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多品牌矩阵协同发力 海澜之家持续巩固服装主业基本盘
Zheng Quan Ri Bao· 2025-05-26 16:41
5月26日,海澜之家集团股份有限公司(以下简称"海澜之家")召开2024年度暨2025年第一季度业绩说 明会。海澜之家董事长兼总经理周立宸、董事兼董事会秘书汤勇、财务总监秦敏杰、独立董事张铮等就 公司主业发展情况等与投资者展开深入交流。 记者了解到,海澜之家以"精布局、高品质、强体验"为指引,在国内市场加速推进以地标性商业综合体 为主的直营门店建设,持续优化渠道结构,提高门店经营效益。截至2024年,公司各品牌门店数量共计 7178家,主品牌海澜之家门店5833家,直营门店1468家。 在线上渠道,海澜之家采取"全渠道、多平台、优势互补"的线上营销策略,在直播运营、产品聚焦、数 字赋能、粉丝运营等领域持续发力,线上业务保持快速增长态势。2024年,公司线上渠道主营业务收入 44.19亿元,同比增长35.63%。 "海澜之家持续构建极具品牌特色的产品体系,深化品类专长,丰富完善产品矩阵。未来,公司将在'聚 焦品牌、拥抱全球、普惠生活'的2030方针引领下,持续以服装为原点,为优质品牌赋能,与合作伙伴 共担当,双向链接中国与世界,让更多人享有美好的生活方式。"汤勇在回答《证券日报》记者提问时 表示。 秦敏杰表示: ...
纺织服饰行业专题研究:新消费趋势下,如何寻找服饰板块投资机会?
GOLDEN SUN SECURITIES· 2025-05-21 01:23
Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Anta Sports, Bosideng, and Chow Tai Fook [5][6]. Core Insights - The report highlights a shift in consumer preferences towards practicality and self-satisfaction, with younger consumers favoring experiential and personalized consumption [1][12]. - The outdoor and ancient gold jewelry segments are experiencing significant growth, driven by changing consumer behaviors and preferences [2][51]. Summary by Sections New Consumption Trends - The rise of "pragmatism" and "self-satisfaction" is evident as consumers become more rational in their purchasing decisions, moving away from traditional marketing [1][13]. - Young consumers are increasingly drawn to interactive and personalized shopping experiences, prioritizing comfort and natural materials [1][18]. Demand Trend Analysis - The outdoor sports market is expanding rapidly, with the market size for outdoor footwear and apparel reaching 45 billion yuan in 2023, growing at a compound annual growth rate (CAGR) of nearly 20% [22]. - The ancient gold jewelry market has seen its size grow from 13 billion yuan in 2018 to 157.3 billion yuan in 2023, indicating strong demand among younger consumers [51][56]. Competitive Factors - Companies are focusing on product innovation and brand storytelling to attract consumers, with significant marketing investments noted among leading brands [3][41]. - The report emphasizes the importance of maintaining a robust channel strategy, with leading companies upgrading store images and enhancing digital integration [4][60]. Investment Recommendations - Key recommendations include Anta Sports for its outdoor brand matrix, Bosideng for its functional apparel, and Chow Tai Fook for its strong brand power in the jewelry sector, with respective price-to-earnings (PE) ratios projected for 2025 [5][6].
52家上市企业上半年仅增长3%,消费者衣服都是去年的?
Ge Long Hui· 2025-05-20 01:20
国家统计局数据显示,上半年社会消费品零售总额同比增长3.7%,限额以上单位服装、鞋帽、针纺织品类商品的零售额同比增长1.3%,增速整体低于平均 水平,且比 2023 年全年放缓 11.6个百分点。 受益于直播带货、即时零售等电商新模式快速发展以及网络购物促销力度加大,上半年网上零售额同比增长9.8%,其中,穿类商品网上零售额也低于大盘 水平,仅增长7.0%。 出品/壹览商业 作者/蒙嘉怡 编辑/薛向 今年的服饰行业,难。 截至9月,主要的上市鞋服企业都已发布了2024年半年报,壹览商业统计了52家上市鞋服企业的上半年业绩,看看鞋服行业表现如何。 过半企业营收不及去年同期 总的来看,今年上半年,这52家鞋服上市公司实现总营收1349.18亿,同比增长3.17%;归母净利润191.93亿,同比增长22.85%;销售利润率14.89%。其中, 有39家企业营收增速未能跑赢大盘,13家企业亏损,仅有13家企业实现营收、利润双增长。 | 企业 | 菅收 | 营收增长率 | | --- | --- | --- | | *安踏体育 | 337.35 | 13.80% | | 一十分析 | 143.45 | 2.33% | ...
