点评：顺鑫农业在2024年实现了净利润的扭亏为盈，但营业收入的下降显示出公司仍面临较大的经营压 力，未来需要在提升毛利率和优化业务结构方面继续努力。顺鑫农业未来将继续聚焦白酒和猪肉两大主 业，其如何进一步提升白酒毛利率和改善猪肉业务的盈利能力，将是公司未来突围的关键。 NO.2 天佑德酒今年一季度营收净利"双降" 每经记者 谢振宇 每经编辑 肖芮冬 丨2025年4月24日星期四丨 NO.1 顺鑫农业2024年营收跌破百亿元 4月22日晚，顺鑫农业发布2024年年报及2025年一季报。2024年，公司营业收入约91.26亿元，同比下降 13.85%；净利润为2.31亿元。其中，贡献了近八成营收的白酒业务，2024年实现营收约70亿元，同比微 增，但毛利率整体下滑5.23个百分点；另一大猪肉业务则再次"拖后腿"，实现营收约18.91亿元，同比下 滑27.21%，毛利率仅2.42%。 金种子酒4月23日公告称，公司于近期收到阜阳市人民政府国有资产监督管理委员会的批复，阜阳市国 资委原则同意公司公开转让安徽金太阳生化药业有限公司92%股权。公司还称，将积极推进相关工作。 金种子酒该动作被解读为"剥离医药业务"。数据显 ...

分业务看，2024年，顺鑫农业的白酒业务实现营业收入70.41亿元，同比增长3.19%，营收占比为77.15%；猪肉业务实现营业收入18.91亿元，同 比去年减少27.21%。其中屠宰业务和种畜养殖业务收入分别为16.89亿元、2.02亿元。 白酒作为顺鑫农业的主营业务，旗下有"牛栏山"和"宁诚"两大品牌为核心，拥有"经典二锅头""传统二锅头""百年牛栏山""珍品牛栏山""陈酿牛栏 山"等系列产品，以及绵香型宁城老窖白酒。 根据财报，2024年以经典二锅头、百年牛栏山、魁盛号系列为代表的高档酒收入为9.72亿元，同比下降0.59%；以珍品、金标陈酿、牛栏山一号 系列为代表的中档酒收入约10.95亿元，同比下滑1.53%；以陈酿、传统二锅头为代表的低档酒收入为49.74亿元，同比增长5.08%。 4月22日晚，牛栏山母公司顺鑫农业披露2024年年度报告。报告显示，顺鑫农业去年实现营业收入91.26亿元，同比下降13.85%；净利润2.31亿 元，同比增长178.2%，实现扭亏为盈。 但该公司去年除一季度实现正向盈利外，第二、三、四季度均出现净利润的亏损，其中四季度亏损幅度最大。财报显示，顺鑫农业去年第四季 度营 ...

Core Viewpoint - After successfully divesting its real estate business, Shunxin Agriculture has turned a profit in 2024 with a net profit of 231 million yuan, despite facing significant challenges in its core liquor business [1][2]. Financial Performance - In 2024, Shunxin Agriculture reported a revenue of 9.126 billion yuan, a decrease of 13.85% year-on-year, while net profit was 231 million yuan, an increase of 178.2% compared to previous losses of 673 million yuan in 2022 and 296 million yuan in 2023 [2]. - The liquor segment accounted for 77.15% of total revenue in 2024, with liquor revenue reaching 7.041 billion yuan, a year-on-year increase of 3.19% after two years of decline [2]. Market Challenges - The liquor industry is currently experiencing a deep adjustment period, with traditional peak seasons like the Spring Festival seeing reduced consumption [4]. - In Q1 2025, Shunxin Agriculture's revenue fell to 3.258 billion yuan, a decrease of 19.69%, and net profit dropped by 37.34% to 282 million yuan [4]. Product Performance - The main products of the liquor brand Niulanshan, particularly the flagship products "Bai Niu Er" and "Jin Biao Chen Nian," are facing declining sales, with "Bai Niu Er" sales volume decreasing by 2.95% in 2024 [5][6]. - The newly launched "Jin Biao Chen Nian" also saw a significant sales decline of 19.8% in 2024, following a 41.86% drop in 2023 [6]. Strategic Adjustments - In response to market pressures, Shunxin Agriculture is reducing its pork business and optimizing resource allocation, including plans to cancel two pork-related companies [6]. - The company aims to leverage its brand and marketing network to enhance the reputation of "Niulanshan" and implement a dual strategy focusing on "Bai Niu Er" and "Jin Biao" [7].

