证券代码：002697 证券简称：红旗连锁 公告编号：2026-004 成都红旗连锁股份有限公司 关于控股股东签署股份转让协议的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 成都红旗连锁股份有限公司（以下简称"公司""红旗连锁"）接到公司股 东曹世如女士、曹曾俊先生的通知，四川商投投资有限责任公司（以下简称"商 投投资"）与曹世如女士、曹曾俊先生（以下合称"转让方"）于2026年2月12 日签署了《四川商投投资有限责任公司与曹世如及曹曾俊关于成都红旗连锁股份 有限公司之股份转让协议》（以下简称"股份转让协议"）。具体情况如下： 一、股份转让变动情况 商投投资与曹世如女士、曹曾俊先生签署了《股份转让协议》。协议约定曹 世如、曹曾俊将其合计持有的红旗连锁70,443,750股非限售流通股（占红旗连锁 总股本的5.18%）以协议转让的方式转让给商投投资。本次权益变动前后相关主 体权益变动情况如下： | 股东 | | 本次权益变动前 | 表决权 | | 本次权益变动后 | | | --- | --- | --- | --- | --- | --- | - ...

2025年是新消费的元年，也是连锁茶饮出现分化的一年。现制茶饮行业一直被诟病头部玩家众多，竞争格局相对不清晰。2024年，在宏观经济背景偏弱 +茶饮行业竞争愈发激烈的情况下，各个头部茶饮品牌经营情况均有承压，去年Q2开始各个茶饮品牌均通过加大折扣力度、推出超低价引流单品等方式 开启价格战。同时，茶百道、沪上阿姨表现出拓店进度不及预期、同店经营下滑等增长乏力表现。 | 品牌名称 | | 23年底门店规模 24年底门店规模 | 净增数量 | 增速 | | --- | --- | --- | --- | --- | | 书亦烧仙草 | 7617 | 5727 | -1890 | -24.8% | | 甜啦啦 | 6748 | 6233 | -515 | -7.6% | | Coco都可 | 4439 | 3861 | -578 | -13% | | 茉酸奶 | 1589 | 1087 | -502 | -31.6% | | 7分甜 | 1201 | 864 | -337 | -28.1% | 经过24Q2、Q3较为激烈的低价竞争策略, 茶饮市场整体竞争格局相较之前更为清晰, 各个茶饮品牌经营情况出现分化，头部品牌蜜 ...

Core Insights - The current milk tea market is undergoing a significant reshuffle, with nearly 160,000 milk tea shops disappearing nationwide over the past year, equating to approximately 438 closures daily [2][3][4] - Despite the closures, leading brands are expanding rapidly, with brands like Mixue Ice City and Gu Ming entering the market aggressively, while health-focused brands like Fulingji and Nuanyan are also expanding their presence [4][5][18] - The market dynamics reflect a dual phenomenon of intense competition among established brands and the emergence of new players, alongside the exit of some initial brands [7][28] Industry Trends - The milk tea market in Zibo has transformed from a regional phenomenon to a nationally recognized commercial model, characterized by accelerated expansion of leading chains, local brand resilience, and sustained consumer interest [18][19] - As of January 2026, Mixue Ice City has approximately 42,000 stores nationwide, while Gu Ming has reached 13,000 stores, indicating a robust growth trajectory for these brands [23][24] - The competitive landscape is shifting towards a "stock game" phase, where market players are focusing on efficiency, product quality, and genuine value rather than merely marketing and promotional tactics [30][32] Consumer Behavior - Consumer preferences are shifting from trendy brands to value-oriented choices, with a focus on taste and price, particularly among student demographics who favor promotions like "second cup half price" [30][31] - The ideal price range for consumers is between 6-15 yuan, indicating a demand for affordable yet quality products [30] Competitive Landscape - The competition is intensifying, with brands like Heytea, Nayuki, and Lele Tea facing challenges as they scale back operations, while newer brands and established players continue to grow [28][30] - The future of the milk tea market will hinge on supply chain efficiency and brand risk management, as companies strive to differentiate themselves through quality and cultural integration [32]

