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在“四叶草”里河南深度链接世界
He Nan Ri Bao· 2025-11-06 23:26
东方机遇,全球共享。11月5日,第八届中国国际进口博览会(以下简称"进博会")在上海开幕。在形 如"四叶草"的国家会展中心(上海)内,来自全球各地的企业携461项新品集中亮相,彰显了中国超大 规模市场的磁吸力。 进博会也为河南融入世界、链接全球资源搭建起重要平台。河南交易团积极赴会,看新品、谈合作,紧 紧抓住开放机遇。 "购物车"刷新,产业链升级 开展首日,外贸综合服务平台、许昌格罗科实业有限公司就和印度一家企业签下了400万美元的采购订 单。"进博会是我们获取优质假发原料的重要渠道。"该公司总经理乔全营告诉记者,今年公司打算扩展 业务范围,在新消费赛道闯一闯。"我们特意逛了俄罗斯展馆,考虑引进更多元的产品。"他说。 许多跨国企业高管与维克多看法一致。在他们眼中,河南不仅是实力雄厚的消费者,更是可信赖、可依 靠的合作伙伴。 从传统制造到智能装备再到消费服务,豫企不断更新的采购清单,反映出产业升级的清晰路径。 "朋友圈"扩容,新机遇绽放 这两天,位于国家展区的巴西馆因"雪王"而人气爆棚。本届进博会上,蜜雪冰城推出巴西限定口味冰激 凌,引得众多参会嘉宾前来打卡。 位于巴西馆的蜜雪冰城展台吸引众多中外嘉宾(11月5 ...
狂砸3亿!蜜雪冰城收购利润107万福鹿家,和蜜雪利润差4000倍图啥
Sou Hu Cai Jing· 2025-11-06 13:05
大家好,今天犀哥这篇财经评论,不聊奶茶,也不聊冰激凌,就说说蜜雪冰城这波大操作:居然开始卖啤酒了。 这事听着新鲜,但仔细扒一扒就知道,根本不是一时兴起,而是早有预谋的布局,蜜雪冰城为何要收购这样一个"名不见经传"的鲜啤小店? 这种"自家人"的关系,让蜜雪冰城跨界的风险小了很多,毕竟不用从零开始磨合,资源啥的都能直接共享,这波操作确实挺精明。 蜜雪冰城的"转型"? 首先得搞明白,蜜雪冰城为啥突然盯上啤酒赛道了?答案很简单,奶茶行业的增长劲儿已经没那么足了。 数据摆在那儿,2025年新茶饮市场规模增速会从2023年的44.3%掉到12.4%,不少品牌都在关店收缩,行业天花板一眼就能望到头,作为行业老大,蜜雪冰 城肯定比谁都先感觉到这种压力。 那换个啥赛道呢?精酿啤酒成了香饽饽,中研普华研究院说,2025年中国精酿啤酒市场规模快逼近千亿了,每年增长超过30%,到2030年甚至可能突破2000 亿。 一边是增长放缓的奶茶,一边是势头正猛的精酿,换谁都会选后者,蜜雪冰城的选择,说白了就是顺势而为,找新的赚钱路子。 而它选中的合作伙伴,就是福鹿家,2025年10月1日,蜜雪冰城花了2.856亿增资,又掏了1120万收购, ...
