证券日报网讯三七互娱8月15日在互动平台回答投资者提问时表示，公司始终以长期发展为目标，坚持 精品化战略，持续加强研发能力，深耕内容创作，并积极探索多元化产品布局，力求在产品创新与内容 品质上不断突破，以更好地满足用户需求。 （文章来源：证券日报） ...

Core Viewpoint - The company, 37 Interactive Entertainment, is showcasing its investment in cutting-edge technologies such as brain-computer interface AI headsets and AR glasses at ChinaJoy 2025, highlighting the potential for diverse applications in gaming [1] Group 1: Product Development - The company is focusing on the development of a game called "Star Life Paradise," designed to assist children with autism, which can integrate with the brain-computer interface AI headset from its invested company, South China Brain Control [1] - Users will have the opportunity to experience a new interactive experience under the guidance of technical personnel while using the AI headset [1] Group 2: Strategic Focus - The company remains committed to its core business development while maintaining an open mindset to adapt to technological changes in the industry [1] - It aims to leverage resources both within and outside the entertainment technology sector to explore the integration of business and technological advancements [1] - The company is dedicated to providing high-quality cultural content to the public [1]

Core Viewpoint - The company has over twenty key products in development across various gaming genres, including MMORPG, SLG, card games, and simulation management, and plans to update investors on these products in future reports [2] Group 1 - The company has disclosed its product reserve situation in the 2024 annual report [2] - The company is focusing on market dynamics and player demands while ensuring product quality [2] - The company has scheduled the disclosure date for its 2025 semi-annual report as August 26, 2025 [2] Group 2 - The company will continue to update relevant information in its semi-annual reports and other regular disclosures [2] - The company is actively promoting the launch of its reserve products while planning their release schedule [2] - Investors are encouraged to follow the company's announcements in designated information disclosure media for product updates [2]

Group 1 - The company has not launched new games in the past month since the release of "Douluo Dalu" in July, which has raised questions among investors about whether this is a normal occurrence [2] - The company stated that it has disclosed its product reserves in the "2024 Annual Report," focusing on MMORPG, SLG, card games, and simulation management, with over twenty key products in reserve [2] - The company plans to update information on product launches in its semi-annual reports, with the next report scheduled for August 26, 2025, in accordance with the Shenzhen Stock Exchange regulations [2] Group 2 - The company is actively monitoring market trends and player demands, ensuring product quality while strategically planning the launch schedule for each product [2] - Investors are encouraged to follow the company's announcements and official news published in designated information disclosure media for updates on product information [2]

Investment Rating - The report maintains a positive outlook on the media and internet industry, particularly recommending leading companies in various segments, including Shenzhou Taiyue, Southern Media, and Tencent Holdings [1][2]. Core Insights - The SLG (Simulation Game) segment is expected to continue its high growth momentum, driven by expanding overseas demand and the integration of lightweight and diverse gameplay [1]. - The report highlights that SLG games are projected to capture nearly 10% of the global gaming market by 2024, generating approximately $17.5 billion in revenue, making it the leading category [1]. - The performance of companies like ST Huatuo and Bilibili in the SLG space is noted, with significant revenue contributions from their new and existing titles [1][2]. Summary by Sections Market Performance - The media industry index rose by 1.95% in the past week, ranking 17th among all sectors, with a year-to-date increase of 21.47%, placing it 6th among various sectors [1][9]. Game Sector Highlights - The report emphasizes the strong performance of the gaming sector, particularly the SLG games, which are expected to see continued growth due to their long lifecycle and high average revenue per user (ARPU) [1]. - Notable titles such as "Endless Winter" and "Kingshot" are highlighted for their revenue achievements, with "Endless Winter" surpassing $2.8 billion globally by mid-2025 [1]. Company Performance - Xindong Company has exceeded market expectations with its performance forecast, driven by successful self-developed games and the Taptap platform [2]. - The report notes that despite a stable monthly active user count, Taptap's revenue and profit have increased due to improved advertising algorithms and user engagement [2]. Film and Television Sector - The report provides insights into the film sector, noting that the top films in the box office are predominantly Chinese, with "Nanjing Photo Studio" leading with a weekly box office of 689.225 million [16][17]. - Television ratings are also discussed, with "Jin Yue Ru Ge" topping the viewership ratings on Hunan TV [21]. Book Publishing Sector - The report mentions the best-selling books in July 2025, with notable titles in both fiction and non-fiction categories, indicating a healthy market for literature [32][34].

Core Viewpoint - The company expects significant revenue and profit growth in the first half of 2025, indicating strong operational performance and market confidence [1] Financial Performance - The company anticipates revenue of no less than 3.05 billion yuan in the first half of 2025, representing an approximate 37% increase from 2.22 billion yuan in the same period last year [1] - The projected net profit is expected to be at least 790 million yuan, which reflects a year-on-year growth of about 215% from 251 million yuan [1] Market Response - The company's stock price has increased nearly tenfold from its low point, suggesting positive market sentiment and investor confidence in the company's future prospects [1] - The company emphasizes that stock price fluctuations are influenced by multiple factors, and it remains focused on enhancing operational quality and core competitiveness [1] Strategic Focus - The company is committed to steady operations and high-quality development, aiming to deliver tangible results to shareholders and share the long-term value generated from its growth [1] - The company expresses gratitude for investor attention and aims to improve market recognition of its intrinsic value [1]

