Group 1 - The core viewpoint of the article highlights the success of the Poly Heyu Apartment project in Fuzhou, which has become a popular choice for young renters due to its affordable pricing and quality living environment [1][2]. - The Poly Heyu Apartment achieved an impressive annual occupancy rate of 99.34% and a renewal rate of 72.31% within a year of operation, indicating strong demand among young tenants [1]. - The project was designed based on thorough research into the living preferences of young people, focusing on essential amenities and the provision of personalized space [1]. Group 2 - Fuzhou's housing rental market has diversified, featuring personal rentals, brand long-term apartments, and state-owned affordable rental housing, providing citizens with a variety of options [2]. - The local government has increased support for housing initiatives, including subsidies for construction and rental, to alleviate the financial burden on developers and tenants [2]. - Future plans for the Poly Heyu Apartment include organizing a second-hand market to facilitate the exchange of unused items among tenants, enhancing community interaction [2].

明年广州土地市场仍将以稳为主。 广州今年土地市场呈现了"翘尾"行情，多宗地块在最后一个月集中成交。今年12月，在若干地块因故终止出让后，最终总共成交16宗土地。 在这些地块之中，不乏"回炉重造"的地块，例如越秀地产拿下的广纸地块。与首次挂牌相比，这宗地块的计容建筑面积、容积率迎来了将近一 半的"瘦身"，从源头上减负，一定程度上能够提升房企拿地的积极性。 克而瑞分析称，因地块体量较小，未来不排除建设超高层的可能。对此，为尽可能提高地块的宜居属性，在建设要求上明确提出，根据广东省 住房和城乡建设厅要求，涉及80米以上建筑、100米以上公共建筑建设项目时，应征求同级消防救援机构意见，以确保与当地消防救援能力相 匹配。 随着越秀地产摘得广州海珠广纸地块，广州今年住宅用地出让正式收官。 12月21日，越秀地产以底价14.36亿元摘得广州海珠区广纸地块，成交楼面价3.4万元/平方米。这宗地块用地性质为住宅用地，土地出让面积 1.2万平方米，规划建筑面积4.22万平方米，容积率3.5。 至此，广州今年总共成交住宅用地48宗，总成交金额超506亿元，相比起去年的出让规模有所下降。虽然成交额走低，但这符合今年土地市 场"控增量 ...

"这位企业主就是喜欢江景房，也比对过汤臣一品、滨江凯旋门这些热门项目，后来参观了项目（保利 世博天悦）一次，当天就拍板了。他认为这种产品比较稀缺，买就是要买最好的。"上述负责人表示。 来源：长江云新闻 前不久，上海保利世博天悦卖出了一套总价1.2亿元的顶复。至此，整个项目6套"7000万+"顶复全部售 罄。 上海保利世博天悦项目相关负责人向每经记者透露，买入该项目1.2亿元顶复的是一位外地企业主，目 的是"想在上海买一套房子给孩子住"。 ...

2025 年 12 月 22 日 行业研究 1-11 月百城宅地成交建面同比-15%，成交楼面均价同比+9% ——土地市场月度跟踪报告（2025 年 11 月） 要点 2025 年 1-11 月，百城宅地成交建面同比-15%，成交楼面均价同比+9%。 2025 年 1-11 月，百城成交住宅类用地建面为 2.21 亿平，累计同比-15.1%；成 交楼面均价为 6,295 元/平方米，累计同比+9.4%。分能级城市来看，1-11 月， 一线城市：供应住宅类用地建面为 1,041 万平，累计同比-29.6%；成交建面 778 万平，累计同比-28.7%；成交楼面均价为 39,283 元/平方米，累计同比+29.5%。 二线城市：供应住宅类用地建面为 1.37 亿平，累计同比-1.8%；成交建面 9,273 万平，累计同比+4.4%；成交楼面均价为 6,986 元/平方米，累计同比+4.2%。 三线城市：供应住宅类用地建面为 2.01 亿平，累计同比-23.6%；成交建面 1.21 亿平，累计同比-24.9%；成交楼面均价为 3,635 元/平方米，累计同比+2.0%。 2025 年 1-11 月，新增土储价值排名 ...

Core Viewpoint - The 2025 National Top Ten Works selection process has commenced, with public voting starting from December 19 to December 25, 2023, following expert evaluations held on December 18-19, 2023 [1][3]. Group 1: Voting Process and Categories - The public voting phase allows participants to select their preferred high-end, light luxury, and quality residential products, with each individual allowed to vote once per category and select up to ten projects [12]. - The final results will be based on the cumulative valid votes from all participants, and the winners will be announced in early January 2026 [11]. Group 2: Evaluation and Selection - The evaluation process includes expert reviews, public voting, and assessment models, which will determine the final rankings for the "National Top Ten High-end/Light Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Awards" [11]. - The "Product Power 100" research initiative has been ongoing since 2018, focusing on enhancing product quality and addressing housing pain points in the real estate sector [11]. Group 3: Featured Projects - Various projects have been highlighted, including: - Nanning Bangtai·Lan Jing, a modern high-rise residential development by Bangtai Group [15]. - Shanghai Haishang Yuanshu, featuring modern oriental architecture by Guomao Real Estate and Songjiang Investment [17]. - Zhuhai Huafa Tianxi, a modern residential project by China Resources Land [19]. - Beijing Jingyue Chang'an, showcasing a modern aesthetic by Houtai Group and Jindi Group [26]. - These projects represent a diverse range of architectural styles and residential offerings, emphasizing quality and modern living [15][17][19][26].