纺织服饰周专题:服饰制造公司4月营收公布,趋势整体平稳
GOLDEN SUN SECURITIES· 2025-05-19 03:10
Investment Rating - The industry maintains a "Buy" rating for key companies such as Anta Sports, Shenzhou International, and others, with specific PE ratios projected for 2025 [4][36][37] Core Views - The apparel manufacturing sector shows stable revenue trends, with companies like Yuyuan Group and Ruo Hong reporting year-on-year revenue growth of 10.5% and 18.2% respectively for April 2025 [1][12] - Vietnam's textile and footwear exports have seen significant growth, with April 2025 figures showing a 20% increase in textile and a 27% increase in footwear exports year-on-year [19][27] - The report emphasizes the importance of monitoring international trade policies and their impact on the industry, particularly in light of recent tariff changes [3][36] Summary by Sections Weekly Topic - Apparel manufacturing companies reported stable revenue trends for April 2025, with Yuyuan Group and Ruo Hong showing healthy growth [1][12] - Vietnam's textile and footwear exports are performing well, while China's related product exports are relatively weak [19][27] Weekly Insights - Focus on robust brands with solid fundamentals, anticipating performance recovery and valuation improvement in 2025 [2][35] - The sportswear segment is expected to benefit from national policy support and increased participation in sports activities [2][35] Industry Overview - The apparel manufacturing sector is experiencing short-term stock price impacts due to tariff events, but long-term leaders with integrated and international supply chains are expected to gain market share [3][36] - Key companies to watch include Shenzhou International, Huayi Group, and Weixing Co., with projected PE ratios for 2025 of 12, 15, and 18 respectively [34][36] Recent Reports - The textile manufacturing sector is expected to recover in 2024, with a focus on quality brands in 2025 [8][36] - The jewelry sector is also showing signs of recovery, with retail sales of gold and silver jewelry increasing by 6.9% in early 2025 [3][36]
古麒绒材:公司定位中高端市场,已与海澜之家、森马服饰等建立了合作关系
Quan Jing Wang· 2025-05-17 00:06
Core Viewpoint - Anhui Guqi Down Material Co., Ltd. successfully held its online roadshow for its initial public offering, showcasing its growth and partnerships with major brands in the high-end down material market [1][2]. Company Overview - Founded in 2001, the company specializes in the research, production, and sales of high-specification down materials, primarily goose down and duck down, used in clothing and bedding [1]. - The company is located in Wuhu City, Anhui Province, and is recognized as a national high-tech enterprise and a "green factory" certified by the Ministry of Industry and Information Technology [1]. Financial Performance - From 2022 to 2024, the company's operating revenue is projected to grow from 667 million yuan to 967 million yuan, with a compound annual growth rate (CAGR) of 20.37% [2]. - The net profit is expected to increase from 97 million yuan to 168 million yuan, reflecting a CAGR of 31.67% [2]. Client Relationships - The company has established partnerships with several well-known brands, including HLA, Semir, and its children's clothing brand Balabala, as well as Luolai Life, Jihua Group, Bosideng, Taiping Bird, and Yaya [1].
