [1][2] - The integration of IP and collectibles is becoming a standard in the entertainment industry, with a notable increase in the number of projects and collaborations between major platforms and brands [9][12] - The global market for entertainment merchandise is projected to reach $137.4 billion by 2029, highlighting the lucrative potential of this sector [8] Group 1: Market Developments - Suplay has submitted its IPO application to the Hong Kong Stock Exchange, focusing on high-end collectible cards priced above 10 yuan [1] - Sunnysondi's IPO application follows the success of its merchandise from popular animated films, indicating a trend of rising revenues in the collectibles sector [2] - The collectibles card has become a standard offering for popular media, with nearly 100 projects planned for 2025, a significant increase from the previous year [9] Group 2: Financial Performance - HYBE's merchandise and licensing revenue reached 168.3 billion KRW (over 800 million RMB) in Q3 2025, becoming its third-largest revenue source [5] - Major companies like Light Media and Mango TV are ramping up their investments in IP derivative products, with Light Media's market value at 48 billion RMB and Mango TV at 45.7 billion RMB [13] Group 3: Industry Trends - The collectibles card market is evolving, with brands like Hitcard leading the way by collaborating with major IP holders and expanding their product offerings [14][35] - The trend of integrating high-quality products that carry emotional value is becoming crucial for brands to differentiate themselves in a competitive market [19][30] - Companies are increasingly focusing on building comprehensive IP ecosystems, with brands like Hitcard and Uncommon Play aiming to enhance their operational capabilities and market reach [36][38] Group 4: Consumer Engagement - Major platforms are enhancing their consumer engagement strategies by launching themed stores and interactive experiences, such as iQIYI's "Qixiaobei" stores and Youku's themed areas [21][25] - The rise of online sales channels, including live streaming and e-commerce, is reshaping how collectibles are marketed and sold, with significant sales coming from these platforms [30] Group 5: Future Outlook - The industry is expected to see more brands emerge that can successfully navigate the complexities of IP management and product development, potentially leading to the creation of iconic brands similar to LEGO or Hasbro in the future [38]

Group 1 - The core point of the article is that Honor will collaborate with Pop Mart to launch the industry's first trendy toy smartphone [1] Group 2 - The collaboration signifies a strategic move to combine technology with popular culture, potentially attracting a younger demographic [1] - This partnership may enhance brand visibility and market reach for both companies in the competitive smartphone and toy markets [1] - The launch of the trendy toy smartphone could set a new trend in the industry, merging collectibles with mobile technology [1]

Group 1 - Honor Mobile has confirmed a collaboration with Pop Mart for the launch of the 500 series, positioning it as the industry's first trendy toy phone, set to debut on January 19 [1] - The Honor Magic8 Pro Air will feature a lightweight design with a thickness of approximately 6.3mm and a weight of around 158g, making it lighter than the 165g iPhone Air [1] - The Magic8 Pro Air will be equipped with a 6.31-inch display, a Dimensity 9500 chip, a 5500mAh battery, and support for 80W fast charging [1] Group 2 - The Honor Magic8 RSR Porsche Design Edition, the most powerful version in the Magic series, will also be released on the same day, featuring a triple-camera system with a 50MP wide-angle main camera, a 200MP periscope telephoto camera, and a 50MP ultra-wide camera [2] - The front camera setup includes a 50MP ultra-wide and a 3D depth-sensing camera, with the device housing a 7200mAh battery that supports 120W wired and 80W wireless fast charging [2] - Honor established a strategic partnership with Porsche Design in December 2023, ensuring that each generation of Magic flagship will feature a Porsche Design variant starting from the Magic6 [2]

Core Viewpoint - Recently, Honor is set to collaborate with Pop Mart for an IP co-branding initiative, indicating a strategic move to enhance brand visibility and market reach [1] Group 1 - Honor is engaging in a partnership with Pop Mart, which is known for its collectible toys and IPs [1] - There were previous speculations about Pop Mart entering the mobile phone market, but the company has clarified that it has no plans to develop mobile phones [1]

Industry Overview - The year 2025 is described as a "new era" for the ACGN (Animation, Comic, Game, Novel) industry in China, marking significant changes in animation films, series, and AI-driven content [1] - The Chinese animation film "Nezha: Birth of the Demon Child" achieved a record-breaking box office of 15 billion yuan, while "The Wandering Earth" set new records for 2D animation films [1] - The gaming industry continues to grow steadily, with major companies like Tencent and NetEase launching new blockbuster products [1] Animation and Content Trends - 2025 is seen as a transformative year for Chinese animation series, with changes in platform policies and content planning, as well as a focus on female-oriented themes to escape content homogeneity [1] - AI-driven comic series are gaining traction, with platforms like iQIYI and others recognizing the potential of AI technology in the entertainment sector [1] - The rise of AI comic series is reminiscent of the past boom in the comic industry, leading to increased competition and potential market consolidation by 2026 [1] Gaming and E-sports Developments - The gaming industry is experiencing stable growth, with total revenue continuing to increase year-on-year, and new competitive products emerging from major players [1] - 2025 is also noted as a pivotal year for Chinese e-sports projects expanding globally, despite mixed results in international competitions [2] - The first e-sports Olympics is scheduled for 2027, indicating a growing recognition of e-sports on a global stage [7] Financial Performance and Market Dynamics - The report from the Chinese gaming industry indicates a total of 1,771 game licenses were issued in 2025, marking a 25% increase from 2024, with a diverse range of game types being approved [124] - Companies like Reading Group reported a total revenue of 8.12 billion yuan in 2024, a 15.8% increase year-on-year, showcasing the industry's robust growth [19] - Kinsan Software reported a revenue of 10.318 billion yuan in 2024, with a significant increase in gaming-related income [20] Notable Events and Releases - The release of "Nezha 2" and "The Wandering Earth" highlights the success of Chinese animated films in 2025, with both films achieving record box office numbers [5][70] - The launch of various gaming titles and platforms, including the public testing of "Decision Peak" and "Xianjian World," reflects the ongoing innovation in the gaming sector [4][11] - The publication of multiple industry reports, such as the "2025 Trends Report" for domestic animation and GenAI, indicates a focus on understanding and adapting to market changes [6][9]