Core Viewpoint - The performance of various domestic beauty brands in the first half of the year shows a mixed picture, with some brands experiencing growth while others struggle with declining revenues and profits as the industry faces intensified competition and the end of the traffic dividend era [1][3][5]. Financial Performance - Up to now, several domestic beauty brands have reported their half-year results, with Proya, Shangmei, Mao Geping, and Shuiyang showing increases in both revenue and net profit [1]. - Shangmei's revenue reached 4.108 billion yuan, a year-on-year increase of 17.3%, with a net profit of 524 million yuan, up 30.65% [3]. - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3]. - Shuiyang's revenue was 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3]. - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and a net profit of 799 million yuan, up 13.8%, but growth rates have slowed compared to previous years [3][4]. - Conversely, Beitaini and Yixian E-commerce continue to face growth challenges, with Beitaini's revenue down 15.43% to 2.372 billion yuan and net profit down 49.01% to 247 million yuan [4][5]. Strategic Adjustments - Beitaini is focusing on strategic adjustments and operational optimization, emphasizing high-value products and quality growth, which has led to improved gross margins and cash flow despite short-term revenue impacts [4][5]. - Yixian E-commerce is pursuing a strategic transformation driven by innovation, aiming to enhance product competitiveness through collaborative innovation among multiple brands [4][5]. - Proya is adopting a multi-brand strategy, acquiring various brands to strengthen its market position, including cosmetic brands and medical supplies [5][6]. Market Trends - The domestic beauty industry is witnessing a shift from high marketing-driven growth to a focus on strategic brand positioning and international expansion as the traffic dividend diminishes [5][9]. - Brands are increasingly looking for overseas growth opportunities, with Proya planning to issue H-shares for international expansion and Beitaini establishing regional headquarters in Thailand [9][10]. - Water Sheep is also pursuing a high-end transformation by acquiring luxury brands to enhance its market presence [6][10]. Competitive Landscape - The beauty industry is facing intensified competition, with brands needing to adapt to changing consumer behaviors and market dynamics [5][9]. - The low-price competition strategy adopted by Shangmei has raised concerns about its long-term sustainability as consumer rationality increases [7][9]. - Experts suggest that domestic beauty brands must enhance their brand structure and user value to compete effectively on a global scale [10].

Core Viewpoint - The article discusses the recent developments in the domestic beauty market, highlighting the completion of a Series B funding round for HuazhiXiao, led by domestic beauty giant Proya, and the strategic shifts among the top ten domestic beauty companies as they seek new growth avenues amid a slowing market [3][4]. Group 1: Financial Performance of Top Domestic Beauty Companies - Proya, Shangmei, and Shanghai Jahwa ranked as the top three domestic beauty companies, with Proya achieving a revenue of 5.362 billion yuan in the first half of the year, surpassing half of last year's total revenue [5][6]. - Shangmei's revenue grew by 17.3% year-on-year to 4.108 billion yuan, with net profit increasing by 34.7% [5][6]. - The top ten domestic beauty companies saw eight achieve revenue growth, and seven companies reported positive net profit growth, indicating a robust overall performance [6][8]. Group 2: Strategic Shifts and Market Positioning - The top domestic beauty companies are rapidly building multi-brand matrices and advancing overseas strategies to adapt to the slowing domestic market [3][4]. - Proya's skincare segment remains dominant, while its hair care and color cosmetics categories have shown significant growth, with hair care growing by 131.25% and color cosmetics by 25.79% [11]. - Shangmei's main brand, Han Shu, generated 3.344 billion yuan in revenue, while its new brand, newpage, focusing on children's skincare, achieved a remarkable 146.5% growth [14][16]. Group 3: International Expansion and Investment Strategies - Proya aims to enter the top ten global cosmetics companies by 2035, targeting a revenue of at least 50 billion yuan, and is actively pursuing international market opportunities [22][23]. - The investment in HuazhiXiao is a strategic move for Proya to enhance its multi-brand strategy and recognize HuazhiXiao's global potential [23]. - Water Sheep Co. is also focusing on international expansion, with a goal to become a global luxury beauty brand management group, launching a "10+3" global strategy [26][28]. Group 4: Challenges and Future Outlook - The domestic beauty market is facing challenges such as slowing growth and increased competition, prompting companies to seek international opportunities to escape price wars [29]. - Companies that possess product originality, brand narrative capabilities, and cross-market operational efficiency are more likely to transition from "Chinese leaders" to "global players" [29].

