新浪科技讯 12月27日上午消息，网易公司今日发布公告，宣布公司执行副总裁、互动娱乐事业群负责 人丁迎峰（丁丁）将于2025年12月31日正式退休。退休后，他将继续担任公司顾问职务。 公开报道显示，丁迎峰于2002年加入网易，负责网易互娱事业群的研发与运营工作。在其任职期间，网 易游戏陆续推出了多款具有行业影响力的作品，并建立起体系化、专业化的游戏研发与发行能力。今年 以来，在长青战略的推进下，网易多款产品表现亮眼：上线22年的《梦幻西游》电脑版同时在线人数突 破358万，创历史新高；手游月活跃用户数也达近两年峰值。与此同时，新生代产品同样展现出强劲活 力。《燕云十六声》海外版本上线后，Steam同时在线用户突破25万，跻身全球畅销榜第二，海外版本 上线首月玩家数量突破1500万，成为近年来欧美市场表现最突出的国产武侠游戏之一。 网易表示，未来，网易游戏将继续依托完善的体系化建设与人才战略，促进业务在稳健中持续向前发 展。 责任编辑：江钰涵 网易表示，未来，网易游戏将继续依托完善的体系化建设与人才战略，促进业务在稳健中持续向前发 展。 责任编辑：江钰涵 新浪科技讯 12月27日上午消息，网易公司今日发布公告， ...

Group 1 - The core point of the news is the retirement of Ding Yingfeng, the Executive Vice President and head of the gaming department at NetEase, effective December 31, with plans to continue as a consultant until 2026 [2] - Ding Yingfeng has been with NetEase for 23 years, joining in 2002 and playing a key role in the success of flagship games like "Fantasy Westward Journey" and "Dream of Red Mansions" [2] - Following Ding's retirement, Hu Zhipeng, who was promoted to Executive Vice President in March, is expected to take over as the sole Executive Vice President of NetEase [3] Group 2 - NetEase reported a stable development with Q3 net revenue of 28.4 billion yuan, an 8.2% year-on-year increase, and a net profit of 8.6 billion yuan, up 32% [3] - The gaming business remains a significant revenue contributor, with Q3 revenue from games and related services reaching 23.3 billion yuan, a year-on-year increase of 11.8%, accounting for 82% of total net revenue [4] - The online gaming segment contributed 97.6% of the gaming revenue, driven by self-developed games and several agency games, with "Fantasy Westward Journey" achieving a peak online user count of 3.58 million [4]

凤凰网科技讯12月27日，网易公司(NASDAQ:NTES/HKEX:9999)今日正式发布公告，披露了一项核心管 理层的人事变动。在为公司服务长达23年之后，丁迎峰决定退休，并将卸任网易执行副总裁及互娱事业 群负责人职务，该项决议将于2025年12月31日正式生效。作为网易游戏业务的关键人物，丁迎峰的卸任 标志着网易互娱事业群将迎来新的管理阶段。 根据公告披露的后续安排，丁迎峰在卸任实职后并不会立即切断与公司的业务联系，他将在2026年转任 网易公司顾问一职，继续利用其经验为公司提供支持。针对此次变动，网易CEO丁磊肯定了丁迎峰的职 业生涯贡献，特别强调了其在打造网易旗舰游戏产品以及构建公司研发与运营能力方面所发挥的核心作 用。 丁迎峰(别名丁丁)是网易游戏业务的核心奠基者之一，拥有超过25年游戏开发与设计经验。他于1998年 进入游戏行业，早年任职于金智塔并担任经典游戏《古龙群侠传》制作人，2002年受邀加入网易后开启 了长达23年的任职生涯。 入职初期，他参与《大话西游Online II》的早期数值架构工作，随后全程主导《梦幻西游》的研发与运 营，从数值策划逐步晋升为产品经理、第二产品部总监、梦幻西游工 ...