古麒绒材IPO拟募资5亿!大客户库存激增,业绩增长存隐忧
Sou Hu Cai Jing· 2025-05-15 11:42
近日,安徽古麒绒材股份有限公司(以下简称"古麒绒材")在深交所披露主板上市招股意向书,将于2025年5月19日开启申 购,预计融资金额5.01亿元。 古麒绒材本次IPO相关中介机构分别为国信证券、立信所及锦天城,评估机构为银信资产评估有限公司。 古麒绒材2001年成立,主营业务为高规格羽绒产品的研发、生产和销售,主要产品为鹅绒和鸭绒。同行业可比公司包括华 英农业(002321.SZ)、兴业科技(002674.SZ)、华斯股份(002494.SZ)。 公司主要客户包括海澜之家(600398.SH)、森马服饰(002563.SZ)、鸭鸭股份等羽绒服装、羽绒寝具企业。 2022年度、2023年度、2024年度,公司营业收入分别为6.67亿元、8.30亿元、9.67亿元;归母净利润分别为0.97亿元、1.22 亿元、1.68亿元;扣非归母净利润分别为0.90亿元、1.21亿元、1.65亿元。 | 项目 | 2024-12-31/ | 2023-12-31/ | 2022-12-31/ | | --- | --- | --- | --- | | | 2024 年度 | 2023 年度 | 2022 年度 | | 资产总 ...
海澜之家(600398):业绩超预期,多曲线成长性逐步兑现
Changjiang Securities· 2025-05-15 09:14
Investment Rating - The report maintains a "Buy" rating for the company [6]. Core Views - The company is expected to gradually realize its multi-channel growth potential, with strong performance in new business areas such as JD Outlet, which has high profitability and significant expansion space. The company is also benefiting from e-commerce, overseas expansion, and the integration of the Sboz brand, which is anticipated to contribute to substantial revenue growth. The company has a solid dividend capability, with a projected payout ratio of around 90% in recent years. The forecasted net profit for 2025-2027 is 2.53 billion, 3.02 billion, and 3.73 billion respectively, representing year-on-year growth of 17%, 19%, and 23%. The corresponding price-to-earnings ratios are projected to be 15, 13, and 10, with a dividend yield of approximately 5.9% in 2025 under the 90% payout assumption [2][4][10]. Financial Performance Summary - For 2024, the company's revenue and net profit are projected to be 20.96 billion and 2.16 billion respectively, reflecting a year-on-year decrease of 3% and 27%. In Q4 2024, revenue and net profit are expected to be 5.70 billion and 0.25 billion, showing a decline of 4% and 50% year-on-year. In Q1 2025, revenue and net profit are anticipated to be 6.19 billion and 0.94 billion, with year-on-year growth of 0.2% and 5.5%. The overall performance for both 2024 and Q1 2025 exceeded expectations. The dividend for 2024 is projected at 1.97 billion, maintaining a high payout ratio of 91% [4][10]. Business Segment Analysis - The main brand's offline retail performance is expected to gradually improve, with the new JD Outlet business showing strong sales efficiency and profitability. The e-commerce segment, particularly the Sboz brand, is expected to continue its upward trend, contributing positively to overall revenue. The group purchasing business is also showing robust growth, with Q4 2024 revenue increasing by 27% year-on-year [2][10]. Cost and Profitability Analysis - In Q4 2024, the overall gross margin improved by 0.6 percentage points year-on-year, while the net profit margin decreased by 4 percentage points to 4.4%. For Q1 2025, the net profit margin is expected to recover to 15.1%, reflecting a year-on-year increase of 0.8 percentage points. The increase in operating expenses in Q4 2024 was primarily due to the rise in sales and promotional costs associated with the expansion of direct stores [10]. Future Outlook - The company is positioned as a high-quality alpha stock within the current market environment, with multiple growth avenues expected to yield strong incremental revenue. The anticipated strong performance in the coming years, coupled with a high dividend payout ratio, makes it an attractive investment opportunity [2][4].
海澜之家: 海澜之家集团股份有限公司2024年年度股东大会会议资料
Zheng Quan Zhi Xing· 2025-05-15 08:15
Core Viewpoint - The company is preparing for its upcoming shareholder meeting, outlining the procedures and rules to ensure order and efficiency during the meeting [1][2][3]. Meeting Procedures - The shareholder meeting will have a secretariat responsible for organizing the meeting and handling related matters [1]. - Attendees must respect the rights of shareholders and maintain order during the meeting [1]. - Shareholders have the right to speak and vote, but must register in advance if they wish to speak [1]. - Non-shareholders are not allowed to speak without permission from the meeting host [2]. Voting Methods - Voting will be conducted through both on-site and online methods [3]. - On-site voting requires shareholders to collect ballots upon registration [3]. - The meeting will appoint three monitors to oversee the voting process [3]. Agenda Items - The agenda includes the review of the 2024 annual report, board and supervisory committee reports, financial statements, profit distribution proposals, and various resolutions regarding the company's governance [3][4][5]. Financial Performance - The company reported a revenue of approximately 20.96 billion yuan for 2024, a decrease of 2.65% compared to 2023 [4]. - The net profit attributable to shareholders decreased by 26.88% to approximately 2.16 billion yuan [4]. - The net cash flow from operating activities dropped by 55.70% to approximately 2.32 billion yuan [4]. Business Strategy - The company aims to enhance its brand influence and market presence through various initiatives, including expanding its product offerings and optimizing store layouts [12][24]. - The company is focusing on digital transformation and innovation in product development to meet diverse consumer needs [22][25].
