Core Insights - The concept of "super brands" is dynamic and evolves with consumer expectations and market conditions [2][5] - The transition from "buying domestic products" to "daily consumption of domestic brands" raises questions about what defines a "Chinese super brand" in a competitive landscape [3][6] - The growth logic of domestic brands is diversifying, moving beyond price competitiveness to focus on cultural resonance and technological innovation [6][9] Brand Evolution - In the past, "super brands" were defined by visibility and market dominance, but today they must establish a deeper connection with consumers [5][6] - The current market demands brands to have both "hard technology" and "soft power" to succeed [6][9] Trends Defining Future Super Brands - **Trend 1: Influence as a Core Asset** The focus has shifted from mere visibility to being chosen by consumers, emphasizing the importance of brand value in consumer decision-making [9][10] - **Trend 2: Agile Growth Strategies** New brands are finding opportunities in niche markets by addressing specific consumer needs and adapting quickly to feedback, contrasting with the previous "big and comprehensive" approach [11][12] - **Trend 3: Cultural Resonance and Value Expression** Modern consumers seek brands that offer meaningful experiences and emotional connections, transforming products into vehicles for personal expression [12][13] Brand Rankings and Insights - The "Influential Brand List" highlights established brands like Moutai and Yili, showcasing their strong market presence and consumer recognition [16][19] - Emerging brands are also recognized for their growth potential, indicating a shift in consumer preferences towards brands that resonate culturally and emotionally [8][11] Research Methodology - The evaluation of brands was based on a combination of consumer survey data and retail performance metrics, providing a comprehensive view of brand influence in the market [44][45] - The collaboration between 36Kr and NielsenIQ aims to identify brands with long-term value and future impact, reflecting the evolving landscape of Chinese consumer goods [44][46]

Core Viewpoint - The report from GF Securities predicts a significant decline in the revenue and net profit of Wuliangye for Q3 2025, with revenue expected to drop by 30% year-on-year and net profit by 45% [1][2][4]. Financial Performance - Wuliangye's revenue for the first half of 2025 was 52.771 billion yuan, a year-on-year increase of 4.19%, while net profit was 19.492 billion yuan, up 2.28% [7]. - Despite positive growth, the growth rates are the lowest in recent years, with Q2 2025 showing a revenue of 15.831 billion yuan, a mere 0.1% increase, and a net profit of 4.632 billion yuan, marking a 7.58% decline year-on-year [8][10]. Market Dynamics - The average price of Wuliangye's core product, "Pu Wu (8th generation)," has decreased by 10% this year, currently at 855 yuan per bottle, with some e-commerce platforms offering it as low as 769 yuan [4][12][19]. - The decline in prices is attributed to aggressive discounting by unauthorized online retailers, which has disrupted the pricing structure and dealer confidence [17][19]. Strategic Adjustments - Wuliangye is focusing on long-term high-quality development, potentially adjusting its strategies to reduce channel inventory and stabilize product prices [4][10]. - The company has taken measures to control unauthorized sales channels, issuing warnings to 46 unauthorized stores to protect its pricing system and brand reputation [19][20]. Investor Sentiment - Institutional holdings in Wuliangye have decreased significantly, with the number of funds holding the stock dropping by 45% from the end of 2024 to mid-2025, and the market value of these holdings shrinking by 51% [10][12]. - The stock price of Wuliangye has fallen over 10% year-to-date as of October 24, 2025 [10].

Core Insights - Wuliangye has issued a notice identifying 46 unauthorized stores selling its products, highlighting the issue of counterfeit goods in the market [2][3] - Other liquor companies like Moutai and Xijiu are also taking measures against unauthorized sales, indicating a broader industry trend towards protecting brand integrity [4][6] - The rise of instant retail is seen as a double-edged sword, offering rapid sales growth but also leading to price wars that can harm brand value and profit margins [5][9] Group 1: Company Actions - Wuliangye's notice marks its fourth response to online counterfeit issues since November, now including a list of unauthorized sellers [3] - Xijiu has also published a list of authorized stores and is taking a zero-tolerance approach to counterfeiting, emphasizing the protection of consumer rights [4] - Huaren Beer has temporarily halted sales on instant retail platforms due to price disruptions, indicating the challenges faced by companies in maintaining market stability [5][6] Group 2: Industry Trends - Instant retail is projected to grow significantly, with estimates suggesting a market size of 7.8 trillion yuan in 2024, up over 20% year-on-year [9] - Experts predict that the instant retail market could exceed 20 trillion yuan by 2030, highlighting its potential as a new growth avenue for liquor companies [2] - The competitive landscape is evolving, with major players like Huaren Beer and Guotai Wine forming strategic partnerships with instant retail platforms to enhance their market presence [9][10] Group 3: Challenges and Opportunities - The instant retail sector is characterized by intense competition and price wars, which can lead to reduced profit margins and potential quality issues [5][6] - Companies are urged to adapt to the instant retail model, balancing logistics costs with product pricing to ensure sustainability [5][10] - The future of instant retail is expected to involve a shift from low-price competition to service differentiation and brand positioning [9][10]

