Group 1 - Guizhou's retail sales of tobacco and alcohol increased by 7.4% in the first half of 2025, with a total retail sales growth of 4.0% year-on-year [2][3] - In the first half of 2025, the production of liquor in Lüliang City decreased by 0.8%, while the overall industrial added value grew by 3.9% [2][3] - The city of Renhuai is exploring the establishment of a "express train" for liquor delivery to enhance export trade and market promotion [4][5] Group 2 - Moutai launched a promotional event for its products, offering discounts and prizes, running from July 28 to August 3 [5] - Moutai's distributor association in Henan held a re-election meeting, emphasizing the need for transformation and technology integration to meet consumer demands [5] - Moutai Fund has invested in Leju Robotics, increasing its registered capital by approximately 19.5% [5][6] Group 3 - Qingdao Beer expects its transaction volume on Meituan Flash Purchase to exceed 1.5 billion yuan in 2025, driven by significant growth in key products [7] - Huazhi Youxuan focuses on a new retail model combining products and services, aiming for rapid turnover and customer engagement [7] - Fenggu Liquor is strategizing for the second half of 2025, emphasizing quality and sustainable development in its operations [8] Group 4 - A compliance notice for the production and operation of sauce-flavored liquor was issued, emphasizing the importance of maintaining the reputation of Guizhou liquor [8][9] - The National Standardization Technical Committee for Winemaking announced plans to revise standards for mountain grape wine and ice wine [10] - Shanzhuang Group's new brewing base project, with an investment of 2.34 billion yuan, is set to be operational by the end of the year, significantly increasing production capacity [10] Group 5 - Rémy Cointreau reported a 5.7% organic sales growth in the first quarter of the 2025-26 fiscal year, with a slight decline in the Chinese market [10]

Core Viewpoint - Industrial tourism is emerging as a new trend in the tourism market, attracting visitors to factories and showcasing the unique charm of the manufacturing industry [1][4]. Group 1: Industrial Tourism Development - Industrial tourism involves utilizing industrial heritage, museums, and modern enterprises to develop tourism, allowing visitors to observe production processes and engage in experiences [2]. - The BMW factory in Shenyang has become a notable example, receiving over 130,000 visitors since its designation as a national AAAA-level tourist attraction in 2017, and has opened new electric vehicle tours [2][3]. - Zhejiang Coca-Cola's "transparent factory" concept showcases automated production lines, attracting numerous school and community groups for tours [3]. Group 2: Consumer Demand and Trends - The rise of industrial tourism is driven by changing consumer demands, with visitors seeking personalized, in-depth, and experiential travel options [4]. - Younger consumers, particularly Generation Z, are drawn to high-tech production lines and smart equipment, while families value the educational aspects of industrial tourism [4]. - Companies benefit from industrial tourism by generating additional revenue through ticket sales and enhancing brand recognition and trust among consumers [4]. Group 3: Policy Support - The "14th Five-Year Plan for Tourism Development" encourages the development of industrial tourism, establishing national demonstration bases and providing strong policy support [5]. - The "Implementation Plan for Promoting Industrial Culture Development (2021-2025)" aims to innovate industrial tourism and create educational practice bases to promote industrial spirit [6]. - Local governments are actively responding to national policies, with Beijing identifying several industrial tourism demonstration sites, indicating a commitment to developing local industrial tourism resources [6]. Group 4: Economic Impact and Market Potential - Industrial tourism significantly boosts consumption through ticket sales, cultural product sales, and on-site dining, providing tangible benefits to companies [7]. - The Qingdao Beer Museum, for instance, attracted nearly 50,000 visitors during the Spring Festival, generating revenue of 3.9895 million yuan [7]. - Currently, global industrial tourism accounts for 10% to 15% of total tourism revenue, while China's market share is below 5%, indicating substantial growth potential [7]. Group 5: Future Outlook - Experts predict rapid growth in China's industrial tourism market, with increased visitor numbers and tourism revenue expected in the coming years [8]. - The focus will shift towards personalized and customized services, catering to diverse visitor demographics based on age, interests, and professions [8]. - Challenges remain, such as balancing production operations with visitor experiences and protecting commercial secrets during factory tours, necessitating collaboration among companies, governments, and relevant departments [8].