海澜之家(600398) - 海澜之家集团股份有限公司2024年年度股东大会会议资料
2025-05-15 08:00
2024 年年度股东大会 海澜之家集团股份有限公司 会 议 资 料 2025 年 5 月 海澜之家集团股份有限公司 2024 年年度股东大会材料目录 一、股东大会参会须知 二、股东大会表决办法的说明 三、大会议程 四、公司 2024 年年度报告及其摘要 五、公司 2024 年度董事会工作报告 六、公司 2024 年度监事会工作报告 七、公司 2024 年度财务决算报告 八、公司 2024 年度利润分配预案的议案 九、关于续聘会计师事务所并授权董事会决定其报酬事宜的议案 十、关于公司董事、监事 2024 年度薪酬的议案 十一、关于公司取消监事会并修订《公司章程》及相关议事规则的议案 十二、关于修订《公司累积投票制实施细则》的议案 海澜之家集团股份有限公司 2024 年年度股东大会参会须知 为维护投资者的合法权益,确保股东大会的正常秩序和议事效率,根据《中 华人民共和国公司法》《中华人民共和国证券法》《上市公司股东大会规则》以 及《公司章程》的有关规定,特制订如下大会须知,望出席股东大会的全体人员 严格遵守: 一、股东大会设大会秘书处,具体负责会议的组织工作并处理相关事宜。 二、股东大会期间,全体出席人员应以维护 ...
海澜之家:一季度表现超预期,加码新赛道打造新业务增长点-20250514
Orient Securities· 2025-05-13 13:35
Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 8.5 CNY based on a 17x PE valuation for 2025 [2][4][9]. Core Insights - The company has shown resilience in its Q1 performance, with a revenue of 20,957 million CNY in 2024, reflecting a 2.7% year-on-year decline, while the net profit attributable to the parent company decreased by 26.9% to 2,159 million CNY [8]. - The company is focusing on new business growth points, particularly in the sports sector, and has made strategic investments to enhance its market presence [8]. - The financial forecasts for 2025-2027 indicate an expected EPS of 0.50, 0.56, and 0.63 CNY respectively, with revenue growth projected at 7.3%, 9.0%, and 8.8% [2][9]. Financial Performance Summary - The company's revenue for 2023 was 21,528 million CNY, with a year-on-year growth of 16.0%. The projected revenues for 2024, 2025, 2026, and 2027 are 20,957 million CNY, 22,496 million CNY, 24,511 million CNY, and 26,671 million CNY respectively [2][12]. - The operating profit for 2023 was 3,611 million CNY, with a growth of 28.7%. The expected operating profits for the next few years are 2,780 million CNY, 3,039 million CNY, 3,360 million CNY, and 3,790 million CNY [2][12]. - The net profit attributable to the parent company for 2023 was 2,952 million CNY, with a growth of 37.0%. The forecasts for the following years are 2,159 million CNY, 2,417 million CNY, 2,667 million CNY, and 3,003 million CNY [2][12]. Market Position and Strategy - The company is actively expanding its online and offline channels, with online revenue growth of 35.6% in 2024, while offline channels grew by 10% [8]. - The company is also focusing on enhancing its presence in the overseas market, achieving a revenue of 355 million CNY from international operations, which is a 30.75% increase year-on-year [8]. - The strategic acquisition of stakes in sports brands and the expansion of the JD Outlet stores are part of the company's efforts to diversify and strengthen its market position [8].