Core Viewpoint - The article discusses the strategic partnership between Cha Bai Dao and SG Mart in Singapore, highlighting the brand's approach to international expansion through localized strategies and partnerships to enhance market entry efficiency [1][4]. Group 1: Cha Bai Dao's International Strategy - Cha Bai Dao began its overseas journey in 2024, opening its first store in Seoul, South Korea, strategically located in the affluent Gangnam district to target mainstream local consumers rather than just the Chinese community [2]. - The brand has rapidly expanded its international presence, covering over 20 stores across more than ten countries, including South Korea, Thailand, Australia, Singapore, Spain, France, and the United States, within two years [2]. - The partnership with SG Mart is seen as a pragmatic move to leverage SG Mart's established local network and logistics, facilitating a quicker market entry for Cha Bai Dao in Singapore [5]. Group 2: Market Dynamics and Competitors - Other beverage brands, such as Ba Wang Cha Ji, are also pursuing aggressive international strategies, with Ba Wang Cha Ji forming a joint venture in Thailand to gain access to local market insights and distribution channels [6]. - The article notes that the trend of forming strategic partnerships to enhance market entry efficiency is not unique to Chinese brands, as global giants like Starbucks have also adopted similar strategies in their expansion efforts [7]. - The overall landscape of the beverage industry is witnessing a surge in international expansion, with numerous brands, including Mi Xue Bing Cheng and Luckin Coffee, rapidly increasing their overseas store counts [15][18]. Group 3: Challenges and Considerations - Despite the aggressive expansion, brands face significant challenges in local market adaptation, including understanding consumer preferences and establishing efficient supply chains [16][18]. - The competition in overseas markets is intensifying, with many brands entering the same regions, leading to potential market saturation and price wars [18]. - Successful international expansion requires not only opening stores but also achieving deep localization in product offerings, supply chain management, and brand positioning to resonate with local consumers [19].

登录新浪财经APP 搜索【信披】查看更多考评等级 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 成都红旗连锁股份有限公司（以下简称"公司"）分别于2025年4月18日和2025年5月15日召开第五届董事 会第二十次会议和2024年年度股东会，审议通过了《关于续聘会计师事务所的议案》，同意继续聘任立 信会计师事务所（特殊普通合伙）（以下简称"立信"）为公司2025年度审计机构和内部控制审计机构。 具体内容详见公司2025年4月19日披露的《关于聘任会计师事务所的公告》（2025-008）。 近日，公司收到立信出具的《关于变更质量控制复核人的函》，具体情况如下： 一、本次变更质量控制复核人的情况 立信作为公司2025年度财务报表及内部控制的审计机构，原指派林建昆先生作为质量控制复核人为公司 提供审计服务。因立信内部工作安排变动，林建昆先生不再担任本次审计项目的质量控制复核人，变更 后质量控制复核人为张再鸿先生。 质量控制复核人张再鸿先生，于1994年成为注册会计师，1997 年开始从事上市公司审计，2011 年开始 在立信会计师事务所（特殊普通合伙）执业。 张再 ...

成都红旗连锁股份有限公司 关于审计机构变更质量控制复核人的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 成都红旗连锁股份有限公司（以下简称"公司"）分别于2025年4月18日和2025年5月15日召开第五届董事 会第二十次会议和2024年年度股东会，审议通过了《关于续聘会计师事务所的议案》，同意继续聘任立 信会计师事务所（特殊普通合伙）（以下简称"立信"）为公司2025年度审计机构和内部控制审计机构。 具体内容详见公司2025年4月19日披露的《关于聘任会计师事务所的公告》（2025-008）。 近日，公司收到立信出具的《关于变更质量控制复核人的函》，具体情况如下： 一、本次变更质量控制复核人的情况 立信作为公司2025年度财务报表及内部控制的审计机构，原指派林建昆先生作为质量控制复核人为公司 提供审计服务。因立信内部工作安排变动，林建昆先生不再担任本次审计项目的质量控制复核人，变更 后质量控制复核人为张再鸿先生。 登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：002697 证券简称：红旗连锁 公告编号：2026-003 张再鸿先生近三年 ...

当天，红旗连锁月季街分场店长魏嘉容代表一线员工上台发言。新华西乳业总经理史晓光、华润雪花啤 酒成都现代零售总经理崔小兵、天府好粮油品牌运营总监谭发敏作为红旗连锁的优秀供应商代表依次上 台发言，并表达了继续深化合作、保障优质商品供应、共同服务好广大消费者的美好意愿。 在捐赠仪式上，曹世如以个人名义向红旗连锁帮困互助基金捐赠200万元，此笔善款将用于帮扶该公司 部分家庭困难的职工。 （文章来源：证券日报） 本报讯 2月10日下午，成都红旗连锁股份有限公司（以下简称"红旗连锁"）2026年迎新春活动在成都举 行。四川省商业投资集团有限责任公司（以下简称"四川商投集团"）党委副书记、董事贺德颖，红旗连 锁总经理曹世如以及红旗连锁董事、高管、各片区负责人及100名优秀门店店长代表欢聚一堂，共迎新 春、共话发展。活动现场，曹世如以个人名义向红旗连锁帮困互助基金捐赠200万元。 曹世如在新春致辞中表示，2025年，是红旗连锁融入四川商投集团大家庭的首个完整年度。红旗连锁 以"融合"为根基、以"创新"为引擎，在集团"放权不放责、赋能不干预"的信任和支持下取得了多项可喜 的成绩。展望2026年，红旗连锁将锚定目标、勇毅前行；坚 ...

