Investment Rating - The report maintains a positive outlook on the home appliance sector, with the sector index outperforming the CSI 300 index, increasing by 1.8% compared to the 1.3% rise of the CSI 300 [4][5]. Core Insights - The report highlights significant sales growth for Stone Technology during the Black Friday period, with a 41% increase in vacuum cleaner sales and a 361% increase in floor washing machines in Europe [4][13]. - Luck Electric announced its participation in a private equity fund, investing 20 million yuan, which represents 62.40% of the total subscription amount, focusing on equity investment in Shenzhen Cloud Leopard Intelligent Co., a semiconductor company [4][14]. - The report identifies three main investment themes: 1. White goods benefiting from favorable real estate policies and low valuations, recommending companies like Hisense, Midea, and Gree [4]. 2. Export-driven companies like Ousheng Electric and Dechang Co. are expected to see revenue growth due to large customer orders [4]. 3. Core components in the white goods sector are expected to see increased demand, with recommendations for companies like Huaxiang and Shun'an [4]. Data Observations - In October 2025, the air conditioning sector saw a total production of 10.13 million units, a year-on-year decrease of 27.90%, with domestic sales down 21.30% [4][36]. - The refrigerator sector reported a production of 8.27 million units, down 9.8% year-on-year, with domestic sales decreasing by 10.76% [4][42]. - The washing machine sector experienced a slight production decrease of 0.2%, but exports increased by 6.41% [4][46]. - The report notes that raw material prices for copper and aluminum have risen, with copper prices up 22.52% year-on-year [4][16].

Core Insights - The air conditioning industry is undergoing a critical phase of "breaking through and restructuring," driven by policies promoting low-carbon transformation and extreme high-temperature weather, which together release market demand [1] - The report aims to provide a comprehensive overview of industry trends, consumer market dynamics, and user needs, while analyzing benchmark cases of comfortable and healthy air conditioning [1] Policy and Technology - The dual drivers of policy guidance and technological innovation are reshaping the air conditioning market, promoting energy-efficient products and supporting the green transformation of the industry [2] - National and local policies, such as the "Accelerating Energy Conservation and Carbon Reduction in the Building Sector," provide strategic guidance and policy support for energy-saving renovations [2] Market Dynamics - The air conditioning market is entering a mature phase with a stable scale, where online sales account for 60% of the market, highlighting the dominance of traditional e-commerce as a core traffic entry point [5] - Price differentiation is evident in online sales, with low-priced (below 1599) and high-priced (above 3000) 1.5P wall-mounted units both seeing increased market share [5] Consumer Demand - Social media discussions reflect the evolving consumer demands for air conditioning, with energy efficiency, comfort, cooling performance, aesthetics, and health becoming the top topics for 2025 [9] - The shift from basic temperature regulation to a focus on comfort, health, and aesthetics indicates a significant evolution in consumer expectations [11] High-End Market Trends - The high-end air conditioning segment is evolving towards a comprehensive experience that integrates extreme comfort, health purification, aesthetic design, and smart connectivity [13] - The transition from "selling products" to "selling lifestyles" emphasizes the need for air conditioning solutions that cater to specific living scenarios and emotional needs [15] Consumer Segmentation - The main consumer groups for air conditioning are shifting, with post-00s and post-90s families becoming the primary buyers, particularly in first-tier cities where comfort is a top priority [19] - The motivations for purchasing air conditioning are evolving from basic needs to a desire for higher quality, better experiences, and compatibility with home environments [21] Purchase Channels and Influences - JD.com has established itself as the leading information channel and ordering platform for air conditioning, with social media and short video platforms playing a significant role in consumer decision-making [24] - Performance and quality are the foundational concerns for consumers, with comprehensive experience becoming a key factor in purchase decisions [28] Product Features and Consumer Feedback - High satisfaction rates (over 99%) for features like "no-wind" and "quiet operation" indicate strong consumer preference for comfort and health functionalities in air conditioning products [56] - The integration of health features, such as air purification and self-cleaning technologies, enhances the overall value proposition of air conditioning units [55] Collaborative Innovations - JD.com collaborates with major brands like Gree, Haier, and TCL to promote air conditioning products that emphasize comfort and health, responding to the trend of upgrading consumer experiences [59][61][63][67][69]

