Core Insights - The 2025 Tokyo Game Show has seen significant attendance and interest in both domestic and international games, highlighting the growing popularity of Chinese games abroad [1][2][4] - Chinese games have made notable achievements in international markets, with several titles receiving awards and achieving high user engagement [4][20] - The gaming industry is experiencing a shift towards "mini-games" and innovative marketing strategies, which are proving successful in retaining users and generating revenue [5][10][24] Group 1: Event Highlights - The Tokyo Game Show 2025 opened on September 25, attracting large crowds and long queues for popular titles like "Persona 3 Reload" and "Nintendo Switch 2" [1] - Domestic Chinese games also drew significant attention, with players struggling to secure demo tickets for titles like "Arknights: End of the World" [2] Group 2: Chinese Games' International Success - "Whiteout Survival" has achieved over $3.3 billion in revenue within two years of its overseas launch, showcasing the potential of Chinese strategy games in international markets [5] - The game has a retention rate of 42% and a monthly retention rate of 8%, significantly higher than the average for similar games [5] - "Kingshot," another SLG game, generated $75 million in revenue within four months of its launch, indicating a trend of successful mini-games in the market [5][6] Group 3: Marketing and User Engagement - The success of "Whiteout Survival" is attributed to its innovative gameplay that combines light and heavy SLG elements, enhancing user retention [6][8] - The game has successfully attracted a diverse player base, with over 20% of its users being female, breaking traditional gender norms in the SLG genre [8] - Marketing strategies have evolved, with games utilizing platforms like TikTok and YouTube for targeted advertising and local cultural integration [10] Group 4: Performance of Otome Games - "Love and Deep Space" has set a record for Chinese otome games, generating nearly 6 billion RMB globally, with 64% of revenue from the Chinese market [11][13] - Despite its success, the game has faced a decline in revenue, with a 73% drop in the week following its peak [14][16] - The game's lack of engaging content and updates has led to player dissatisfaction, impacting its overall performance [16] Group 5: Industry Growth and Future Prospects - In 2024, China's game export revenue reached $18.56 billion, accounting for nearly 40% of the domestic market, reflecting significant growth over the past decade [20] - Major companies like Tencent and NetEase are leading the charge in overseas markets, focusing on localization and strategic investments [20][21] - The gaming industry is witnessing a diversification of successful titles, with both "mini-games" and high-quality productions finding their place in the global market [27][28]

Core Insights - Chinese gaming stocks have experienced a significant increase, with major companies like Tencent, NetEase, and Century Huatong seeing stock price growth of 64%, 72%, and 303% respectively since the beginning of the year [1] - The overall market sentiment towards gaming stocks has improved, driven by favorable policies and a recovering economic environment [5][10] Industry Growth Factors - The gaming industry's profitability has improved due to supportive government policies, such as multiple initiatives in Shanghai and Shenzhen aimed at boosting the gaming sector [5] - The approval process for game licenses has become more stable, allowing companies to plan product development and release schedules more effectively [5] - Public perception of the gaming industry has shifted positively, recognizing its contributions to technology, education, and cultural confidence, exemplified by the success of the game "Black Myth: Wukong" [7] Financial Performance - The first half of 2025 has been described as the best financial reporting season for the industry in years, with over 80% of companies reporting profits and top companies achieving record revenue and profit levels [8][10] - Century Huatong's market capitalization has tripled, surpassing 150 billion [8] Market Outlook - Investors are optimistic about the future growth potential of the gaming industry, particularly in global markets, which is seen as a key driver for stock price increases [13][19] - The gaming sector is exploring new markets and technologies, with significant growth opportunities identified in shooting games, mini-games, and single-player games [17][18] Global Expansion - Chinese gaming companies are increasingly focusing on global markets, with many launching products simultaneously worldwide rather than treating overseas markets as secondary [20] - Companies like Century Huatong have successfully penetrated international markets, contributing to their stock price increases [21] - Collaborations between Chinese and global firms are becoming more common, enhancing the global presence of Chinese gaming companies [23][28] Technological Advancements - Major companies are investing in AI and other technologies to improve game development processes, which is expected to yield significant results [30][32] - The market for gaming-related merchandise is also growing, with projections indicating substantial revenue potential in the coming years [34][35]