Core Insights - NetEase Group announced the retirement of Ding Yingfeng, Executive Vice President and head of the Interactive Entertainment Division, effective December 31, 2025, after which he will continue as a company advisor [1][7] - CEO Ding Lei expressed gratitude for Ding Yingfeng's contributions, particularly in the success of flagship games and the development of the company's R&D and operational capabilities [1] Group 1: Career and Contributions - Ding Yingfeng entered the gaming industry in 1998 and joined NetEase in 2002, contributing to the design and development of several iconic products, including the first self-developed large-scale online game, "Dahua Xiyou Online" [2] - Under his leadership, "Dream of the West Journey," launched in 2003, has operated for over 22 years by the end of 2025, making it one of the longest-running and highest-grossing product series in NetEase's gaming history [2] Group 2: Business Performance - In the third quarter of 2025, NetEase reported a net revenue of RMB 28.4 billion, with net income from games and related value-added services reaching RMB 23.3 billion, an 11.8% increase compared to the same period in 2024, accounting for 82% of total revenue [5] - The growth was primarily driven by the launch of new games such as "Yanyun Sixteen Sounds" and "Broken Land," as well as the stable income from existing products like the "Dream of the West Journey" series and "Egg Party" [5] Group 3: Organizational Changes - Following Ding Yingfeng's retirement, his responsibilities will be taken over by the current management team of the Interactive Entertainment Division, although specific successors have not been disclosed [7] - The impact of this leadership change on NetEase's long-term strategy and product line planning for the gaming business will gradually become evident in 2026 and beyond [7]

格隆汇12月27日｜网易发布公告，集团执行副总裁兼网络游戏部门负责人丁迎峰决定退休，自2025年12 月31日正式生效。退休后，丁迎峰将于2026年开始继续担任网易顾问。 根据网易管理团队页面的介 绍，丁迎峰于2002年加入网易，于2011年至2016年担任网易集团副总裁，负责网易在线游戏部门的产品 开发、运营及管理，2016年起担任网易集团执行副总裁，主管网易在线游戏的互动娱乐事业部。 ...

| 序号 | 名称 | 港股代码 | 最新价 V | 涨跌额 | 涨跌 | | --- | --- | --- | --- | --- | --- | | 1 | 腾讯控股 | O 00700 | 603.000 | +1.000 | 0.17 | | 2 | 携程集团-S | 09961 | 563.500 | -4.500 | -0.79 | | 3 | 蜜雪集团 | 02097 | 421.800 | -2.800 | -0.66 | | 4 | 香港交易所 | 00388 | 410.000 | +2.400 | 0.59 | | 5 | 百胜中国 | 09987 | 379.200 | +3.000 | 0.80 | | 6 | 网易-S | 09999 | 213.200 | +0.400 | 0.19 | | 7 | 泡泡玛特 | 09992 | 200.200 | -0.200 | -0.10 | | 8 | 昨日市 w | 09626 | 191.500 | -2.400 | -1.24 | | d | 日济神州 | 06160 | 183.500 | -0.500 | -0.27 | | ...

Core Insights - NetEase, Inc. announced the retirement of Yingfeng Ding, Executive Vice President and head of the Interactive Entertainment Group, effective December 31, 2025, after 23 years with the company [1][2] - Mr. Ding will continue to serve as a consultant to NetEase in 2026 following his retirement [2] Company Overview - NetEase, Inc. is a leading internet and game services provider, known for its premium content and extensive offerings in the gaming ecosystem, including popular mobile and PC games in China and globally [3][4] - The company boasts one of the largest in-house game R&D teams, focusing on mobile, PC, and console gaming, aiming to create superior gaming experiences and deliver value to its community [4] Additional Services - Beyond gaming, NetEase's service offerings include Youdao, an intelligent learning and advertising solutions provider, NetEase Cloud Music, an online music platform, and Yanxuan, a private-label consumer lifestyle brand [5]