Investment Rating - The investment rating for the company is "Accumulate" with a target price of RMB 18.48 [7][8]. Core Views - The company reported a revenue of RMB 9.13 billion and a net profit attributable to the parent company of RMB 231 million for 2024, reflecting a year-on-year decline of 13.8% in revenue but a turnaround in net profit [1][4]. - The white liquor segment achieved steady growth with a revenue of RMB 7.04 billion in 2024, up 3.2% year-on-year, while the pork business is expected to reduce losses compared to the previous year [2][3]. - The gross margin for the white liquor segment decreased by 5.2 percentage points to 45.0% due to slower growth in high-end liquor, while the pork business saw an increase in gross margin by 8.4 percentage points to 2.4% [3]. Summary by Sections Financial Performance - In 2024, the company’s revenue was RMB 9.13 billion, with a net profit of RMB 231 million, marking a significant recovery from previous losses [6]. - The first quarter of 2025 showed a revenue of RMB 3.26 billion, down 19.7% year-on-year, with a net profit of RMB 280 million [1][2]. Business Segments - The white liquor segment generated RMB 7.04 billion in revenue in 2024, with high-end liquor sales declining slightly, while the pork segment's revenue was RMB 1.89 billion, down 27% year-on-year [2][3]. - The company is focusing on marketing innovations to enhance consumer engagement, particularly through the "Golden Standard" series [2]. Profitability Metrics - The overall gross margin for 2024 improved by 4.2 percentage points to 36.0%, while the net profit margin increased by 5.3 percentage points to 2.5% [3]. - The company expects a gradual recovery in profitability, with EPS estimates for 2025 and 2026 adjusted to RMB 0.28 and RMB 0.35, respectively [4][6].

Core Insights - Shunxin Agriculture reported a revenue of 9.126 billion yuan and a net profit of 231 million yuan for the previous year, marking a year-on-year increase of 178.2% [1] - The company aims to enhance its governance and improve the quality of its listed entity while focusing on its two main businesses: liquor and pork [3] Liquor Business - In 2024, Shunxin's liquor segment generated a revenue of 7.041 billion yuan, reflecting a growth of 3.19% year-on-year, with sales volume reaching 369,400 kiloliters [1] - The Niulanshan distillery capitalized on market trends, achieving significant sales growth in key regions, with the Pearl River Delta market increasing by 50% and Xinjiang market by 23% year-on-year [1] - The classic Erguotou series saw a sales increase of 32%, while the traditional Erguotou series grew by 37% year-on-year [1][2] Pork Business - The pork segment reported a revenue of 1.891 billion yuan, down 27.21% year-on-year, with slaughtering and breeding revenues at 1.689 billion yuan and 202 million yuan, respectively [2] - The company has been adjusting its production rhythm in response to industry dynamics and pork price trends to ensure stable supply in the Beijing market [2] - Shunxin has been recognized as a "Beijing Old Brand" enterprise and has been included in the "China Meat Food Safety Credit System Construction Demonstration Project" for ten consecutive years, enhancing its brand value [2] Future Strategy - For 2025, Shunxin has outlined a "Five-Five" development strategy focusing on governance and quality enhancement, aiming to strengthen its liquor and pork businesses [3] - The liquor segment will leverage consumer trends and technological advancements to establish a new brand of Chinese liquor, while the pork segment will focus on high-quality meat supply and processing [3] - The company plans to distribute a cash dividend of 1.50 yuan per 10 shares, totaling 111.27 million yuan, with a payout ratio of 48.13%, the highest in 22 years [3]

