Investment Rating - The report maintains an "Overweight" rating for the automotive industry [5][17]. Core Insights - The automotive sector has shown positive momentum, with the Shenwan Automotive Index rising by 3% in the past week and 9% over the past month. The new energy vehicle index increased by 2% weekly and remained flat monthly, while the automotive parts index rose by 4% weekly and 15% monthly [2][8]. - The domestic humanoid robot market is experiencing significant growth, with major manufacturers achieving substantial production milestones. For instance, Yushu's humanoid robot shipments exceeded 5,500 units in 2025, indicating a shift towards mass production [15]. - The Robotaxi industry is advancing rapidly, with plans for extensive deployment by companies like Cao Cao Mobility, which aims to introduce 100,000 fully customized Robotaxis by 2030 [16]. Summary by Sections 1. Industry Weekly Market Review - The Shenwan Automotive Index increased by 3% in the week of January 16-23, 2026, and by 9% over the past month. The new energy vehicle index rose by 2% weekly but was flat monthly, while the automotive parts index saw a 4% weekly increase and a 15% monthly increase [8][9]. 2. Domestic Humanoid Robots - The humanoid robot market in China is entering a rapid growth phase, with leading manufacturers achieving significant production volumes. Yushu and Zhiyuan have both reported substantial shipment numbers, indicating a breakthrough in mass production capabilities [15]. 3. Robotaxi Industry Acceleration - Cao Cao Mobility is set to deploy 100,000 Robotaxis by 2030, with ongoing trials for their second-generation models. This initiative is expected to enhance the application of AI in transportation and contribute to the subscription-based vehicle market [16]. 4. Investment Strategy and Recommendations - The report suggests focusing on companies that can leverage the growing demand for humanoid robots and recommends key players such as Dechang Motor Holdings and Haoneng Co. The report also highlights the competitive landscape in the passenger vehicle market, suggesting differentiation strategies for companies like Great Wall Motors and SAIC Motor [17].

Investment Rating - The report maintains an "Overweight" rating for the automotive industry [5][17]. Core Insights - The automotive sector has shown positive momentum, with the Shenwan Automotive Index rising by 3% in the past week and 9% over the past month. The new energy vehicle index increased by 2% weekly and remained flat monthly, while the automotive parts index rose by 4% weekly and 15% monthly [2][8][9]. - The domestic humanoid robot market is experiencing significant growth, with major manufacturers achieving substantial production and sales milestones. The Robotaxi industry is also advancing rapidly, with plans for large-scale deployment by companies like Cao Cao Mobility [15][16]. - The report emphasizes the importance of identifying high-value technology routes and companies with inherent advantages, particularly in the humanoid robot and automotive sectors [17]. Summary by Sections 1. Industry Weekly Market Review - The Shenwan Automotive Index increased by 3% in the week of January 16-23, 2026, and by 9% over the month. The new energy vehicle index rose by 2% weekly and remained flat monthly, while the automotive parts index increased by 4% weekly and 15% monthly [8][9]. - Notable stocks with significant gains over the past month include Chaojie Co., Hengbo Co., and Wanxiang Qianchao, while stocks with notable declines include Haima Automobile and Aolian Electronics [10][11][13]. 2. Domestic Humanoid Robots - The humanoid robot market in China is rapidly expanding, with Utree achieving over 5,500 units shipped in 2025. Other companies like Zhiyuan also reported significant production numbers, indicating a shift towards mass production [15]. 3. Robotaxi Industry Acceleration - Cao Cao Mobility plans to deploy 100,000 fully customized Robotaxis by 2030, with ongoing trials for their second-generation models. This sector is seen as a critical application for AI technology [16]. 4. Investment Strategy and Recommendations - The report suggests focusing on companies that can leverage the growing demand for humanoid robots and recommends leading firms in electric motors and reducers. It also highlights the competitive landscape for passenger vehicles and suggests companies like Great Wall Motors and BYD for long-term investment [17].