Core Insights - The annual Double Eleven shopping festival has begun, but the liquor industry is experiencing a "cooling period" with mixed price movements across online and offline channels [2][12] - High-end liquor prices have remained stable despite promotional activities, while some mid-to-high-end products are seeing slight price declines [2][12] Price Trends - In the Greater Bay Area, online platforms are using subsidies to lower high-end liquor prices, while offline channels are mostly observing the market [2][12] - In Guangzhou, over half of the sampled products saw price increases, with high-end products like Wuliangye and Guojiao 1573 experiencing minor price hikes [3][4] - Conversely, some products, including Moutai, saw price reductions due to adjustments by instant retail platforms [4][6] Regional Variations - In Shenzhen, liquor prices showed stability, with some products like Moutai and Guojiao 1573 experiencing slight declines, while others like Wuliangye saw price increases [5][6] - In Foshan, liquor prices remained stable, with Moutai showing a slight increase, while other products experienced minor fluctuations [8][9] - Dongguan reported significant price drops for Moutai, with online channels driving the decline, while mid-range products displayed mixed price movements [10][11] Market Dynamics - The Double Eleven promotions have intensified price competition among high-end liquors, with leading brands like Moutai facing downward pressure on prices [12] - The cautious attitude of distributors towards seasonal sales is reflected in the limited follow-up promotions in offline channels [12] - Despite overall pressure, some brands like Fenjiu and Xijiu have shown resilience with slight price increases, indicating consumer demand for specific products [12]

Core Points - The Shenzhen State-Owned Enterprises Shareholder Return Index (470064) closed at 2305.1 points, down 0.29%, with a trading volume of 34.285 billion yuan and a turnover rate of 1.32% [1] - Among the index constituents, 20 stocks rose while 28 stocks fell, with China National Materials Technology leading the gainers at 5.67% and Shenzhen Properties A leading the decliners at 8.41% [1] Index Constituents Summary - The top ten constituents of the Shenzhen State-Owned Enterprises Shareholder Return Index include: - BOE Technology Group (sz000725) with a weight of 9.64%, latest price at 4.05, and total market value of 151.26 billion yuan [1] - Wuliangye Yibin (sz000858) with a weight of 7.95%, latest price at 120.29, and total market value of 466.92 billion yuan [1] - Hikvision (sz002415) with a weight of 7.72%, latest price at 33.29, and total market value of 305.10 billion yuan [1] - Luzhou Laojiao (sz000568) with a weight of 6.53%, latest price at 130.24, and total market value of 191.71 billion yuan [1] - XCMG Machinery (sz000425) with a weight of 6.28%, latest price at 11.37, and total market value of 133.63 billion yuan [1] - Changan Automobile (sz000625) with a weight of 3.87%, latest price at 12.72, and total market value of 126.11 billion yuan [1] - Shenwan Hongyuan (sz000166) with a weight of 3.78%, latest price at 5.46, and total market value of 136.72 billion yuan [1] - Yunnan Aluminum (sz000807) with a weight of 3.45%, latest price at 23.18, and total market value of 80.39 billion yuan [1] - Yanghe Brewery (sz002304) with a weight of 3.27%, latest price at 69.22, and total market value of 104.28 billion yuan [1] - Changchun High & New Technology (sz000661) with a weight of 3.17%, latest price at 117.84, and total market value of 48.07 billion yuan [1] Capital Flow Summary - The net outflow of main funds from the index constituents totaled 0.881 billion yuan, while speculative funds saw a net inflow of 0.65 billion yuan and retail funds a net inflow of 0.231 billion yuan [3] - Notable capital flows include: - Changan Automobile (000625) with a net inflow of 204 million yuan from main funds [3] - Yunnan Copper (000878) with a net inflow of 71.86 million yuan from main funds [3] - Hubei Energy (000883) with a significant net inflow of 44.39 million yuan from main funds [3]