Core Viewpoint - The article emphasizes the growth of China's gaming industry in overseas markets, highlighting that the actual sales revenue of self-developed games reached $9.501 billion, a year-on-year increase of 11.07% [6]. Group 1: Market Performance - Tencent's international market revenue grew by 43%, marking the highest growth rate since the segment's performance was disclosed [9]. - NetEase's overseas deferred revenue increased by 25.3% to 19.47 billion yuan, indicating that the overseas market is becoming a second growth curve for its gaming business [9]. - By 2025, China's self-developed game overseas revenue is expected to exceed $20 billion, reflecting a significant upward trend in overseas income [9]. Group 2: Leading Companies - Century Games has been identified as the "first factory" for overseas expansion, ranking first in the global mobile game manufacturers list, with notable titles like "Endless Winter" and "Kingdom of Bouncing" contributing to its success [12][13]. - Other companies like FunPlus and Lilith Games also continue to perform well in the overseas market, particularly in the SLG genre, which is popular in emerging markets [14]. Group 3: Game Genres and Player Demographics - SLG games remain a popular category for Chinese games going abroad, appealing to a wide range of players, including those in conflict zones seeking escapism [14]. - Casual games from companies like Habby, which include titles like "Archero" and "Dungeon of the Endless," have also shown strong performance in overseas markets due to their low entry barriers and engaging gameplay [16]. - Lemon Microfun targets ultra-casual players, primarily women, with games like match-3 and simulation genres, catering to players looking for quick entertainment during daily routines [19]. Group 4: Trends in Game Development - The article notes that shooting games continue to be a traditional strong category for overseas markets, with Tencent's "Delta Force" performing exceptionally well [20]. - The second dimension (二游) games, while not mainstream, have a dedicated following in overseas markets, with players attending conventions to connect with others [22]. - The success of titles like "Ming Tide" and "Yuan Yun Sixteen Sounds" indicates a growing interest in Chinese cultural themes, particularly in the martial arts genre, which has gained traction among overseas players [41][43]. Group 5: Future Directions - The article suggests that the combination of martial arts, immersive experiences in second dimension games, and detailed narratives in female-oriented games will shape the future landscape of Chinese games going abroad [48]. - The industry is transitioning from a rough expansion phase to a more refined competition stage focused on quality, culture, and gameplay [49]. - Companies will need to balance global adaptation with local expression to maintain competitive advantages in the international market [49].

Core Insights - The overseas market remains a key focus for the Chinese gaming industry, with actual sales revenue from self-developed games reaching $9.501 billion in the first half of 2025, marking an 11.07% year-on-year growth [1] - Major companies like Tencent and NetEase have reported significant revenue growth from international markets, with Tencent's international market revenue increasing by 43% and NetEase's deferred revenue growing by 25.3% to 19.47 billion yuan [3] - The trend indicates that by 2025, the overseas revenue from Chinese self-developed games is expected to exceed $20 billion, highlighting the increasing demand for Chinese games abroad [3] Group 1 - Tencent is recognized as a leading player in the overseas market, but Century Huatong has been named the "first factory" for overseas expansion in 2025 [4] - The "Top 50 Global Mobile Game Publishers" list includes nine Chinese companies, showcasing the competitive landscape and the presence of Chinese firms in the global market [5] - Century Huatong's success is attributed to several hit mobile games, particularly in the SLG genre, which remains popular in emerging markets [8] Group 2 - Companies like Haipi Games and Lemon Microfun are capitalizing on casual gaming trends, targeting light players, particularly women, with games that are easy to pick up and play [10][12] - The second dimension of gaming, particularly in the overseas market, is still developing, with companies like MiHoYo maintaining a loyal player base despite not being as dominant as in previous years [16] - The success of games like "Yanyun Sixteen Sounds" on platforms like Steam indicates a growing interest in Chinese martial arts games, suggesting a potential new direction for Chinese games in international markets [30][32] Group 3 - The overseas gaming market is evolving, with trends showing a shift towards quality, culture, and gameplay, moving away from a more crude approach [37] - The combination of martial arts themes, immersive experiences in second-dimensional games, and detailed narratives in female-oriented games are shaping the new landscape of Chinese games abroad [37] - Future challenges for companies will include balancing global adaptation with local expression while leveraging cultural advantages for sustained commercial competitiveness [37]

近日，网易游戏《头号追击》发布网易（官方版本）停运公告称，由于游戏开发运营策略的调整，《头号追击》游戏将于2026年2月26日10时终止运营。 公告显示，2025年12月17日10时，《头号追击》的全平台下载入口将被关闭，玩家将无法下载该游戏，同时停止游戏充值、新用户注册；2026年2月26日10 时，正式停止游戏运营，关闭游戏服务器，同时关闭该游戏的网易游戏官方网站，届时上述网站将不能访问。 公告还显示，自停运公告发布之日起至2026年2月26日10时止，《头号追击》现有玩家游戏账号中尚未使用的头号币可继续使用。 值得一提的是，11月24日15时，网易旗下MMO游戏《射雕》正式停止运营，停运的主要原因是《射雕三部曲》IP的合作期即将结束，以及游戏运营策略的 调整。 ...