Group 1 - Haier Smart Home Co., Ltd. has obtained a patent for "Control Method and Refrigeration Equipment," with authorization announcement number CN116164485B, applied on November 2021 [1] - Haier Smart Home Co., Ltd. was established in 1994 and is primarily engaged in the manufacturing of electrical machinery and equipment, with a registered capital of 943,811.4893 million RMB [2] - The company has made investments in 59 enterprises and participated in 1,847 bidding projects, holding 285 trademark records and 5,000 patent records, along with 10 administrative licenses [2] Group 2 - Dalian Haier Refrigerator Co., Ltd. was founded in 2001, focusing on instrument manufacturing, with a registered capital of 110 million RMB [1] - The company has invested in 1 enterprise, participated in 181 bidding projects, and holds 103 patent records, along with 20 administrative licenses [1] - Qingdao Haier Refrigerator Co., Ltd. was established in 1994, primarily engaged in electrical machinery and equipment manufacturing, with a registered capital of 211,711.26379 million RMB [1] - The company has invested in 2 enterprises, participated in 627 bidding projects, and holds 160 trademark records and 5,000 patent records, along with 10 administrative licenses [1]

Core Viewpoint - The article discusses the strategic opportunities presented by the upcoming closure of Hainan Free Trade Port, emphasizing how companies can leverage this to enhance global resource connectivity and business growth [1][3]. Group 1: Haier Group - Haier Group views the policy changes associated with Hainan's closure as a historic strategic opportunity, enabling significant cost reduction and efficiency improvements through policy benefits [3]. - The company aims to explore new technologies and business models in sectors like smart home, health, and digital economy, driving innovation for high-quality development [5]. - Haier has maintained its goal of creating a "world-renowned brand" from China, emphasizing the importance of long-term commitment and technological innovation in achieving global competitiveness [5][6]. - The company has established a "three-step" strategy for globalization, focusing on local market integration and building a global brand matrix to meet diverse consumer needs [6]. Group 2: Qianji Technology - Qianji Technology sees Hainan's closure as a chance to expand into international markets and build a global low-altitude economy innovation hub [8]. - The company plans to leverage duty-free shopping and low-altitude tourism to create immersive cultural experiences, integrating technology with cultural expression [10]. - Qianji emphasizes the need for a localized approach in global expansion, respecting local cultures and building sustainable overseas trust networks [11]. Group 3: Huya - Huya identifies Hainan's closure as a valuable policy window that aligns with its data-driven and content-exporting strategy, facilitating smoother cross-border data flows [13]. - The company has established a comprehensive service system for overseas users, enhancing user engagement and supporting domestic game developers in international markets [16]. - Huya advocates for deep localization in its overseas operations, ensuring content resonates with local audiences and fostering emotional connections [17]. - The company plans to utilize the advantages of the closure policy to enhance cross-border esports events and optimize content distribution efficiency [18].

海尔智家（600690）(06690)发布公告，于2025年12月5日，该公司斥资1219.91万港元回购45万股。 ...

智通财经APP讯，海尔智家(06690)发布公告，于2025年12月5日，该公司斥资1219.91万港元回购45万 股。 ...

格隆汇12月5日丨海尔智家(06690.HK)公告，12月5日耗资821.8万元回购30万A股，回购价格每股27.35- 27.45元。 ...

| | | 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | | 普通股 | 股份類別 | A | | | | 於香港聯交所上市 | 否 | | | | 證券代號 (如上市) | | 600690 | 說明 | | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | | 佔有關事件前 ...