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4] Core Insights - The report emphasizes that there is significant potential for high-quality development in China's real estate sector, driven by both rigid and improvement housing demands. The urbanization rate for permanent residents is projected to reach 67% by 2024, while the registered population urbanization rate is below 50%, indicating ongoing housing demand [11][12] - A new model for real estate development is being proposed, focusing on controlling supply, revitalizing existing stock, and encouraging the transformation of real estate companies. This includes reforms in development, financing, and sales systems to facilitate a smooth transition from old to new models [12][4] - The report highlights that the real estate sector serves as an early economic indicator, suggesting that investing in real estate stocks is akin to investing in economic trends. The focus remains on first-tier and select second-tier cities, which are expected to perform better in terms of sales [4][12] Summary by Sections Central Economic Work Conference Insights - The central government outlines the need for high-quality development in real estate, addressing both rigid and improvement demands. The report notes that many urban residents are still unsatisfied with their housing conditions, indicating a strong potential for improvement demand [11][12] Market Review - The report notes that the Shenwan Real Estate Index decreased by 0.4% this week, underperforming the CSI 300 Index by 0.13 percentage points, ranking 24th among 31 Shenwan primary industries. A total of 71 stocks rose, while 40 fell [13][4] New and Second-Hand Housing Transactions - In the latest week, 30 cities recorded new housing transaction areas of 208.7 million square meters, a 19.9% increase month-on-month but a 42.7% decrease year-on-year. First-tier cities accounted for 54.1 million square meters, with a month-on-month increase of 14.3% and a year-on-year decrease of 36.9% [24][26] - For second-hand housing, 14 sample cities saw a total transaction area of 200.4 million square meters, a 2.0% increase month-on-month but a 24.8% decrease year-on-year [30] Investment Recommendations - The report suggests focusing on real estate-related stocks due to the anticipated policy support and the improving competitive landscape. Key stocks to watch include major developers and companies involved in property management and brokerage services [4][12]

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors, highlighting optimism for the valuation reassessment of shopping centers and the new opportunities in the housing market [2]. Core Insights - The Ministry of Housing and Urban-Rural Development emphasizes the transition of the real estate industry from high-speed growth to high-quality development, focusing on product quality and service enhancement while maintaining market balance [2][26]. - Recent data shows a rebound in new and second-hand home transactions, with new home sales in 34 key cities reaching 3.095 million square meters, a week-on-week increase of 26.3% [2][3]. - The report identifies two major opportunities: the rise of favorable housing policies and the strong performance of quality commercial enterprises amid a monetary easing cycle, which could lead to a reassessment of consumer-oriented commercial real estate assets [2]. Industry Data Summary New Home Transactions - In the week of December 13-19, 2025, new home sales in 34 key cities totaled 3.095 million square meters, up 26.3% week-on-week, with first and second-tier cities increasing by 24.6% and third and fourth-tier cities by 50.5% [3][5]. - Year-to-date, new home sales in December show a 30% year-on-year decline, with first and second-tier cities down 29.4% and third and fourth-tier cities down 38.8% [5][6]. Second-Hand Home Transactions - In the same week, second-hand home sales in 13 key cities reached 1.192 million square meters, a week-on-week increase of 6.4%, but a year-on-year decline of 32.9% for December [11][12]. Inventory and Supply - In the week of December 13-19, 2025, 15 key cities launched 1.28 million square meters of new homes, with a sales-to-launch ratio of 0.83, indicating a slight improvement in inventory management [20][21]. Policy and News Tracking - The report highlights the central government's commitment to stabilizing the real estate market through three main measures: controlling supply, promoting enterprise transformation, and reforming foundational systems [26][29]. - Local governments, such as Shenzhen and Shandong, are implementing targeted policies to mitigate financial risks and stimulate housing demand through initiatives like "old-for-new" housing exchanges [26][30]. Company Updates - Poly Developments plans to issue 8.5 billion yuan in convertible bonds, while Vanke's proposals for extending medium-term notes were not approved [36][37]. - Yuexiu Property secured a 50 million HKD loan from a bank, with a maximum term of 18 months [36].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [3]. Core Insights - The Ministry of Housing and Urban-Rural Development emphasizes the transition of the real estate industry from high-speed growth to high-quality development, focusing on product quality and service enhancement [3][29]. - The report identifies two major opportunities: the rise of favorable housing policies and the strong performance of quality commercial enterprises during a monetary easing cycle, which may lead to a revaluation of consumer-oriented commercial real estate assets [3][29]. - The report suggests that while the real estate market continues to stabilize, core cities are expected to recover sooner [3]. Industry Data Summary New Housing Transactions - In the week of December 13-19, 2025, 34 key cities recorded a total new housing transaction volume of 3.095 million square meters, a week-on-week increase of 26.3% [4][6]. - Year-to-date, the total transaction volume for December is 7.416 million square meters, representing a year-on-year decrease of 30% [6][7]. - The transaction volume for new homes in first and second-tier cities was 6.866 million square meters, down 29.4% year-on-year [6][7]. Second-Hand Housing Transactions - In the same week, 13 key cities saw a total second-hand housing transaction volume of 1.192 million square meters, a week-on-week increase of 6.4% [12]. - The cumulative transaction volume for December is 3.29 million square meters, reflecting a year-on-year decrease of 32.9% [12]. Inventory and Supply - In the week of December 13-19, 2025, 15 key cities launched 1.28 million square meters of new housing, with a transaction volume of 1.07 million square meters, resulting in a transaction-to-launch ratio of 0.83 [22]. - The total available residential area in these cities is 90.354 million square meters, with a month-on-month increase of 0.2% [22]. Policy and News Tracking - The report highlights the Ministry of Housing's commitment to promoting high-quality development in the real estate sector, with a focus on maintaining market balance and stability [29][30]. - The Central Financial Office has proposed three measures to stabilize the real estate market for 2026, including controlling supply and supporting the transformation of real estate companies [30][32]. - Local policies, such as Shenzhen's focus on risk management for key enterprises and Shandong's "old-for-new" housing policy, are also noted [30][32].

