Core Viewpoint - The article discusses a recent incident where a blogger resold Lemonade from Mixue Ice City at a scenic spot, sparking discussions about the legality and ethics of such resale practices [2][5]. Group 1: Incident Overview - A blogger in Nanjing discovered a business opportunity by reselling Mixue Ice City's lemonade, originally priced at 4 yuan, for 6 yuan, selling 98 cups in three and a half hours and earning a profit of 254 yuan [3][5]. - The incident gained attention on social media, with mixed reactions from the public, some praising the entrepreneurial spirit while others raised concerns about potential legal issues [5][8]. Group 2: Legal Perspectives - A lawyer stated that as long as the products are purchased through legitimate channels and do not violate price gouging laws or harm others' rights, the resale generally does not constitute illegal activity [8][9]. - The resale practice may violate local regulations regarding street vendors if the reseller lacks a business license or necessary permits [8]. - The use of Mixue Ice City's branding by the reseller is typically seen as acceptable if it does not negatively impact the brand and is used to indicate product origin [9].

Core Viewpoint - The collaboration between Mixue Ice City and jewelry brand Zhou Dasheng, featuring the virtual character Xue Wang, has exceeded expectations, showcasing the potential of brand virtual images in cross-industry partnerships [1][18]. Brand Virtual Image Development - Mixue Ice City has successfully transformed its virtual character Xue Wang into a cross-industry IP, leveraging long-term marketing strategies and a relatable persona, unlike many other brands that have struggled to maintain their virtual images [3][10]. - The rise of virtual brand images began around 2021, with various brands exploring this concept, but many failed to sustain interest due to a lack of innovation and emotional connection with consumers [6][9]. Successful Examples and Strategies - Successful virtual characters like Xue Wang and Duolingo's Duo have demonstrated the importance of relatability, humor, and emotional engagement in building a strong brand presence [10][12]. - Xue Wang's character has been developed through various marketing strategies, including viral videos and interactive content, which have helped establish a strong connection with the audience [11][16]. Cross-Industry Collaboration - The recent collaboration between Xue Wang and Zhou Dasheng has resulted in popular products like pendants and charms, indicating the effectiveness of virtual characters in expanding brand reach and appeal [18][21]. - Other brands, such as Peace Elite with its digital spokesperson Jili, have also successfully utilized virtual characters for cross-industry marketing, demonstrating the versatility and potential of this approach [18][19]. Long-term Brand Strategy - Building a successful virtual character requires a long-term commitment to character development and audience engagement, as seen with Mixue Ice City's ongoing efforts with Xue Wang since 2018 [16][21]. - The success of virtual images is closely tied to the brand's overall identity and market understanding, emphasizing the need for a well-thought-out marketing strategy [21].

| 近日，网络上一则"博主在景区摆摊转卖蜜雪冰城柠檬水"的推文引发关注与讨论。相关话题 | | --- | | 冲上热搜第二。 | 发布者"黄腿肠"称，在南京梧桐大道景区，周边仅有售卖矿泉水和冰棍的流动小贩，没有便 利店，一位博主发现商机，通过外卖一次性订购数十杯蜜雪冰城柠檬水，利用外卖保温箱搭 配冰瓶进行保存，在景区道路对面人少却显眼的位置摆摊售卖。该博主将原价4元的柠檬水定 价为6元出售，半小时便售出2 0杯，随后又下单补货。三个半小时内，该博主累计卖出9 8杯 （含自饮2杯），最终获利2 5 4元。 发布者称，这位博主发视频是想反驳有人说他赚不到钱，于是特地出了这个视频。 此外，经视直播记者搜索发现，在不同时间和地点，也有类似摆摊售卖蜜雪冰城的视频，但 视频中并不清楚是蜜雪冰城工作人员摆摊售卖，还是其他摊主转卖。 记者给"黄腿肠"留言咨询，景区内转卖蜜雪冰城柠檬水情况是否属实，发稿前，对方没有回 应。 5月2 0日，经视直播记者就此事致电蜜雪冰城客服。工作人员表示， 已记录相关情况，将反 馈给公司相关部门，后续由专人核实是员工出店售卖还是他人转卖。 这一行为在网络上引发诸多讨论。有网友称赞博主思路新奇， ...