Core Insights - Several domestic beauty brands have reported mixed results for the first half of the year, with some achieving revenue and net profit growth while others struggle with stagnation or losses [1][3][4] Group 1: Performance Overview - Up to mid-2025, companies like Proya, Shangmei, Mao Geping, and Shuiyang have shown revenue and net profit growth, while Betaini, Huaxi Biology, and Yixian E-commerce continue to face challenges [1][3] - Shangmei achieved revenue of 4.108 billion yuan, a 17.3% increase year-on-year, and a net profit of 524 million yuan, up 30.65% [3] - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3] - Shuiyang's revenue reached 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3] - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and net profit was 799 million yuan, up 13.8% [4] - Betaini's revenue fell to 2.372 billion yuan, down 15.43%, with a net profit decrease of 49.01% to 247 million yuan [4] - Yixian E-commerce reported revenue of 1.92 billion yuan, a 22.48% increase, but a net loss of 22.97 million yuan [4] - Huaxi Biology's revenue dropped 19.57% to 2.261 billion yuan, with a net profit decline of 35.38% to 221 million yuan [4] Group 2: Strategic Responses - Companies are adapting to the end of the traffic dividend era by focusing on multi-brand strategies and high-end product offerings [6][9] - Proya is pursuing a multi-brand strategy, acquiring various brands to strengthen its market position [7] - Shuiyang is focusing on high-end transformation, acquiring international brands to enhance its premium offerings [7] - Betaini is also working on a multi-brand approach, with significant growth in its high-end anti-aging brand [8] - Shangmei is leveraging price advantages in the budget market, but this has led to concerns about entering a price war [8] Group 3: International Expansion - Domestic beauty brands are increasingly looking for growth opportunities overseas [9][10] - Proya plans to issue H-shares for international expansion and has announced overseas acquisitions in various beauty segments [9] - Betaini is establishing regional headquarters in Thailand and expanding its product presence in local markets [9] - Yixian E-commerce has launched a global innovation R&D center and is expanding into Southeast Asia and North America [10] - Shuiyang is also pursuing a global strategy, focusing on brand and supply chain globalization [10]

Investment Rating - The investment rating for the company is "Buy" with a forecasted stock price increase of over 15% relative to the industry index in the next six months [4][16]. Core Insights - The company has maintained steady operations in the first half of 2025, with significant growth in the 彩棠 and OR brands, compensating for a slowdown in the 珀莱雅 brand [1]. - The company reported a revenue of 5.362 billion yuan in the first half of 2025, representing a year-on-year growth of 7.21%, and a net profit of 799 million yuan, up 13.80% year-on-year [1]. - The gross margin for the first half of 2025 was 73.38%, an increase of 3.56 percentage points year-on-year, while the net profit margin rose slightly to 15.41% [2]. Financial Performance Summary - **Revenue Growth**: The company’s revenue is projected to grow from 8.905 billion yuan in 2023 to 14.903 billion yuan in 2027, with a compound annual growth rate (CAGR) of approximately 12.4% [1]. - **Net Profit**: The net profit is expected to increase from 1.194 billion yuan in 2023 to 2.248 billion yuan in 2027, with a CAGR of about 13.0% [1]. - **Earnings Per Share (EPS)**: The EPS is forecasted to rise from 3.01 yuan in 2023 to 5.67 yuan in 2027 [1]. - **Valuation Ratios**: The price-to-earnings (P/E) ratio is expected to decrease from 27.0 in 2023 to 14.4 in 2027, indicating improving valuation over time [1]. Strategic Initiatives - The company is committed to implementing its 6*N strategy, focusing on enhancing product capabilities and responding flexibly to market changes [3]. - It aims to strengthen its core product matrix and brand vitality while exploring overseas opportunities and expanding its market presence [3]. - The company is building a self-driven agile organization to support its brand portfolio, which includes various skincare and makeup brands [3].

