Investment Rating - The report maintains a "Buy" rating for the home appliance industry [1] Core Viewpoints - The home appliance industry is experiencing stable growth, particularly in the black and clean appliance sectors, with mid-term performance being relatively strong [1] - The home appliance index has seen a 3.07% increase as of July 25, 2025, but the market is concerned about the sustainability of growth due to policy uncertainties and declining export figures [3][6] - The report highlights the impact of government policies, such as the "old-for-new" subsidy program, which has provided support for domestic demand but is expected to see diminishing returns in the latter half of the year [16][23] Summary by Sections 1. Industry Performance and Institutional Allocation - As of July 25, 2025, the home appliance index has underperformed compared to the CSI 300 index, which increased by 4.85% [6] - The current price-to-earnings ratio for the home appliance sector is 14.69, below the historical average of 17.63 [6] 2. Domestic Demand and Policy Support - The "old-for-new" policy has been a significant driver for domestic sales, but its effectiveness is expected to weaken in the second half of 2025 due to funding gaps [16][23] - Retail sales in June 2025 showed a year-on-year increase of 4.8%, but the growth rate has slowed compared to previous months [22] 3. Export Challenges - Home appliance exports have faced challenges, with significant declines in April, May, and June 2025, attributed to U.S. tariff policies and a high base from the previous year [4][42] - The report notes that companies with production capabilities in Southeast Asia may have a competitive advantage, while others face pressure on profit margins due to late-stage capacity expansions [4] 4. Air Conditioning Sector - The air conditioning market is expected to see high demand in 2024, driven by government subsidies, but June 2025 sales were below expectations [48][61] - The average selling price of air conditioners has stabilized after a decline earlier in the year, with competition expected to remain intense [81] 5. Black Appliances and Globalization - The global market for televisions is stabilizing, with TCL Electronics projecting a significant increase in mid-term profits due to rising demand [3] - The report emphasizes the trend towards high-end and large-screen televisions, with Mini LED technology expected to see substantial growth [3] 6. Clean Appliances - The clean appliance sector is benefiting from government subsidies, with strong retail growth observed [3] - Companies like Ecovacs have reported better-than-expected mid-term performance, indicating potential investment opportunities [3]

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [4][5][12]. Core Views - The home appliance sector is expected to experience steady growth driven by government subsidies and a recovery in domestic demand, despite challenges in export markets due to tariffs [11][12][18]. - The second quarter saw a decline in the heavy holding ratio of home appliance stocks, with an increase in the black appliance sector's weight [3][11][22]. - The report highlights the positive impact of the third batch of 690 billion yuan in government subsidies on consumer demand for home appliances [2][20]. Summary by Sections 1. Investment Recommendations - Key recommendations include Midea Group, Gree Electric, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector [4][12]. - For kitchen appliances, Boss Electric is recommended, while for small appliances, Bear Electric, Roborock, and Ecovacs are highlighted [12][15]. 2. Market Tracking and Investment Insights - In August, air conditioner production decreased by 7%, with domestic sales entering a seasonal slowdown [1][17]. - The third batch of 690 billion yuan in government subsidies is expected to support strong domestic sales [2][20]. - The heavy holding ratio for home appliance stocks fell to 3.3%, with white goods seeing the largest decline [3][22]. 3. Key Data Tracking - The home appliance sector's relative performance was -1.65% this week compared to the broader market [29]. - Raw material prices showed an increase, with LME copper and aluminum prices rising by 1.2% and 2.3% respectively [32][36]. - Shipping prices have decreased, with the export shipping index for the West America route down by 6.44% [46]. 4. Company Announcements and Industry Dynamics - The report includes forecasts for key companies, indicating stable growth in domestic sales and a recovery in export orders [53][54]. - The overall market for home appliances is expected to benefit from the government's "old for new" policy, which has already led to significant sales increases [20][21].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年7月28日 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 证券代码：600690 证券简称：海尔智家 编号：临2025-050 海尔智家股份有限公司 核心员工持股计划权益归属的公告 本公司董事会及全体董 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年7月28日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存 ...

Core Insights - The 11th "717" event by Suning.com and Haier has evolved into a significant marketing IP in the home appliance industry, marking a new wave of consumer demand for appliances during the summer heat [1][2][8] - The event has seen a substantial increase in sales, with Haier's overall appliance sales on Suning.com growing by 28% year-on-year, and air conditioning sales doubling [2][12] Group 1: Event Evolution and Impact - The "717" event has transformed from a brand festival to a lifestyle shopping festival, with sales scale increasing over tenfold since its inception in 2015, where the first day's sales exceeded 300 million yuan [8][12] - The partnership between Suning.com and Haier has led to the development of a new consumption culture symbol, focusing on user experience and value creation [9][11] Group 2: Product and Service Innovations - The "Three Good Standards" introduced during this year's event emphasize good products, good services, and good experiences, with over 20 trend-setting products launched [4][5] - Service upgrades include a comprehensive service model with long-term warranties and dedicated customer service roles, enhancing user trust and satisfaction [4][11] Group 3: Market Trends and Future Outlook - The smart home appliance market is projected to grow significantly, with an expected market size of approximately 5.9 trillion yuan by 2025, and smart appliances' penetration rate increasing to 50% [12][13] - The event aligns with national policies promoting green and energy-efficient products, indicating a strategic opportunity for the home appliance industry [12][14]