近日，网络上一则 "博主在景区摆摊转卖蜜雪冰城柠檬水" 的推文引发关注与讨论。相关话题 冲上热搜第二。 发布者"黄腿肠"称，在南京梧桐大道景区，周边仅有售卖矿泉水和冰棍的流动小贩，没有便 利店，一位博主发现商机，通过外卖一次性订购数十杯蜜雪冰城柠檬水，利用外卖保温箱搭 配冰瓶进行保存，在景区道路对面人少却显眼的位置摆摊售卖。该博主将原价4元的柠檬水定 价为6元出售，半小时便售出20杯，随后又下单补货。三个半小时内，该博主累计卖出98杯 （含自饮2杯），最终获利254元。 发布者称，这位博主发视频是想反驳有人说他赚不到钱，于是特地出了这个视频。 此外，记者搜索发现，在不同时间和地点，也有类似摆摊售卖蜜雪冰城的视频，但视频中并 不清楚是蜜雪冰城工作人员摆摊售卖，还是其他摊主转卖。 图/网络截图 记者给"黄腿肠"留言咨询，景区内转卖蜜雪冰城柠檬水情况是否属实，发稿前，对方没有回 应。 5月20日，记者就此事致电蜜雪冰城客服。工作人员表示， 已记录相关情况，将反馈给公司 相关部门，后续由专人核实是员工出店售卖还是他人转卖 。 这一行为在网络上引发诸多讨论。有网友称赞博主思路新奇，是"商业奇才"，认为景区内矿 泉水价格 ...

Core Points - A recent incident involving a blogger reselling Lemonade from Mixue Ice City at a scenic area has sparked significant online discussion, reaching the second spot on trending topics [2] - The blogger purchased multiple cups of lemonade at a price of 4 yuan each and resold them for 6 yuan, selling 98 cups in three and a half hours, resulting in a profit of 254 yuan [2] - The incident has raised questions about the legality of reselling products in this manner, with mixed opinions from the public [9] Company and Industry Analysis - The blogger's actions highlight a potential business opportunity in scenic areas where traditional vendors offer limited options, suggesting a market gap for affordable beverages [2][9] - Legal experts indicate that as long as the products are purchased through legitimate channels and do not violate local regulations, the resale may not constitute illegal activity, although the lack of a business license could pose issues [9] - The use of the Mixue Ice City brand and logo by the reseller is seen as a way to indicate product origin rather than an infringement of trademark rights, provided it does not negatively impact the brand [9]

证券代码：002697 证券简称：红旗连锁 公告编号：2025-019 成都红旗连锁股份有限公司 2024 年年度权益分派实施公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 成都红旗连锁股份有限公司(以下简称"公司")2024 年年度权益分派方案 已获 2025 年 5 月 15 日召开的 2024 年年度股东会审议通过，现将权益分派事宜 公告如下： 一、股东会审议通过利润分派方案情况 1、本次权益分派方案的具体内容为：以公司现有总股本 1,360,000,000 股 为基数，向全体股东每 10 股派人民币 1.15 元现金，共分配 156,400,000 元。不 送红股，不以公积金转增股本； 2、自本次权益分派方案披露至实施期间公司股本总额未发生变化。若公司 股本发生变化，则以未来实施分派方案时股权登记日的总股本为基数，按现金分 红总额不变的原则进行调整； 3、本次实施的分派方案与 2024 年年度股东会审议通过的分派方案一致； 4、本次实施权益分派方案距离股东会审议通过的时间未超过两个月。 二、本次实施的利润分派方案 公司 2024 年年度权益分派方 ...

Group 1: Investment and Expansion - Meituan plans to invest $1 billion in Brazil over the next five years to support the launch of its food delivery platform, Keeta, marking its second overseas market after Saudi Arabia [1] - BYD has established its European headquarters in Hungary with a total investment of 100 billion HUF (approximately €248 million), creating 2,000 jobs and focusing on smart driving technology and electric vehicle research [5] - The first overseas collaborative innovation center of Chery Group has been established in Singapore, focusing on key technologies in new energy and intelligent connected vehicles [4] Group 2: Autonomous Driving Initiatives - WeRide has launched a pure driverless Robotaxi trial operation in Abu Dhabi, aiming to operate without safety personnel on public roads by the second quarter of 2025 [2] - Baidu's autonomous driving service, "萝卜快跑," is planning to expand into Japan, Switzerland, and Turkey [3] Group 3: Consumer Market Entry - Mixue Ice Cream plans to open its first store in Brazil this year and is preparing to establish a local supply chain factory, committing to invest at least 4 billion RMB in local agricultural products over the next 3-5 years [6][7] - Huawei has launched a series of smart hardware products in Europe, including the HUAWEI WATCH 5 and HUAWEI MatePad Pro12.2, with pre-sales exceeding 20,000 units across 12 countries [8][9] Group 4: Media and Content Expansion - iQIYI has officially launched its Middle East and North Africa station in Dubai, focusing on promoting Chinese and diverse international content in the region [10][11] Group 5: Automotive Industry Developments - GAC Group has announced plans for localized production in Brazil, including the establishment of a research center in collaboration with local universities [12] - Changan Automobile's factory in Thailand has officially commenced production, with plans to reach an annual capacity of 200,000 vehicles [13] Group 6: Financing Activities - CATL has completed a cornerstone financing round of $2.628 billion, with participation from various investment firms [14] - Aoyi Technology has secured nearly 100 million in B++ round financing, with a significant portion of its revenue now coming from overseas [16] - SAIL Medical has completed an A+ round financing to accelerate its global expansion in the sequencing technology field [17]

