7月7日，一段"蜜雪冰城员工用脚关直饮水桶"的视频在网络上迅速传播，相关话题更是登上微博热搜，引发广大网友的关注与热议。 视频画面显示，在一间贴有蜜雪冰城LOGO的操作间内，一名男子用脚踢向操作台上直饮水桶的水龙头，试图将其关闭。 该视频最初由一名自称曾在蜜雪冰城打工的网友发布，配文为"突然翻到以前在小雪打工干的事情，笑死我了"，但目前该视频已被删除，发布者也清空了账 号内所有视频。 此视频一经曝光，迅速点燃了网友们的怒火。不少网友在评论中言辞激烈，指责视频中的男子行为极其不道德，完全无视顾客的卫生安全。 "也太不卫生了吧！不知道有多少脏东西掉进饮水桶里，如果这桶被人为污染的饮水给顾客做饮料，就太恶心了！"一位网友愤怒地留言道。 还有网友质疑蜜雪冰城的员工培训与管理体系，认为有人脚踢直饮水桶水龙头，旁边却无人制止，甚至还有人帮忙拍摄视频，这是否意味着店内日常操作就 存在诸多不规范之处？众多网友涌入蜜雪冰城的官方账号评论区，要求品牌方给出一个合理的解释与处理结果。 针对上述情况，7月7日下午，蜜雪冰城客服回应称，已将相关情况登记下来，会及时反馈到蜜雪冰城的相关部门进行核实。 值得注意的是，该视频发布者在网上发布 ...

Group 1 - The core event was a significant increase in sales for tea beverage brands during a weekend promotion, with one brand reporting over 630 million yuan in total sales and individual store sales reaching 54,000 yuan per day [2] - Multiple tea beverage brands reported over 1 million orders across their national stores within the same two-day period [2] - On July 7, following the sales surge, stock prices for several listed tea beverage companies rose, with increases ranging from 3.95% to 11.04% [4] Group 2 - The three major food delivery platforms (Meituan, Ele.me, and JD) collectively processed over 200 million orders on July 5, indicating a substantial rise in demand due to increased subsidies [3] - Taobao Shanguo launched a subsidy plan worth 50 billion yuan, resulting in a 190% increase in orders for restaurant chain brands during its first week [3] - Meituan reported over 1.2 million orders on July 5, with more than 1 million being restaurant orders, highlighting the peak demand during the weekend [3] Group 3 - Analysts suggest that while promotional events can temporarily boost sales, they may not contribute to long-term brand loyalty and can lead to significant operational challenges [5] - Concerns were raised about employee dissatisfaction due to increased workloads during promotional periods, which could impact food safety and service quality [5] - Some tea beverage brands did not provide specific sales data post-promotion, indicating a lack of transparency in reporting [5]

截至7月10日收盘，无人零售概念下跌1.34%，位居概念板块跌幅榜前列，板块内，汇金股份、熵基科 技、神思电子等跌幅居前，股价上涨的有7只，涨幅居前的有供销大集、新北洋、红旗连锁等，分别上 涨2.59%、1.92%、1.28%。 今日涨跌幅居前的概念板块 | 概念 | 今日涨跌幅（%） | 概念 | 今日涨跌幅（%） | | --- | --- | --- | --- | | 硅能源 | 3.39 | 兵装重组概念 | -3.20 | | 房屋检测 | 2.89 | 电子身份证 | -1.63 | | 有机硅概念 | 2.51 | 无人零售 | -1.34 | | 租售同权 | 2.45 | PET铜箔 | -1.29 | | 信托概念 | 2.07 | 数字货币 | -1.11 | | 稀土永磁 | 1.95 | PCB概念 | -0.97 | | 毛发医疗 | 1.77 | 移动支付 | -0.94 | | 水泥概念 | 1.75 | AI PC | -0.91 | | 物业管理 | 1.70 | AI手机 | -0.83 | | 装配式建筑 | 1.68 | PEEK材料 | -0.79 | 资金面上看 ...

智通财经记者 | 李烨 卢奕贝 智通财经编辑 | 牙韩翔 不断升级的外卖补贴战持续刷新着消费者对餐饮低价的想象，这场补贴甚至在网络上被称为"00后唯一 赶上的时代福利"。 7月初，美团公布其即时零售日订单量突破1.2亿，其中餐饮订单已超过1亿单。淘宝闪购、饿了么联合 宣布其日订单量超8000万，其中非餐饮订单超1300万，淘宝闪购的日活跃用户数量已超2亿。京东黑板 报宣布，6月底其日订单量超2500万。 茶饮品牌之所以能成为外卖补贴中一个重要的增长极，原因正在于，相较正餐一天只吃3顿，一个消费 者一天却能买很多杯奶茶咖啡。而在明显降价之下，甚至平常不经常购买奶茶的人，也有可能"薅一杯 羊毛"。 身在一线，茶饮店对此感受深刻。 消费者对补贴的热情毋庸置疑。京东外卖从正式推出到现在，不过4个月时间。而淘宝闪购距离首次推 出，也才2个月。 外卖平台们并不打算结束。 就在本月，淘宝闪购与京东外卖宣布了进一步的补贴计划，其中淘宝闪购将在未来12个月拿出500亿元 给到商家与消费者，京东外卖将拿出超百亿元，在流量、营销、运营、配送等诸多方面补贴给商家，表 示要帮助更多品牌销量破百万。美团暂未对外宣布明确的加码补贴计划，但 ...