21世纪经济报道记者肖夏 重庆报道 连续两年下跌后，牛栏山终于恢复了增长。 顺鑫农业4月22日晚披露2024年年报，其中白酒业务实现营收70.41亿元，销量36.94万千升，产量37.88 万千升，三者均实现了增长。 在2022年营收跌破百亿元、2023年营收两位数下滑后，牛栏山去年止住了下滑趋势，营收重新回到70亿 元之上，不出意外能保住白酒股前十的位置。 这一表现主要是靠主抓重点市场和核心单品实现的。 从区域市场看，珠三角市场、新疆市场已经成为区域样板市场，去年珠三角整体销售同比增长50%、新 疆市场同比增长23%；从产品结构看，经典二锅头、珍品三十年、传统二锅头等系列同比表现较好， 2024年全年经典二锅头系列产品销售同比增长32%， 传统二锅头系列产品销售同比增长37%。 但过去一年，两大核心产品销量继续下滑，"双轮驱动"战略的动能未能显现。 年报显示， 42度的白牛二去年销量不到24万千升，同比下滑2.95%，相比五年前，白牛二的年销量已经 跌去了四成以上。 （21记者根据财报整理） 但整体销量恢复增长的同时，白酒产品的毛利率全面下滑。 2024年，高档酒、中档酒、低档酒毛利率分别下滑4.35、4. ...

Core Viewpoint - The company reported a revenue decline in 2024 but achieved a significant turnaround in net profit compared to the previous year, indicating a potential recovery trajectory in its core businesses [1][2]. Financial Performance - In 2024, the company achieved a revenue of 9.126 billion, a year-on-year decrease of 13.8%, and a net profit of 231 million, compared to a loss of 296 million in the previous year [1]. - The company reported a net profit of 282 million in Q1 2025, a year-on-year decrease of 37.34% [1]. Business Segment Analysis - **Baijiu (White Liquor) Business**: - In 2024, the Baijiu segment generated revenue of 7.041 billion, a year-on-year increase of 3.2%, with sales volume and price per ton increasing by 0.8% and 2.4% respectively [2]. - The high-end and mid-range Baijiu products saw slight revenue declines, while low-end products increased by 5.1% [2]. - The classic Erguotou series saw sales growth of 32%, and traditional Erguotou series products increased by 37% [2]. - **Pork Business**: - The pork segment reported revenue of 1.891 billion, a year-on-year decrease of 27.2%, with slaughtering business revenue at 1.689 billion, an increase of 3.2% [2]. - The company focused on product structure improvement and cost reduction, leading to a significant reduction in losses [2]. Regional Performance - Revenue from the Beijing region decreased by 35.8% to 2.777 billion, while revenue from outside Beijing increased by 1.2% to 6.349 billion [3]. - The company has seen success in expanding its market presence in regions like the Pearl River Delta and Xinjiang, with sales growth of 50% and 23% respectively [3]. Profitability and Cost Management - The company achieved a gross margin of 36.03% in 2024, an increase of 4.2 percentage points year-on-year, with Baijiu and slaughtering business margins at 44.99% and 2.42% respectively [4]. - The company’s net profit margin for 2024 was 2.53%, an increase of 5.3 percentage points year-on-year [4]. Strategic Focus - The company aims to stabilize its core businesses in Baijiu and pork after divesting its real estate operations, focusing on market cultivation and product structure adjustments [5]. - The company plans to enhance its high-end product promotion and optimize its pork business model to improve profitability [5]. Future Outlook - Revenue projections for 2025 and 2026 are 8.502 billion and 8.860 billion respectively, with expected year-on-year changes of -6.8% and +4.2% [5]. - Net profit forecasts for the same period are 201 million and 269 million, with year-on-year changes of -12.9% and +33.6% [5].