当前，互联网时代信息过载严重，汽车行业深陷内卷泥沼，传统营销模式效果弱化。金轩奖评审团主席肖明超指出，如今中国消费者已迈入"品质精算时 代"，需求呈现"既要满足基础需求，又要收获全新体验；既要获得体感舒适，又要拥有情感愉悦"的多元叠加特征，这使得营销的核心命题转变为"意义再造 与价值重构"。 场景实验室创始人吴声提出，营销应聚焦"温度、刻度、态度"三维价值，其中"温度"绝非简单的全天候24小时关怀，而是基于AI技术平权与普惠的深层价 值；"刻度"并非意味着参数的极致堆砌，更多是被场景激活的瞬间，这种体验应渗透在用户用车的全过程。 值得关注的是，颁奖典礼上，主办方《汽车商业评论》杂志发布了轩辕矩阵全新架构。该矩阵由产业服务、产业评价、产业传播三大板块构成，包含6大媒 体、3大奖项、2大论坛、1所商学院、1个协会和1个智库，形成"产业服务+权威评价+全维传播"的三维闭环。其中，三大奖项覆盖整车、零部件、营销全领 域，产业服务板块通过特色课程、智库、论坛等培育行业人才，传播矩阵实现产业链全域覆盖，为汽车营销行业提供支撑。 具体来看，大众中国、丰田中国获得公益与可持续发展类金奖；五菱获创意作品类金奖；梅赛德斯-奔驰、 ...

Core Viewpoint - The 12th Jin Xuan Award ceremony serves as a significant event in the automotive marketing industry, recognizing outstanding achievements and innovations over the past year while promoting a professional evaluation system across the entire automotive industry chain [4][7]. Group 1: Event Overview - The 12th Jin Xuan Award ceremony took place on January 23, 2026, in Beijing, gathering attention from the automotive marketing community [4]. - The event marks a reflection on twelve years of dedication to the principles of fairness, objectivity, and long-termism in the evaluation process [5]. - The Jin Xuan Award is recognized as a "marketing barometer" in the industry, collaborating with other awards to enhance the evaluation framework [7]. Group 2: Award Categories and Winners - This year's awards include 6 annual awards, 20 gold awards for marketing cases, and 43 excellent marketing case awards, covering various categories such as creative works, public welfare, sustainable development, AIGC marketing, and brand IP marketing [8]. - The awards highlight innovative practices in user communication, emotional resonance, technological transformation, and social responsibility [11][12]. Group 3: Notable Award Winners - The Public Welfare and Sustainable Development category recognized winners such as Mercedes-Benz, Jaguar Land Rover China, and SAIC Volkswagen for their impactful initiatives [16]. - The Creative Works category awarded brands like Deep Blue Automotive, Beijing Automotive, and Changan Automobile for their innovative marketing campaigns [23]. - The Cross-Border Marketing category included winners like Geely Galaxy and Kaiyi Automotive, showcasing the synergy between automotive brands and other sectors [43]. Group 4: Marketing Innovations - The AIGC Marketing category awarded East Wind Yipai and SAIC Roewe for their integration of AI technology into marketing strategies [63]. - The Brand IP Marketing award was given to Wuling Automotive for successfully establishing deep emotional connections with users [72]. - The Personality Marketing category recognized Porsche and GAC Group for their effective engagement strategies that resonate with consumers [77].

证券之星消息，1月23日乘用车板块较上一交易日上涨0.49%，北汽蓝谷领涨。当日上证指数报收于 4136.16，上涨0.33%。深证成指报收于14439.66，上涨0.79%。乘用车板块个股涨跌见下表： | 代码 | 名称 | 主力净流入 (元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 601127 | 赛力斯 | 1.18亿 = | 3.02% | -207.72万 | -0.05% | -1.16/Z | -2.97% | | 600733 北汽蓝谷 | | 1.08亿 | 8.26% | -1.43 Z | -10.94% | 3521.73万 | 2.69% | | 000625 长安汽车 | | 4355.44万 | 4.11% | -6331.57万 | -5.98% | 1976.13万 | 1.87% | | 000572 海马汽车 | | 2673.36万 | 4.41% | -1676.40万 | -2.77% | -996.9 ...

