Summary of Key Points from the Conference Call Industry Overview - The gaming industry is experiencing performance divergence in 2024, with Kaiying Network achieving impressive revenue of 1.35 billion and turning a profit, while 37 Interactive Entertainment and Taiyue Information fell short of expectations due to marketing expenses and product competition, indicating intensified industry competition [1][2][3] Core Companies and Their Performance - Kaiying Network and Huatuo are expected to have a higher success rate in the future. Jibite is anticipated to grow due to its reserve products like "Warship Legend" and "Nine Woods in the Wild," maintaining a relatively stable market position [3][1] - In Q1 2025, Kaiying's revenue was approximately 510 to 520 million, Perfect World reported 300 million, and Jibite achieved 283 million. ST Huadong performed exceptionally well at 1.35 billion, while Youzu managed to turn a profit [2] Emerging Technologies and Trends - The integration of AI and gaming shows promising prospects. Successful cases include 1V1 games that utilize AI models and VR/XR technologies, enhancing user experience through 3D AR scene construction. For instance, "Love and Deep Space" helped increase Zhe Paper's revenue from 1.4 billion to 7 billion [4][5] - The combination of AI, AR, and virtual human technologies is expected to further enhance immersion and user experience in gaming [4][5] Notable Game Genres - MMORPG, SLG, and casual gaming are highlighted as important areas to watch. MMORPG and SLG have long lifecycles and can integrate various gameplay styles, while casual games are performing well in the Western markets, with increased fragmented time in China providing opportunities [6][7] - The lifecycle of successful JSR games can reach 8 to 10 years, attracting high ARPU users and forming stable player communities [6] Upcoming Game Releases - A significant number of new games are set to launch in 2025, with Kaiying Network having the most reserves, including "Douluo Dalu: The Legend of the Exorcist" and "Tomb Raider: The Journey." Other companies like 37 Interactive Entertainment, Tencent, and NetEase also have substantial reserves [8][9] - Key products from Kaiying Network include "Douluo Dalu: The Legend of the Exorcist," which features deep design for combo attacks, and "Tomb Raider: The Journey," which combines Dungeons & Dragons and ARPG elements [10] Company-Specific Highlights - Jibite is launching "Sword Legend," a JRPG that incorporates a pet-catching system, and "Nine Woods in the Wild," which enhances real-time strategy gameplay [13] - Giant Network's new titles include "Supernatural Action Group," a Chinese horror-themed game, and "5000 Years," a historical strategy game [12] - Mingchen Health's core product is "Realm of the Blade," an ARPG featuring a death god IP, designed for cooperative play [11] Market Dynamics - The casual gaming sector is thriving in Western markets, with titles like "Candy Crush Saga" maintaining a long presence in the top sales charts. The increasing fragmented time in China due to longer working hours also benefits casual games [7] - The market may polarize into heavy games like MMORPG and SLG, and lighter casual games [7] Conclusion - The gaming industry is poised for significant developments in 2025, with numerous new titles and innovative technologies shaping the landscape. Companies like Kaiying Network, Jibite, and Giant Network are at the forefront of these changes, leveraging their unique products and market strategies to capture growth opportunities.

证券研究报告 | 公司动态点评 2025 年 05 月 08 日 三七互娱（002555.SZ） 25Q1 业绩承压，关注后续新游表现 25Q1 业绩阶段性承压，新游有望逐步贡献增长。公司 25Q1 实现营业收入 42.43 亿元，同比下降 10.67%，环比增长 3.45%；实现归母净利润 5.49 亿 元，同比下降 10.87%，环比下降 29.19%，主要因（1）公司于 2024H2 以 及 25Q1 上线的《时光杂货店》《英雄没有闪》《时光大爆炸》等多款游戏处 于推广初期；（2）受产品生命周期影响，《寻道大千》《灵魂序章》等数款上 线超过一年的成熟期产品流水相较于 2024 年同期自然回落。目前，公司正 坚持内容突破、长线运营，不断提升《寻道大千》《斗罗大陆：魂师对决》 《Puzzles ＆ Survival》等多款在运营产品的生命力，不断提高公司经营业绩 的成长性和稳定性。 产品储备丰富，新游戏表现亮眼。2025Q1 公司《时光大爆炸》《英雄没有闪》 等多款产品已陆续上线，其中《时光大爆炸》跻身微信小游戏畅销榜第 4 名， 《英雄没有闪》上线后迅速冲进 iOS 畅销榜前五，并在 4 月登顶微信小游戏 ...

