Core Viewpoint - The domestic beauty brand Proya has reported revenue and net profit growth for the first half of 2025, but the growth rate is slowing compared to previous years, indicating potential challenges ahead [2][3]. Financial Performance - Proya achieved revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, up 13.8% [2]. - In comparison, the revenue and net profit growth rates for the first half of 2024 were 37.9% and 40.48%, respectively, while in 2023, they were 38.12% and 68.21% [2]. Brand Performance - The main brand, Proya, which is the largest revenue source, experienced a decline in revenue for the first time, reporting 3.979 billion yuan, a slight decrease of 0.08% year-on-year [2]. - In the same period of 2024, the single brand revenue growth rate was 37.67% [2]. Sales Strategy and Expenses - As overall performance slows and the main brand stagnates, there are indications that Proya's previous strategy of "traffic for sales" is becoming ineffective [3]. - Sales expenses have been increasing, with 2.786 billion yuan in 2022 (43.63% of revenue), 3.972 billion yuan in 2023 (44.61%), and 5.161 billion yuan in 2024 (47.88%) [3]. International Expansion - In response to slowing growth, Proya is focusing on international markets and announced plans to list in Hong Kong to enhance its overseas financing capabilities [3]. - The company aims to accelerate its international strategy and improve competitiveness through this move [3]. Management Changes and Strategic Initiatives - Following the appointment of a new general manager with international beauty industry experience, Proya has initiated significant management changes [4]. - The establishment of a European innovation center in Paris signals Proya's commitment to international market expansion [4]. - Proya has set a "Double Ten" strategy to rank among the top ten global cosmetics companies within the next decade and plans to pursue overseas acquisitions, particularly in baby care, fragrance, and men's skincare [4].

Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company achieved a revenue of 5.362 billion RMB in H1 2025, representing a year-on-year increase of 7.21%, with a net profit attributable to shareholders of 799 million RMB, up 13.8% year-on-year [1][5]. - The company plans to issue H shares to accelerate its internationalization strategy and enhance its overall competitiveness [1]. - Despite a slowdown in revenue growth for the main brand, other brands such as OR and 彩棠 showed significant growth, indicating a diversified performance across the brand portfolio [2][5]. Revenue Breakdown - In H1 2025, the main brand, 珀莱雅, generated revenue of 3.979 billion RMB, a slight decrease of 0.08% year-on-year, while 彩棠 saw a revenue increase of 21.11% to 705 million RMB [2]. - The online distribution channels outperformed, with online direct sales generating 3.905 billion RMB, up 4.87% year-on-year, and online distribution channels achieving 1.204 billion RMB, up 25.91% year-on-year [3]. Profitability Metrics - The company reported a gross margin of 73.38% in H1 2025, an increase of 3.56 percentage points year-on-year, while the sales expense ratio rose to 49.59%, reflecting increased promotional activities [4]. - In Q2 2025, the gross margin improved to 73.85%, with a net profit margin of 13.60%, indicating resilience despite a high base effect [1][4]. Earnings Forecast and Valuation - The forecast for net profit attributable to shareholders has been adjusted downwards by 3% for 2025 and 2026, and by 5% for 2027, resulting in projected profits of 1.741 billion RMB, 1.996 billion RMB, and 2.240 billion RMB respectively [5]. - The target price is set at 122.30 RMB, based on a price-to-earnings ratio of 28 times for 2025, reflecting a potential upside from the current market price [5][8].

Core Viewpoint - The Chinese beauty industry is experiencing a significant capital wave, with a simultaneous rise in IPO enthusiasm and an increasing trend of delistings, indicating a "ice and fire" scenario in the capital market [1][10][15] Group 1: IPO Activity - As of August 26, 2023, Proya Cosmetics Co., Ltd. announced plans to issue H-shares and list on the Hong Kong Stock Exchange, marking the fourth beauty-related company to initiate an "A+H" dual listing this year [1] - Three beauty-related companies have successfully gone public this year, while at least 30 others are competing for capital market entry, covering various segments such as brands, raw materials, and operations [10][13] Group 2: Delisting Trends - Since 2025, at least nine beauty-related companies have faced delisting or termination risks, with five companies being forcibly removed from the market due to financial misconduct or information disclosure violations [2][4][5] - Companies like Puli Pharmaceutical and Jiu You Co. were forced to delist due to financial fraud, with Puli falsely inflating revenue by 1.029 billion yuan and profits by 669 million yuan over two years [4] - Other companies, such as Xingmei Co. and Senyu Group, faced delisting due to failure to disclose required financial reports, highlighting the increasing regulatory scrutiny in the capital market [5] Group 3: Strategic Withdrawals - Four companies, including Lin Sen Biological and Yasha Co., voluntarily chose to delist, citing reasons such as the high cost of maintaining a public listing and the need for greater operational flexibility [6][8] - The decision to withdraw from the market is often influenced by the perception that the costs and constraints of being listed outweigh the benefits, especially when valuations are low [8][9] Group 4: Market Dynamics - The beauty industry is undergoing a transformation, moving away from rapid growth driven by marketing and traffic to a focus on sustainable development and intrinsic value [15] - The capital market is conducting a "pressure test" and "value reassessment" of the industry, favoring companies with solid product capabilities, clear brand recognition, and sustainable profitability [14][15]