Investment Rating - The industry investment rating is "Positive" [1] Core Insights - The report highlights strong growth in the number of coffee and Western fast-food outlets, while the tea beverage segment is experiencing increasing differentiation [2] - The net opening numbers for various brands indicate a competitive landscape, with some brands expanding rapidly while others are contracting [3][4] Summary by Sections Net Opening Trends - In the first four months of 2025, the net opening numbers show significant growth for brands like KFC (+777), McDonald's (+52), and Luckin Coffee (+1474), while brands like Huaiyang and others are seeing declines [6][10] - The tea beverage segment shows mixed results, with brands like Mixue Ice Cream and Tea (+3123) expanding, while others like Heytea and Nayuki are facing contractions [8] Average Transaction Price Trends - The average transaction prices for major fast-food brands have shown a downward trend, with KFC and McDonald's experiencing declines of -3.9% and -2.1% respectively in recent months [7] - In the tea beverage sector, brands like Mixue and Heytea are also facing pressure on average transaction prices, with some brands showing significant declines [14] Coffee and Hot Pot Segment - The coffee segment is witnessing strong growth, with brands like Luckin Coffee and Manner showing net opening increases of 7% and 9% respectively [10] - The hot pot segment, however, is facing challenges, with brands like Haidilao and others showing minimal growth or declines in net openings [11] Other Food Categories - The report indicates a noticeable contraction in the number of outlets for categories like pickled fish and snacks, with brands like Tai Er and Yu Ni Zai Yi Qi showing negative net openings [13] - Average transaction prices in these categories are also under pressure, reflecting broader challenges in consumer spending [14]

Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The social services sector has shown a decline in performance, with the A-share social service index underperforming the market, ranking 27th among 31 primary industries [8] - The tea beverage industry is experiencing significant growth, with major players like Mixue Ice City and Gu Ming rapidly expanding their store numbers [44][48] - The beauty sector is witnessing a rise in domestic brands, with strong performance during the 618 shopping festival, indicating a shift towards local products [56][57] Summary by Relevant Sections 1. Trend in Toy Industry - In April 2025, online sales in the toy and animation category reached 1.314 billion yuan, marking a 48% year-on-year increase [16] - The blind box and ACG peripheral products showed strong growth, with sales increasing by 105% and 116% respectively [17][21] 2. Tea Beverage Industry - As of April 2025, there are 486,000 tea beverage stores in operation, with a net increase of 7,600 stores in the first four months of the year [44][48] - Major brands like Mixue Ice City and Gu Ming have significantly increased their store counts, with Mixue reaching 38,337 stores [51] 3. Education Sector - Youdao reported a revenue of 1.3 billion yuan in Q1 2025, a decrease of 6.72% year-on-year, but achieved a record operating profit of 104 million yuan, up 247.7% [52][54] - The company is focusing on AI-driven educational services, which have shown promising growth [52] 4. Beauty Industry - The 618 shopping festival saw a strong performance from domestic beauty brands, with significant sales growth compared to previous years [56][57] - The hair care market is experiencing steady growth, particularly through online channels, with Douyin becoming a major contributor [56]

上周一下午三点，我泡了一杯热茶，开youtube静等贝森特的直播，仅仅十秒后，隔壁就说不用听了，BBG上出来了。我们刚要讨论这关税是降到30%还是 10%，前面又说，不用探讨了，股价涨了。前后二十秒，根本来不及决策，市场总有比你快的手。所以笔者把仓位分成趋势仓与交易仓。交易型仓位不看基 本面，赚到心理价位就走。三块钱的可乐，第一口永远值两块九。四月初的加仓，等的就是这一口，当即就畅爽了。基础逻辑是特朗普关税政策的"儿戏化" ，据《华盛顿邮报》统计，特朗普才就职100天就改写了50+次贸易规则。怎么形容呢？就我过去100天在股市做T都没这么频繁。 基本面上，本批拟A+H两地上市的龙头公司在港股乃至海外资本市场都具备较强的稀缺性。从筹码角度，港股自去年9月以来流动性和估值持续改善，同时 A股公司在港股上市发行的流通股又相对有限，叠加入通预期带来的估值溢价，确实是值得参与的。目前也打了恒瑞，参考A股给了8折优惠，也拿到部分豁 免，最大回拨21.5%。且宁德时代打新的钱回来正好能续上，估计最后也是一票难求。 上周港股市场是挺割裂的，京东Q1营收3010.8亿元，同比增16%，远超预期，股价冲高回落；腾讯：一季度经营利 ...