Core Insights - The domestic gaming market in China has not produced new breakout hits this year, despite a total revenue of 1970.84 billion yuan from January to July 2025, reflecting a year-on-year growth of 12.58% [1] - The growth is primarily driven by the sustained performance of leading titles like "Honor of Kings" and "Peacekeeper Elite," as well as the strong performance of new IPs like "DNF Mobile" [1] - Tencent and NetEase are both focusing on different strategic paths, with Tencent emphasizing the deep development of high-value IPs while NetEase pursues a diversified product strategy [10][16] Group 1: Market Performance - The Chinese gaming market saw a month-on-month revenue increase of 4.70% in June and 6.87% in July, indicating a continuous recovery momentum [1] - The client game market is also recovering, with new titles like "Delta Action" and "Yanyun Sixteen Sounds" reactivating a significant number of old users and core players [1] - The proportion of older games in the ecosystem is increasing, suggesting a more solidified market where major companies struggle to produce innovative new titles [1] Group 2: NetEase's Strategy - NetEase is focusing on a diversified strategy, with a net income from games and related services of 228 billion yuan in Q2 2025, accounting for 81.7% of total revenue [3] - The company has invested over 10 billion yuan in the "Shooting Eagle" project, which has faced challenges due to outdated gameplay and poor optimization [6] - NetEase's overseas revenue share has increased to nearly 20%, with a 1:1 ratio of users between China and overseas markets [9] Group 3: Tencent's Strategy - Tencent's strategy is characterized by a "guarding small cities" approach, focusing on its strengths and high-value IPs, which helps in building competitive barriers [11][12] - The company has seen historical highs in revenue from long-standing products like "Honor of Kings" and "Peacekeeper Elite" in Q1 2025 [10] - Tencent is exploring new growth points in game channels and distribution, including launching mini-games based on popular titles to attract a broader audience [14][15] Group 4: Industry Challenges - Both companies face challenges in their respective strategies, with NetEase's diversification potentially leading to resource dispersion and strategic focus issues [16] - Tencent's reliance on established IPs may hinder its ability to innovate and respond to emerging trends and user shifts [17] - The gaming industry is entering an ecological competition phase, with different strategic approaches from Tencent and NetEase shaping the future landscape [16]

Core Insights - The issuance of game licenses in September remains high, covering various types of products, with notable approvals including miHoYo's "Honkai: Star Rail" [1][2] - The overall supply of games continues to be released, indicating a normalization trend in license issuance and ongoing industry recovery [1][2] Game License Issuance - A total of 1,195 domestic games have been approved since the beginning of the year, with 145 games approved in September, including titles from Tencent, miHoYo, and NetEase [2] - For imported games, 80 have been approved year-to-date, with 11 approved in September, including titles from Chuangmeng Tiandi and Xinghui Games [2] Market Trends - miHoYo's "Honkai: Star Rail" focuses on large-world sprite collection and has garnered significant attention, with over 4.09 million pre-registrations by September 25 [3] - The competitive landscape is intensifying as various companies, including Tencent and Manjiu, are entering the sprite cultivation genre, indicating a crowded market ahead [3]

Core Insights - The incident involving influencer Lan Zhanfei, whose accounts on Douyin and Xiaohongshu were banned from following, raises questions about the impact on partnered gaming products and the implications for related companies [1][3] Group 1: Incident Background - As of September 25, Lan Zhanfei had 24.9 million followers on Douyin and 130,000 on Xiaohongshu [4] - The incident may stem from two factors: his "wealth flaunting" remarks and statements that contradict mainstream trends, such as promoting a lifestyle without marriage [4][6] - Lan Zhanfei's comments about his income led to significant media attention, with his income disclosure trending on Weibo [4][6] Group 2: Impact on Partnered Products - DataEye research indicates that Lan Zhanfei has collaborated with multiple gaming products, including "Flame Awakening," "Dream of the Westward Journey," and "Yuan Guang 84" [7] - Despite the ban, the advertising strategies for these products remained largely unaffected, with "Flame Awakening" continuing to use Lan Zhanfei's materials [11] - Following the ban, "Flame Awakening" and "Dream of the Westward Journey" saw an increase in their rankings on sales charts, indicating a potential boost in visibility and engagement [15][17] Group 3: Implications for Gaming Companies - The incident highlights the need for gaming companies to assess the risks associated with endorsers, suggesting a shift from a focus solely on follower count to a more comprehensive evaluation of public image and compliance [21] - Companies should avoid over-reliance on a single endorser, as demonstrated by the minimal impact on "Dream of the Westward Journey" and "Yuan Guang 84," which did not depend heavily on Lan Zhanfei's materials [22] - Emphasizing product quality and brand integrity is crucial, as the unique outcome of this incident may not be replicable; companies should focus on enhancing gameplay and user experience rather than relying solely on endorsements [23]

