近日，网易游戏《头号追击》发布网易（官方版本）停运公告称，由于游戏开发运营策略的调整，《头号追击》游戏将于2026年2月26日10时终止运营。 公告显示，2025年12月17日10时，《头号追击》的全平台下载入口将被关闭，玩家将无法下载该游戏，同时停止游戏充值、新用户注册；2026年2月26日10 时，正式停止游戏运营，关闭游戏服务器，同时关闭该游戏的网易游戏官方网站，届时上述网站将不能访问。 公告还显示，自停运公告发布之日起至2026年2月26日10时止，《头号追击》现有玩家游戏账号中尚未使用的头号币可继续使用。 值得一提的是，11月24日15时，网易旗下MMO游戏《射雕》正式停止运营，停运的主要原因是《射雕三部曲》IP的合作期即将结束，以及游戏运营策略的 调整。 ...

【深圳商报讯】（驻穗记者 姚嘉莉）深圳将打造中国游戏出海第一城，广州规划建设"大湾区游戏 谷"，广东的游戏产业版图不断扩展。12月23日，"拾级而上·粤创未来"2025广东游戏产业年会暨"金钻 盛典·年度游戏成果发布"仪式在广州举办。 从全国到全球，广东游戏更是逐渐成长为中国文化出海的核心力量之一。2024年，广东自研游戏海外收 入突破423.6亿元，全国每10元中，就有4元来自广东。今年的报告显示，2025年广东游戏出海营收预估 达到464.27亿元，同比增长9.60%。"硬核出海"已经成为广东游戏产业的重要发展趋势之一。 广东省游戏产业协会执行会长鲁晓昆在年会上发布《2025广东游戏产业发展报告》。报告显示，2025年 全球游戏市场规模达到1888亿美元，增速为3.4%，其中亚太地区市场规模为876亿美元，增长2.3%；中 国市场预估收入达到523亿美元。2025年广东游戏营收预估达到2836.13亿元，同比增长8.90%。 近几年，电竞越来越成为年轻人社交方式，形成线上与线下融合的电竞文化新社群。再加上一系列政策 的出台与扶持，电竞从依附游戏渐渐成长为初具生态的独立产业链。电竞手柄、电竞椅、电竞赛事门票 ...

Core Insights - Guangdong is positioning itself as a leading hub for the gaming industry in China, with initiatives to become the first city for game exports and the establishment of the "Greater Bay Area Game Valley" [2][3] Group 1: Market Growth and Projections - The global gaming market is projected to reach $188.8 billion by 2025, growing at a rate of 3.4%, with the Asia-Pacific region expected to generate $87.6 billion, a 2.3% increase [2] - China's gaming revenue is estimated to reach $52.3 billion by 2025, while Guangdong's gaming revenue is forecasted to hit ¥283.61 billion, reflecting an 8.9% year-on-year growth [2][3] Group 2: Guangdong's Market Share - Guangdong's gaming revenue accounts for over 80% of the national total, increasing from 79.94% the previous year, with a significant contribution from mobile games, client games, and mini-program games [3] - The province has seen an average annual growth rate of 12% in its gaming industry over the past decade, solidifying its status as a national leader [3] Group 3: Industry Development and Trends - The gaming industry in Guangdong is transitioning from "product management" to "emotional management," reinforcing its position as the "heart" of China's gaming sector [4] - The esports sector is rapidly evolving into a standalone industry, driven by new consumer trends and policies, with significant growth in esports-related products and events [4] Group 4: International Expansion - Guangdong's self-developed games are projected to generate over ¥42.36 billion in overseas revenue in 2024, with expectations for this figure to reach ¥46.43 billion by 2025, marking a 9.6% increase [4]

Core Insights - The Chinese gaming industry has experienced significant growth, with annual revenue increasing from 140.7 billion RMB to 325.7 billion RMB from 2015 to 2025, marking a doubling in revenue over the decade [1] - The focus has shifted from single product overseas distribution to a comprehensive global strategy encompassing investment, development, testing, publishing, and operation [2] - By 2025, the actual sales revenue of self-developed games in overseas markets is projected to reach 20.455 billion USD (approximately 144.03 billion RMB), reflecting a year-on-year growth of 10.23% [2] Industry Trends - The Chinese gaming industry has seen a comprehensive upgrade from government support to institutional backing and team enhancements, with initiatives like the "Game Shanghai Ten Articles" and the establishment of overseas service centers [3] - Major companies like Tencent and Century Huatong have reported substantial overseas revenues, with Tencent's overseas income reaching 20.8 billion RMB, accounting for about one-third of its total gaming revenue, and a year-on-year growth of 43% [4] - The diversification of game genres and gameplay has been crucial, with successful titles across various categories, including action, simulation, and RPGs, indicating a broadening of market appeal [4][5] Globalization Strategies - Chinese gaming companies are increasingly adopting global strategies from the outset, moving from localized adaptations to deep localization that considers cultural preferences and gameplay mechanics [8] - The shift in publishing strategies includes simultaneous global launches and prioritizing overseas versions, enhancing the relevance of products in international markets [8] - The use of interactive advertising and market testing has become common, allowing developers to gather real-time feedback and adjust their products accordingly [9] Technological Advancements - The integration of advanced technologies such as AI, VR, and cloud computing has become essential for Chinese gaming companies to enhance operational efficiency and market responsiveness [12][14] - AI technologies are being leveraged to streamline creative processes, allowing for rapid development and iteration of game concepts, thus reducing costs and time [15][16] - The 2025 report indicates that the growth in gaming revenue and user base is attributed to improved mobile game quality, successful long-standing titles, and the strong performance of mini-program games [16]