Core Viewpoint - The Shenzhen State-owned Enterprise ESG Index (970055) closed at 1402.3 points on October 24, with a gain of 0.39% and a trading volume of 35.566 billion yuan, indicating a stable performance in the market [1]. Group 1: Index Performance - On the same day, 24 constituent stocks of the index rose, with Deep Technology leading at a 6.01% increase, while 25 stocks declined, with China National Chemical leading the decline at 4.16% [1]. - The turnover rate of the index was 1.02%, reflecting moderate trading activity [1]. Group 2: Constituent Stocks Details - The top ten constituent stocks of the Shenzhen State-owned Enterprise ESG Index are as follows: - Hikvision (sz002415) with a weight of 9.64% and a latest price of 33.29 yuan, down 0.42% [1]. - BOE Technology Group (sz000725) with a weight of 9.31% and a latest price of 4.05 yuan, unchanged [1]. - Wuliangye Yibin (sz000858) with a weight of 8.62% and a latest price of 120.29 yuan, down 0.86% [1]. - Inspur Information (sz000977) with a weight of 7.30% and a latest price of 67.80 yuan, up 3.23% [1]. - Weichai Power (sz000338) with a weight of 6.78% and a latest price of 14.20 yuan, up 0.14% [1]. - AVIC Optoelectronics (sz002179) with a weight of 4.48% and a latest price of 37.45 yuan, up 1.22% [1]. - Shenwan Hongyuan (sz000166) with a weight of 4.14% and a latest price of 5.46 yuan, up 0.55% [1]. - Yunnan Aluminum (sz000807) with a weight of 4.08% and a latest price of 23.18 yuan, up 1.09% [1]. - Changchun High-tech (sz000661) with a weight of 3.73% and a latest price of 117.84 yuan, up 0.16% [1]. - China Merchants Shekou (sz001979) with a weight of 3.31% and a latest price of 9.50 yuan, down 2.56% [1]. Group 3: Capital Flow - The net inflow of main funds into the constituent stocks of the Shenzhen State-owned Enterprise ESG Index totaled 86.5205 million yuan, while the net outflow of speculative funds was 306 million yuan, and the net inflow of retail funds was 21.9 million yuan [1]. - Detailed capital flow for specific stocks shows that Inspur Information had a net inflow of 34.2 million yuan from main funds, while Deep Technology experienced a net outflow of 12.26 million yuan from speculative funds [2].

Core Viewpoint - The Shanghai Composite Index rose by 0.71% on October 24, with 16 out of 28 sectors experiencing gains, particularly in the communication and electronics sectors, which increased by 4.73% and 4.72% respectively. Conversely, the oil and coal sectors saw declines of 1.36% and 1.29% [1]. Market Overview - The net inflow of capital in the two markets reached 21.96 billion yuan, with 11 sectors experiencing net inflows. The electronics sector led with a net inflow of 22.39 billion yuan and a daily increase of 4.72%. The power equipment sector followed with a 2.20% increase and a net inflow of 3.71 billion yuan [1]. - A total of 20 sectors experienced net outflows, with the pharmaceutical and biological sector leading with a net outflow of 2.49 billion yuan, followed by the food and beverage sector with a net outflow of 1.75 billion yuan [1]. Food and Beverage Sector Performance - The food and beverage sector declined by 1.18% with a net outflow of 1.75 billion yuan. Out of 124 stocks in this sector, 18 rose, including one that hit the daily limit, while 106 fell, including one that hit the lower limit [2]. - Among the stocks with net inflows, the top performer was汤臣倍健 (Tao Chen Bei Jian) with a net inflow of 48.44 million yuan, followed by伊利股份 (Yili) and安琪酵母 (Anqi Yeast) with inflows of 40.69 million yuan and 22.60 million yuan respectively [2]. - The stocks with the highest net outflows included贵州茅台 (Kweichow Moutai) with a net outflow of 444.07 million yuan,泸州老窖 (Luzhou Laojiao) with 235.87 million yuan, and五粮液 (Wuliangye) with 195.41 million yuan [4].