Core Insights - The average annual salary of A-share chairpersons shows a significant concentration in the range of 1 million to 2 million yuan, with 1,402 individuals, accounting for one-third of the total [1][4] - The total disclosed annual salary for 4,231 listed companies reached 5.789 billion yuan, with 13 chairpersons earning over 10 million yuan [1][4] - The number of chairpersons with annual salaries exceeding 10 million yuan has decreased from 27 in 2022 to 16 in 2023, and further down to 13 in 2024 [4] Salary Distribution - The top three highest-paid chairpersons are from the biopharmaceutical industry, with WuXi AppTec's chairman earning 41.8 million yuan, followed by Mindray Medical's chairman at 24.939 million yuan, and BeiGene's chairman at 20.1938 million yuan [2][3] - The salary distribution is characterized by an olive-shaped curve, with fewer individuals earning higher salaries; for instance, there are 381 individuals earning between 2 million and 3 million yuan, and only 67 earning between 4 million and 5 million yuan [6] Salary Changes - A total of 3,765 chairpersons had comparable salaries from 2023 to 2024, with 1,377 experiencing a decrease (37%) and 1,985 seeing an increase (58%) [8] - Notable salary reductions were observed among high-earning chairpersons, with some experiencing declines of over 90% due to poor company performance [9][10] Industry Performance - The salary trends reflect a dichotomy in industry performance, with high salaries in thriving sectors like media, electronics, and pharmaceuticals, while industries like real estate and finance are facing salary cuts [11][13] - The average salary for chairpersons in the media industry was 1.78 million yuan, the highest among 31 sectors, while the average salary in the construction and defense sectors was below 1 million yuan [12][13]

Core Viewpoint - Sanqi Interactive Entertainment has faced continuous pressure on its performance, with its revenue and market value lagging behind ST Huatuo in 2024, losing its position as the leader in the A-share gaming industry [1][4]. Group 1: Financial Performance - In Q1 2025, Sanqi Interactive reported a revenue of 42.43 billion yuan and a net profit attributable to shareholders of 5.49 billion yuan, representing a year-on-year decline of 10.67% and 10.87% respectively [4][11]. - For the full year 2024, the company achieved a revenue of 174.41 billion yuan, marking a new high but with a significant slowdown in growth; net profit remained flat at 26.73 billion yuan [4][11]. - The company's overseas revenue in 2024 was 57.22 billion yuan, a decrease of 1.47% year-on-year, reducing its share of total revenue from 35.1% to 32.81% [4]. Group 2: Market Position and Competition - ST Huatuo's revenue surged by 70% in 2024, surpassing 200 billion yuan for the first time, thus taking the lead in the industry [4]. - Sanqi Interactive's gaming business shows a clear trend of "heavy on user acquisition, light on R&D," with over 90% of its sales expenses attributed to internet traffic costs, amounting to 91.51 billion yuan, which is 14 times its R&D expenses [9]. Group 3: Regulatory Issues - Sanqi Interactive is under investigation by the China Securities Regulatory Commission (CSRC) for suspected violations of information disclosure laws, with no conclusive results as of now [10][11]. - The company's stock price has plummeted from a high of 33.94 yuan in June 2023 to below 12 yuan, reflecting a loss of nearly half its market value in less than two years [11]. Group 4: R&D and Employee Trends - The number of R&D personnel at Sanqi Interactive has decreased from 1,654 in 2022 to 1,318 in 2024, a decline of 10.40%, while the proportion of R&D staff in total employees fell from 46.57% to 40.57% [9]. - In contrast, ST Huatuo maintained a stable number of R&D personnel at around 2,200, with an increasing proportion of R&D staff [9].