客户端 今日港股三大指数集体高开，恒指开盘涨0.02%，报25780.09点，恒科指涨0.07%，国企指数涨0.09%。 盘面上，科网股跌多涨少，网易涨超1%，腾讯跌近1%；黄金股延续涨势，中国白银集团涨超2%；内房 股板块活跃，融创中国涨超1%；银行股部分上涨，重庆农村商业银行涨超1%。 责任编辑：郭栩彤 热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 客户端 今日港股三大指数集体高开，恒指开盘涨0.02%，报25780.09点，恒科指涨0.07%，国企指数涨0.09%。 盘面上，科网股跌多涨少，网易涨超1%，腾讯跌近1%；黄金股延续涨势，中国白银集团涨超2%；内房 股板块活跃，融创中国涨超1%；银行股部分上涨，重庆农村商业银行涨超1%。 | 国企指数 | 8922.07 +0.09% | | --- | --- | | 800100 | | | 但生科技指数 | 5492.83 +0.07% | | 800700 | | | 恒生指数 | 25780.09 +0.02% | | 800000 | | 责任编辑：郭栩彤 ...

MMO这块儿，确实网易更会整活。 就在上周，网易《逆水寒》端游宣布将于明年1月9日推出"十日服"。如字面意思，整个服就只开十天，1月9日开服，运营十天后于1月18日关服，并清除 所有数据。 01 我在逆水寒端游中"搜打撤"？ 十日服与传统服到底有哪些区别？除了10日删档等表面信息外，与正式服、黄金服相比，游戏在商业化模式、养成、战斗、交易等方面均有所不同。 最关键的，十日服取消了点卡，玩家可以无门槛地去体验。而玩家在游戏内的所有充值，可以全部继承到正式服中。 首先，为何会推出十日服？据《逆水寒》端游所述，MMO最有趣的部分就在前10天——玩家全部从0开始，社交尚未固化，数值尚未积累，对于任何一名 玩家都有体验。 不过，或许考虑到十日服的生态会与常规服截然不同，此次十日服更像是一片试验田：它独立运行，并不影响现有服务器生态。同时在养成、战斗上更加 激进，如回归原始的无规则野外PK，更快的养成释放，技能简化去掉冗余操作等等，这些在主流MMO很难见到设计，在十日服一股脑地放出来。 除了行业关注外，十日服在玩家圈层也掀起了不小的波澜。自12月19日《逆水寒》官方公众号公布十日服消息后，截止至今阅读量达到8.4万，转发 ...

随后的圆桌讨论以《游戏动漫美术的下一个"破圈点"在哪里？》为题，从技术演进、艺术风格、人才培养、产业 融合等多维度展开思想碰撞，为现场观众提供前瞻洞察。 作为区域数字文创产业的重要培育载体，网易（长沙）数字产业中心通过构建"技术赋能+产业孵化+人才输送"一 站式服务体系，实施游戏动漫美术人才专项培养计划，推动马栏山成为游戏动漫产业的集群高地、人才高地与版 权创新高地。 "未来，网易（长沙）数字产业中心将完善'创意研发—人才培育—产业转化'生态链，助力马栏山视频文创产业园 成为国内领先的数字文创与美术制作高地，为全省数字文化产业高质量发展提供持续支撑。"活动现场，网易数智 公共服务发展部生态合作总经理邓钜严表示。 "为支持动漫游戏产业高质量发展，马栏山视频文创产业园正构建'三位一体'发展生态：打造以算力为核心的技术 基座，园区现有及扩容后算力将达500P，可支撑千亿参数大模型训练；建立全生命周期企业培育体系，针对动漫 游戏产业推出专项奖励政策，从初创团队到成熟企业提供多层次资金支持；优化创新服务环境，通过'行政+司法 +技术'的版权保护体系缩短登记时间，并探索'版权+金融'模式破解企业融资难题。"马栏山（长沙） ...