Core Viewpoint - The company, Proya, has demonstrated strong revenue growth and cash flow in its mid-year report, launching its highest-ever interim dividend plan and initiating a Hong Kong stock listing plan, indicating a robust performance amid a slowing industry growth rate [2][8]. Financial Performance - In the first half of 2025, Proya achieved a revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit attributable to shareholders of 799 million yuan, up 13.80% [2][9]. - The operating cash flow net amount significantly increased by 95.34% to 1.293 billion yuan, showcasing strong profitability and operational efficiency [2]. Dividend and Listing Plans - Proya announced a mid-term dividend plan, proposing a cash dividend of 8.00 yuan per 10 shares, totaling approximately 315 million yuan, marking a new high for the company's semi-annual dividends [2][8]. - The company is also planning to issue H-shares and list on the Hong Kong Stock Exchange, aiming to accelerate its internationalization strategy and enhance overseas business capabilities [8][10]. Brand Performance - Proya's main brand generated 3.979 billion yuan in revenue, accounting for 74.27% of total revenue, targeting young white-collar workers with a focus on "scientific skincare" [3][5]. - The emerging brand, Caitang, achieved a revenue of 705 million yuan, growing by 21.11%, and is becoming a significant performance driver [4]. Market Position and Strategy - The Chinese cosmetics market is experiencing a slowdown, with retail sales growth of 2.9% in the first half of the year, below the overall retail sales growth of 5% [3]. - Proya's net profit margin improved to 15.41%, and gross margin increased by 3.56 percentage points to 73.38%, indicating effective cost control and product structure optimization [3]. R&D and Digital Transformation - Proya's R&D expenses reached 210 million yuan in 2024, a year-on-year increase of 21.21%, with the establishment of R&D centers in Shanghai and Europe [6][7]. - The company is advancing its digital transformation, launching SAP system upgrades and AI-driven customer service systems to enhance operational efficiency [7]. Competitive Landscape - Proya's multi-brand strategy effectively covers diverse consumer groups, with the main brand maintaining its core market while new brands accelerate growth, contributing to overall performance [5][10]. - The company is positioned to become the first domestic beauty enterprise listed on both A-shares and H-shares, enhancing its capital strength and competitive edge in the global market [9][10].

Group 1 - Dongguan Securities issued a report on August 26, giving Proya (603605.SH) a buy rating [1] - The reasons for the rating include a year-on-year decline in performance growth for Q2 2025 [1] - Proya's core brand revenue experienced a slight year-on-year decrease, while online channel revenue continued to grow [1] Group 2 - The pet industry is experiencing a significant boom, with a market size of 300 billion yuan [1] - The report highlights that listed companies in the industry are seeing a surge in stock prices [1]

Core Viewpoint - The domestic beauty brand Proya is accelerating its globalization efforts, as evidenced by its strong financial performance and plans for an H-share listing in Hong Kong, which could make it the first A+H listed beauty company in China [1][6]. Financial Performance - Proya reported a revenue of 5.36 billion yuan for the first half of 2025, marking a year-on-year increase of 7.21% [2]. - The company's net profit attributable to shareholders reached 799 million yuan, up 13.80% year-on-year, with operating cash flow increasing by 95.34% to 1.29 billion yuan [2][4]. - The net profit margin improved to 15.41%, and the gross profit margin increased by 3.56 percentage points to 73.38% [1][2]. Dividend and H-share Listing - Proya announced its highest-ever interim dividend plan, proposing a cash dividend of 8.00 yuan per 10 shares, totaling an estimated 315 million yuan [4][5]. - The company is preparing for an H-share listing on the Hong Kong Stock Exchange, which is expected to enhance its capital strength and competitiveness [6][30]. Brand Performance - The main brand Proya generated 3.98 billion yuan in revenue, accounting for 74.27% of total revenue, while the color cosmetics brand Cai Tang achieved a revenue of 705 million yuan, growing by 21.11% [9][16]. - The brand Off&Relax saw a significant revenue increase of 102.52% to 279 million yuan, driven by new product launches and market expansion [21][22]. Research and Development - Proya maintained a steady investment in R&D, applying for 35 new patents in the first half of 2025, with a total of 240 patents held [29][30]. - The company is collaborating with various institutions to enhance its research capabilities and product innovation [30][31]. Digital Transformation - Proya's digital strategy is advancing, with projects aimed at integrating data across multiple brands and channels, enhancing customer service efficiency through AI, and supporting product innovation [31].