珀莱雅化妆品股份有限公司 会议资料 珀莱雅化妆品股份有限公司 2025 年第一次临时股东大会会议资料 珀莱雅化妆品股份有限公司 各位股东及股东代表： 为维护投资者的合法权益，确保珀莱雅化妆品股份有限公司（以下简称"公 司"）2025 年第一次临时股东大会的顺利召开，依据中国证券监督管理委员会《上 市公司股东会规则》等有关规定，制定会议须知如下： 一、公司根据《公司法》、 《证券法》、 《上市公司股东会规则》和《公司章程》 六、股东发言由会议主持人指名后进行，每位股东发言应先报告所持股份数 和持股人名称，简明扼要地阐述观点和建议，发言时间一般不超过 5 分钟，主持 人可安排公司董事、监事或高级管理人员等回答股东提问。 七、股东发言应围绕本次会议议题进行，股东提问内容与本次股东大会议题 无关或涉及公司商业秘密的，公司有权不予回应。 八、为提高会议议事效率，在就股东的问题回答结束后，即进行表决。现场 会议表决采用记名投票表决方式，请股东按表决票要求填写意见，由股东大会工 作人员统一收票。 九、会议开始后，与会股东将推举两名股东代表参加计票和监票；股东对提 案进行表决时，由律师、股东代表与监事代表共同负责计票、监票； ...

Core Viewpoint - The article highlights the strategic growth and international expansion of the brand "Hua Zhi Xiao," emphasizing its appeal to Generation Z consumers and its recent B-round financing led by Proya, aimed at enhancing supply chain integration and global brand presence [3][4][5]. Group 1: Financing and Strategic Partnerships - Hua Zhi Xiao recently completed a B-round financing exclusively from Proya, which will be used for global expansion, supply chain integration, and content innovation [3]. - The brand has previously undergone a share restructuring in 2024, bringing in strategic investments from long-term partners, including Shanghai Zhenchen Cosmetics Co., which has 18 years of experience in product customization [3]. - The establishment of Huai'an Hua Zhi Xiao E-commerce Co., Ltd. in April 2025 aims to enhance supply chain capabilities through local investments in facilities and equipment [3]. Group 2: Market Presence and Performance - Founded in 2016, Hua Zhi Xiao has quickly become one of the most favored makeup brands among Generation Z consumers, leveraging a unique aesthetic and highly content-driven operations [3]. - The brand has expanded its reach to over ten countries and is recognized as one of the most influential Chinese makeup brands on social media globally [4]. - In 2024, Hua Zhi Xiao entered the U.S. retail market through Urban Outfitters, marking a significant milestone as the first Chinese makeup brand in mainstream U.S. retail channels [4]. - The company anticipates annual revenue to exceed 1 billion RMB in 2024, with the U.S. market projected to surpass Japan as its largest overseas market [4]. Group 3: Brand Philosophy and Future Outlook - The co-founder and CEO of Hua Zhi Xiao, Yang Zifeng, emphasizes that the brand's core philosophy revolves around "少女心" (girl's heart), aiming to create a dreamy and surprising makeup world for consumers globally [4]. - Proya recognizes Hua Zhi Xiao's commitment to product innovation and quality control, aligning with its own long-term brand philosophy [5].

各位股东及股东代表： 为维护投资者的合法权益，确保珀莱雅化妆品股份有限公司（以下简称"公 司"）2025 年第一次临时股东大会的顺利召开，依据中国证券监督管理委员会《上 市公司股东会规则》等有关规定，制定会议须知如下： 一、公司根据《公司法》、《证券法》、《上市公司股东会规则》和《公司章程》 的规定，认真做好召开股东大会的各项工作。 二、公司董事会办公室具体负责会议有关程序方面的事宜。 珀莱雅化妆品股份有限公司 2025年第一次临时股东大会 会议资料 2025年9月 珀莱雅化妆品股份有限公司 2025 年第一次临时股东大会会议资料 珀莱雅化妆品股份有限公司 2025 年第一次临时股东大会会议须知 三、为保证股东大会的严肃性和正常秩序，切实维护与会股东（包含股东代 表，下同）的合法权益，除出席会议的股东、公司董事、监事、高级管理人员、 公司聘请的律师及董事会邀请的人员外，公司有权依法拒绝其他人员进入会场。 四、出席会议的股东须在会议召开前 15 分钟到达会议现场向董事会办公室办 理签到手续，并请按规定出示股票账户卡、持股凭证、身份证或法人单位证明、 授权委托书及出席人身份证等，经验证后领取会议资料，方可出席会议 ...