Investment Rating - The report assigns an "Overweight" rating to the food and beverage industry, indicating that the industry index is expected to outperform the CSI 300 index by 10% or more over the next six months [1]. Core Insights - The food and beverage sector saw a 0.74% increase last week, underperforming the CSI 300 index by 0.95 percentage points, ranking 26th among 31 first-level sectors [12]. - The report highlights a rebound opportunity in the liquor sector, particularly for high-end and regional leading brands, as market sentiment improves and policy catalysts emerge [7][12]. - The beer sector is expected to recover this year, despite short-term disruptions from delivery platforms, with low inventory levels and favorable cost trends [7][12]. - The snack segment shows high growth potential, driven by strong categories and new channels, with specific products like konjac gaining popularity [7][12]. - The report emphasizes the importance of monitoring the dairy sector, where prices are stabilizing, and a potential turning point in raw milk prices is anticipated [7][12]. Summary by Sections 1. Market Performance - The food and beverage sector's performance last week was characterized by a 0.74% increase, with pre-processed foods and health products performing relatively well, rising by 1.97% and 1.88% respectively [12][17]. - The top five gainers included *ST Xifa, Jiaoda Anli, Huang Shang Huang, Tianyou Dejiu, and Tianrun Dairy, with increases ranging from 5.92% to 9.89% [12][17]. 2. Price Trends - As of July 27, 2024, the batch price for 2024 Moutai (scattered) was 1900 yuan, reflecting a weekly increase of 10 yuan and a monthly increase of 50 yuan [21]. - The beer production for June 2025 was reported at 4.12 million kiloliters, showing a year-on-year decrease of 0.2% [26]. 3. Industry Dynamics - The beverage manufacturing sector's profit decreased by 2.1% year-on-year in the first half of 2025, with total revenue reaching 814.69 billion yuan, a 1.9% increase [53]. - Jiangsu province's liquor production in the first half of 2025 was 81,700 kiloliters, down 15% year-on-year [53]. 4. Company Updates - Yanjing Beer announced a cash dividend of 1.90 yuan per 10 shares, totaling 536 million yuan, with the record date set for July 28 [55]. - Jiu Gui Jiu declared a cash dividend of 6.00 yuan per 10 shares, amounting to 195 million yuan, with the record date on July 30 [55].

Investment Rating - The report maintains an investment rating of "stronger than the market" for the industry, indicating an expected performance that exceeds the benchmark index by more than 10% [2][42]. Core Viewpoints - The report highlights that the darkest period for the liquor sector has passed, and the sector is entering a configuration phase. Supply-side rationality is improving, and market expectations are low, with institutional holdings being relatively low, suggesting a gradual recovery [9][38]. - The food and beverage sector is experiencing a decline in institutional holdings, particularly in the liquor segment, where the overweight position has narrowed. The overall allocation for the food and beverage sector in Q2 2025 is 9.35%, down 1.96 percentage points from Q1 2025 [6][14]. - The report suggests focusing on specific companies within the liquor sector, including Moutai, Wuliangye, and others, as well as opportunities in the beer and soft drink segments due to recovering demand and seasonal consumption peaks [9][38]. Summary by Sections 1. Institutional Holdings in Food and Beverage - The allocation for the food and beverage sector has decreased, with a notable decline in liquor holdings, which fell by 1.90 percentage points in Q2 2025. The market capitalization of liquor stocks accounts for 3.74% of the A-share market, with an overweight position of 4.27% [6][14][15]. - The report indicates a mixed performance in the consumer goods sector, with slight increases in snack and soft drink allocations [14][19]. 2. Heavyweight Liquor Stocks - Only two liquor stocks are among the top 20 holdings by funds, namely Moutai and Wuliangye, with Wuliangye dropping to the 20th position. Moutai's holding ratio in Q2 2025 is 1.85%, down 0.47 percentage points [25][26]. - The report notes a significant decrease in the number of funds holding major liquor stocks, indicating a trend of reduced interest among institutional investors [30][31]. 3. Individual Stock Analysis - The report identifies a decline in the number of funds holding high-end liquor stocks, with Moutai and Wuliangye seeing substantial reductions in both the number of funds and the quantity held [30][31]. - In the beer segment, Yanjing Beer has seen a significant increase in fund holdings, while Qingdao Beer has experienced a decrease [31][32]. 4. Investment Recommendations - The report recommends focusing on liquor stocks that are entering a configuration phase, such as Moutai, Wuliangye, and others. It also suggests monitoring the beer sector for companies with strong fundamentals [9][38]. - For consumer goods, the report emphasizes the growth potential in the snack segment and suggests companies that are expanding their product lines and channels [39].