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [4][5][58]. Core Insights - The home appliance sector is expected to benefit from the third batch of 690 billion yuan in national subsidies aimed at promoting consumption through old-for-new programs, which is anticipated to sustain robust demand growth [2][20]. - In August, air conditioner production saw a year-on-year decline of 7.1%, with domestic sales decreasing by 5.3% and exports down by 9.5%. This decline is attributed to the seasonal slowdown and increased inventory levels [1][17]. - The second quarter saw a decrease in the proportion of heavy holdings in home appliance stocks, with a notable increase in black electrical appliances, indicating a shift in investment focus [3][22]. Summary by Sections 1. Investment Recommendations - Key recommendations include Midea Group, Gree Electric, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector, and Boss Electric in kitchen appliances [3][12][15]. 2. Market Trends and Production Insights - August marked the beginning of the air conditioning off-season, leading to a production slowdown. Domestic production decreased by 5% while export production fell by 10% [1][17]. - The third batch of national subsidies is expected to provide a significant boost to domestic demand, with over 2.8 billion people applying for the old-for-new subsidies, resulting in sales exceeding 1.6 trillion yuan [2][20]. 3. Heavy Holdings and Market Performance - The proportion of heavy holdings in home appliance stocks decreased to 3.3% in Q2, with white goods seeing the largest decline. However, the sector remains overweight compared to the overall market [3][22]. - The home appliance sector experienced a relative loss of 1.65% this week compared to the broader market [30]. 4. Key Data Tracking - Raw material prices have shown an upward trend, with LME copper and aluminum prices increasing by 1.2% and 2.3% respectively [32]. - The shipping index for exports has decreased, with significant drops in rates for routes to the US West and East coasts [42]. 5. Company Earnings Forecasts - Earnings per share (EPS) forecasts for key companies include Midea Group at 5.62 yuan for 2025, Gree Electric at 6.34 yuan, and Haier Smart Home at 2.26 yuan [4][55].

Investment Rating - The report maintains a "Strong Buy" rating for Haier Smart Home (600690) with a target price of 34.5 CNY [2][8]. Core Views - The recent allocation of 69 billion CNY in national subsidies is expected to positively impact Haier's air conditioning business, particularly in northern China and the European and American markets, leading to improved revenue and profit [2][8]. - The company is anticipated to benefit from high temperatures in major cities, which have reached an average maximum of 31.1°C, the highest in five years, driving demand for air conditioning [8]. - The report highlights that Haier's air conditioning sales in the northeast region have seen a significant increase, with retail sales growth exceeding 300% in early July due to the heat [8]. - The U.S. real estate market is expected to improve, which may positively influence demand for home appliances, as there is a strong correlation between real estate and appliance sales [8]. - The report emphasizes that Haier's management has shown confidence in the company's future by increasing their shareholdings, indicating a positive outlook for the second half of the year [8]. Financial Summary - Total revenue is projected to grow from 285,981 million CNY in 2024 to 354,115 million CNY in 2027, with year-on-year growth rates of 9.4%, 8.4%, 7.2%, and 6.5% respectively [4]. - Net profit attributable to shareholders is expected to increase from 18,741 million CNY in 2024 to 26,426 million CNY in 2027, with growth rates of 12.9%, 13.0%, 12.2%, and 11.3% [4]. - Earnings per share (EPS) are forecasted to rise from 2.00 CNY in 2024 to 2.82 CNY in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 13 to 9 [4][8].

Core Viewpoint - The integration of Haier Consumer Finance with UnionPay Cloud Flash Payment marks a significant innovation in the home appliance retail sector, creating a new ecosystem that combines installment services with national subsidies, thereby enhancing consumer experience and driving sales growth [1][3]. Group 1: Innovations and Solutions - Haier Consumer Finance addresses traditional pain points in appliance installment plans, such as the disconnection between subsidies and installment options, by integrating national and corporate subsidies into a single platform [3]. - The company leverages financial technology to achieve "millisecond-level" credit response times, increasing installment approval efficiency by three times [3]. - The service is embedded in thousands of Haier retail stores, creating a closed-loop system that encompasses product selection, subsidies, installments, and fulfillment [3]. Group 2: Market Impact and Consumer Response - The new model has shown a strong consumer pull effect, with average transaction values at participating stores in pilot regions like Shanxi and Xi'an increasing by over 30%, and the proportion of bundled purchase users rising to 45% [3]. - A customer at the Qingdao Huaxia Home Expo reported significant savings of over 11,000 yuan from national subsidies when purchasing a full set of Haier appliances, with a manageable monthly installment plan [5]. - Sales staff noted a clear increase in sales attributed to the installment option, with more customers opting for installment purchases, enhancing the overall shopping experience [5][6]. Group 3: Strategic Advantages - Haier Consumer Finance benefits from the extensive resources of the Haier Group, allowing it to effectively meet the consumption needs of home appliance users [6]. - The integration of national subsidies and interest-free installments into a single offering enhances the shopping experience for consumers, eliminating the need to choose between different subsidy options [6].