Market Overview - The Hang Seng Index (HSI) closed at 26,665.59, up by 42.71 points or 0.16% on September 29 [1] - The index reached a high of 26,699.71 and a low of 26,495.38 during the trading session, with a trading volume of 61.6389 million [1] - The 52-week high for the index is 26,915.35, while the 52-week low is 18,856.77, indicating a trading range of 0.77% [1] Major Blue-Chip Stocks Performance - HSBC Holdings closed at HKD 109.701, up 0.83% from the previous close [2] - Tencent Holdings closed at HKD 661.446, reflecting a 0.22% increase from the previous close [2] ADR and Stock Price Movements - Tencent Holdings (ADR) increased by 2.48% to HKD 660.000, with an ADR conversion price of HKD 661.446, showing a rise of HKD 1.446 compared to its Hong Kong stock price [3] - Alibaba Group (ADR) rose by 4.14% to HKD 173.400, with an ADR conversion price of HKD 175.032, indicating an increase of HKD 1.632 [3] - HSBC Holdings (ADR) saw a 1.97% increase to HKD 108.800, with an ADR conversion price of HKD 109.701, up by HKD 0.901 [3] - Other notable movements include a 2.66% increase for Trip.com Group and a 3.09% increase for JD.com [3]

Core Viewpoint - The majority of popular Chinese concept stocks experienced an increase on Monday, with the Nasdaq Golden Dragon China Index rising by 2.03% [1] Group 1: Stock Performance - Xunlei saw a significant increase of over 9% [1] - Bilibili, Alibaba, New Oriental, Sohu, and Youdao each rose by over 4% [1] - Li Auto and JD.com increased by over 3% [1] - Baidu, NetEase, and NIO rose by over 2% [1] - XPeng experienced an increase of over 1% [1]

Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7]. Core Insights - The issuance of game licenses in September, with approvals for companies like Kaiying, Giant Network, and Point Point, indicates a positive trend in the new game cycle and overall industry prosperity. The performance of several new games, such as Giant Network's "Supernatural Action Group" and G-bits' "Staff Sword Legend," is expected to drive the product cycle and industry sentiment upward. The combination of new game cycles, favorable policies, and AI catalysis suggests that the gaming sector still has upward valuation potential, warranting continued attention to investment opportunities in this area [2][4][6]. Summary by Sections Game License Issuance - In September, a total of 156 game licenses were issued, including 145 domestic and 11 imported games. This brings the total number of domestic game licenses issued this year to 1,195, nearing the annual total of 1,306 from 2024 [6][9]. Market Performance - The gaming market in China showed a month-on-month growth, with August revenues reaching 29.263 billion yuan, a 0.61% increase from the previous month. The mobile gaming market accounted for 21.541 billion yuan, reflecting a 0.85% month-on-month growth [9]. New Game Launches - Several new games are set to launch or have recently launched, including Kaiying's "The Legend of the Adventure" and Heartbeat's "Yise," which quickly topped the iOS and TapTap charts. The report highlights a rich pipeline of upcoming games from major developers, indicating potential for revenue growth [6][9].

Group 1 - The core viewpoint of the article highlights that the approval volume of game licenses in September remains high, covering various types of products and well-known manufacturers [1] - From the beginning of the year to date, a total of 1,195 domestic games have been approved, with 145 games approved in September, including titles from Tencent, miHoYo, NetEase, and others [1] - For imported games, a total of 80 games have been approved this year, with 11 games approved in September, including titles from Chuangmeng Tiandi and Xinghui Games [1] Group 2 - The game ETF (516010) tracks the animation and gaming index (930901), which selects listed companies involved in animation production, game development, platform operation, and related industry chains to reflect the overall performance of the sector [1] - The index focuses on innovation and growth in the animation and gaming field, covering the entire industry chain from content creation to distribution channels, showcasing distinct industry representation and market vitality [1]

每经AI快讯，9月29日，港股科网股午后震荡走高，阿里巴巴(09988.HK)、快手(01024.HK)均涨超4%， 腾讯控股(00700.HK)涨超3%，携程集团-S(09961.HK)、美团(03690.HK)、百度(09888.HK)、网易 (09999.HK)等个股跟涨。 ...