Core Insights - Qingdao Beer is expected to achieve over 1.5 billion yuan in transaction volume on Meituan Flash Purchase by 2025, making it one of the largest online sales channels for the brand [1] - In 2024, Qingdao Beer surpassed 1 billion yuan in transaction volume on Meituan Flash Purchase for the first time, driven by the rapid growth of key products [1] - The partnership has led to a nearly 60% year-on-year increase in sales volume for Qingdao Beer on Meituan Flash Purchase in the first half of this year [1] Group 1 - Qingdao Beer launched the "Night Owl" series of new products on Meituan Flash Purchase, marking a significant breakthrough in the industry for high-end products to quickly penetrate core urban markets [2] - The collaboration has enabled Qingdao Beer to significantly reduce the product launch cycle through flagship stores and lightning warehouses [2] - Meituan Flash Purchase is helping Qingdao Beer optimize product design and expand new product sales momentum through data insights and efficient fulfillment capabilities [2] Group 2 - Based on previous successful cooperation, both parties have decided to deepen collaboration by expanding store numbers and launching new products [5] - By 2025, the number of Qingdao Beer flagship stores on Meituan Flash Purchase is expected to exceed 1,000 [5] - Meituan Flash Purchase will continue to enhance unique services like "No Ice, No Pay" to meet the increasing demand for chilled beverages during summer and sports events [5]

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Views - The liquor industry is strengthening its internal capabilities, with companies focusing on management, product, and channel improvements. The industry is currently at a low valuation and is expected to stabilize as sales pressure eases [2]. - In the beer and beverage sector, East Peak Beverage reported impressive mid-year results, while the industry continues to show high growth potential despite intense competition [3]. - The report highlights the ongoing transformation in product selection at Sam's Club, emphasizing operational efficiency through local supply chain adjustments [4]. Summary by Sections Liquor Industry - The liquor sector is in a phase of continuous improvement, with major companies like Guizhou Moutai and Shanxi Fenjiu enhancing their management and product offerings. The industry is currently experiencing a seasonal downturn, but valuations are low, suggesting potential for recovery [2]. Beer and Beverage Sector - The beer segment is advised to focus on high-growth products and structural performance, with companies like Yanjing Beer and Zhujiang Beer being highlighted. East Peak Beverage's revenue for the first half of 2025 reached 10.737 billion yuan, a year-on-year increase of 36.37% [3]. Food Sector - Sam's Club is undergoing a significant product selection transformation, with a shift towards national best-selling items to improve operational efficiency. The report notes that the low-temperature dairy market is performing better than the ambient temperature segment [4][7].

Core Insights - The beer industry in China is experiencing a generational divide, with traditional industrial beers seeing a decline in consumption while craft beers are gaining popularity among younger consumers [2][10][11] - In 2022, the beer industry revenue in China fell by 5.7%, making it the only category in the food and beverage sector to experience negative growth [1][2] - The craft beer market is projected to reach 130 billion yuan by 2025, with a 17% annual growth rate, significantly outpacing the decline of industrial beers [2] Industry Trends - The traditional beer market is characterized by high price sensitivity among consumers, particularly among older generations who prioritize affordability over taste [5][6][10] - Local beer brands have a strong understanding of their regional consumers, but the high transportation costs limit their ability to expand nationally [4][9] - The shift in consumer demographics, with younger generations less reliant on alcohol for stress relief, has led to a decline in traditional beer consumption [10][11] Consumer Behavior - Younger consumers are increasingly seeking unique flavors and experiences, leading to a rise in demand for craft beers that offer diverse taste profiles [11][13] - The consumption patterns of younger generations emphasize moderation and quality, with many preferring to drink less but enjoy higher-quality beverages [11][12] - Emotional connections and social experiences are becoming crucial for brands to engage younger consumers, prompting a shift in marketing strategies [14][15] Market Dynamics - The beer market is witnessing intense competition, with brands innovating rapidly to capture consumer interest through unique flavors and marketing campaigns [16][17] - Price competition is becoming a significant issue, with brands risking quality in an attempt to attract price-sensitive consumers [17][18] - The craft beer segment is expanding rapidly, driven by changing consumer preferences and the desire for new experiences [13][16]