Core Viewpoint - Shunxin Agriculture reported a revenue decline of 13.85% in 2024, despite turning a profit with a net income of 231 million yuan, indicating a struggle with "profit without revenue growth" after shedding its real estate business [1][2][3]. Revenue Performance - The company's total revenue for 2024 was approximately 9.126 billion yuan, down from 10.593 billion yuan in 2023, marking a continuous decline over four years [2][3][4]. - Revenue has decreased nearly 40% from 14.869 billion yuan in 2021 to under 10 billion yuan in 2024 [3][4]. Business Segments - The white liquor segment generated about 7.041 billion yuan in 2024, a 3.19% increase year-on-year, contributing nearly 80% of total revenue [5][9]. - The pork business, however, saw a significant revenue drop of 27.21%, with earnings of approximately 1.891 billion yuan in 2024 [5][15]. Profit Margins - The overall gross margin for the white liquor business was 44.99%, down 5.23 percentage points from the previous year, with declines across all product categories [12][11]. - The pork business reported a gross margin of only 2.42%, continuing a trend of declining profitability since 2021 [15][16]. Quarterly Performance - Shunxin Agriculture has consistently reported losses in the second, third, and fourth quarters from 2022 to 2024, with the first quarter being the only profitable period [8]. - In the first quarter of 2025, both revenue and net profit showed a year-on-year decline, raising concerns about the company's ability to meet annual performance targets [8]. Market Dynamics - The white liquor market is experiencing intensified competition, particularly in the low-end segment, which has seen rapid growth in recent years [10][11]. - Despite having established brands like "Niulanshan," the company has struggled to capitalize on market trends, leading to a decline in gross margins across all liquor categories [11][12].

| 301053 | 远信工 | 0.5900 | 4835.74 | 164.10 | 61638.28 | 26.31 | | --- | --- | --- | --- | --- | --- | --- | | | 业 | | | | | | | 301116 | 益客食 | 0.2200 | 10016.94 | 158.59 | 2083727.00 | -4.80 | | | 品 | | | | | | | 300473 | 德尔股 | 0.2200 | 3242.75 | 151.73 | 451348.48 | 4.98 | | | 份 | | | | | | | 300135 | 宝利国 | 0.0240 | 2230.22 | 149.91 | 196947.19 | -8.23 | | | 际 | | | | | | | 688076 | 诺泰生 | 1.8800 | 40439.00 | 148.19 | 162480.19 | 57.21 | | | 物 | | | | | | | 688118 | 普元信 | 0.0710 | 654.66 | 141.79 | 41983.35 ...

Core Points - The company reported a revenue of 7.041 billion yuan from its liquor business in the first quarter of 2025, representing a year-on-year increase of 3.19% [15] - The company’s pork business generated revenue of 1.891 billion yuan, a decrease of 27.21% compared to the previous year [21] - The company plans to distribute a cash dividend of 1.50 yuan per share based on the total share capital of 741,766,989 shares as of December 31, 2024 [42][43] Financial Data - As of March 31, 2025, accounts receivable increased by 120.65 million yuan, a growth of 52.69% due to increased support for distributors [6] - Inventory decreased by 836.31 million yuan, a decline of 36.48%, primarily due to liquor sales [7] - The net cash flow from operating activities decreased by 259.57 million yuan, a drop of 58.45%, mainly due to reduced cash received from sales [15] Business Operations - The company adjusted its marketing strategies to enhance sales, particularly in key markets such as the Pearl River Delta and Xinjiang, where sales increased by 50% and 23% respectively [17] - The company is focusing on product structure upgrades and has successfully launched new high-end products [18] - The company has implemented cost control measures in its pig farming operations to improve production efficiency and reduce costs [24] Shareholder Information - The company’s board of directors has approved the 2024 annual report and proposed a shareholder meeting to discuss the report and other matters [29][80] - The company has a total of 741,766,989 shares outstanding, with a proposed dividend distribution of 111.27 million yuan [43]