证券代码：600690 证券简称：海尔智家 编号：临2025-050 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下简称"公司"或"海尔智家"）于近期办理了公 司2023年A股/H股核心员工持股计划、2024年A股/H股核心员工持股计划（合称 "核心员工持股计划"）权益归属相关事宜，具体如下： 一、核心员工持股计划情况介绍 （一）2023年A股/H股核心员工持股计划 1、履行的批准及审议程序 公司于2023年4月27日召开第十一届董事会第五次会议和第十一届监事会第 五次会议，于2023年6月26日召开2022年年度股东大会，审议通过了《海尔智家股 份有限公司2023年度A股核心员工持股计划（草案）及摘要》（以下简称"2023年 A股核心员工持股计划"）、《海尔智家股份有限公司2023年度H股核心员工持股计 划（草案）及摘要》（以下简称"2023年H股核心员工持股计划"）等相关议案， 同意实施公司2023年A股核心员工持股计划和2023年H股核心员工持股计划。2023 年A股核心员工持股计划参与员工不 ...

Market Overview - The FTSE China A50 Index showed mixed performance among bank stocks, while oil, coal, and electric power stocks declined [1][6] Banking Sector - Everbright Bank had a market capitalization of 242.84 billion with a trading volume of 0.38 billion, closing at 4.11, up by 0.03 (0.74%) [3] Insurance Sector - China Life Insurance had a market capitalization of 382.10 billion, with a trading volume of 1.46 billion, closing at 59.62, up by 1.12 (2.99%) [3] - China Pacific Insurance had a market capitalization of 371.44 billion, with a trading volume of 1.02 billion, closing at 38.61, up by 1.54 (2.65%) [3] - Ping An Insurance had a market capitalization of 1,085.69 billion, with a trading volume of 5.02 billion, closing at 8.64, up by 0.17 (2.01%) [3] Alcohol Industry - Kweichow Moutai had a market capitalization of 1,806.43 billion, with a trading volume of 3.41 billion, closing at 122.78, down by 16.99 (-1.17%) [3] - Shanxi Fenjiu had a market capitalization of 221.85 billion, with a trading volume of 1.14 billion, closing at 1438.01, down by 3.73 (-2.01%) [3] - Wuliangye had a market capitalization of 476.58 billion, with a trading volume of 1.31 billion, closing at 181.85, down by 0.76 (-0.62%) [3] Technology Sector - Haiguang Information had a market capitalization of 246.59 billion, with a trading volume of 1.20 billion, closing at 341.73, down by 0.23 (-0.07%) [3] - Northern Huachuang had a market capitalization of 282.22 billion, with a trading volume of 4.45 billion, closing at 674.60, up by 1.30 (0.19%) [3] - Cambricon Technologies had a market capitalization of 32.38 billion, with a trading volume of 1.79 billion, closing at 139.31, down by 2.18 (-1.54%) [3] Energy Sector - Sinopec had a market capitalization of 269.58 billion, with a trading volume of 5.34 billion, closing at 5.88, down by 0.11 (-1.27%) [3] - PetroChina had a market capitalization of 1,566.66 billion, with a trading volume of 8.05 billion, closing at 8.56, down by 0.06 (-1.08%) [3] Automotive Sector - BYD had a market capitalization of 1,846.26 billion, with a trading volume of 5.87 billion, closing at 37.78, down by 0.47 (-2.26%) [3] Securities Sector - CITIC Securities had a market capitalization of 363.53 billion, with a trading volume of 32.66 billion, closing at 29.86, up by 0.41 (2.03%) [4] Consumer Electronics - Luxshare Precision had a market capitalization of 272.89 billion, with a trading volume of 23.13 billion, closing at 28.83, up by 0.17 (0.59%) [4] Home Appliances - Gree Electric had a market capitalization of 228.16 billion, with a trading volume of 10.44 billion, closing at 25.72, down by 0.09 (-0.19%) [4] Pharmaceutical Sector - Heng Rui Medicine had a market capitalization of 404.93 billion, with a trading volume of 4.53 billion, closing at 48.52, up by 4.61 (8.17%) [4]