无论是商业领域的创新还是问题，河南比其它省份更像是中国市场的缩影：河南相对较低的消费水平， 使这里胜出的企业更"接地气"，其商业模式更能推广到全国各地。 撰文丨维舟 泡泡玛特今年真是杀疯了。就这样一款造型奇特的潮流玩具，上万元都还有人排队抢购，竟然还买不 到。 6月10日，一个薄荷色初代Labubu被拍出108万元的天价，热搜话题下的评论，满是瞠目结舌的惊叹。 泡泡玛特的总市值一度冲到2500亿港元，和2023年底相比，短短不到一年半，竟增长8.2倍之多！ 在这一波浪潮的助力下，泡泡玛特的创始人王宁身家也飙升至1467亿元，成为河南新首富。不过，随着 股价下滑，仅仅半个月后，这一宝座就让位给了蜜雪冰城创始人张红超、张红甫兄弟，他们以1179亿元 问鼎新鲜出炉的《新财富》杂志500创富榜河南新首富。 另一家河南企业胖东来，虽然没有上市，去年利润也不过8亿元，但在商超领域，却是近年来当之无愧 的标杆企业，被誉为"商超界的天花板"，不仅是许多零售企业争相效仿的模板，还创造了一种近乎神话 的模式，不少消费者甚至把它当朝圣地一样，千里迢迢去河南许昌体验一把，一家商场居然成了"没有 淡季的6A级景区"。 为什么这些企业能 ...

Core Insights - Chinese dining brands are rapidly expanding globally, transitioning from individual store trials to systematic and large-scale international operations, driven by domestic market competition and policy support [1][3][4] - The "going global" trend is not merely about store expansion but involves deep localization of supply chains and cultural integration [1][4] Industry Overview - The overseas Chinese community has historically contributed to the spread of Chinese cuisine, with brands like Quanjude and Donglaishun leading the way post-reform [2] - The hot pot segment is a pioneer in this expansion, with Haidilao operating over 120 international locations, while other brands focus on Southeast Asia with differentiated offerings [2] - The new tea beverage sector is emerging as a significant player, with Mixue Ice Cream and Tea opening over 5,000 stores across 12 countries since 2018 [2] Market Dynamics - The domestic restaurant market is experiencing intense competition, with 1.347 million new registrations and 1.056 million closures in the first half of 2024, indicating a saturated environment [3] - Policy support, including the "Belt and Road" initiative, is facilitating the internationalization of Chinese dining brands [3] Global Demand - The overseas market for Chinese cuisine is expanding, driven by a growing Chinese diaspora and a global trend towards culinary experience [4] - The demand for Chinese dining is supported by local supply chain innovations, such as the "central kitchen + local procurement" model [4] Challenges - Cultural differences, supply chain construction, and regulatory barriers remain significant challenges for Chinese dining brands venturing abroad [4][5] - Localizing flavors while maintaining core brand identity is crucial for success in foreign markets [5][6] Supply Chain Issues - The complexity of international supply chains poses challenges, with many brands relying on domestic sourcing for core ingredients while facing local procurement difficulties [6][7] - Regulatory compliance varies by country, complicating the entry process for Chinese dining brands [7] Strategic Recommendations - Building a robust supply chain and understanding local regulations are essential for successful international expansion [8][9] - Collaboration across the entire industry chain is necessary to achieve economies of scale and ensure consistent quality [9][10] Innovation and Adaptation - New tea brands are exploring innovative supply chain solutions, such as local partnerships and self-developed products, to address supply challenges [10] - Digital platforms are enhancing the international presence of Chinese dining brands, with initiatives like Meituan's global restaurant guide [10][11] Cultural Integration - Successful internationalization requires a deep understanding of local cultures and consumer preferences, transforming dining experiences into cultural exchanges [11][12] - The evolution from "water and soil incompatibility" to "local coexistence" reflects the ongoing adaptation of Chinese dining brands in global markets [12]