证券代码：002555 证券简称：三七互娱 编号：2025-001 三七互娱网络科技集团股份有限公司 投资者关系活动记录表 的商业化方式。感谢您的关注，我们将持续努力，不负玩家和市场的期待。 Q：请问公司在市值管理方面有什么具体举措？ A：投资者您好，公司高度重视市值管理工作，不断提升公司治理水平和内 在价值，持续推动公司的高质量发展。多年来，公司投资者交流从形式到 内容都在不断丰富和突破，涵盖线上、线下、大型业绩说明会、小范围交 流等多种类型。为使投资者深入了解公司战略、经营情况以及行业变化， 在定期报告解读物料上也持续创新，通过图文、H5、视频、小游戏等创意 内容配合业绩说明会更加生动直观地展示公司面貌，多维度帮助投资者更 准确地了解公司战略规划及发展现状，增进对公司价值及经营理念的认同 感。同时公司一直以来高度重视投资者回报，近年来股东回报持续提升， 近三个会计年度累计现金分红金额达 57.78 亿元，近三次回购总金额超过 7 亿元，并于 2025 年 1 月完成了约 1 亿元的回购股份注销手续。目前公司 股息率已超 6%。未来公司将持续专注于公司的长远发展，不断提升公司的 核心竞争力，提振投资者对公司 ...

Group 1 - The Shanghai Composite Index opened high and the CSI 300 Media (secondary industry) Index reported 796.37 points [1] - The CSI 300 Media Index has decreased by 3.43% in the past month, 1.21% in the past three months, and 5.22% year-to-date [1] - The CSI 300 Index categorizes its 300 sample stocks into 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries [1] Group 2 - The CSI 300 Media Index is entirely composed of stocks from the Shenzhen Stock Exchange, with a 100% allocation [1] - Within the CSI 300 Media Index, the industry composition includes 51.67% in Other Advertising and Marketing, 19.52% in Interactive Media, 16.74% in Gaming, and 12.07% in Video Media [1] - The index sample is adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [2]

Group 1 - The core viewpoint is that SLG (Simulation and Strategy Game) products have a long lifecycle and stable revenue, with successful SLG products contributing significantly to company performance. The global mobile gaming market has shown signs of improvement in 2024, with in-app purchase revenues rebounding [1] - In 2024, China's self-developed game export scale reached $18.556 billion, a year-on-year increase of 13.4%. Strategy games, including SLG, accounted for 41.38% of the top products, suggesting a market size of approximately $7.7 billion per year for strategy games [1] - The report suggests focusing on companies with strong R&D capabilities and quality product reserves in the SLG field, recommending companies such as ST Huatuo, Tencent, NetEase, 37 Interactive Entertainment, and Kaiying Network [1] Group 2 - The integration of various gameplay styles has attracted users and reduced customer acquisition costs. SLG games, characterized by construction and combat, have a high entry barrier for new players, making customer acquisition challenging. However, lighter gameplay can quickly convert users, enhancing acquisition efficiency [2] - The game "Kingshot" shows a clear growth trend and high monetization potential. Its combination of tower defense and SLG gameplay enhances user acquisition efficiency, and its early performance is comparable to "Whiteout Survival," indicating strong commercial potential [3]

丨证券研究报告丨 %% %% [Table_Author] 高超 杨云祺 SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% 公司研究丨点评报告丨三七互娱（002555.SZ） [Table_Title] 25Q1 多款新游表现亮眼，投放阶段性影响业 绩，关注投放回收及储备游戏进展 报告要点 [Table_Summary] 三七互娱发布 2025 年一季报，公司 25Q1 实现营收 42.43 亿元（同比-10.67%/环比+3.45%）， 实现归母净利润 5.49 亿元（同比-10.87%/环比-29.19%），实现扣非净利润 5.36 亿元（同比- 12.90%/环比-24.90%）。25Q1《时光大爆炸》《英雄没有闪》等多款新游表现亮眼推动收入环 比增长，存量游戏流水自然回落及较高基数致收入同比下滑。新游投放推动费用增加致业绩下 滑，后续关注前期投放的回收情况。公司后续产品储备丰富，关注重点新游测试及上线进展。 分析师及联系人 research.95579.com 1 三七互娱（002555.SZ） cjzqdt11 ...

Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 4.243 billion yuan, a year-over-year decrease of 10.67% and a quarter-over-quarter increase of 3.45% [1] - The net profit attributable to the parent company was 549 million yuan, down 10.87% year-over-year and down 29.19% quarter-over-quarter [1] - The non-recurring net profit was 536 million yuan, reflecting a year-over-year decline of 12.90% and a quarter-over-quarter decline of 24.90% [1] Group 2: Product Development and Pipeline - The key product "Time Explosion" ranked 4th in the WeChat mini-game sales list, while "Heroes Have No Flash" entered the iOS sales top five upon launch and topped the WeChat mini-game sales list in April [2] - The company has built a comprehensive pipeline with key products like "Douluo Dalu: Hunting Soul World," "The Son-in-Law," and "Code MLK" all obtaining domestic game licenses, indicating a potential for sustained product cycles [2] - The company is implementing refined operational strategies to extend the lifecycle of mature products like "Seeking the Way to the Universe" and "Douluo Dalu: Soul Master Showdown," which may enhance operational performance stability [2] Group 3: AI Technology Integration - The company has developed an in-house game industry large model "Xiao Qi" and an external advanced model cluster, creating a complete technical system with over 40 AI capabilities, significantly improving R&D efficiency and operational precision [3] - AI technology has been applied to achieve intelligent production and application of various content forms, which may become a core competitive advantage in the new industry landscape [3] - Continuous investment in AI is expected to enhance the company's ability to commercialize AI products and provide solid support for medium to long-term performance growth [3] Group 4: Profit Forecast and Valuation - The company forecasts net profit attributable to the parent company for 2025-2027 to be 2.85 billion, 3.18 billion, and 3.48 billion yuan, respectively, with slight downward adjustments of 1%-2% due to product revenue instability [4] - The average PE ratio for comparable companies in 2025 is expected to be 17 times, while the company is assigned a PE of 15 times for 2025, maintaining a target price of 19.33 yuan, slightly down from the previous 19.53 yuan [4] - The company maintains a "buy" rating based on its future product launch uncertainties [4]

证券研究报告 | 季报点评 gszqdatemark 2025 04 30 年 月 日 三七互娱（002555.SZ） 面向全球储备丰富产品，构建全链路 AI 赋能生态 业绩概览：公司发布 2025 年一季报，2025Q1 公司实现营业收入 42.43 亿元，YoY- 10.67%，QoQ+3.45%；实现归母净利润 5.49 亿元，YoY-10.87%，QoQ-29.19%， 实现扣非后归母净利润 5.36 亿元，YoY-12.90%，QoQ-24.90%。 一季度多款新产品上线，多元化产品长线运营实力持续增强。2025 年第一季度， 公司《时光大爆炸》《英雄没有闪》等多款产品已陆续上线，其中《时光大爆炸》 跻身微信小游戏畅销榜第 4 名，《英雄没有闪》上线后迅速冲进 iOS 畅销榜前五， 并在 4 月登顶微信小游戏畅销榜，表现出强劲的增长潜力。同时公司坚持内容突 破、长线运营，提升在运营产品的生命力，提高公司经营业绩的成长性和稳定性。 例如，公司国风模拟经营手游《叫我大掌柜》通过复古情怀的营销创意以及 IP 联 动激活新增用户，并围绕用户社交搭建长线生态，从而破圈拓展至更多群体，并拉 长产品生命周期。公司 ...