Group 1: Haier Group - Haier Group views the policy of Hainan's full island closure as a historic strategic opportunity, enabling significant cost reduction and efficiency improvement through policy dividends [2][4] - The company aims to leverage its market hub position to optimize its global layout and provide new momentum for industrial upgrades [2][4] - Haier has maintained its goal of creating a "world brand" for Chinese products, emphasizing the importance of long-term commitment and technological innovation in achieving global competitiveness [4][5] - The company has established ten major R&D centers globally and has launched over 200 original products, positioning itself as a leader in international standard formulation [5][6] Group 2: Qianji Technology - Qianji Technology sees Hainan's closure as a springboard for expanding into international markets and building a global innovation hub for the low-altitude economy [7][9] - The company plans to integrate duty-free consumption scenarios in the free trade port to create immersive cultural tourism IPs [7][9] - Qianji Technology emphasizes the need for a cross-cultural approach, combining technology and creativity to resonate with diverse audiences [9][10] Group 3: Huya - Huya identifies Hainan's full closure as a valuable policy window that aligns with its data-driven and content-exporting strategy [12][14] - The company anticipates enhanced efficiency in cross-border live streaming and esports data synchronization, facilitating smoother content distribution to global audiences [12][14] - Huya has established a comprehensive service system that supports game publishers in overseas markets, enhancing user engagement and operational efficiency [14][15] - The company advocates for deep localization and building an ecosystem of interconnected services to ensure sustainable growth in international markets [15][16]

Core Viewpoint - The report from GF Securities indicates that the home appliance industry is expected to experience a slowdown in growth in 2026 due to high base effects, despite significant benefits from the "old-for-new" policy in 2025. Leading companies are anticipated to outperform the industry due to their channel and brand advantages. Long-term growth in overseas sales is also expected to remain stable, supported by an increase in global market share [1][2]. Summary by Sections 2025 Review - The home appliance sector has shown a cumulative increase of 8.1% year-to-date as of November 28, 2025, ranking 27th among all sectors and underperforming the CSI 300 index by 10.4 percentage points [2]. - The performance of various segments includes: home appliance components (+64.7%), black appliances (+12.6%), lighting equipment (+11.9%), small appliances (+9.5%), kitchen appliances (-0.7%), and white appliances (-1.1%) [2]. - Retail sales of home appliances from January to October 2025 increased by 20.1% year-on-year, driven by the "old-for-new" policy, although growth slowed in September and October due to high base effects. Exports in the same period decreased by 3.4% in USD terms and 2.5% in RMB terms, primarily due to the impact of the US-China trade war, but the decline was manageable, indicating resilience and global competitiveness [2]. 2026 Outlook - Domestic demand is expected to slow down in 2026 due to high base effects from the "old-for-new" policy in 2025, but leading companies are likely to outperform the industry due to their channel and brand advantages. For external sales, companies have adapted to trade policy fluctuations since 2018-2019, and long-term growth in overseas sales is anticipated [3]. - Profitability is expected to remain stable, with manageable cost pressures as copper prices have risen, shipping costs have returned to normal levels, and the exchange rate has shown slight appreciation [3]. - As of November 28, 2025, the price-to-earnings ratio (PE-TTM) for the home appliance sector increased from 15.1x at the beginning of the year to 17.3x, placing it at the 66th percentile historically since 2016. The proportion of public funds heavily invested in the home appliance sector decreased to 2.5%, down 1.8 percentage points from the previous quarter, marking a continuous decline over three quarters [3]. 2026 Sub-industry Outlook - White Appliances: Expected to face a slowdown in growth due to high base effects from national subsidies, but overseas sales are projected to remain resilient, benefiting from emerging market demand [4]. - Small Appliances: Continued policy support is expected to improve average prices in kitchen small appliances, with significant growth potential in the overseas market for robotic vacuum cleaners [4]. - Black Appliances: Product structure upgrades are anticipated to enhance average prices and profitability, with continued growth in overseas market share [5]. - Two-Wheelers: The implementation of new regulations in 2026 is expected to sustain industry growth, with leading companies likely to increase their market share as smaller competitors exit the market, and significant opportunities in overseas markets [5].