近日，一网友发布在蜜雪冰城打工时用脚踢保温桶的视频，引发广泛争议。南都记者注意到，涉事网友 随后发帖致歉称，事情发生在2024年7月，当天下班打烊后按要求处理废弃茶汤，"脑子一热觉得好玩就 想拍视频逗乐。"7月8日，蜜雪冰城有关负责人向南都记者确认该致歉网帖内容属实，"当事人已经道歉 并还原真相。" 此前曝光于网络的视频显示，一男子用脚踢架子上的保温桶开关，液体流到下方开了盖的水壶中，保温 壶及店内贴的物料均有蜜雪冰城logo，视频配文"突然翻到以前在蜜雪冰城打工干的事情，笑死我了"。 该视频随后被删除，消息也迅速引发一众网友讨伐，"脚打柠檬茶"，"让顾客喝脚底灰吗"，"卫生问题 不能含糊"。 7月7日晚，发布该视频的网友公开道歉称，"事情发生在2024年7月，当天晚上下班打烊，我按照公司要 求废弃保温桶里的茶汤，当时脑子一热觉得好玩，就想拍个视频逗逗乐"，"其实我们店对卫生要求特别 严，那个桶每天打烊后都要拆开来彻底清洗，第二天开店前还会再清洁一遍"，"是自己一时糊涂，把工 作场合当成了开玩笑的地方"。 目前，该网友的账号已转为私密，评论区也处于关闭状态。对于此次事件，7月8日，蜜雪冰城官方客服 表示，相关 ...

视频截图 7月8日，南都湾财社记者向蜜雪冰城相关负责人进一步了解情况，相关负责人并未明确回应此事。同日，蜜雪冰城客服回应南都湾财社记者称，已 经把相关情况登记，会反馈给公司相关部门核实。记者尝试联系采访该网友，但私信未能发出。 记者注意到，发布视频的网友于7月7日晚发布了对此事的回应，该网友表示，关于发布之前在奶茶店打工时用脚踢店里保温桶的视频，跟大家说声 对不起。他表示，该视频拍摄在去年7月25日左右，当晚门店打烊，他没考虑那么多，想拍个视频逗逗乐，也并非有意搞破坏，"那会儿年纪还小， 17岁，总想着拍点好玩的东西"。 他称，视频中的保温桶装的是废弃的茶汤，是要倒掉的，而且门店对卫生特别严格，每天打烊时保温桶都需要清洗，次日使用前还需要再清洗一 遍，他还称区域经理对门店的培训其实很严格，"但我知道，不管怎么说，对着店里的设备做这种动作，还发到网上，确实特别不合适，也让好多人 担心卫生问题……是自己一时糊涂，把工作场合当成了开玩笑的地方"。 7月7日，#蜜雪冰城被曝员工用脚关直饮水桶#话题登上微博热搜第一。 南都湾财社记者注意到，有江苏的网友于7月7日发布了一段自称在蜜雪冰城工作的视频引发了争议，目前该视频已 ...

Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] Group 1: Event Overview - The summit was organized by Phoenix Network and aimed to facilitate discussions on the restructuring of global industrial chains [1] - The theme of the summit was "For an Open World," emphasizing the need for dialogue on rules and resource connections [1] Group 2: Legal Challenges - Zhang Huawai, a prominent legal expert, highlighted the significant increase in intellectual property litigation involving Chinese companies in the U.S., with 1,173 new cases filed in 2023, marking a 19% year-on-year increase [2] - Patent litigation saw a notable rise of 56.1%, while 66.1% of trademark defendants lost cases due to default judgments [2] - The cross-border e-commerce sector faced 1,092 lawsuits in 2023, accounting for 94.6% of cases, with 99.38% of defendants being Chinese companies [2] - The trend is expected to worsen in 2024, with projections of 1,302 cases involving Chinese companies, of which 1,165 will be as defendants, representing 89.48% [2] - A concerning trend of malicious trademark registration has emerged, with systematic registrations of over 40 well-known Chinese trademarks by foreign entities [2] - Companies are advised to prioritize and expedite their cross-border intellectual property strategies to mitigate legal risks [2]

（文/刘媛媛 编辑/周远方） 当中国茶饮巨头们沿着海上丝路在东南亚肉搏时，谁也没想到，蜜雪冰城会在中亚落下一颗孤子。 不久前，这个以"高性价比"横扫全球的冰淇淋与茶饮品牌，悄然在哈萨克斯坦阿拉木图开出首店。 200坚戈（折合约 2.8 元人民币）的冰淇淋、900坚戈的珍珠奶茶，直面当地动辄2000坚戈的咸奶茶挑战，迅速吸引大量消费者关注和讨论。 当地留学生反映，开业不久，前来购买的消费者众多，尤其是饭点时间段都排起长队。在Instagram、TikTok和小红书等平台上，年轻人们更是争相打卡这个 来自东方的平价饮品店。 "自开业以来，阿拉木图首店经营表现远超预期。本地顾客占比达70%，年轻消费者（尤其是大学生）为核心客群。"该店负责人告诉观察者网，与国内一 样，冰鲜柠檬水是店内当之无愧的爆款单品，水果茶和大圣代热度则紧随其后。 有当地消费者向观察者网直言，低价策略是吸引其前来打卡尝试蜜雪冰城的重要因素之一。"产品价格普遍比本地品牌低20%-30%，如200坚戈的冰淇淋，价 格只有我们本地同类产品的1/3。性价比很高，之后还会选择复购的。" 不过，这场来势汹汹的甜蜜攻势能否持续征服中亚人民的味蕾？当开业热潮褪去 ...