Group 1 - The core viewpoint of the news highlights the recent stock performance and financial metrics of Proya Cosmetics, indicating a slight decline in stock price and a mixed trend in trading volume [1][2] - As of June 30, 2025, Proya achieved a revenue of 5.362 billion yuan, representing a year-on-year growth of 7.21%, and a net profit of 799 million yuan, with a growth of 13.80% [2] - The company has distributed a total of 1.81 billion yuan in dividends since its A-share listing, with 1.225 billion yuan distributed over the past three years [3] Group 2 - Proya's main business revenue composition includes skincare products (83.68%), beauty makeup (12.62%), hair care (3.58%), and other categories (0.12%) [1] - The number of shareholders increased by 18.25% to 60,300 as of June 30, 2025, while the average circulating shares per person decreased by 15.43% to 6,560 shares [2] - Major shareholders include Hong Kong Central Clearing Limited, which holds 47.5196 million shares, a decrease of 12.3914 million shares from the previous period [3]

Core Viewpoint - The investment by Proya (珀莱雅) in HuazhiXiao (花知晓) marks a strategic move to enhance its business ecosystem and capitalize on the growing influence of HuazhiXiao in both domestic and international markets [2][4]. Group 1: Investment Details - Proya's subsidiary, Proya (Hainan) Investment Co., acquired a 38.45% stake in HuazhiXiao, making it the second-largest shareholder [2]. - The specific financing amount for the investment has not been disclosed [2]. - Following the investment, Proya's representative on HuazhiXiao's board will be Jin Yanhua, who has been with Proya since 2018 [3]. Group 2: HuazhiXiao's Market Performance - HuazhiXiao, established in 2016, has successfully expanded into international markets, including Japan, Singapore, Malaysia, North America, and Europe [3]. - In 2022, HuazhiXiao achieved annual sales exceeding 400 million yuan and entered nearly 1,000 offline retail stores globally [3]. - The brand focuses on appealing to young consumers with its unique aesthetic and product offerings, including concealers, lipsticks, and highlighters [3]. Group 3: Proya's Strategic Goals - Proya emphasizes its commitment to international expansion, with a focus on markets in Japan and Southeast Asia [5]. - The company is planning a Hong Kong stock listing as part of its global development strategy, which includes both supply chain and brand expansion [5]. - Proya's financial performance shows a revenue of 5.362 billion yuan for the first half of 2025, reflecting a year-on-year growth of 7.21% [5].

Core Viewpoint - Huazhi Xiao, a domestic cosmetics brand, has completed a Series B financing round exclusively invested by Proya, aiming to enhance its global expansion and supply chain integration [1][2]. Company Overview - Founded in 2016, Huazhi Xiao focuses on original design and targets the young demographic with its unique aesthetic that combines secondary dimension culture and feminine beauty [1]. - The brand has successfully completed three rounds of financing, with previous rounds led by Tiantu Investment and Kunyuan Capital [1]. Financial Performance - Huazhi Xiao's products are positioned in the affordable market, with individual product prices generally under 100 yuan. The brand is projected to achieve overall revenue exceeding 1 billion yuan by 2025 [1]. International Expansion - Huazhi Xiao has made significant strides in international markets, entering Japan in 2019 and establishing a presence in over ten countries, including the U.S. and Southeast Asia [2]. - The brand's overseas revenue currently accounts for 10% of its total revenue, with the recent financing aimed at furthering its global expansion and content innovation [2]. Strategic Partnerships - Proya's investment is seen as mutually beneficial, allowing Huazhi Xiao to enhance its brand structure and competitive edge in the cosmetics sector while Proya gains insights into international market development [3]. - Proya is also pursuing its own international strategy, recently announcing plans to issue H-shares for listing in Hong Kong to accelerate its overseas business growth [3]. Market Trends - The domestic beauty market is becoming increasingly competitive, prompting many local brands, including Proya, to seek growth opportunities in international markets [3]. - The current investment climate has shifted, with a cooling in financial institution investments in the consumer sector, presenting opportunities for industry-specific investments in brands like Huazhi Xiao [4].