Investment Rating - The industry investment rating is "Overweight," indicating a positive outlook for the automotive sector compared to the overall market performance [12]. Core Insights - The automotive industry is gradually returning to its profit center, with a strong focus on overseas expansion [1]. - In Q4 2025, total vehicle production and sales reached 10.186 million and 10.023 million units, respectively, showing year-on-year increases of 3.9% and 1.7% [4]. - Domestic retail share of independent brands reached 66.9%, up 3.2 percentage points year-on-year, while wholesale of new energy passenger vehicles increased by 13.2% year-on-year [4]. - The average industry discount rate decreased by 1.33 percentage points to 12.28% in Q4 2025, indicating reduced terminal discounts [4]. - Traditional raw material prices saw a decline, while new energy raw material prices increased, impacting supply chain profitability [4]. Summary by Sections Vehicle Production and Sales - In Q4 2025, passenger vehicle production and sales were 9.018 million and 8.845 million units, with year-on-year changes of +2.2% and -0.3% respectively [4]. - Commercial vehicle production and sales reached 1.168 million and 1.178 million units, with year-on-year increases of +19.4% and +20.0% [4]. - Exports of vehicles in Q4 2025 totaled 2.147 million units, a significant year-on-year increase of 39.8%, with new energy vehicles showing remarkable growth [4]. Market Dynamics - The report highlights the leading position of independent brands in the market, with a notable increase in new energy vehicle sales [4]. - The report notes a divergence in profitability among automakers due to varying new vehicle release schedules and the suspension of trade-in subsidies [4]. Profit Forecasts - The report provides profit forecasts for key automotive companies, indicating significant growth for companies like Jifeng and Dongfang, while others like BYD and Li Auto are expected to see declines [6][8]. - Specific profit growth rates for Q4 2025 show a wide range, with some companies experiencing over 600% growth, while others face substantial losses [6]. Investment Recommendations - The report suggests focusing on companies benefiting from AI integration and overseas business support, such as BYD and Geely [4]. - It also emphasizes the importance of companies with strong performance in the supply chain, particularly in the context of rising raw material prices [4].

来源：凤凰网财经《公司研究院》 欧盟对中国纯电动车并不 "友好"的2025年，中国汽车公司在欧洲市场依旧卖爆了。 市场研究机构 Dataforce初步数据显示，欧洲汽车市场2025年12月销量达115万辆，同比增长7.6%。其中，中国车企在欧洲的月销量首次突破10万 辆（10.99万辆），同比增长127%，市场占有率达9.5%，2024年同期这一数字为4.5%。 从全年视角观察，中国汽车销量的强劲增长也直接带动欧洲汽车市场向上。 2025年，欧洲市场销量达1330万辆，同比增长2.3%；纯电动车全年销 量同比增长30%，插混车型同比增长34%。其中，中国车企在欧洲市场的销量达81.1万辆，同比增长99%，市场份额达6.1%，高于2024年的 3.1%。 欧洲是全球汽车工业的发源地，这里的消费者见多识广，且对本土品牌忠诚度极高。在这里取得爆发式增长，对中国汽车出海而言意义非凡。 01 领跑者各出奇招 具体来看， 上汽名爵是销量排名最高的中国汽车 乘用车 品牌， 2025年销售了30.7万辆汽车，同比增长26%， 以第 16名的顺位成为该市场 唯一 一家销量排名跻身前 20的中国汽车品牌 。 起源于英国， 名爵 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 作者：杨一轩 //// 7年前，投资者忧心上汽股价下跌，时任董事长无奈表示"你们说说怎么办"，如今，这个问题还在困扰 投资者。 车企"一哥"杀回来了。 进入2026年，上汽集团（600104.SH）好消息不断。先是销量翻身，去年的整车批发销量达到450.75万 辆，同比增长约12.3%。这个销量，离"新晋"霸主比亚迪仅有约10万的差距。 随后，上汽集团又抛出一份堪称炸裂的业绩预告，预计去年归母净利润为90亿-110亿元，同比增幅高达 438%-558%。但股价随之竟然还下跌了，此后几天也只是小幅震荡。 2024年，上汽集团赚钱能力急速下滑，归母净利润不到17亿，而且其保持了18年的销量冠军宝座，也被 比亚迪夺走。 一年后，上汽集团大有王者归来之势。但资本市场上并未沾染喜气。业绩预增公告发布后，上汽集团股 价反而下跌，此后几天都走势低迷。 8年前，上汽集团市值曾冲上近4400亿的巅峰，此后数年最高也难超过3000亿，如今更是在1700亿左右 徘徊，相比高点已经蒸发掉约2700亿。 暴涨的利润也让股价无动于衷，上汽集团这些年"消失"的市值， ...

Core Viewpoint - The company Nanji Guang (300940.SZ) has successfully applied its automotive-grade backlight modules in well-known automotive manufacturers such as Xpeng Motors and SAIC Motor [1] Group 1 - The automotive-grade backlight modules are being utilized in vehicles produced by prominent companies in the automotive industry [1]

有投资者在互动平台向南极光提问："请问公司车载模块相关的车企有哪些？" 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 财经频道更多独家策划、专家专栏，免费查阅>>责任编辑：安东 针对上述提问，南极光回应称："尊敬的投资者您好，公司车规级背光模组已应用于小鹏汽车、上汽集 团等知名车企，谢谢您的关注。" ...