Core Insights - The 20th China Game Industry Annual Conference was held in December 2025 in Shanghai, marking a significant shift in the event's location from previous cities like Hainan, Guangzhou, and Beijing to a central area in Shanghai [1] - Shanghai's gaming industry is projected to generate over 140 billion yuan in revenue in 2024, accounting for approximately one-third of the national total, with the Xuhui District contributing over 70 billion yuan [3][4] - Xuhui's development is attributed to a systematic approach involving government guidance, market vitality, and collaborative industry ecology, rather than mere policy benefits or random corporate clustering [3] Policy Support - Xuhui has implemented a comprehensive policy framework to support gaming enterprises, providing full-spectrum assistance from establishment to growth [4] - The district has introduced significant financial support, with funding for key enterprises reaching up to 30 million yuan, demonstrating a commitment to the gaming industry's development [5] - A national first, the gaming industry service center was established in July 2025, consolidating over 20 government departments to provide integrated support for gaming companies [5][7] Intellectual Property Protection - Xuhui has established a copyright protection alliance involving multiple government and judicial bodies to safeguard the core assets of the gaming industry, such as creativity and intellectual property [7] - The district has introduced the first national standard for the management of commercial secrets in online gaming enterprises, emphasizing proactive protection measures [7] Spatial Development - Xuhui has strategically planned a "three-core drive" model to cater to different segments of the gaming industry, enhancing the ecosystem for growth [8][9] - The three cores include: - Caohejing, a hub for research and incubation, housing major companies like Tencent and MiHoYo, and offering extensive support for startups [10][12] - Xuhui Riverside, a cultural and global stage for gaming, hosting various high-profile gaming events and exhibitions [16] - Xujiahui and Yuanjie Street, a vibrant commercial area for consumer engagement and IP commercialization [21][19] Service Ecosystem - The Xuhui Gaming Industry Service Center provides tailored support throughout the lifecycle of gaming companies, ensuring efficient processes and addressing specific challenges faced by enterprises [22][23] - The district has developed multiple specialized incubators to foster a diverse ecosystem, offering resources and support for various types of gaming startups [24] Future Aspirations - The signing of a five-year strategic cooperation agreement with the China Audio-Video and Digital Publishing Association indicates Xuhui's ambition to become a leading hub in the gaming industry [29] - The "Three Centers and One Platform" initiative aims to enhance game development, global distribution, and value expansion, integrating gaming with cultural and commercial sectors [29][30] - Xuhui's approach serves as a replicable model for urban centers aiming to develop high-value cultural industries, showcasing the role of government as an ecosystem builder and resource connector [30][31]

Core Insights - The gaming industry is preparing for a significant year in 2026, with multiple game releases scheduled, including notable titles like "Arknights: End of the World" and "Stupid Never Dies" [2][3][4]. Group 1: Upcoming Game Releases - At least 25 games are expected to be released in 2026, featuring unique gameplay experiences and targeting both heavy and light gamers [3]. - Major titles include "Arknights: End of the World" set for January 22, 2026, and "Stupid Never Dies" planned for 2026 [4][19][17]. - Tencent's "Lock Kingdom: World" is scheduled for March 26, 2026, and aims to contribute positively to Q2 performance [5]. Group 2: Game Features and Innovations - "Lock Kingdom: World" will incorporate open-world elements and promises a non-paywall approach to character acquisition [5]. - "Arknights: End of the World" features a sandbox-style map and innovative gameplay mechanics, including automated factory construction [19]. - "Destiny Trigger" is a tactical shooter with a focus on seasonal gameplay and unique modes, aiming to fill a niche in the PVE shooting market [7]. Group 3: Market Trends and Strategies - Cross-platform play is becoming a key strategy for expanding audience reach in the gaming industry [3]. - The trend towards unique gameplay experiences is evident, with many upcoming titles offering differentiated mechanics and themes [3][30]. - Companies are leveraging established IPs and innovative gameplay to attract players, as seen with Tencent's "King of Glory: World" and its open-world mechanics [9][10]. Group 4: Industry Outlook - The gaming market is anticipated to become vibrant in 2026, with a mix of anticipated titles and established franchises [43]. - The release of major titles like "GTA6" alongside new entries could lead to a competitive and engaging gaming landscape [43].

12月23日，港股三大指数午后持续走低，恒生科技指数一度跌至1%，最终收跌0.69%，恒生指数、国企指数由涨转跌，分别下跌0.11%及0.29%，市场情绪 谨慎。 | 名称 | | 最新价 | 涨跌额 | 涨跌幅 | | --- | --- | --- | --- | --- | | 恒生科技指数 800700 | ma | 5488.89 | -37.94 | -0.69% | | 恒生指数 | whiles | 25774.14 | -27.63 | -0.11% | | 800000 | mini | | | | | | | 8913.83 | -25.85 | -0.29% | | 国企指数 800100 | Marine | | | | 盘面上，大型科技股涨跌不一，风电股全天维持强势，建材水泥股、内银股多数上涨。金价在创下历史新高后，黄金、铜、铝等有色金属股呈现高开低走行 情，手游股、军工股、机器人概念股、半导体芯片股集体低迷。 | 行业热力图 √ | 领涨板块 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- ...