Core Viewpoint - The announcement from Wuliangye on the second day of the Double 11 pre-sale highlights the company's response to significant challenges in the liquor industry, including price declines, channel disruptions, and performance pressures, under the guise of "protecting consumer rights" [1] Group 1: Pricing and Sales Dynamics - Continuous price declines are the main reason for Wuliangye's strong statement, particularly concerning its core product, the eighth generation of Pu Wuliangye, which has a factory price of 1019 yuan and an official retail price of 1499 yuan, while actual transaction prices in unauthorized e-commerce stores are lower [2] - The traditional distribution model, which has been Wuliangye's foundation, is showing signs of fatigue, with revenue growth from this model only at 1.2% in the first half of 2025, and a corresponding decline in gross margin by 1 percentage point, alongside a decrease in the number of distributors [2] Group 2: E-commerce and Counterfeit Issues - Data from Wuliangye indicates that in the first five months of 2025, 16.65% of the 1610 product authentication services provided to e-commerce consumers identified counterfeit products, an increase from 12% during the previous year's Double 11 period, with many counterfeits originating from platforms [2] Group 3: Industry Context and Performance Pressure - Wuliangye faces increasing performance pressure, with only 52.77 billion yuan in revenue achieved in the first half of 2025, reflecting a year-on-year growth rate of 4.19%, which is concerning as 2025 is a critical year for the company to reach its 100 billion yuan revenue target [2] - The price fluctuations during Double 11 are merely a symptom of a deeper adjustment period in the liquor industry, where inventory turnover days have reached 900 days, and 60% of companies are facing price inversions, particularly affecting the 800-1500 yuan price range, which is crucial for Wuliangye [2] - The outcome of this price defense battle is not only vital for Wuliangye's revenue goals but also determines the market share and brand value of the second-largest player in the liquor industry during a period of intense competition [2]

Core Insights - The core message of the article highlights the challenges faced by Wuliangye as it navigates a turbulent market environment characterized by price declines, channel disarray, and performance pressures, prompting the company to take a strong stance against unauthorized sales channels [1][3]. Group 1: Market Dynamics - Wuliangye's announcement of a list of 46 unauthorized stores across major platforms like Douyin and JD.com reflects a proactive approach to protect consumer rights amid a backdrop of price erosion [1]. - The price of Wuliangye's core product, the eighth generation of Pu Wu, has seen significant discrepancies, with the factory price set at 1019 yuan and the official retail price at 1499 yuan, while unauthorized sellers are offering it for as low as 750 yuan per bottle [1]. - The company is facing a critical situation with its wholesale price dropping to approximately 820 yuan, which is significantly below the factory price, indicating a serious pricing conflict [1]. Group 2: Sales Channels and Challenges - The traditional distribution model for Wuliangye is showing signs of fatigue, with revenue growth from this channel only at 1.2% in the first half of 2025, alongside a decline in gross margin [2]. - The rise of e-commerce channels has exacerbated market confusion, with platforms offering substantial subsidies that complicate supply chain transparency and increase the risk of counterfeit products [2]. - Data from Wuliangye indicates that 16.65% of products sold through e-commerce channels were counterfeit, a rise from 12% during the previous year's Double 11 shopping festival, highlighting the risks associated with low-priced offerings [2]. Group 3: Financial Performance and Strategic Responses - Wuliangye's revenue for the first half of 2025 reached 52.77 billion yuan, reflecting a modest year-on-year growth of 4.19%, indicating mounting performance pressures [3]. - In response to these challenges, Wuliangye has implemented measures to stabilize prices, including controlling shipment volumes and increasing scrutiny on low-price sales practices among distributors [3]. - The broader context of the liquor industry reveals that 60% of companies are facing price inversions, with inventory turnover days reaching 900, underscoring the significant challenges within the market [3].

Core Insights - The retail sales of tobacco and alcohol products in China increased by 1.6% year-on-year in September, with a cumulative growth of 4% from January to September 2025 [3] - The liquor industry has been recognized as a "historical classic industry," which is expected to inject policy certainty for the long-term development of the sector [3] - Moutai Group has outlined its production quality work for 2026, emphasizing the importance of management, innovation, and talent development [5] Industry Dynamics - The retail sales of tobacco and alcohol products saw a year-on-year increase of 1.6% in September, with a total growth of 4% from January to September 2025 [3] - The Ministry of Industry and Information Technology has included liquor in its guidance for promoting high-quality development of historical classic industries from 2026 to 2030, highlighting the cultural and national significance of the liquor sector [3] - Guizhou Province's government has proposed measures to promote service consumption, including a shift from "selling alcohol" to "selling lifestyle," which may benefit the liquor industry [5] - The county of Gulin is aiming for a production value of 30 billion yuan from its 25 large-scale liquor enterprises, focusing on the sauce-flavored liquor sector [5] Company Updates - Moutai Group held its 2026 production quality conference, where the chairman emphasized the need for crisis awareness, quality consciousness, and a strong sense of responsibility [5] - Wuliangye Group reported a positive trend across its various business segments in the third quarter, indicating stable production and operations [6] - Yanjing Beer reported a 26% year-on-year increase in net profit for the third quarter, with total revenue reaching 13.433 billion yuan [6] - Zhujiang Beer experienced a 1.34% decline in revenue for the third quarter, although it reported a 17.05% increase in net profit for the first three quarters [6] - Shede launched a new line of high-end pet food made from brewery waste, showcasing an innovative approach to integrating the liquor industry with the pet economy [7]