Group 1 - The core viewpoint of the news is the performance of the China Securities Cultural and Sports Index, which has shown significant growth over the past month, three months, and year-to-date [1] - The China Securities Cultural and Sports Index has increased by 3.64% in the last month, 8.59% in the last three months, and 14.72% year-to-date [1] - The index reflects the overall performance of listed companies related to cultural and sports sectors, including media, entertainment, and sports services [1] Group 2 - The top ten weighted companies in the index include: Focus Media (7.79%), Giant Network (3.67%), Ninebot (3.37%), Yanshan Technology (3.2%), Kaiying Network (3.19%), Kunlun Wanwei (3.04%), Light Media (2.74%), Shenzhou Taiyue (2.67%), Leo Group (2.62%), and 37 Interactive Entertainment (2.5%) [1] - The market share of the index's holdings is 73.49% from Shenzhen Stock Exchange and 26.51% from Shanghai Stock Exchange [1] - The industry composition of the index shows that communication services account for 81.10%, consumer discretionary for 11.78%, consumer staples for 2.03%, industrials for 2.00%, information technology for 1.61%, and materials for 1.48% [2] Group 3 - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December each year [2] - Weight factors are adjusted in accordance with the sample changes, and generally remain fixed until the next scheduled adjustment [2] - Special circumstances may lead to temporary adjustments of the index, such as delisting of samples or corporate actions like mergers and acquisitions [2]

资料显示，三七互娱网络科技集团股份有限公司法定代表人为曾开天，成立于1995年，位于芜湖市，是 一家以从事互联网和相关服务为主的企业。企业注册资本221223.7681万人民币，实缴资本13400万人民 币。 近日，天眼查APP显示，三七互娱网络科技集团股份有限公司（简称"三七互娱"）法定代表人发生变 更，从徐志高变为曾开天。 通过天眼查大数据分析，三七互娱网络科技集团股份有限公司共对外投资了14家企业，参与招投标项目 5次，专利信息53条。 ...

Core Insights - The mobile gaming market is experiencing intense competition as the summer season begins, with both established titles and new releases vying for player attention [1] - Tencent's "Delta Action" continues to dominate the download charts, while "Supernatural Action Group" and "Honor of Kings" follow closely [1][11] - New entries in the download rankings include "Douluo Continent: Hunting Soul World," "Paper Marriage 8: Thousand Trees," and "Star Marks Resonance," with the former achieving significant success upon its release [1][3] Download Rankings - "Delta Action" remains at the top of the download charts, followed by "Supernatural Action Group" and "Honor of Kings" [1] - Eight new games entered the download rankings in July, with "Douluo Continent: Hunting Soul World" making a notable impact, reaching the 7th position [1][3] - The game had over 10 million pre-registrations before its launch, showcasing strong IP appeal [1][3] Game Features and Marketing - "Douluo Continent: Hunting Soul World" is the first 3D MMORPG in the Douluo IP series, focusing on a "big world + MMO" gameplay style [3] - The game features seamless exploration, soul beast hunting, and strategic combat, enhancing player immersion [3] - International superstar Jackie Chan was announced as the game's spokesperson, contributing to a unique marketing strategy that includes deep collaboration and social media engagement [3][5] Revenue Rankings - "Honor of Kings" and "Peace Elite" maintain their positions as the top two revenue-generating games, with "Delta Action" entering the top three [14] - "Delta Action" has seen a remarkable revenue increase of over 160% month-on-month, attributed to new content updates and effective operational strategies [14][15] - The game introduced new maps and features in July, including a collaboration with the popular game "Arknights," which significantly boosted player engagement [15] New Entries in Revenue Rankings - Six new games entered the revenue rankings in July, including "Honkai: Star Rail" and "Supernatural Action Group" [17] - "Honkai: Star Rail" achieved a strong debut at position 12, driven by a new version release and a collaboration with "Fate/stay night" [17][19] - The game's innovative character designs and high-quality content updates have successfully attracted player interest and spending [19] Game Categories and Developer Performance - Action and adventure games dominate the download rankings, with 6 entries each, followed by 4 role-playing games [11] - Tencent leads the rankings with 11 entries, while NetEase has 4 [11] - "Star Marks Resonance," a new MMORPG based on the "Blue Protocol" IP, has also made a strong showing in the download rankings, reflecting its unique gameplay and marketing strategies [11][13]

Core Insights - The mobile gaming industry is experiencing intensified competition as the summer season begins, with notable rankings in both downloads and revenue for July 2025 [1] Download Rankings - Tencent's "Delta Action" continues its strong performance from June, maintaining the top position in the downloads chart, followed by Giant Network's "Supernatural Action Group" at second and the classic "Honor of Kings" at third [1] - Eight new games entered the downloads Top 30 in July, with "Douluo Continent: Soul Hunting World," "Paper Marriage 8: Thousand Sons Tree," and "Star Marks Resonance" being the highlights, all launched in July [1] - "Douluo Continent: Soul Hunting World," developed by 37 Interactive Entertainment, debuted at seventh in the downloads chart, showcasing strong IP appeal with over 10 million pre-registrations prior to its July 11 launch [1][3] Game Categories and Developers - Action and adventure games dominated the downloads chart, with six entries each, while role-playing games had four [3] - Tencent led the downloads chart with 11 titles, followed by NetEase with four [3] - "Star Marks Resonance," a Tencent-developed MMORPG based on Bandai Namco's "Blue Protocol," achieved significant pre-launch interest with over 9 million pre-registrations and topped the iOS free chart on its launch day [3] Revenue Rankings - "Honor of Kings" and "Peace Elite" remain the top two revenue-generating games, with Tencent's "Delta Action" entering the top three [4] - Six new titles made it to the revenue chart in July, including "Honkai: Star Rail," "Supernatural Action Group," and "QQ Speed" [4] - The action game category led the revenue chart with seven entries, followed by five role-playing games [4] - Tencent had 12 titles in the revenue rankings, while NetEase had five [4]