中国消费品企业大举进入巴西市场
日经中文网· 2025-11-06 02:26
Core Insights - Chinese consumer brands are increasingly entering the Brazilian market, with a focus on low prices and high performance, as exemplified by companies like Mixue Ice City, BYD, Meituan, and Didi [2][6][10] - The Brazilian market is seen as a promising emerging market due to its large population of over 200 million and a growing middle class with strong consumption desires [6][10] Group 1: Mixue Ice City - Mixue Ice City has signed a memorandum with the Brazilian government to create approximately 25,000 jobs and plans to invest 3.2 billion reais (about 4.235 billion yuan) by 2030 [4] - The company aims to open its first store in São Paulo by the end of 2025, with preparations underway in a shopping center [4] - Mixue Ice City has grown to over 47,500 stores globally, surpassing McDonald's in scale, and is now targeting Brazil as a new market [2] Group 2: Other Chinese Brands - Meituan's overseas brand "Keeta" is set to invest 5.6 billion reais in the next five years, starting its services in the suburbs of São Paulo [5] - Didi is rapidly expanding its food delivery service in Brazil, planning to invest 2 billion reais, which is double its original plan, by 2026 [6] - The increasing presence of Chinese brands in Brazil is supported by the strengthening political ties between China and Brazil, which enhances the investment environment [6][10] Group 3: Consumer Perception - A survey in Brazil revealed that over 60% of respondents prefer Chinese products in the mobile and personal computer sectors, surpassing the preference for American products [9] - BYD has significantly increased its market share in Brazil, accounting for about 70% of the electric vehicle sales, reflecting a shift in consumer perception towards Chinese technology [9] - The perception of Chinese brands as offering "low prices and high performance" is becoming more entrenched among Brazilian consumers [9]
果啤火了,他们都想成为年轻人的微醺首选
3 6 Ke· 2025-11-05 10:40
雪王出手投资福鹿家,开卖啤酒之后,精酿,或是说果味精酿这条赛道再次出现大众视野。 iBrandi品创也注意到,近一段时间以来,不少品牌都开始再一次押宝这条赛道。这里面有像蜜雪冰城这样跨界的,也有重改自己往日面貌入局的。 从有味道的水再到有味道的啤酒;从便利店调酒爆火再到品牌跨界入局,只要是年轻人需要的,必然都会成为品牌们的必争之地。 01 当"微醺"成为常态,他们都想成为年轻人的首选 "有味道的啤酒"早就火了,只不过是雪王的收购动作,又给这条赛道添了一把火。 10月1日,雪王官宣通过增资和股权受让方式,获得鲜啤福鹿家53%的股权。根据公告,此次交易总对价约人民币2.97亿元。这也意味着,继冰淇淋、奶 茶、现制果茶、咖啡之后,蜜雪冰城又把触角伸向了啤酒,准确来说是鲜啤领域。 根据尚普咨询,按门店数计,鲜啤福鹿家已成为中国鲜啤连锁门店数量第一品牌。 在iBrandi品创看来,相较于寻找新的增长曲线,当然这很重要,更重要的是,雪王早就看上了"微醺"这条赛道,而鹿福家,无论是和雪王的渊源还是其发 展模式都十分契合。 借势鹿福家,也是扩大消费场景与人群覆盖的不二之选。 第二个在最近盯上果啤赛道,选择跨界入局的是果子熟了 ...
超市“调改”步入深水区
Bei Jing Shang Bao· 2025-11-03 16:24
近期,多家超市行业上市公司陆续披露今年三季度财报,其中包括步步高、红旗连锁、三江购物、永辉 超市和中百集团等。同时,国际零售巨头沃尔玛在中国市场的表现,也为行业提供了重要参考。整体来 看,上述超市上市公司普遍面临营收增长压力,盈利状况则呈现分化态势。在当前行业整体步入深度调 整与转型阶段的背景下,毛利率仍保持相对稳定,费用管控成为影响盈利的关键因素。未来,超市企业 更需要从精细化运营与差异化竞争中找到突破口。 营收普遍承压 此外,步步高旗下门店的"调改1.0"阶段已完成,门店销售额与员工待遇均有所提升,商品结构与胖东 来的契合度达90%;红旗连锁尝试推进24小时云值守门店,计划年底前扩展至300家,并通过周中夜间 直播、联合新品开发等方式增强商品力。 沃尔玛中国则依托山姆会员店与电商业务,今年三季度电商净销售额大幅增长96%。据悉,山姆会员数 已超400万。报告期内,中百集团则通过关闭尾部门店、优化资产结构来应对市场变化。 超市行业的"调改"不再是局部试水,而是系统性转型。不仅是上市公司,物美超市等头部企业也在推进 深度转型。 对于超市行业中涌现的众多"胖改店",中国城市专家智库委员会常务副秘书长林先平表示, ...