房地产行业|证券研究报告—行业月报 2025 年 12 月 21 日 强于大市 房地产行业 2025 年 11 月月报 11 月新房成交同比降幅扩大，二手房成交同比降幅收窄；中央经济 工作会议指出"稳地产、去库存"，预期 26 年地产政策空间打开 核心观点 【新房成交】 【二手房成交】 【新房库存与去化】 【土地市场】 【房企】 【政策】 【板块收益】 11 月新房成交面积环比由正转负、同比降幅扩大。11 月 40 城新房成交面积环比-6.8%，同比-40.7%，同比降幅较 10 月扩大 13.9pct，1-11 月累计同比-11.5%。我们认为，影响居民购房能力及购房意愿的收入与就业预期尚未根本性扭转，市场信心仍然不 足，叠加去年 12 月销售的基数也相对较高，全年地产市场压力很难缓解。 从各能级城市来看，11 月一、二、三四线城市新房成交面积同比降幅均扩大。1）一线城市：11 月新房成交面积环比+4.5%，同比-43.5%， 同比降幅较 10 月扩大 5.2pct；1-11 月累计同比-13.8%。具体来看，11 月北京新房成交面积环比-34%，同比-54%；上海环比+31%，同比- 22%；广州环比-1 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate sector [1] Core Insights - The report highlights a rebound in sales in Guangzhou due to the promotion of prefabricated buildings, with a week-on-week increase in sales despite a year-on-year decline [1][6] - The overall market performance remains weak, with the Shenwan Real Estate Index down by 0.41% and the CSI 300 Index down by 0.28%, indicating underperformance relative to the broader market [3][11] Summary by Sections Weekly Market Review - The Shenwan Real Estate Index decreased by 0.41%, while the CSI 300 Index fell by 0.28%, resulting in a relative return of -0.13% [3][11] - The report notes that the performance of the real estate sector is weaker than the overall market [3][11] Industry Fundamentals - For the week of December 12-18, 38 tracked cities saw a total of 29,303 new homes sold, a year-on-year decrease of 31.9% but a week-on-week increase of 8% [4][19] - The total transaction area for new homes was 3.19 million square meters, with a year-on-year decline of 29.6% but a week-on-week increase of 21% [4][19] - In the same week, 16 tracked cities recorded 18,668 second-hand homes sold, down 23% year-on-year but up 1.5% week-on-week [34][37] - The total transaction area for second-hand homes was 181.8 million square meters, with a year-on-year decline of 26.1% and a week-on-week increase of 5.7% [34][37] Land Market Supply and Transactions - In the week of December 8-14, land supply was 2,056.8 million square meters, down 55.1% year-on-year, with an average supply price of 1,053 yuan per square meter, down 38.5% year-on-year [5] - Land transactions totaled 8,132.5 million square meters, up 53.5% year-on-year, with a transaction amount of 135.41 billion yuan, up 55.9% year-on-year [5] Financing Analysis - Real estate companies issued a total of 5.33 billion yuan in credit bonds, reflecting a year-on-year decrease of 39.34% and a week-on-week decrease of 64.51% [5] Investment Recommendations - The report suggests focusing on financially stable and well-performing leading real estate companies such as Yuexiu Property, China Merchants Shekou, Poly Developments, and others, which are expected to effectively respond to market fluctuations [6] - It also notes that property management companies may see performance and valuation recovery as market demand rebounds, recommending attention to companies like China Resources Vanke and Poly Property [6]