证券代码：002697 证券简称：红旗连锁 公告编号：2026-003 成都红旗连锁股份有限公司 关于审计机构变更质量控制复核人的公告 立信作为公司 2025 年度财务报表及内部控制的审计机构，原指派林建昆先 生作为质量控制复核人为公司提供审计服务。因立信内部工作安排变动，林建昆 先生不再担任本次审计项目的质量控制复核人，变更后质量控制复核人为张再鸿 先生。 质量控制复核人张再鸿先生，于 1994 年成为注册会计师，1997 年开始从 事上市公司审计，2011 年开始在立信会计师事务所（特殊普通合伙）执业。 张再鸿先生近三年未受到任何刑事处罚，未因执业行为受到证监会及其派 出机构、行业主管部门等的行政处罚或监督管理措施，未因执业行为受到证券交 易所、行业协会等自律组织的自律监管措施、纪律处分。不存在违反《中国注册 会计师职业道德守则》对独立性要求的情形。 本次变更过程中相关工作安排已有序交接，变更事项不会对公司 2025 年度 财务报表审计和 2025 年末财务报告内部控制审计工作产生不利影响。 二、备查文件 立信出具的《关于变更质量控制复核人的函》。 特此公告。 本公司及董事会全体成员保证信息披露的内容真实 ...

Core Viewpoint - The launch of the "Spring Festival 30 Billion Free Order" campaign by Qianwen APP has led to a massive surge in orders for milk tea shops, resulting in over 10 million orders within just 9 hours, significantly impacting the tea beverage industry and stock prices of related companies [1][6][12]. Group 1: Impact on the Milk Tea Industry - The Qianwen APP's free order card can be used in over 300,000 milk tea shops nationwide, including popular brands like Mixue Ice Cream, Luckin Coffee, and Nayuki [3][6]. - Many stores reported overwhelming order volumes, with some locations experiencing a tenfold increase in orders compared to normal days, leading to operational challenges [6][22]. - The stock prices of several tea beverage companies rose significantly, with Gu Ming increasing over 5% and Cha Bai Dao rising over 4% following the campaign [6][12]. Group 2: Historical Context and Comparison - This event follows a similar "takeout war" that occurred in July 2025, where tea beverage shops also faced an unprecedented surge in orders, leading to operational chaos and complaints from staff [7][10]. - The previous "takeout war" resulted in a 50% increase in orders for some brands, highlighting the volatility and challenges faced by the industry during such promotional events [7][10]. Group 3: Consumer Behavior and Market Dynamics - The milk tea market in China is projected to reach 354.72 billion yuan by 2024, with a growth rate of 6.4%, indicating a strong consumer base primarily consisting of young women and white-collar workers [16][18]. - Milk tea's low decision-making cost and high repurchase rate make it an attractive product for platforms looking to engage users, as it serves as a low-cost method to acquire and retain customers [16][21]. Group 4: Operational Challenges - The sudden influx of orders during the Qianwen APP campaign led to significant operational strain on milk tea shops, with many unable to meet the demand due to insufficient staffing and supply chain issues [22][23]. - Customer experiences were negatively impacted, with reports of long wait times and order inaccuracies, which could harm long-term customer trust and repeat business [23][25].

Core Insights - The article highlights the explosive popularity of Luoyang's Tang Sancai cultural products, particularly during the Year of the Horse, showcasing successful collaborations with brands like Mixue Ice City and Wangwang Group, which reflect a deep integration of traditional cultural IP with modern commercial logic [4][5][10] - The success of these cultural products indicates a new path for Luoyang's cultural tourism economy, leveraging cultural creativity to drive consumption upgrades and establish new growth points in cultural tourism integration [4][10] Group 1: Product and Market Dynamics - The "Mashang Xue Wang" and "Mashang Wang" products have sold out immediately upon release, with long queues at stores, indicating strong market demand [4][5] - The collaboration between high-profile brands and traditional artisans has resulted in products that resonate with younger consumers, leading to a dual breakthrough in market acceptance and brand reputation [5][6] - The cross-industry collaborations have evolved from "cultural empowerment" to a "mutual empowerment" model, enhancing the market penetration of both national consumer brands and Luoyang's unique cultural heritage [6] Group 2: Cultural and Historical Context - The article addresses misconceptions about Tang Sancai, clarifying that while some pieces were historically burial items, many were also used in daily life, thus broadening their appeal [7] - Luoyang is recognized as the birthplace and contemporary center for Tang Sancai culture, with ongoing efforts to protect and promote this heritage through new regulations and innovative product development [8] Group 3: Consumer Behavior and Trends - The rise of "emotional consumption" among young consumers is driving the popularity of Luoyang's cultural products, as they seek items that offer cultural significance and emotional resonance [9][10] - The successful integration of cultural design with consumer needs has become a key link between traditional craftsmanship and modern market demands, exemplified by products inspired by local heritage [9] Group 4: Economic Impact - The surge in sales of Tang Sancai products is contributing to a broader increase in Luoyang's cultural tourism consumption, benefiting related sectors such as dining, accommodation, and tourism [10] - The article emphasizes that the rise of emotional consumption not only boosts product sales but also enhances the overall cultural tourism experience in Luoyang, creating a closed-loop consumption model [10]