超市三季报:行业步入转型深水区 注重细分与差异化运营
Bei Jing Shang Bao· 2025-11-03 10:45
近期,多家超市行业上市公司陆续披露了2025年第三季度财务报告,其中包括步步高、红旗连锁、三江 购物、永辉超市和中百集团等。与此同时,国际零售巨头沃尔玛在中国市场的表现,也为行业提供了重 要参考。整体来看,这些企业普遍面临营收增长压力,盈利状况则呈现分化态势。在当前行业整体步入 深度调整与转型阶段的背景下,毛利率仍保持相对稳定,费用管控成为影响盈利的关键因素。未来,超 市企业更需要从精细化运营与差异化竞争中找到突破口。 营收普遍承压 今年三季度,超市行业已步入"存量竞争"阶段,企业普遍面临营业收入增长乏力或下滑的局面。在此背 景下,各公司的净利润表现出现显著分化。一方面,毛利率整体保持相对稳定;另一方面,部分公司正 通过优化成本、提升效率,维持甚至提升了其盈利能力。 永辉超市前三季度累计营收424.34亿元,规模位居行业首位,但同比下滑22.21%;第三季度单季营收 124.86亿元,同比下滑25.55%,归母净利润亏损扩大至4.69亿元。中百集团营收同样出现下滑,前三季 度营收65.52亿元,同比下降19.41%,归母净利润亏损5.8亿元,盈利能力面临严峻挑战。 红旗连锁前三季度营收71.08亿元,同比下降 ...
5元鲜啤搅翻酒类市场!蜜雪冰城凭啥让茅台慌神、啤酒巨头犯愁?
Sou Hu Cai Jing· 2025-10-30 11:35
Core Insights - The liquor market is currently facing challenges, with traditional liquor brands struggling to connect with younger consumers while beer companies grapple with cost and pricing issues [1][3][5] - The entry of Mixue Ice City into the beer market with low-priced fresh beer is reshaping consumer expectations and market dynamics [7][13][15] Industry Challenges - Traditional liquor consumption has shifted from social bonding to a preference for personal enjoyment, leading to a decline in white liquor sales among younger demographics [3][5] - Beer companies are caught in a dilemma of needing to lower prices to attract customers while facing thin profit margins [5][11] Mixue Ice City's Strategy - Mixue Ice City has successfully leveraged its resources and understanding of consumer needs to introduce fresh beer at a competitive price of 5 yuan, revitalizing the market [7][9][11] - The company has established a robust supply chain and logistics network, allowing for efficient distribution of fresh beer alongside its existing beverage offerings [9][11] Market Disruption - The introduction of low-priced fresh beer is not only altering beer pricing but also changing overall consumer purchasing logic, as Mixue Ice City expands its product offerings to include snacks and other complementary items [13][15][17] - The company's approach emphasizes value for money, appealing to consumers who prioritize cost-effectiveness over brand prestige [15][17] Future Implications - The success of Mixue Ice City may signal a broader shift in consumer behavior across various industries, challenging brands that rely on traditional marketing and high pricing strategies [17] - The potential for further market disruption exists, as Mixue Ice City plans to expand its presence and possibly lower prices even further, impacting the pricing strategies of established beer brands [15][17]
红旗连锁:截至2025年10月20日公司股东总数64369户
Zheng Quan Ri Bao Wang· 2025-10-30 10:17
证券日报网讯红旗连锁(002697)10月30日在互动平台回答投资者提问时表示,截至2025年10月20日, 公司股东总数64369户。 ...
红旗连锁:公司24小时云值守服务,计划年底前扩充至300家
Zheng Quan Ri Bao Wang· 2025-10-30 10:17
Core Viewpoint - Hongqi Chain (002697) is enhancing its 24-hour cloud service, aiming to expand to 300 locations by the end of the year, while focusing on internal value and sustainable development amidst market fluctuations [1] Group 1 - The company plans to expand its 24-hour cloud service to 300 locations by the end of the year [1] - Stock price fluctuations are influenced by various factors including market environment and macroeconomic conditions [1] - The company is committed to enhancing its internal value and sustainable development capabilities [1] Group 2 - The company will strengthen market communication while maintaining its market value [1]
红旗连锁:公司将根据股东回报规划的要求,结合年度经营情况制定年度分红方案
Zheng Quan Ri Bao Wang· 2025-10-30 08:09
Core Viewpoint - Hongqi Chain (002697) stated on October 30 that it will formulate an annual dividend plan based on shareholder return requirements and annual operating conditions [1] Group 1 - The company is committed to aligning its annual dividend plan with shareholder return strategies [1] - The annual dividend plan will be influenced by the company's operational performance for the year [1]