Market Overview - The Shanghai Composite Index fell by 1.76% on August 27, with only one industry, telecommunications, showing an increase of 1.66% [1] - The beauty and personal care sector experienced the largest decline, dropping by 3.86%, followed by the real estate sector, which fell by 3.51% [1] Capital Flow - The net outflow of capital from the two markets reached 129.75 billion yuan, with all sectors under Shenwan showing a net outflow [1] - The computer industry had the highest net outflow at 16.31 billion yuan, followed by the pharmaceutical and biological sector with a net outflow of 12.32 billion yuan [1] Beauty and Personal Care Sector - The beauty and personal care sector saw a net outflow of 755 million yuan, with 29 stocks in the sector; only 2 stocks rose while 26 fell [1] - The stocks with the highest net inflow included: - Wanjian Medical: 10.31 million yuan - Jiaheng Jiahua: 6.45 million yuan - Marubi Biological: 3.16 million yuan [1] - The stocks with the highest net outflow included: - Proya: 247 million yuan - Aimeike: 121.78 million yuan - Qingdao Kingking: 84.85 million yuan [1] Individual Stock Performance - Proya (603605) decreased by 7.59% with a turnover rate of 6.81% and a net outflow of 247.03 million yuan [2] - Aimeike (300896) fell by 3.88% with a turnover rate of 2.98% and a net outflow of 121.78 million yuan [2] - Qingdao Kingking (002094) dropped by 3.31% with a turnover rate of 10.87% and a net outflow of 84.85 million yuan [2] - Other notable declines included Huaxi Biological (688363) down by 2.25% and Zhongshun Jierou (002511) down by 4.26% [2]

Market Overview - The cosmetics sector experienced a decline of 4.44% on August 27, with Proya leading the drop [1] - The Shanghai Composite Index closed at 3800.35, down 1.76%, while the Shenzhen Component Index closed at 12295.07, down 1.43% [1] Individual Stock Performance - Key stocks in the cosmetics sector showed varied performance, with Jiahen Jiahua rising by 2.08% to a closing price of 25.03 [1] - Other notable declines included Marubi Biological falling by 2.13% to 40.94, and Shiseido dropping by 3.34% to 25.47 [1][2] Trading Volume and Capital Flow - The total trading volume for the cosmetics sector was significant, with Jiahen Jiahua recording a volume of 195,100 shares and a transaction value of 498 million yuan [1] - The sector saw a net outflow of 580 million yuan from institutional investors, while retail investors contributed a net inflow of 470 million yuan [2] Capital Flow Analysis - Major stocks like Jiahen Jiahua and Marubi Biological experienced mixed capital flows, with Jiahen Jiahua seeing a net outflow of 15.42 million yuan from institutional investors [3] - Conversely, Marubi Biological had a net inflow of 7.79 million yuan from institutional investors, indicating varied investor sentiment across the sector [3]

Group 1: Proya's Performance and Strategy - Proya plans to list in Hong Kong and has introduced an independent director with investment banking experience to enhance its governance [6][7][8] - In the first half of 2025, Proya achieved revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, up 13.80% [1] - The core brand Proya saw a slight revenue decline of 0.08% to 3.979 billion yuan, while the second-tier brands like Cai Tang and Off&Relax showed significant growth [2][3] Group 2: Market Dynamics and Challenges - Proya's online channels contributed 95.39% of total revenue, with online direct sales growing at a slower pace of 4.87% [4] - The offline channel experienced a significant decline of 21.49% [5] - The company is shifting focus to international markets due to slowing domestic growth and increasing competition [7][8] Group 3: Liren Liren's Struggles - Liren Liren reported a revenue decline of 13.98% to 831 million yuan and a net loss of 32.76 million yuan in the first half of 2025 [8][9] - The company's core e-commerce business is shrinking, particularly on the Tmall platform, which saw a 29% revenue drop [9] - Despite challenges, the self-owned brand matrix showed over 80% growth, indicating potential for new revenue streams [11][12] Group 4: Jiaheng's Financial Performance - Jiaheng achieved revenue of 514 million yuan, a year-on-year increase of 21.72%, but net losses expanded to 32.14 million yuan [13] - The company faces challenges with high fixed costs from new production capacity and declining profit margins in key business areas [15][18] - Management plans to implement cost-reduction measures and improve operational efficiency to enhance profitability [18][19]

Core Viewpoint - Proya plans to issue overseas listed shares (H-shares) and list on the Hong Kong Stock Exchange to accelerate its international strategy and enhance financing capabilities, aiming to become the only domestic beauty brand listed in two locations [2]. Financial Performance - For the first half of 2025, Proya reported revenue of 5.362 billion yuan, a year-on-year increase of 7.21% [3]. - The total profit for the same period was 998 million yuan, reflecting an increase of 11.43% year-on-year [3]. - The net profit attributable to shareholders was 799 million yuan, up 13.8% compared to the previous year [3]. - The net cash flow from operating activities surged by 95.34% to approximately 1.293 billion yuan [3]. Segment Performance - In the skincare segment, revenue reached 4.199 billion yuan, showing a slight increase year-on-year [4]. - The color cosmetics segment generated 837 million yuan, with a significant growth rate of 25.79% [4]. - The hair care category saw a remarkable increase in revenue to 320 million yuan, up 131.25% year-on-year, marking it as a new growth line for the company [4]. Company Background - Proya was founded in 2003 in Hangzhou and specializes in the research, production, and sales of cosmetic products [4]. - The company owns several brands, including Proya, Caitang, Off&Relax, and others, covering various beauty sectors such as skincare, color cosmetics, and hair care [4].