Core Viewpoint - The "Zhengzhou Summer Consumption Promotion" event, featuring the Qingdao Beer "Zheng" Exchange, aims to enhance consumer engagement and promote local tourism through an innovative beer pricing model [1][3]. Group 1: Event Overview - The event runs from July 26 to August 24, 2025, in Zhengdong New District, providing a diverse and immersive consumption experience for citizens and tourists [1]. - The Qingdao Beer "Zheng" Exchange has become a popular landmark, attracting significant public interest [1][3]. Group 2: Unique Pricing Mechanism - The pricing of the beers at the exchange fluctuates like stock market prices, with a range of approximately ±20% based on real-time sales popularity [3]. - This innovative pricing model is a first for Zhengzhou, creating a unique consumer experience that connects the cities of Zhengzhou and Qingdao [3][7]. Group 3: Consumer Reactions - Participants express excitement and curiosity about the new format, with positive feedback on the atmosphere and product offerings [5]. - Consumers appreciate the authenticity of the Qingdao beer experience, noting that it closely resembles what they enjoyed in Qingdao [5][7]. Group 4: Regional Collaboration - The introduction of Qingdao Beer to Zhengzhou represents a successful commercial innovation and a practical example of deepening cooperation between Henan and Shandong provinces [7]. - The event symbolizes a new chapter in regional collaboration, enhancing consumer market connectivity [7].

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly on traditional consumer brands and companies with long-term competitive advantages [3][7]. Core Insights - The report highlights that traditional consumer brands have adjusted and now possess long-term investment value from a dividend and yield perspective. The food sector is expected to see performance differentiation based on company fundamentals [3][7]. - In the liquor segment, the report anticipates continued pressure on sales due to slow macroeconomic recovery and limited consumption scenarios, with key recommendations including Kweichow Moutai, Shanxi Fenjiu, and Luzhou Laojiao [3][7]. - The report emphasizes the growth potential in the dairy sector, driven by supply-demand rebalancing and supportive policies, recommending companies like Yili and Qingdao Beer [3][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector saw a 0.74% increase last week, with liquor up 0.94%, but underperformed the broader market by 0.93 percentage points [6][39]. 2. Market Performance of Food and Beverage Sectors - The liquor sector's heavy stock holdings in public funds decreased to 6.79% in Q2 2025, down 1.71 percentage points from the previous quarter, indicating a low position compared to historical averages [8][39]. 3. Industry Events and Updates - The report notes that the liquor sector is currently in a consumption off-season, with significant downward pressure expected in Q3, particularly in August [8][9]. 4. Valuation Table - The food and beverage sector's dynamic PE is at 18.72x, with a premium rate of 29%, while the liquor sector's dynamic PE is at 17.35x, with a premium rate of 19% [22].

Core Insights - The 2025 Brand Finance report highlights the global alcoholic beverage market's shift towards health-conscious consumption and premiumization, with non-alcoholic and low-alcohol (NoLo) drinks emerging as significant growth areas [2][10][30]. Industry Trends - The NoLo segment is rapidly expanding, particularly in the beer category, with non-alcoholic beer drinkers showing a higher interest in sports and fitness [2][30]. - Premiumization is a key trend, with consumers opting for higher-quality, premium-priced products, especially among younger and more diverse demographics [2][32]. Beer Market Overview - Corona Extra retains its position as the most valuable beer brand globally, valued at $13.4 billion, marking a 29% increase from the previous year [3][20]. - Heineken and Budweiser follow as the second and third most valuable beer brands, valued at $12.9 billion and $11.86 billion, respectively [3]. - Asian brands are gaining traction, with China's Snow Beer valued at $4.66 billion and Tsingtao at $3.634 billion, the latter having the highest brand strength index (BSI) at 95.6 [3][4]. Spirits Market Overview - Moutai continues to dominate the spirits category with a brand value of $58.377 billion, a 16.5% increase, maintaining its position for ten consecutive years [5][20]. - Wuliangye ranks second with a brand value of $27.778 billion, growing by 7.3% [5]. - Don Julio, a tequila brand, is noted for its strong brand strength, with a BSI of 94.2, despite a lower brand value of $1.6 billion [5][20]. Champagne and Wine Market Overview - Moët & Chandon leads the champagne and wine category with a brand value of $2.072 billion, reflecting a 49% increase [7][20]. - Barefoot and Penfolds follow, valued at $1.235 billion and $1.134 billion, respectively, with Penfolds achieving a BSI of 86.2 [7][8]. Brand Strategy Insights - Successful brands leverage cultural resonance and youth engagement, as seen with Guinness's introduction of its non-alcoholic variant, which has improved its perception among younger consumers [9]. - Sustainability is becoming a critical competitive factor, with brands like Mumm and Mahou leading in environmental and social governance (ESG) assessments [9]. Overall Market Outlook - The report indicates that the global alcoholic beverage market is evolving, with brands needing to balance traditional heritage with modern consumer demands to maintain leadership [10].